Speaker:

Lauren Cotugno

Cloud Consulting Services Strategy Lead
HP Technology Consulting

Track: Cloud Perspectives | Cloud Management

In this session, we will help you simplify the process of developing a cloud strategy. Using human-sized displays, our speaker will explain the possibilities, risks and business implications of the cloud. We will also make recommendations for using the cloud as part of a service provider and portfolio strategy for your business.

Speaker:

Vlad Seliverstov

Chief of Advertising Services Operation
Yandex.ru

Track: Moving to the Cloud in Practice

In this session, hear the Chief of Advertising Services Operation at Yandex.ru explain how Yandex uses Nimbula Director to run a private cloud for development and testing of new applications. The session will cover the technical problems Yandex faced when they were designing and implementing their private cloud and how they addressed them. Leveraging Nimbula Directors's self service and API driven functionality, they have reduced the time for a developer to get access to required environments from a couple of days down to minutes.

Speaker:

Ken Rutsky


KJR Associates, Inc.

Track: Hot Topics

Cloud Marketing is undergoing such radical changes that some have even suggested that programmers, or so called "Growth Hackers" will replace marketers altogether. This session will explore the Velocity Marketing Revolution happening before our eyes, and how Product Managers, Engineers and others should think about it and take advantage of the opportunities it provides.

Speaker:

Dan Rojas

Director, Strategic Development
Coalfire

Track: Cloud Perspectives | Cloud Management

Organizations have become accustomed to accepting the inherent risk associated with point-in-time security assessments. With the emergence of new compliance regulations and the increasing ability to easily change environments through virtualization, we are shifting to a standardized approach to security assessment, authorization, and continuous monitoring. As we move to embrace a security model that requires us to detect and mitigate real-time persistent vulnerabilities and security incidents, it is important to take a risk-based approach to continuous monitoring.

In this session, we’ll share case studies that demonstrate how organizations prepare to transition to a continuous monitoring program – a program that allows them to deploy security controls that should remain effective over time, regardless of future changes that may occur on the cyber threat landscape.

Speaker:

Robert Miggins

Sr. VP of Business Development
PEER 1 Hosting

Track: Big Data & Cloud Computing

As data continues to grow at unprecedented rates, businesses are struggling to keep up with storage needs and requirements. A new type of cloud has emerged that helps manage information - Cloud 2.0, which puts the control of cloud hosting environments into the hands of business professionals. Now, companies can focus on their core business instead of on their IT delivery model – while still achieving control, flexibility, reliability and cost efficiency. In this session, learn how the cloud can help meet your data needs, by leveraging features such as resource pool allocation, auto-scaling and more.

Speaker:

John A. De Goes

CEO & CTO
Precog

Track: Big Data & Cloud Computing

Precog CTO John A. De Goes will walk Cloud Expo delegates through the basics of Quirrel, the "R for big data" language. Quirrel is designed to allow anyone to perform complex analysis of large, multi-structured data sets, without the need to write code. All participants will be provided with an online learning environment where they can follow along and learn the core syntax and features of the Quirrel analysis language. By the end of the workshop, participants will be able to load, filter, correlate, group, and aggregate data using Quirrel.

Speaker:

Phil Jackson

Development Community Advocate
SoftLayer

Track: Cloud Action Points / Best Practices / Case Studies

Planning scalable environments isn't terribly difficult, but it does require a change of perspective. During this session we'll broaden our views to think on an Internet Scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, you'll be able to grow your development arsenal and pick up a few strategies to apply to your own projects.

Speaker:

Adam DuVander

Executive Editor
ProgrammableWeb.com

Track: Cloud Storage Virtualization Testing | APIs

APIs are no longer a technical nice-to-have. Now APIs are a necessary business tool for startups to scale, much as Twitter and Facebook used theirs reach more users. As this session will show, this is doubly true in the cloud. APIs are the wiring that connects the cloud to apps on tablets, smart phones or TVs. APIs can also speed up business development, even between startups and larger companies. With an API, business relationships become easier, because there's a defined process waiting for a connection.

Speaker:

Michael Kopp

Technology Strategist
Compuware

Track: Enterprise Cloud Computing

Paper Abstract: We face the challenge of monitoring and managing performance in clouds every other day. Not only is application performance management different in a cloud, but all clouds are not equal either. This lessons learned session will show how to do APM in several different Clouds (Azure, EC2, VMware private Clouds) and how it differs from more traditional environments. The session will cover performance monitoring, troubleshooting and tuning. Finally I will explain why the very goals for optimizing performance are no longer the same when talking about public clouds.

Speaker:

Steven Citron-Pousty

Developer Advocate, OpenShift
Red Hat

Track: Enterprise Cloud Computing

You have heard how important avoiding vendor lock-in has become when thinking about hosting your applications in the cloud. In this session we'll show you how easy avoiding vendor lock-in can be. Using a Java application running locally on a traditional laptop dev environment, we'll move the development and runtime of the application to a public PaaS, and then to a private PaaS. All without modifying application code or the development tools we started with.

What makes this possible is Red Hat's OpenShift PaaS. It's a PaaS built on open source and open standards. In this session we'll show you some hands-on demos so you can see how it all works and get it to work yourself. Whether you're new to PaaS, have already used several vendors, or are just curious to learn about the architecture and tools that power OpenShift, then this is the session for you!

Speaker:

John Yung

CEO
Appcara

Track: Cloud Perspectives | Cloud Management

A dedicated SaaS and PaaS deployment model can support more sophisticated and multi-tiered business apps with highly customizable components.

Enterprises are poised to run their key business apps in the cloud but today’s solutions are designed for simple and fixed stacks. Enterprise apps that are multi-tiered and multi-languages still require manual operations.

SaaS and PaaS have been gaining popularity in recent years. Why aren't all enterprises ready to adopt them? The reason is that most enterprise apps don’t fit into standard SaaS and PaaS offerings due to the inflexibility of choosing components and lack of customization. As a result, thousands of enterprise apps are still running in their legacy environments, leading to inefficiency, lack of agility and higher cost.

The concept of dedicated SaaS and PaaS becomes very high value for enterprises seeking agility. With the convenience of S/PaaS, enterprises can add components and customize their individual environments. As this session will explain, this approach allows legacy apps to gradually migrate to standard frameworks and accelerate into the cloud.

Speaker:

Vilayat William

Chief Business Development Officer
TBlox

Track: Cloud Perspectives | Cloud Management

The open B2B transaction cloud integrates social media, business intelligence and open system-to-system connectivity. Social media becomes a common part of day-to-day business transactions. Buyers and suppliers are influenced by each other, learn best practices and save money by being a part of a community. Learn in this session how the key to success of the transaction cloud is the self-connectivity of any IT system, access to all data in your business life and ability to share with anybody at any time on any device.

Speaker:

Andrew Renz

Principal Enterprise Engineer
Code 42

Track: Cloud Action Points / Best Practices / Case Studies

Cloud-based enterprise backup solutions offer a plethora of benefits. Yet many companies face an uphill battle when it comes to using cloud-based solutions to back up critical business information. Whether due to data security concerns or strict compliance requirements, a standard cloud-based approach isn’t always feasible. But there are ways to reap the benefits of cloud-based backup while abiding by corporate security and/or compliance mandates. Join Andrew Renz–Senior Enterprise Engineer for Code 42 Software/CrashPlan PROe–as he outlines how companies can leverage a variety of cloud backup strategies to confidently secure enterprise information. Renz will share wisdom gained from his experience selecting and/or deploying enterprise backup solutions for Apple, Oracle, Expedia and Intuit.

Speaker:

Alistair Farquharson

CTO
SOA Software

Track: Cloud Storage Virtualization Testing | APIs

We are in the midst of an API revolution. Countless major enterprises are opening up access to their core information systems, allowing innovative third party developers to build new business opportunities through collaboration and community. However, this remarkable movement puts pressure on IT to manage APIs. The goal is to ensure optimal business outcomes through APIs without inadvertently creating security and system management problems or running up unsustainable costs. This session will address this challenge by exploring some proven best practices for API management.

Cloud Expo delegates will learn:

• How effective management of enterprise APIs actually begins at the design and build stages of the API life cycle:
  • Planning the API
  • Designing the API
  • Building the API
  • Sharing the API
• How to focus on key areas of concern for APIs:
• Security
• Policy definition and enforcement
• Quality of Service (QoS)
• Monitoring
• To apply lessons learned from running an SOA

Speaker:

Bryan D. Payne

Director of Security Research
Nebula, Inc.

Track: Enterprise Cloud Computing

Many articles describe cloud security as a problem. But do you know how security affects you and your application in the cloud? This session will open your eyes to the various security concerns in the cloud. Then we'll go a step further and understand how to translate these concerns into a plan of action for using the cloud to meet your needs, safely. Along the way we'll explore many of the cloud options that are available today, and how these should fit into your security thinking.

Speaker:

Gordon Crenshaw

Sr. Solutions Consultant
Progress Software

Track: Cloud Architecture, Security & Performance

We all see the potential value of Big Data systems – they allow us to distill golden nuggets of information from reams of customer data where it has lied dormant waiting to be freed. However while the benefits of the Big Data dream are clear, there are a lot of nightmares that we must overcome to make that dream a reality. Managing massive bits of iron in the form of large server farms with petabytes of information is not for the faint of heart. What if there were a way to skip to the dream - deploy Big Data systems, access them from anywhere, without the nightmares? In this session join DataDirect and its Big Data alchemists to show you how to make this dream a reality.

Speaker:

Tom Leyden

Director of Alliances and Marketing
Amplidata

Track: Big Data & Cloud Computing

Dealing with the influx of massive amounts of unstructured data is becoming a major challenge for enterprises. Object Storage is what brings Big Data and Cloud Computing together. In his session, Tom will run through the recent evolution of those paradigms, explain how they are related, affected each other and he will show you how your business can benefit from these recent innovations. Big Data at the heart of Cloud Computing is a “best of” of 10 years of innovation. Tom’s sessions attract full rooms, so make sure to be on time if you want a good seat.

Speaker:

Ari Zilka

Chief Products Officer
Hortonworks

Track: Big Data & Cloud Computing

This session will discuss how Hadoop makes the storage and operation of arbitrary enterprise data both scalable and cost effective. Ari Zilka will answer frequently asked questions like, “What does it take to move Hadoop from one or two use cases in the average organization to an enterprise-wide data management platform?” and “What can a Hadoop user do to make their jobs easier and more efficient?” He will also project a roadmap two to five years out, explaining how the community can help Hadoop find its rightful place at the core of big data storage and management.

Speaker:

Harold Hannon

Sr. Software Architect
SoftLayer Technologies

Track: Big Data & Cloud Computing

Some people have some BIG ideas about what Big Data is, but let's take a minute to look at the BIG picture. Let's take a BIG step back and talk about where Big Data really makes sense. Where do Big Data solutions fit vs traditional RDBMS solutions? What are the best deployment strategies?

