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| Backup, Recovery, Archiving, and the Cloud |
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Speaker:
Richard Place
Lead Partner - Cloud Services
SHI
Track:
Cloud Architecture & Engineering
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Backup, Recovery, and Archiving (BURA) are critical elements for IT to address. BURA solutions need to address a broad spectrum of needs including data protection, regulatory compliance, and business continuity. Today's cloud based solutions can enable customers to procure and consume BURA as a service supported by EMC's latest technologies.
At the end of this session, you will be able to:
- Gain a full understanding of Backup, Recovery, and Archiving (BURA), also known as Backup as a Service incorporating EMC's latest technologies.
- Share the experiences of a cloud service providers BURA implementations and portfolio
- Have an opportunity to ask questions regarding SHI's Backup as a Service offering and experiences with partners and customers
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| Best Practices for Providing Oracle DBaaS with a Private Cloud |
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Speaker:
Raj Kammend
Director, Product Strategy
Oracle
Track:
Cloud Architecture & Engineering
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Many enterprises are pursuing cloud computing to reduce costs and speed time to value, all with lower risk and improved performance. We've seen many customers succeed by organizing their transformation into distinct, manageable phases: a journey to the cloud.
In the journey to cloud, Service Delivery is an advanced phase that provides elasticity, resiliency, automation and end-user self-service capabilities. When the journey is planned and executed correctly, enabling these capabilities does not require upgrades or re-architecting. Instead, meeting these goals is a natural evolution that builds on the earlier phases by employing the relevant features and options.
In this session, we will explain the best practices for providing Oracle Database as a Service in a private cloud, and see how customers have realized the benefits of delivering Oracle Database as a Service with a low-risk, high-ROI methodology.
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| Big Data: What It Means for Legal and Risk Management |
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Speaker:
Alon Israely
Co-Founder & Manager, Strategic Partnerships
Business Intelligence Associates
Track:
Big Data
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Big Data has made a huge splash in the enterprise world, but the legal and risk management implications are seldom discussed. It’s critical for businesses to assess these issues and develop a proactive strategy to protect the enterprise from costly errors.
Corporate policies and regulatory compliance require managing Big Data and information governance issues such as data security and privacy. However, to respond to litigation, professionals must ensure that eDiscovery requirements are addressed. Those who handle records management, security, information privacy and IT must know how to collect, assemble, protect and manage Big Data and respond to changing requirements. This session will help attendees understand the risks, obligations, best practices and standards associated with storing and managing Big Data.