How can you deploy a working Big Data solution to hit the BIG Time? We will cover techniques on deploying your own Big Data solutions in the cloud, managed data layer offerings like Cloudant, and preview an BIG exciting new Big Data offering strategy from SoftLayer.

Speakers:

Arun Goel

Product Line Manager
VMware

and
Karthik Kannan

Senior Director at VMware
VMware

Track: Cloud Storage Virtualization Testing | APIs

The Software-Defined Datacenter is a unified datacenter platform that will help you transform the way you deliver IT with unprecedented automation, flexibility, and efficiency. VMware’s unique software-defined approach moves beyond traditional IT complexity and rigidity by liberating datacenter services from the constraints of specialized hardware. Compute, storage, networking, security, and availability services are pooled, aggregated, and delivered as software, and managed by intelligent, policy-driven software. The result is a datacenter optimized for the cloud era, providing unmatched business agility, the highest SLAs for all applications, dramatically simpler operations, and lower costs.

This session will cover the new vCloud Suite (vCloud Director, vCloud Networking and Security) and Cetas by VMware (big data analytics).”

Speakers:

Diane Mueller

Cloud Evangelist
ActiveState

and
Gautam Goswami

Senior Director & GM of BIRT onDemand
Actuate

Track: Cloud Action Points / Best Practices / Case Studies

The session will focus on creating a checklist as you migrate your mission critical web application to the private PaaS solution, Stackato. Furthermore, the session will focus on aligning your deployment with your organizational goals and providing insight into the realtime monitoring of your application using New Relic.

Speaker:

David Kang

Cloud Practice Manager, Global Strategy & Solutions
Red Hat

Track: Moving to the Cloud in Practice

Cloud computing is one of the most strategic initiatives that enterprises will adopt over the next several years. Only an open hybrid cloud can help you unlock the full benefits of cloud economics and gain agility across your entire infrastructure – physical, virtual and public cloud resources included.

This session will explain how open standards, open APIs and open source software are changing the structure of an enterprise cloud. Additionally, you will benefit from:

• An overview of Red Hat’s overall cloud portfolio, from Red Hat Enterprise Linux to Red Hat CloudForms and Red Hat OpenShift
• Discussing how you can work with Red Hat across its offerings to build an open cloud
• An introduction to strategies and approaches to adopting the cloud that have worked well with other customers and partners
• Hearing about Red Hat’s overall plans and roadmap for cloud computing

Speaker:

David Shugars

Sr. Software Engineer, R&D
Plex Systems

Track: Cloud Action Points / Best Practices / Case Studies

Fast and easy remote data access is essential for SaaS-based ERP systems today. This session will describe how Plex Online uses superior connectivity to provide simplified data access for compatibility with a broad range of standard reporting tools. With this powerful data integration, Plex users simply access business, production, financial, and other data from their manufacturing operations through queries, and combine the information with data from other sources as required to generate custom reports.

Speakers:

Lawrence Guillory

CEO
Racemi

and
Rodney Rogers

Chairman & CEO
Virtustream

and
Brian Patrick Donaghy

CEO
Appcore

and
Joe Weinman

Sr. VP of Cloud Services & Strategy
Telx

and
Chris C. Kemp

Co-Founder & CEO
Nebula

and
Rob Clyde

CEO
Adaptive Computing

and
Art Landro

Chief Executive Officer
Cordys

Track: All Tracks

This fast-moving "Power Panel" - moderated by Cloud Expo Conference Chair Jeremy Geelan - will feature seven industry thought leaders and will discuss the business-related issues that are currently front of mind with chief executives of today's foremost Cloud and Big Data based companies.

What are the commercial and fiscal benefits of building a business on the cloud? What's the business potential of real-time Big Data analytics? What Cloud companies will have disappeared by the time we hold 12th Cloud Expo next June...into other, larger players - and why does such consolidation always happen? What industry vertical is least exploited as yet, by Cloud players?

These and a host of other questions will be asked and answered in this fast-moving industry panel, featuring leading Cloud & Big Data practitioners and thought leaders and moderated by Cloud Expo Conference Chair Jeremy Geelan.

Speaker:

Wayne Walls

OpenStack Developer Advocate
Rackspace Hosting

Track: Moving to the Cloud in Practice

Traditional methods of writing applications do not completely change when you adopt cloud, but are you using cloud to its fullest potential? What are some best practices and tools that can help your move to the cloud as painless as possible? Are you maximizing the products you're using to get the most out of every server to realize cost savings that cloud can bring? Join Rackspace Hosting Developer Advocate Wayne Walls to explore these questions and get practical answers that you can use today.

Speaker:

Brian Patrick Donaghy

CEO
Appcore

Track: Cloud Storage Virtualization Testing | APIs

A full description of this session will be posted shortly.

Speaker:

Dan Rosanova

Sr. Architect
West Monroe Partners

Track: Cloud Perspectives | Cloud Management

Cloud computing is bringing massive computing power once reserved for government and research institutions to every organization in the world. Problems that involve intensive calculations or simulations can benefit from the computing capabilities that the cloud provides. Whether through scale out architectures like Grid / Cluster / Hadoop or completely new approaches like GPU there are a variety of emerging high performance computing options coming to the cloud.

This session will describe the problem spaces and architectural techniques that are well served by cloud based high performance computing.

Speaker:

Sean Hackett

Managing Director, Cloud Computing
The InfoPro - A 451 Group Company

Track: Cloud Perspectives | Cloud Management

This session by the Managing Director of Cloud Computing at TheInfoPro will present findings from a hundreds of one-on-one interviews with IT decision makers from Global 2000 companies and lay out how the IT Infrastructure is evolving toward the use of internal and external cloud architectures. The findings will span TheInfoPro's research of the storage, servers, networking, information security and cloud computing markets and will highlight internal and external cloud intentions, server and storage virtualization, software as a service (SaaS) and security, among others.

The session will expose the core developments responsible for modern architectures that have allowed enterprises to better serve the business units they support through speed, and flexibility, as well as lower the costs associated with IT infrastructure.

Speakers:

Sumit Sarkar

Sr. Solutions Consultant
Progress Software

and
Paul Griffin

Sr. Manager, Sales Enablement
Progress Software

Track: Hot Topics

Do you want SQL access to your SaaS application? In this session you will learn how to achieve this with real-time SQL-92 access using ODBC and JDBC directly against your SaaS application database. See how this unique data connectivity is now possible and how other organizations use SQL access to get even more out of the cloud data running their businesses.

Speakers:

VR Satish

VP & CTO for Security & Availability Management


and
Charles Moore

Americas Cloud Strategi
Symantec

Track: Enterprise Cloud Computing

Is cloud-in-a-box the ultimate oxymoron? Purchasing new infrastructure is both costly and time consuming, which defeats the purpose of moving to the cloud in the first place. However, there are ways to build highly available and highly secure private or public clouds that leverage your existing infrastructure investments while removing the inherent availability and security risks that cloud introduces. For instance, IT organizations need to consider the ramifications of keeping the entire multi-tiered business service that runs across virtual and physical infrastructure highly available and protected—even in the face of a disaster. Learn what is needed to build a highly available, resilient, safe, and compliant cloud that keeps costs in check and provides IT services at the speed required by your business.

Speaker:

Rishi Lodhia

CEO & Founder
CameraManager.com

Track: Cloud Architecture, Security & Performance

Will cloud surveillance be the next big cloud revolution or is it just the inevitable evolution of the way 'the cloud' evolves? In this cloud surveillance session Rishi Lodhia, CEO & Founder of Cameramanager.com, the leading European cloud surveillance operator, will elaborate on the enormous business potential behind cloud surveillance. The session will train delegates on the potential business architectures that cloud surveillance encompasses and how these business architectures could be translated into real business opportunities for your own business.

Speaker:

Joe Weinman

Sr. VP of Cloud Services & Strategy
Telx

Track: Hot Topics

Many have focused on the cost reduction possibilities of the cloud, some have focused on business agility. However, the cloud can play a strategic role, as well. The cloud can enhance operational excellence, i.e., improve business processes. It can enhance customer relationships and the customer experience. It can help differentiate products and services. And, it can accelerate innovation. Moreover, it can play a key role in sustainability, thanks to its ability to act as a substitute for other energy-intensive approaches and its ability to optimize physical processes.

Speaker:

Steve Stover

Sr. Director of Virtualization & Cloud Solutions
Dell

Track: Hot Topics

Converged, integrated infrastructure solutions provide new opportunities for enterprise cloud architects to focus on service by bringing together servers, storage, networking, and management into a single solution, and helping sidestep rising operational costs, legacy infrastructure and growing business demands. In this session, see how Dell is helping avoid the pitfalls of many converged options today, which are complex, expensive, incomplete and inflexible.

Speaker:

Brian Christian

Co-Founder & CTO
Zettaset

Track: Big Data & Cloud Computing

In today’s business environment, enterprises of all sizes are looking for new ways to leverage large amounts of accumulated data. In order to manage this data, many have turned to the cost-effective Hadoop framework. However, Hadoop poses a key challenge: security. In this session, Brian Christian will explain how Zettaset’s secure Hadoop initiative called SHadoop is challenging currently held data analytics assumptions by providing a secure, affordable and user-friendly big data Hadoop platform.

SHadoop is the first self-healing data management environment within Hadopp that automatically corrects and identifies potential system failures. Combined with other features, SHadoop simplifies the administration of a Hadoop cluster.

Speakers:

Alistair Farquharson

CTO
SOA Software

and
Wayne Ariola

Vice President of Strategy
Parasoft

and
Daniel Graves

Cloud CTO
Symantec

and
Gordon Haff

Cloud Evangelist
Red Hat

and
John Bates

EVP & CTO
Progress Software

and
Alok Rishi

Chief Technologist
Coraid

Track: All Tracks

What are the technical benefits of building a business on the cloud? If that cloud is open, are the benefits fewer or are they more plentiful? What security issues remain in the clouds being stood up in 2012, compared to cloud computing's earlier days? How are multi-national cloud initiatives faring, technically and from a compliance perspective? How *green* is cloud computing? Why does big data analytics need clouds, and where will the two-step between Big Data and the Cloud lead to next?

These and a host of other questions will be asked and answered in this fast-moving industry panel, featuring leading Cloud & Big Data practitioners and thought leaders and moderated by Cloud Expo Conference Chair Jeremy Geelan.

Speaker:

Steve Orrin

Sr. Security Architect & Principal Engineer
Intel

Track: Cloud Architecture, Security & Performance

Information Security and Risk has become a top concern of IT organizations and consumers alike. Concern about inadequate Info Security remains the #1 obstacle to greater adoption of Cloud Computing, according to Intel’s research. The rapid growth of Mobile and IP-connected Embedded devices, Cloud Computing, Social Networks, and “Consumerization of IT” is being met with, and in some cases contributing to, an escalating number and complexity of Cyber-threats. Tenants of the cloud need the ability to assess security standards, trust security implementations, and prove infrastructure compliance to auditors.

This session will describe technologies and capabilities that provide reporting on the configuration of the virtual infrastructure used by the customer VMs and tie this to a verifiable measurement of trust in the hardware and hypervisor. This allows customers to be sure the provider is following security best practices, can pass a regulatory audit, and be assured that the provider’s platforms are booting from a secure root of trust, protected from root-kits and other malware. We will describe the hardware and software methods by which these measurements, configuration of the virtual infrastructure, and events reported by the infrastructure are used to generate dynamic and detailed compliance reports and enforce security policies.

Speaker:

John Engates

CTO
Rackspace

Track: All Tracks

There is a vast new movement developing at a breathtaking pace that is changing the way the world utilizes cloud computing. Specifically, open source cloud computing. Rackspace is helping lead the global discussion about the benefits of building a business on an open cloud.

Join John Engates, CTO at Rackspace, as he provides insight on the difference between an open cloud and a closed, proprietary cloud. He will also explain the hidden dangers of vendor lock in and where the open cloud is headed into the future.

Speaker:

John Bates

EVP & CTO
Progress Software

Track: All Tracks

Today we present ten imperatives for constructing next generation applications that we have defined based on research findings from a community of 1500 application building companies. Emerging applications will not just be cloud-enabled, but also mobile, connected to social media networks and able to consume and respond in real-time to patterns in big data. Most importantly, application building must become more productive with a reduced time-to-market. To meet these demands there is an imperative to move from a model of “build everything” to a model of “application assembly” from available customizable parts.

In this Cloud Expo Day 3 Keynote we illustrate what has to go into a platform and model to deliver the 10 imperatives of next generation applications. As part of this, we present how existing applications and services can be wrapped and exposed as cloud APIs. These APIs can be assembled like Lego blocks to rapidly create new mobile, social and big data aware cloud applications. Examples of cloud APIs that we will discuss include: smart data connectors that integrate with and analyze the data of existing cloud applications such as Salesforce.com, Workday, NetSuite, etc.; services that track social media sentiment on Twitter, Facebook etc.; back end services for mobile applications; services that analyze massive clusters of Hadoop nodes; and services that track and respond to mobile user locations to enable location-aware applications. We conclude by talking about our own development plans to make this vision a reality.

Speaker:

Lew Tucker

VP & CTO of Cloud Computing
Cisco

Track: All Tracks

Another perfect storm is brewing in cloud computing fueled by the explosive growth of internet-based mobile apps, network virtualization, and API’s for programmatic control of infrastructure. In addition, community-driven open source projects such as OpenStack make it possible for anyone to deploy and directly contribute to what promises to be a widely deployed, open cloud platform. Many companies and individual developers are contributing ideas and code for new cloud services, which bring capabilities of the underlying infrastructure into the world of cloud applications.

To better understand how this will change cloud computing, this Day 4 keynote by Cisco's Cloud CTO Lew Tucker will talk about the way to think about platforms, abstractions, and infrastructure as we enter this next phase of cloud computing.

Speakers:

Kedar Poduri


Citrix Systems

and
Anantha Kasetty

Sr. Sales Engineer, Cloud Platform Group
Citrix Systems

Track: Cloud Action Points / Best Practices / Case Studies

Clouds have what you need: reliable and highly resilient compute, networks and storage. But achieving true scale and efficiency requires designing and building your cloud from the ground up. Learn about the core capabilities and newest innovations in Citrix CloudPlatform and best practices for deployment of your cloud.

Speaker:

Thomas DeMeo

Sr. Director Product Management, Desktop Virtualization
Citrix Systems

Track: Enterprise Cloud Computing

Citrix has announced a bold new project aimed at enabling enterprises and service providers to deliver Windows desktops and apps as a true cloud service: Project Avalon.
Project Avalon promises to revolutionize the delivery of IT services by enabling enterprise customers to build and leverage private, public and hybrid clouds to deliver access to desktops, apps and data anywhere. In this session learn about the foundational principles critical for next-generation, IT service delivery and what it means to offer Windows desktops and apps as a true cloud-enabled service.

Speaker:

Wayne Ariola

Vice President of Strategy
Parasoft

Track: Cloud Storage Virtualization Testing | APIs

The move to cloud-based applications has undeniably delivered tremendous benefits. However, the associated distribution creates various challenges from the quality perspective:

• End-to-end tests need to pass through multiple dependent systems, which are commonly unavailable, evolving, or difficult-to-access for testing.
• Accessing such system often involves transaction and bandwidth fees.
• Teams need to test and tune the system under test against a realistic and broad range of performance and behavior conditions—yet such conditions are often difficult to achieve in a test environment.

This session will explore how to teams can use service virtualization to overcome the access constraints that delay and limit the testing of cloud applications. Delegates will:

• Discover how the escalating number and complexity of dependencies impacts QA efforts (STP-exclusive results from our recent study).
• Learn how service virtualization reduces the configuration time, hardware overhead, and data management efforts involved resolving dependencies for dev/test purposes.
• Weigh the pros and cons of different ways to resolve dependencies (staged test labs, server virtualization, service virtualization, stubs) to see which is best suited for a particular situation.

Speaker:

Praerit Garg

Co-Founder & President
Symform

Track: Cloud Perspectives | Cloud Management

Companies of all sizes are dealing with exponential growth of digital data and looking for cost-effective ways to secure, provide access, store and manage this data. Many are turning to the cloud to minimize their infrastructure and footprint. But is the cloud really solving our data management challenges? This session will explore new approaches to managing data in the cloud, looking at distributed models that leverage existing infrastructure while providing stronger security benefits. Cloud Expo delegates will learn about distributed cloud models you can leverage today, as well as the inherent benefits and challenges of distributed approaches.

Speaker:

Brian Clark

VP Field Services
Objectivity, Inc.

Track: Big Data & Cloud Computing

This session will review different use-cases and discuss the advantages and benefits of using distributed graph database technologies to more efficiently discover the connections within Big Data to enable real-time searches of multiple types of data across disparate data sources. The session will also review the complementary aspect of distributed graph technology with existing and new architectures for improved ROI.

Speaker:

Troy Angrignon

Vice President, Sales & Partnering
Cloudscaling

Track: Cloud Storage Virtualization Testing | APIs

Two types of cloud infrastructure have emerged to clearly differentiate the choices enterprises face in their cloud migration strategies: enterprise virtualization clouds versus elastic cloud infrastructure. The former defines infrastructure built to support legacy enterprise applications like those built on SAP and Oracle. The canonical example is a vSphere stack. The second cloud category – elastic cloud – defines infrastructure built to support new, dynamic applications like mobile, gaming, big data, and PaaS. The canonical example is public cloud provider Amazon Web Services (AWS).

Enterprise CIOs increasingly are faced with the need to build and support new, dynamic apps built on REST-ful APIs under the devops model. Unfortunately, new apps are ill-suited to their enterprise virtualization stacks. Running them on public clouds like AWS works technically, but this presents regulatory, availability and proprietary issues. CIOs are asking for an elastic cloud infrastructure that's architecturally and behaviorally consisten with AWS, but they want it in their data center.

Know the strengths of each cloud type, so you can make informed infrastructure decisions for your enterprise.

Speaker:

James Weir

CTO and Co-Founder
UShareSoft

Track: Cloud Action Points / Best Practices / Case Studies

Cloud providers are increasingly looking at application marketplaces as the best way of enabling customers to onboard software to their cloud. However, providers often lack the deep pockets or extensive manpower required to populate the marketplace: they must engage and empower an ISV ecosystem to populate it on their behalf. As such, providers must offer ISVs an easy way to publish and maintain their software in the store, as well as make money from it.

This session will outline why an application marketplace can drive cloud services revenue for providers, their ISV and channel partners; and how providers can quickly implement a marketplace with today's turnkey solutions.

Speakers:

Christian Dawson

COO
ServInt

and
Martijn Kooiman

Sales Manager
TelecityGroup Netherlands

Track: Moving to the Cloud in Practice

This jointly presented session by a Christian Dawson, COO at ServInt, and Martijn Kooiman, Sales Manager, TelecityGroup, will deal with how Cloud service providers can expand into Europe and exploit new revenue opportunities. The session will cover best practice considerations when selecting a data center partner that leads to success.

Speaker:

M. Srikanth

CTO
ComputeNext

Track: Cloud Action Points / Best Practices / Case Studies

Cloud consumers need choice because workloads are different. With the growth and adoption of cloud, there is a need to provide options for consumers of cloud with the ability to select and federate their workloads across heterogeneous cloud.

Speaker:

Pascale Vicat-Blanc

Co-Founder
Lyatiss

Track: Cloud Perspectives | Cloud Management

The goal of Cloud Infrastructure provisioning is to ensure infrastructure elasticity and business agility to Cloud users. The expected ROI comes as a result of lower infrastructure costs but also as time savings and better productivity.

However ensuring true application fluidity and high scalability often adds an additional burden to the Operations teams as well as incremental costs.

To avoid this situation Cloud solution providers need to take a critical but straightforward step by integrating the Network in the picture.

In this talk we’ll review the four key requirements that this implies:

First, the need for software-defined networks to enable the configuration of isolated virtual networks,

Second, the need for an automatic discovery of communication patterns and issues affecting Cloud applications to understand and capture their communications needs,

Third, the need for elastic bandwidth provisioning mechanisms to cope with the increasing and dynamic demand of Big Data and rich media applications,

Finally the need for constant adjustment of the elastic network with Cloud flows. Indeed, in this Cloud World everything is highly dynamic and flexible: operations cost and risks must be controlled.

At the end of this talk we’ll be able to understand that to make things run well in the Cloud such as having really fluid and healthy applications, the infrastructure should be holistically elastic and tightly coupled with the moving data.

All along the talk we will illustrate these requirements with content and Big Data application examples and explain why and how Flow-based Network Elasticity solutions for the Cloud can transform Cloud Operations from a nightmare to an easy and rewarding activity.

Speaker:

Jan Aleman

CEO
Servoy

Track: Moving to the Cloud in Practice

Four companies moving to SaaS, four different challenges, four different markets and four different solutions. This insightful session will provide four separate, real case studies detailing how these SaaS companies met the challenges.

Moving to SaaS?
Then you're going to have to rewrite your software whether you want to or not. How do you manage the process without driving your company's collective brain insane? We'll show you how one SaaS company handled it.

Analyzing the costs and risks of transitioning
If you decided to build your new system from scratch, you're the main technology provider. Are you up to the task? Can you get it done in a timely fashion? Go the outsource and third party component route and you're now orchestrating an effort you don't totally control. Where are the main risks? Our case study will show you how they reduced these risks.

Re-invent UI
You might want to think again if your think your UI is a thing of beauty and a great fit to SaaS. It's not. We'll show you how one of your peers dealt with this ugly reality.

Facing changing demographics
Moving to Saas will change demographics and you will have to deal with the growing number of SaaS/mobile connections. Will you repeat the experience of this on-premise firm in our case study that built a SaaS version of their product, almost by accident brought it to market, and signed up a thousand new customers in 90 days? Listen and learn.

Speakers:

Jaime Meritt

Director, Product Management
Progress Software

and
Jesse Davis

Director, DataDirect Research and Development
Progress Software

Track: Enterprise Cloud Computing

As data as a service providers are emerging to aggregate and manage large data set sources from multiple sources to make this information more easily available and usable to businesses, it is increasingly imperative to enable an easy-to-use service for data connectivity. As customers put more of their data assets in the hands of cloud vendors, they will demand readily-available visibility into the source of their data and how it is used.

The challenge of managing multiple cloud and enterprise data sources is becoming increasingly more complex. With a diverse set of solutions such as CRM, B2B, EAI, accounting, and more becoming more prevalent in the cloud, working together and sharing data can be daunting to IT departments that are used to managing their solutions in-house. As this session will explain, Progress DataDirect for the Cloud delivers Connectivity-as-a-Service as an integral part of data management solutions.

Speakers:

Scott Houston

Founder & CEO
GreenButton

and
Stephen Spector

Dell Cloud Evangelist
Dell

Track: Hot Topics

The rapid advancements in cloud computing technology enables access to unlimited access to computing power for anyone with an Internet connection. Leveraging this utility enables high performance computing workloads to maximize the processing potential of a cloud. Nevertheless, the costs can be prohibitive.

In this session, CEO and GreenButton founder Scott Houston joins Dell cloud evangelist Stephen Spector to discuss how companies of all size and budgets can best leverage cloud based high performance computing, without breaking the bank. They will also demonstrate the simplicity and cost efficient methodology for running a rendering workload in the cloud in a matter of minutes instead of hours.

Speaker:

Alistair Farquharson

CTO
SOA Software

Track: All Tracks

We are in the midst of an API revolution. Countless major enterprises are opening up access to their core information systems, allowing innovative third party developers to build new business opportunities through collaboration and community. However, this remarkable movement puts pressure on IT to manage APIs. The goal is to ensure optimal business outcomes through APIs without inadvertently creating security and system management problems or running up unsustainable costs. This presentation addresses this challenge by exploring some proven best practices for API management.

You will learn:

• How effective management of enterprise APIs actually begins at the design and build stages of the API life cycle.
• Planning the API
• Designing the API
• Building the API
• Sharing the API

How to focus on key areas of concern for APIs:

• Security
• Policy definition and enforcement
• Quality of Service (QoS)
• Monitoring
• To apply lessons learned from running an SOA

Speaker:

Duke Skarda

CTO
SoftLayer

Track: All Tracks

Private clouds are a great way to provide real-time service delivery of IT resources with a single-tenant, customized, secure environment. However, the challenge of scaling and managing physical resources still exists. The solution may be to leverage an Infrastructure-as-a-Service provider to build an off-premise Private Cloud to add scalability to your current private cloud.

In this session you will learn:

• How to achieve scalability at Internet speed
• Why it makes technical and business sense to host the cloud off-premises
• What hosting options are available

Speaker:

Gary Ballabio

Product Line Director
Akamai Technologies

Track: All Tracks

With business application traffic over the Web expected to double in less than five years, the need for a solution that can meet and exceed this demand grows increasingly urgent. Join Gary Ballabio, Product line Director for Akamai’s Enterprise Cloud Solutions to learn how to meet this challenge head on and extend application delivery out of the origin and across the public Internet without sacrificing security, performance or control.

Speakers:

Chris C. Kemp

Co-Founder & CEO
Nebula

and
Saran Mandair

Sr. Director, Infrastructure Engineering
PayPal

and
Reinhardt Quelle

WebEx Operations Architect
Cisco

and
Jean-Christophe Martin

Cloud Architect
eBay

Track: All Tracks

OpenStack is powering production clouds. In this General Session, Nebula CEO Chris C. Kemp will outline the open source cloud platform's path to maturity, leading to production use in some of today's most popular companies. Kemp will moderate a panel discussion among featured OpenStack users PayPal, Cisco WebEx and eBay, asking the questions that are top of mind as your organization considers implementing OpenStack. The group will discuss how they’re using OpenStack today, ways the cloud platform is delivering real business value, and best practices for effective planning and implementation.

Speaker:

Dan Baigent

Sr. Director Business Development
HP Cloud Services

Track: All Tracks

Big data. Social. Mobile. These worldwide trends are sparking new cloud-based applications and driving innovation around the next generation of open, web-based services development. This tectonic shift is fueling the need for new cloud platforms that provide open services in a secure environment, powered by business grade capacity, and supported with quality service. Companies are looking to a hybrid delivery model to ensure the flexibility and scale that is required to capitalize on these trends.

Dan Baigent, Sr. Director Business Development, HP Cloud Services, will share the company’s vision and strategy behind the HP Converged Cloud and the implications for the enterprise. He’ll discuss how some of HP’s customers today are taking advantage of the cloud including how simple it is to introduce a public cloud into a private cloud environment.

Speaker:

Shahar Erez

Director
VMware

Track: All Tracks

In the last several years, as virtualization and cloud computing adoption has expanded, we have seen endless proof points in support of the value these technologies and solutions bring to Opex and Capex savings. However, Cloud is yet to bring to life the agility and efficiency promised to application teams. We believe that Cloud is an application-centric approach and in this session, we will provide concepts and solutions that can enable customers to leverage their investment in the cloud technologies while surfacing-up capabilities to the application teams to enable them to take advantage of the constructs of the cloud and empowering them to deliver more business value on top of IaaS. We will examine types of cloud applications, new approaches to deploy applications, embed policies, monitor the applications and leverage the cloud elasticity.

Speaker:

Sean Doherty

VP & Security Group CTO
Symantec

Track: All Tracks

Cloud adoption continues to be hampered by concerns about security and availability. Fast forward to the future where the IT landscape will support thousands of clouds that are protected in a seamless, consistent fashion. In this future of cloud computing, today’s adoption concerns will be in the past and your clouds will be safer than many data center operations.

Speaker:

Michael Coté

Cloud Strategist
Dell

Track: All Tracks

Massive data growth. An aging and inefficient data center infrastructure. A proliferation of new software and a host of costly legacy applications. These are the challenges that business and IT organizations face every day – and cloud computing is often touted as the “magic bullet” that can help businesses cuts costs, generate revenue and create new value. But if cloud is the path to business utopia, what’s stopping more organizations from making the move?

At Dell, we see the tremendous potential of the cloud – but we also know that it doesn’t mean anything if you can’t get there easily and with the least disruption to your organization. We start from one simple question: What is the business problem you’re trying to solve? From there, we help you create simple path to cloud that’s based on your strategy and goals – and that leverages your existing technology investments. In this General Session, learn how Dell’s open, scalable design focus and end-to-end portfolio of secure cloud solutions can get you on the path to real results.

Speaker:

Raejeanne Skillern

Director, Cloud Computing
Intel Corporation

Track: All Tracks

IT departments are experiencing storage capacity needs doubling every 12-18 months, 50x the amount of information and 75x the number of files. IT managers are dealing with growing constraints on space, power and costs to manage their data center infrastructure. Intel is helping businesses and users realize the benefits of cloud computing technology by working to develop open standards that operate across disparate IT infrastructures and with the Intel Cloud Builder and Intel Cloud Finder programs, which help people build cloud infrastructure as well as deploy cloud services. These tools together give Enterprise IT decision-makers information they need to plan both private cloud build out and public cloud service integration into their IT departments.

The foundation for this vision will be defined by an open approach that delivers best of breed technologies + flexibility + choice across the data center computing spectrum from Intel Xeon-to-Intel Atom-based platforms. Intel is bringing together a broad network of leading hardware and solution providers to build and enhance cloud solutions that are interoperable, multi-vendor and embrace open standards.

Speaker:

Gordon Haff

Cloud Evangelist
Red Hat

Track: All Tracks

Choosing how to build a cloud is perhaps the biggest strategic decision IT leaders will make this decade. It will determine their organizational competitiveness, flexibility, and IT economics. In this session, Red Hat’s Gordon Haff will discuss the evolution of cloud computing and the options you have to build a cloud. He will also detail an open source approach to cloud computing that includes open standards, choice of infrastructure, and portability.

Speaker:

Jim Anthony

VP of Tier II Solution Architecture
Terremark

Track: All Tracks

Are you already behind the curve? Cloud is already in the enterprise – and the federal government. What was important for yesterday's cloud is table stakes for the future, so what's next? Come learn from one of the world's leading cloud providers as they share their vision of the market and the future of cloud. Terremark's Jim Anthony, Vice President of Sales Engineering, will take you inside the state of the enterprise cloud today and why the future of the cloud is so bright.

Speaker:

Shannon Williams

VP of Market Development, Cloud Platforms Group
Citrix

Track: All Tracks

There is nothing more valuable than getting insights directly from a company operating a cloud-based service. Join us to hear how Schuberg Philis is leveraging Apache CloudStack to deliver mission critical applications with the reliability, availability and performance that their customers depend on.

Speaker:

Sujal Das

Director of Product Marketing
Broadcom

Track: All Tracks

Private and public cloud applications, usage models, and scale requirements are significantly influencing network infrastructure design while highlighting the importance of scalability. Combined with compute, virtualization and network demands, Software-Defined Networking (SDN) has gained attention as a solution that promises application-driven dynamic network configuration and monitoring. With SDN overlay, OpenFlow and hybrid implementations on the rise, Broadcom is at the forefront of developing key SDN and virtualization features into silicon that will be deployed in data center switch products over this next business cycle.

This General Session will highlight the collective intelligence sourced by SDN across the network infrastructure and the technology’s role in furthering network innovation by encouraging visibility and diagnosis of network infrastructure issues. As a founding member of the Open Networking Foundation and active contributor to the ecosystem as a whole, Broadcom has been instrumental in bringing SDN to the forefront with early specifications and deployments.

Speaker:

Jesse Davis

Director, DataDirect Research and Development
Progress Software

Track: All Tracks

How can we regain control of our data and get a complete view of critical information, while still reaping the many benefits that SaaS has to offer? The explosion in Software as a Service has changed the world of data access dramatically. Business critical information that was once within the four walls of the organization is now locked in a variety of SaaS applications deployed on the public Internet. This presents a serious challenge to business decision makers who are driven to make the right choices for their organizations based on a now incomplete picture of the world.

This session will look at how you overcome these challenges and regain full visibility to your business data wherever it may live.

Speaker:

Lisa Larson

Vice President of Enterprise Technical Sales
Rackspace

Track: All Tracks

One of the cloud’s biggest draws is the capability to virtualize computing resources, allowing it to be consumed with the click of a mouse. But behind that simple click is an enormous infrastructure challenge that has recently been cited as a major cause for slower enterprise adoption. Enterprises can better prepare for this shift and take full advantage of future computing benefits. Between architecture design and migration planning, the road can be long, so what do you do with your talent? Come learn how you can best prepare your IT talent for this seismic shift in computing.

Speaker:

Chris Kelly

Developer/Evangelist
New Relic

Track: All Tracks

Both small startups and large organizations have the same choice to make, focus on what is important or spend time toiling with the ancillary details. No matter the size of your team, you still have to solve the same problems: code, testing, infrastructure, monitoring, availability and performance. But the time has never been better than now to let someone else solve those problems while you focus on what's most important to your business, your customers. More and more companies are embracing SaaS, PaaS and IaaS solutions for their toolchains; they are cloudifying their business. The quality and availability of these solutions has come to a point where you can rely on them within your production systems, allowing you to keep your internal resources focused on your business. We'll look at today's landscape of cloud-based solutions and where the future may be headed.

Speaker:

Scott Cleland

Worldwide Product Channel Marketing Manager
LSI

Track: Cloud Storage Virtualization Testing | APIs

No one disputes cloud computing as a viable resource delivery model. Now the challenge? Deliver the best solution in a world where processor power follows Moore’s law, storage is bound by the physics of spinning media, and cloud providers need to deliver optimized system level performance at a reasonable cost.

Solid State Storage combined with dynamic, intelligent caching software to “learn” data “hot spots” and move them transparently onto flash memory fills the gap. In this session LSI’s Scott Cleland will describe three flash based application acceleration alternatives for providers looking to move ahead of the crowd.

Speaker:

Christopher K. Ortbals

Vice President, Cloud Services
Cbeyond

Track: Cloud Architecture, Security & Performance

While the cloud provides businesses with a more secure IT investment, many don’t realize the data-protection risks of public networks until it’s too late. As a result, CIOs and business owners are kept up at night worrying about the security of their mission-critical data, not realizing that a private, secure intersection of network and cloud services can provide a cost-efficient elixir to help them sleep easier.

In this session Christopher K. Ortbals, Cbeyond's Vice President of Cloud Services, will outline how businesses can successfully connect cloud services to a secure network and realize a “better night’s sleep” thanks to unparalleled performance, cost improvement, and, most importantly, data protection and reliability.

Speaker:

Ian Goldsmith

Vice President
SOA Software

Track: Cloud Action Points / Best Practices / Case Studies

The API Economy is here. Enterprises are making business applications available through APIs to drive business growth and expose new opportunities. The business landscape is being reshaped as dramatically as it was during the rush to create an Internet presence with a web site in the late 90s. APIs are becoming the primary way that businesses interact with their customers, reach new markets, and provide the global app development community with the tools to deliver innovative new business capabilities to customers.

Join Ian Goldsmith, VP at SOA Software as he shows how businesses are harnessing the power of APIs to reach new customers and markets. Corey will walk the audience through the growth and evolution of the API, why effective API management us important, how the game changes when companies expose business applications to the outside world.

• A brief history of the API
• How to use APIs to make money, save money, build brand
• "Appification" and the innovation model of the open API
• API management nuts and bolts, and best practices
• Why Community is so important
• Some great examples of companies doing it right

Speaker:

Diane Mueller

Cloud Evangelist
ActiveState

Track: Moving to the Cloud in Practice

In this hands-on workshop session, ActiveState Cloud Evangelist Diane Mueller will introduce conceptual cloud architectural principles and show how private Platform as a Service enables cloud app development, deployment, and management. In this interactive workshop, Mueller will provide an overview of cloud architectures, present web frameworks and sample applications, then show how to package, create a manifest, and deploy apps to any cloud. By the end of the session, Cloud Expo delegates will be able to push an application from a source repository (e.g., Github) to the cloud and make it available for others to deploy, manage, or monitor.

Speaker:

Sanjai Marimadaiah

Strategic Business Development, Big Data
Hewlett-Packard

Track: Enterprise Cloud Computing

As a result of many years of experience, innovation and acquisitions, HP has firmly established itself as the leading Big Data solutions and services provider - and a thought leader, helping enterprises solve the trickiest of Big Data challenges by building an end to end analytics framework. In this session you will learn about how HP is empowering CEOs, CIOs and CMOs alike to extract actionable business insights from both structured and unstructured data through workload-optimized solutions built for performance and scale. Listen to success stories of customers, who have tamed the Big Data beast with HP solutions for Big Data, delivered as on-premised and cloud offerings

Speaker:

Pavan Pant

Director of Product Management
Verizon Terremark

Track: Enterprise Cloud Computing

With so many cloud offerings in the marketplace, how are you supposed to understand the differences, let alone pick the right ones to meet your specific needs? And while many of your applications may be a good fit for "the cloud," how will you evaluate which cloud offering will be the best match? In this presentation, Terremark will explain the practical differences and trade-offs between private clouds, public clouds and virtual private clouds, show how to blend cloud services in a seamless and secure way with your existing data center infrastructure and tools, and describe real-life case studies on how market-leading companies are successfully selecting and deploying the right cloud services for their unique application requirements.

Speakers:

Praveen Kankariya

CEO
Impetus Technologies

and
Mike Peterson

VP of Platforms & Data Architecture
NeuStar

Track: Big Data & Cloud Computing

This session will describe the strategies and possibilities using big data technologies to reveal new business insights and the next generation of information services.

The session will be jointly presented by Impetus Technologies and NeuStar. NeuStar, Inc., is the trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment and marketing industries throughout the world. Neustar and Impetus have together leveraged Cloud and Big Data Technologies to offer significant value to enterprise and carrier clients.

Speaker:

Das Kamhout

Principal Engineer
Intel IT

Track: Hot Topics

Cloud technologies are moving at a rapid pace. The compelling drivers are the need for on-demand business solutions, lower cost for IT and the ability to deliver the rich experience that users need and expect. Enterprises are wrestling with private vs. public vs. hybrid cloud solutions. The need for high levels of customizability, flexibility, and agility will drive many enterprises to the public cloud. The foundation for this vision will be defined by an open approach that delivers best of breed technologies + flexibility + choice from data center to client. Intel is bringing together a broad network of leading hardware and solution providers to build and enhance cloud solutions that are interoperable, multi-vendor and embrace standards. This addresses the initial limiters such as security, standards, governance and legacy apps which are increasingly less of an issue.

This session will cover the cutting edge Cloud progress that Intel has made internally within our own IT organization as well as what to expect in 2012.

Speaker:

Gabriel Hurley

Senior Developer
Nebula, Inc

Track: Hot Topics

From the command line to web APIs to dashboards, how you interact with your cloud shapes the potential it holds for you. Current industry trends favor arcane CLI tools, resource-oriented dashboards, and orchestration driven by hand-written recipes. How do average users accomplish anything in this paradigm? They copy-and-paste from Google to get their jobs done. We can all do so much better.

This session will cover the current state of cloud interaction and the potential of new interaction paradigms. Topics will cover cloud-scale workload-centric dashboards, real-time event-driven interactions, intelligent CLIs, and APIs that empower every level of cloud consumer, all in the context of modern distributed (and even federated) architectures. Come see where we are, where we’re going, and what currently stands in the way.

Speaker:

Chris Black

Sr. Vice President, Engineering
Tendril

Track: Big Data & Cloud Computing

Big Data is a big catch phrase. Suddenly the world is focused on the massive amounts of data being created by social networks. Interesting stuff. But the Internet of Things will create at least an order of magnitude more data than social networks currently do. What will we do with this data? Maybe we’ll use it to help arrest the energy crisis.

The IoT is first taking off in the Electric Grid and in appliances, thermostats, electric car chargers and solar panels that connect to it. This session will discuss how these devices and the Big Data they produce can massively reduce the amount of energy required to keep us happy and comfortable for years to come.

Speaker:

Bill Hodak

Director of Product Marketing
New Relic

Track: Cloud Perspectives | Cloud Management

Some apps are in the cloud. Some are not. Some components of an app are in the cloud, some components are not. Some code is in Java, some is in Ruby, and some is in Python. Some data is relational. Some is not.

You used the best language, best framework, best database, and best deployment platform for the job. Great. Now what? Uh, you have to manage it, monitor it, and scale it.

Sounds fun right? Let's talk!

Speakers:

Tom Katayama

Sr. Solutions Architect
Cordys

and
Glenn Donovan

Regional Director
Cordys

Track: Cloud Action Points / Best Practices / Case Studies

In this session, Cordys will describe how it helps Cloud Service Provider customers deliver differentiated products, services and experiences in an agile and flexible framework.

Via case study examples, Cordys will show how various Cloud Service Provider business models can be facilitated via this approach. Topics to be discussed include:

• Vendor Agnostic & Unified XaaS Provisioning and Cloud Orchestration
• Service Aggregation & Value Add Business Applications
• Cloud broker enablement
• Business Friendly Self Service Interaction

Speaker:

Ronald Bradford

Founder & CEO
Effective MySQL

Track: Cloud Architecture, Security & Performance

In this session Cloud Expo delegates will learn about the issues of managing a large number of MySQL instances supporting one billion+ requests statements per day (and 50+ billion SQL statements). Topics include:

• Monitoring and instrumentation are essential
• How to automate installations, upgrades and deployments
• MySQL replication issues with 300+ slaves per master
• Traffic minimization techniques
• Creating HA with regions and zones Real-time traffic stats (aggregated every 5 seconds)
• AWS specific optimizations with EBS
• Considerations with RDS

Speaker:

Shannon Williams

VP of Market Development, Cloud Platforms Group
Citrix

Track: All Tracks

Citrix CloudPlatform, powered by Apache CloudStack, has been the platform of choice for more than 100 public and private productionclouds. In this Lunchtime Focus Keynote, get the insider view from one of the co-founders of Cloud.com who will talk about insights from his deployment experiences and provide tips for designing an open, scalable and highly efficient cloud that can support both traditional and purpose-built cloud workloads from a single solution.

Speaker:

Todd Paoletti

Vice President, Product Management
Akamai Technologies

Track: All Tracks

The cloud is changing the way enterprises consume IT infrastructure and applications. Networks and application deployment strategies are being re-architected to manage an increasingly hybrid network where storage, utility compute and applications are being designed to move seamlessly across private and public cloud infrastructures.

Join Akamai’s Todd Paoletti, Vice President of Product Management, to learn the trends, new products and roadmap to help increase cloud adoption and business agility.

Speakers:

Treb Ryan

Chief Strategy Officer, Cloud Business Unit
Dimension Data Cloud Solutions

and
Praveen Kankariya

CEO
Impetus Technologies

and
Brian Patrick Donaghy

CEO
Appcore

and
Aaron Hollobaugh

Vice President of Marketing & Communications
Hostway Corporation

and
Heather Dawson

Director, Alliances & Partnerships
1010data

and
John “Jay” Jarrell

President & CEO
Objectivity, Inc.

and
Rags Srinivasan

Director Product Management
Symantec

Track: All Tracks

In this fast-moving Lunchtime Power Panel, chaired by Cloud Expo Conference Chair Jeremy Geelan, industry-leading Execs & VPs of Technology will discuss such topics as:

• Which of the recent big acquisitions within the Cloud and/or Big Data space have most grabbed your attention as a sign of things to come?
• In its recent "Sizing the Cloud" report Forrester Research said it expects the global cloud computing market to reach $241BN in 2020 compared to $40.7BN in 2010 – is that kind of rapid growth trajectory being reflected in your own company? Is the Forrester number too large...or maybe not large enough!?
• What synergies are there between cloud computing and the Enterprise IT trend toward mobility?
• Big Data has existed since the early days of computing; why, then, do you think there is such an industry buzz around it right now?
• Do you think Big Data will only ever be used for analytical purposes, or do you envisage that it will actually enable new products?

Speaker:

Kimber Barton

Principal Sales Engineer
StorageCraft

Track: Moving to the Cloud in Practice

Convincing your clients to add cloud-based backups to their business continuity plan is often thwarted by a fear of losing control over offsite data. With an army of StorageCraft solutions empowering you to quickly access your data in multiple ways, you can easily convince your clients to add this wise level of protection. Join Kimber Barton, Senior Sales Engineer at StorageCraft, as he walks through offsite backup storage options, including StorageCraft Cloud Services, and the StorageCraft technologies that give you the power to maintain ultimate control over your offsite data.

Speaker:

Boris Renski

Co-Founder & Executive Vice President
Mirantis

Track: Hot Topics

How are companies making money on OpenStack today, and where are the best opportunities for new companies to get engaged and serve the growing user base?

The OpenStack community and commercial ecosystem are not mutually exclusive. To build a successful OpenStack company or product line, you need to invest in the community and to build influence organically. In return, a strong commercial ecosystem means more paid developers and better software, and a competitive market that keeps users seeking OpenStack products.

In this session, Boris Renski, Co-founder of Mirantis, a gold member of the OpenStack Foundation,, will analyze the current ecosystem, including the products and services available today and success stories from participating companies. Attendees will walk away with an understanding of how to get involved in OpenStack or how to increase their level of involvement for greater returns.

Speaker:

Thomas Anderson

Vice President of Field Operations
ManageIQ

Track: Cloud Storage Virtualization Testing | APIs

This session reviews dynamic, policy-based private and hybrid cloud management and optimization strategies. Learn how ManageIQ’s EVM solution enforces policies on IT services, workload placements and resource optimization across Red Hat, VMware, Microsoft and Amazon cloud infrastructures through a 'single pane of glass,' to meet service levels and business priorities.

Speaker:

Mark Skilton

Global Director, Infrastructure Services
Capgemini

Track: Hot Topics

Many analysts are observing that by the end of 2012 most organizations will be using at least ten types of cloud computing products and services either directly or indirectly. Email, mobile Apps, collaboration, social networking, storage, converged video conferencing, business apps, commercial transactions, marketplace presence, to name a few of the range of cloud sourcing and delivery solutions available in public, private and hybrid cloud combinations as well as the hosting options. In short we are already in the multi-cloud world.

This session will look at best practice strategy, design and engineering principles for successful cloud enabled solutions and services from a variety of different business scenarios.

Speaker:

James Meredith

Product Mgr, Rackspace Open Cloud
Rackspace

Track: Cloud Storage Virtualization Testing | APIs

When the advent of Infrastructure-as-a-Service first took hold a few years back, virtualization of the network was nothing but a pie in the sky idea. Fast-forward a few years and the race to achieve network virtualization is reaching the finish line. Attendees of this session should expect to learn how software-defined networking (SDN) will break down another barrier to entry for cloud, pros and cons and everything else in between you need to know to optimize the network in the cloud.

Speakers:

Iain James Marshall

Chief Technology Officer
Groupe Prologue S.A.

and
Jean-Pierre Laisné

VP of Open Source Strategy
OW2

Track: Cloud Perspectives | Cloud Management

Next generation cloud service management software will offer service brokering capabilities. This session will provide an overview of the architecture of an open source cloud service broker that would allow for the description, provision, deployment and management of any type or configuration of cloud services delivered by heterogeneous cloud service providers in accordance with a consumer's SLA.

A broker allows the federation of resources across heterogeneous Cloud Service Providers and thus plays an important role in avoiding vendor lock-in. The session will end with a live demonstration showing how a federation of multiple OpenStack providers can be managed by CompatibleOne, an open source cloud service broker, in a multi-cloud environment.

Speakers:

Tom Leyden

Director of Alliances and Marketing
Amplidata

and
Ranajit Nevatia

VP of Marketing
Panzura

and
Robin Harris

Founder & President
TechnoQWAN LLC

and
Janae Lee

Sr. VP, Big Data Solutions
Quantum

and
Greg E. Scott

Cloud Storage Manager
Intel Corporation

Track: Enterprise Cloud Computing

Object storage is the new storage paradigm that was specifically designed for massive volumes of unstructured data. Object Storage platforms are revolutionary in that they are designed to scale beyond petabytes and they don’t need a file system. Instead, the applications can talk to the storage directly through a REST API. But this is also the weakness of the concept, and the main argument of critics: it might take a long time for object storage to really break through as it depends on the applications. Advocates like to use the Amazon S3 success story and believe companies should implement object storage now to increase efficiency, scalability etc.

Big Data is no longer restricted to analytics projects, several kinds of Big Data are now identified. Big Unstructured Data is getting particularly much attention today because of the growth predictions about unstructured data. Object storage is pushed forward as the only viable long-term solution for many Big Unstructured Data projects (Media and Entertainment, Life Sciences, the Aerospace industry etc.)

The Object Storage for Big Data panel plans to open the discussion on this topic. The panel members will present their vision and answer questions from the audience.

Moderator for the panel is Robin Harris, a.k.a. StorageMojo. The Panel will consist of speakers from Quantum (Janae Lee), Intel Corp (Greg Scott), Aspera (Mike Flathers), Panzura (Ranajit Nevatia) and Amplidata (Tom Leyden).

Speaker:

Saran Mandair

Sr. Director, Infrastructure Engineering
PayPal

Track: Enterprise Cloud Computing

PayPal is the faster, safer way to pay and get paid online, via mobile devices and in store. The service allows people to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With more than 113 million active accounts in 190 markets and 25 currencies around the world, PayPal enables global commerce. PayPal is headquartered in San Jose, Calif. and its international headquarters is located in Singapore.

As a technology leader, PayPal leverages open standards including the rapid pace of cloud innovation evolving from the OpenStack ecosystem. Innovations developed by PayPal's technologists are given back to the community for the betterment of open clouds everywhere. Come hear Saran Mandair, Sr. Director and Anand Palanisamy, Architect/Technical Lead, Infrastructure Engineering, talk about how PayPal deploys OpenStack technologies to drive innovation and realize the open cloud benefits offered by the thriving OpenStack community: access to a large pool of knowledgeable talent and freedom from vendor lock-in.

Speaker:

Jonathan Bryce

Executive Director
The OpenStack Foundation

Track: All Tracks

Cloud has made its mark, reaching into every corner of enterprise and service provider data centers, and now the conversation has shifted to the "open cloud." OpenStack shook the market in 2010 when it became the first Apache-licensed cloud platform with broad commercial support, and soon existing cloud technologies were pushed to follow a similar path. It's now clear the cloud will be driven by open source technologies, but businesses are still trying to understand which technologies are the best fit for their needs.

How do you separate hype from reality and openness from open-washing in the cloud market? What unique factors should you consider when evaluating open source technologies versus proprietary software? In this 11th Cloud Expo Opening Keynote hear Jonathan Bryce, who has spent his career building the cloud and is now Executive Director of the OpenStack Foundation, make sense of the open cloud landscape so you can feel confident making the best decision for long-term success.

Speaker:

Mike Fountaine


Dell

Track: Cloud Action Points / Best Practices / Case Studies

A discussion with hosting and cloud provider DreamHost

A founding member of the OpenStack Community, Dell has driven significant interest in and adoption of OpenStack-powered cloud solutions among cloud service providers. Hear from one of them, DreamHost, a pioneer in OpenStack use, to hear why they made this choice, what products and services they’re creating with it, and the upcoming Grizzly release with the new Horizon and Keystone components.

Speaker:

Alex Gaber

API Evangelist
Layer 7 Technologies

Track: Hot Topics

Building cloud and API driven mobile apps introduces numerous complexities around syncing, caching, and securing data. In this session, numerous tools and frameworks will be explored and reviewed, including best practices around building HTML5 cross-platform hybrid native applications.

Speaker:

Sal Visca

CTO
Elastic Path Software

Track: Enterprise Cloud Computing

Building e-commerce solutions for retail and preparing for transactions spikes on big shopping days was never easy. Preparing for the frequent and sporadic transaction spikes–launching a new game, e-book, or an online video release–in the digital world is even more difficult.

There are great benefits to a “Own the Core” strategy to maintain control and efficiencies since commerce systems are so central and connect with so many internal systems. However, to remain cost-effective and not have to build out all the capacity for peak loads, an associated “Rent the Spikes” strategy allows controlled dynamic expansion out into the cloud.

Speaker:

Michael Kopp

Technology Strategist
Compuware

Track: Big Data & Cloud Computing

NoSQL and Hadoop environments are a new challenge for performance engineers. NoSQL solutions require more logic to the application and rely on accurate access patterns to perform. Ensuring MapReduce performance and scalability is a Big Data problem in itself. This session will show how to tackle both challenges with the help of modern Application Performance Management.

Speaker:

Marc Trouard-Riolle

Sr. Product Manager, Cloud Platforms Group
Citrix Systems

Track: Cloud Storage Virtualization Testing | APIs

Cloud computing is challenging the way infrastructure and applications are built,delivered and consumed. Providing an open, scalable hypervisor layer is key to designing a cloud solution that can meet the needs of next-generation IT. In this session, Cloud Expo delegates will learn how virtualization can be be optimized for cloud use cases and how some of the world’s largest clouds are leveraging Citrix technologies.

Speaker:

Chad Harrington

VP
Adaptive Computing

Track: Cloud Perspectives | Cloud Management

Which cloud model is right for your business? What are the factors that should influence your decision? This session will discuss how to evaluate public, private, and hybrid clouds along several dimensions:

• Capabilities
• Economics
• Control
• Security

Using real-world case studies, the session will show Cloud Expo delegates the pros and cons of each of these cloud models. Armed with this information, you can then decide what is best for your organization.

Speaker:

Jerry Miller

Vice President of Technology
CDNetworks

Track: Moving to the Cloud in Practice

Reaching customers and employees with cloud applications when they are located in emerging markets (such as Russia, Indonesia, Brazil and China) poses a major challenge. This is especially true for China, which has not only the largest Internet user base (twice that of the US and growing fast) but a lack of modern Internet infrastructure as well as licensing and regulatory hurdles, including the “Great Firewall.”

Join this session to learn about the various challenges to serving this market and how a CDN (Content Delivery Network) can help you not only deliver a fast download of your website and web applications even in China, but can also help you manage content and regulatory issues. You will hear how a major European-based financial trading platform saved millions of dollars a day in lost revenue by eliminating dropped trades caused by latency in China. You will also hear how a major UK-based luxury retail platform is now reaching China’s growing luxury market with fast page loads and ecommerce transactions. In addition, hear how Silicon Valley based SEMI is serving 26 websites in China and other emerging markets with 100% uptime and super fast load times. This session will be full of benchmarks, case studies, examples, and charts.

Speakers:

Eric Thacker

Sr. Director
Panzura

and
Kiran Bellare

Director, Product Marketing
HP Cloud Services

Track: Cloud Storage Virtualization Testing | APIs

Cloud, Cloud Cloud, it’s everywhere. But does it solve real world problems? Undoubtedly. Hear how HP Cloud Services and Panzura have delivered to customers a global file system that addresses collaboration, archiving, universal access and performance in one fell swoop. The ROI may surprise you and the ability to free local on-premise resources is an added bonus. See how enterprises are utilizing this combination of the HP Cloud and Panzura to fulfill real world needs

Speaker:

Adiascar Cisneros

Director of Operations
Racemi

Track: Moving to the Cloud in Practice

Analyst research shows that the change, cost, and complexity associated with cloud migrations continue to be key challenges for cloud adoption. This session will help attendees understand the cost and complexity associated with specific migration strategies and how they can effectively manage these issues, enabling them to migrate to the cloud with minimal cost and risk.

Speaker:

Jon Matsuo

VP Emerging Products & Technologies
Symantec

Track: Cloud Architecture, Security & Performance

Cloud-delivered applications are often perceived as riskier than applications delivered on premises. Why is this still the perception, and how will the industry overcome these concerns? In this session, Jon will describe what is needed to realize a truly safe cloud service and illustrate how an all-new cloud service from Symantec is delivering a safe experience for consumers and businesses. Hear the CIO from a major business bank discuss safe cloud applications.

Speaker:

Cory Isaacson

CEO
CodeFutures Corporation

Track: Big Data & Cloud Computing

Need to scale your data tier? The foundation of every application is the database layer, and today application architects have more choices than ever. With these choices come new questions: Which database technology is best for your application? How can your application take advantage of Big Data technology? Can you run your relational database at Big Data scale? What does it take to implement a comprehensive data infrastructure, including your core database, incorporating SQL, No SQL and Big Data platforms?

In this session Cloud Expo delegates will get the answers to these questions and more, gained from real-world experience with dozens of high-volume, data intensive applications. You will learn exactly what it takes to scale your data tier, and how to keep it reliable – despite the challenges presented in Cloud environments. The session will also provide a quick review of the primary types of database platforms, enabling you to choose the besttechnology for your application challenges. The session will close with a high volume social application/gaming case study, showing you exactly what it takes to run a high-volume, multi-terabyte database infrastructure in the cloud.

Speaker:

Sujal Das

Director of Product Marketing
Broadcom

Track: Cloud Architecture, Security & Performance

Scale-out networking using fast, fat and flat network topologies deliver the best ROI when building private or public cloud networks. A key ingredient of such high performance and highly efficient network designs is the Ethernet switch system that connects server, virtual machine and storage nodes together to deliver desired application level performance.

This session will discuss the following:

• technology requirements in Ethernet switch system for delivering the largest network nodes scale with flexible network topologies that optimize application performance
• how to deliver the highest performance and support multi-tenancy and seamless workload placement across data centers
• practical deployment options that showcases use of these technologies at lowest CAPEX and OPEX with available solutions

Speaker:

Brian Jawalka


Rackspace

Track: Moving to the Cloud in Practice

As your datacenter needs more capacity, you're thinking about going to the cloud. What are the key considerations to help plan for the needed capacity over time? And how can the cloud best work with your existing applications? Learn how a hybrid approach can add agility, flexibility and speed-to-market for your organization. Join Rackspace's Brian Jawalka, architect, cloud strategy, for this informative session.

Speaker:

Sergei Tsarev

CTO & Co-Founder
Clustrix

Track: Cloud Perspectives | Cloud Management

Big Data and Web applications are putting serious pressure on the transactional performance, availability, and size of relational databases, and nearly everything is changing about app development and deployment. Companies are putting an emphasis on agile and lean development and increasing the shift to private, public and hybrid clouds.

In this session Tsarev will discuss the issues around Legacy relational databases currently representing the weakest part of the cloud stack, and how companies are using the scale, availability or simplicity needed from their cloud databases. He will discuss new DBaaS solutions for Cloud-Hosted Big Data Apps, citing case study examples of companies with seasonally variable business that can now focus on innovation and building more interesting customer-facing functionality.

Speakers:

Peter Linnell

SUSE Linux Technical Specialist
SUSE

and
Cameron Seader

Sr. Data Center Strategist
SUSE

Track: Moving to the Cloud in Practice

OpenStack delivers powerful capabilities for deploying an Infrastructure-as-a-Service cloud, but getting up and running can take time and effort you can't afford. SUSE Cloud delivers an enterprise ready OpenStack-based solution that eases your cloud deployment. In this session, you will learn the dos and don'ts of deploying OpenStack and see how SUSE Cloud speeds your journey to the cloud.

Speaker:

Kevin Brown

CEO
Coraid

Track: Cloud Storage Virtualization Testing | APIs

Faced with the challenge of staying responsive to growing business needs while keeping costs low, CIOs are increasingly turning to highly virtualized and automated cloud architectures that can be scaled on demand and managed with ease. Cloud adoption in turn has ushered a fundamental shift in the way infrastructure is deployed in data centers. Modern data centers have given up on monolithic servers and storage that are expensive and complex to manage in favor of pools of small resources that are managed and automated through software. The challenges of storage management in this new environment are different. In the past people managed small data in big boxes, but now they are managing big data in many small boxes.

Server virtualization has become the norm for compute platforms, and software-defined networking is rapidly reshaping the networking industry. To complete the transformation to the modern automated datacenter, legacy storage has to change as well. It has to become scale-out, built with off-the-shelf hardware, and allow storage designers and operators to control how storage is deployed, provisioned and managed through software, enabling automation, self-service models and a broader range of cloud-computing services. The problem: your favorite large IT vendors don’t have products that look like this, and their pace of innovation is too slow to catch up.

This new model of “software-defined data centers” running on clusters of commodity hardware will be the new battleground for data-centric industries. It’s equivalent to the Industrial Revolution when automated factories displaced manual assembly, but this time it’s about data. The upsides include significantly lower OPEX and CAPEX versus traditional IT solutions. Even more importantly, software-defined systems can redefine business agility and velocity, shrinking wait times for computing resources from weeks to minutes.

Speaker:

Nelson Nahum

CEO & CTO
Zadara Storage

Track: Cloud Architecture, Security & Performance

It is no secret that one of the main challenges for applications in the cloud is storage performance. The storage performance problem in the cloud has multiple facets. It is not just low vs. high performance, but also the fact that performance varies over time an done customer can impact the performance of others. There is also the issue of storage performance monitoring. How does one know if an application is running slow because of storage performance or because of other factors like networking, IO concurrency, latencies, etc.

The main issue is that none of the current storage systems and software were designed with cloud in mind. Even high-end SAN storage arrays were designed for a single tenant, a single manager, the storage admin who knows what everybody else is doing, the super guru that knows how to interpret iostat! Aside from lack of multi-tenancy isolation, the scalability is not even close to what is needed in the cloud.And worse yet is the inability to accommodate different types of customers with a single system. As a result, cloud providers start with the lowest common denominator.

All these reasons result in a cloud environment into which it is hard to move classical IT applications that need low latency. Instead, other forms of databases and applications that can live with long latencies, low number of IOPS and inconsistencies are the ones that are more popular in the cloud. But the problems are solvable with a new storage architecture. A storage architecture that is not based on“scale-out,” but is designed to host multiple tenants, each with their own needs.

In this storage architecture,each user, at least the ones that need consistency and performance, must have dedicated resources. Dedicated drives, dedicated cache, dedicated cores - so that IOPS can be guaranteed as if the user had a SAN array in his or her own data center. And just like in a private environment, each user needs to have access to performance data (for monitoring), and to a management console (for control over and tuning of the environment). This new architecture needs to allow for different amounts of resources to be allocated to different users,depending on their needs. And this architecture needs to allow metering of these resources, in order to charge customers according to actual usage.

In summary, a new cloud storage architecture is needed - one that is not based on “scale out,” but it is more similar to the compute cloud.

Speaker:

Filip Szymanski

Sr. Director of Products
Clustrix

Track: Hot Topics

The last decade saw an explosion of web applications and mobile devices resulting in overwhelming volumes of data. Traditional database designs from 30 years ago have not kept pace and cannot scale to handle these large data sets and concurrent workloads. This has tempted some developers to throw away the relational database and build on one of the NoSQL data stores that seem easier to code with and promise to scale. But for most business applications the data is relational! Transactions and consistency matter! And so begins the journey to reinvent relational capabilities in many applications built on top of a NoSQL data store.

What if there was a way to scale a relational, ACID-compliant database with no limits, one that offered not only SQL access, but also a JSON document interface that was able to take advantage of the underlying relational schema?

Don’t compromise. And don’t reinvent the wheel. Learn how to easily build scalable, relational systems to support millions of users and billions of database transactions per day. Discover how Clustrix technology has enabled a relational database to scale like NoSQL, with real customer examples showcasing the amazing performance and scalability achieved with a clustered shared nothing architecture.

Speaker:

Heather Dawson

Director, Alliances & Partnerships
1010data

Track: Big Data & Cloud Computing

Have you ever stopped to ask the question, what is the biggest Big Data? If you haven't, it's probably because you don't imagine that it could have much to do with your day-to-day business concerns. But, in a real sense, you are already intimately involved in the ultimate Big Data. In this session we will describe the largest possible dataset and show that, if you are involved with any data, you are automatically involved in the biggest data. We will also discuss what this implies for the future of data analysis.

Speaker:

Jay Upchurch

Executive Director, Product Marketing Management
AT&T

Track: Hot Topics

The importance of an enterprise-grade network at the center of cloud services cannot be overstated. Without it, private clouds are closed systems and public clouds are vulnerable to security breaches. The optimum cloud is one that is network-based, where cloud services are actually embedded in the network. A network-based cloud allows cloud services and applications to be managed and delivered as part of a total solution straight down to any device just like voice and data. This session will discuss how this unique approach can offer enterprises the scale and flexibility of the cloud, without sacrificing performance, reliability and security.

Speaker:

Nico Popp

VP of Product Management & Development
Symantec

Track: Cloud Architecture, Security & Performance

Information and identities are the lifeblood of your enterprise, yet the use of public cloud services challenge many legacy approaches to protecting what’s important. The move to the cloud requires a new control point that provides visibility and protection of your critical information and identity assets. In this session, learn how Symantec O3 can help you realize the vision of a protected cloud, and hear the CISO from a major business bank discuss information security in the new world of cloud computing.

Speaker:

Bernard Golden

Vice President of Enterprise Solutions
enStratus

Track: Cloud Perspectives | Cloud Management

Cloud computing is disrupting the world of IT as we know it. Unlike previous platform shifts, this one enables users to bypass central IT. Whether you call it "Rogue IT" or "Getting My Job Done," end users taking IT into their own hands is happening today. The democratization of IT has profound implications for IT organizations and forces them to become service providers. This session will talk about how IT should think of its future role, what being a service provider means, and practical steps IT should take to transition to a service provider operation.

Specific topics addressed will include:

• Reducing IT friction
• The new roles of standards and processes
• Consulting, not implementing
• IT governance and security in a democratized IT environment
• The importance of IT economics in a "Getting My Job Done" world

Attendees will learn five concrete actions they should take to become a service provider and avoid being overthrown in the cloud computing revolution

Speaker:

Chad M. Lawler

Director of Consulting, Cloud Computing
Hitachi Consulting

Track: Hot Topics

Cloud services and solutions play a critical role in the cloud ecosystem. With the cloud comes increased complexities and an increased need for integration, aggregation and automation capabilities. This is a disruptive change for both business and IT, and constitutes a series of challenges, coupled with new requirements. Leveraging the cloud requires more than just technology and platform migration. It requires a common platform across providers to design, build and operate a solution with a single point of accountability and transparency to enable successful transition to the cloud model.

This session explores the aggregation integration, customization, and automation of cloud solutions design, architecture, provisioning, procurement, deployment, management and governance in the cloud service broker model. Attendees will receive an overview of how our innovative cloud brokerage technologies are helping government agencies streamline cloud sourcing, procurement, on-boarding, integration, aggregation, billing and use of different cloud services for cost savings, centralized management and increased governance control.

Speaker:

Rich Wolski

Co-Founder & CTO
Eucalyptus Systems

Track: Moving to the Cloud in Practice

If your organization has been looking into deploying a private cloud, you must know the five steps to take to initiate its development. In particular, there are key operational and IT processes that organizations need to agree upon in order to build a cloud successfully. In this session, Rich Wolski will explain how to bring about greater efficiencies within the data center through a scalable, elastic private cloud.

Speaker:

Louis Naugès

Co-Founder & Chief Cloud Evangelist
Revevol

Track: Cloud Architecture, Security & Performance

After 50 years of adolescence, the IT industry is entering its Industrial Age and this will have huge impacts on all sectors of the industry. Most organizations will see huge gains from this industrialization, most legacy vendors will suffer a lot.

During this disruptive session, Cloud Expo delegates will learn who will be the winners and the losers of this Industrialization of IT made possible by the generalization of SaaS solutions and Public Clouds.

Speaker:

Scott Sneddon

Chief Solutions Architect
Vyatta

Track: Cloud Storage Virtualization Testing | APIs

Software-Defined Networking has the potential to revolutionize the networking world. In this session we'll discuss the SDN and network virtualization landscape and how this new technology can enable a whole new way of operating your network. We'll also discuss a pragmatic and evolutionary approach to adopting SDN technologies in your environment.

Speaker:

Apurva Dave

VP of Products & General Manager, Stingray
Riverbed Technology

Track: Cloud Perspectives | Cloud Management

Your applications are getting more distributed, virtualized and pushed into the cloud today. But as the world progresses to multi-cloud deployments and sophisticated software-defined data centers, will your legacy load balancers and application? Next generation ADCs should be as dynamic as the application is, be able to apply application specific optimizations and policies and deliver advanced layer 7 features and services that map to the requirements of today's applications.

In this session Cloud Expo delegates will learn:

• Is my ADC cloud-aware and has it been natively designed for software-defined data centers?
• How can I offer custom application delivery services per customer or per application?
• Do I have the set of tools at my disposal to solve the broad range of application performance problems that could arise in my production environment?

Speaker:

Niki Acosta

Private Cloud Evangelist
Rackspace Hosting

Track: Hot Topics

In a little over two years, OpenStack has shattered adoption benchmarks set by previous open source projects and gained acceptance as the future of the data center but has your career kept up with its blistering pace? Come join Niki Acosta, Product Evangelist at Rackspace to learn more about how they have already made a career out of the OpenStack movement as well as become more familiar on how to make the transition into making OpenStack your full-time job, from becoming more familiar with the code to selling on the opportunity to the C-suite and startups alike.

Speaker:

Terry Woloszyn

Founder
Leeward Security

Track: Cloud Architecture, Security & Performance

SMB cloud adoption is critical for growth of most cloud vendors, but the SMB market is typically ill-prepared for some of the nastiness the sophisticated attackers in Russia and Asia are throwing at them, like ransoming their sites with DDoS, draining bank accounts with ZEUS, and more.

This session will cover the most important security concerns SMBs need to address for safe cloud computing, as well as some of the "roadkill" we've seen in the past year.

Speaker:

Michelle Munson

President, CEO & Co-Founder
Aspera

Track: Big Data & Cloud Computing

As companies turn to the cloud to store, manage and access big data, it’s clear that its benefits are tempered by technical bottlenecks: transfer performance over WANs, HTTP throughput within remote infrastructures, and size limitations of cloud object stores. This session will discuss principles of cloud object stores, using examples of Amazon S3, Microsoft Azure, and OpenStack Swift, and performance benchmarks of their native HTTP I/O. It will share best practices in orchestrating complex, large-scale big data workflows. It will examine the requirements and challenges of IT infrastructure designs (on-premise, cloud or hybrid), including high-speed transport technologies and high-performance NAS.

Speaker:

Jelle Frank van der Zwet

Manager Cloud Segment
Interxion

Track: Moving to the Cloud in Practice

Are you aware of the new reality that cloud computing is bringing to bear? Cloud is not as global as you might think.

The global acceptance of cloud computing has caused a spike in demand for multi-national cloud capability. As a result, cloud companies are facing an intimidating next step – expanding to new international markets. The Netherlands is the leading cloud hub in Europe that can address this process specific to transatlantic cloud expansion and how to intelligently establish the highest performing Cloud environment between North America and Europe.

How do you connect your clouds on multiple continents and improve control? As the Internet has no SLA many organizations are concerned of being exposed to the vagaries of the Internet. There are only a few options for concrete quality of service (QoS) when accessing clouds.

Identifying a need for connectivity solution that enables clouds to be connected, Jelle Frank van der Zwet will show how enterprises and cloud providers can extend their coverage and offer the right solution to the European market. What you’ll take away from this session:

• How to remain competitive and manage your growth in Europe
• Connect to Dutch cloud community
• Opportunities to accelerate your revenue
• Start building your Trans-Atlantic value chain of partners

Speaker:

Brian Goleno

Product Manager
Akamai Technologies

Track: Enterprise Cloud Computing

The journey to the cloud has created demanding new challenges for IT departments who are tasked to support global users accessing applications from a multitude of devices. As the pace of application development and deployment increases, organizations need ways to provide global scale and optimal performance without sacrificing security. In this session, Akamai’s Brian Goleno will provide technical details for how dynamic content can be accelerated with a globally distributed platform and how applications can be instantly supported with minimal effort.

Speakers:

Scott Houston

Founder & CEO
GreenButton

and
Stephen Spector

Dell Cloud Evangelist
Dell

Track: Enterprise Cloud Computing

Dell and GreenButton will jointly present the business case for cloud computing from an IT perspective. CIOs and IT Directors need to reposition their teams to delivering computing with a strategic mindset as they move to the cloud. In addition, governance is taking a more significant role as operational expenditures require updated financial tracking and management. This session provides the background and information required to gain a better understanding of the value-add partnership between IT and Cloud providers within the organization.

Speaker:

Andy Walton

Director
CiRBA

Track: Cloud Action Points / Best Practices / Case Studies

Capacity management may not be dead yet, but with the adoption of virtualization and cloud computing models it’s barely recognizable. IT organizations are radically changing how they plan and manage infrastructure to cope with the complexity of these large-scale shared environments and prevent the over-provisioning that results from old school planning approaches. The focus has shifted from leveraging simple tools and basic trending toward approaches that model demand “pipelines” and forecast based on capacity bookings, which more resembles a hotel reservation system than traditional capacity management. This is creating a whole new operational model that looks at the flow of workloads in and out of an environment (on-boarding and de-commissioning), as well as organic growth, all while optimizing workload placements and resource allocations to ensure optimal use of available capacity.

Join CiRBA’s Andy Walton as he discusses how leading Fortune 500 organizations brought together infrastructure teams, capacity teams and application owners to increase agility, reduce risk and costs by changing planning and management processes. This session will discuss how to:

• Plan infrastructure requirements and migration to next generation technologies
• Reserve capacity for new workloads based on the demand pipeline
• Optimize workload placements and resource allocations
• Forecast capacity requirements giving changing demand

Speaker:

Andy Walton

Director
CiRBA

Track: Cloud Storage Virtualization Testing | APIs

Capacity management may not be dead yet, but with the adoption of virtualization and cloud computing models it’s barely recognizable. IT organizations are radically changing how they plan and manage infrastructure to cope with the complexity of these large-scale shared environments and prevent the over-provisioning that results from old school planning approaches. The focus has shifted from leveraging simple tools and basic trending toward approaches that model demand “pipelines” and forecast based on capacity bookings, which more resembles a hotel reservation system than traditional capacity management. This is creating a whole new operational model that looks at the flow of workloads in and out of an environment (on-boarding and de-commissioning), as well as organic growth, all while optimizing workload placements and resource allocations to ensure optimal use of available capacity.

Join CiRBA’s Andy Walton as he discusses how leading Fortune 500 organizations brought together infrastructure teams, capacity teams and application owners to increase agility, reduce risk and costs by changing planning and management processes. This session will discuss how to:

• Plan infrastructure requirements and migration to next generation technologies
• Reserve capacity for new workloads based on the demand pipeline
• Optimize workload placements and resource allocations
• Forecast capacity requirements giving changing demand

Speaker:

Marc Halcrow

North America Regional Manager
ITpreneurs

Track: Cloud Architecture, Security & Performance

As organizations are investing hundreds of millions of dollars on Cloud related technologies and services, many within the organization have no clue what cloud is and the derived value and benefit of embracing a sound cloud strategy. With new Cloud solutions that impact non-IT folks like iCloud, Facebook, etc., more and more people are wondering and asking the question, what is cloud computing and what is my organization doing to leverage the latest cloud technologies?

When the organization is not transparent about such initiatives, people will start to leverage other cloud solutions as they are much easier to access in the market than in the past, are available at a lower cost, however much more vulnerable than the IT services delivered by the IT organization. As the implications of Cloud Computing touch so many within the organization even outside of IT, it is imperative to have a sound cloud education strategy in place to ensure alignment within the organization to optimize Cloud related investments.

This session will delve into the value of investing in a sound cloud education strategy to ensure alignment and optimize cloud related investments. We will share a case study from a large multinational organization as they embarked on a cloud strategy, with a key component being around educating staff to optimize cloud investments.

Speaker:

George Gerchow

Director, Center for Policy & Compliance
VMware

Track: Cloud Architecture, Security & Performance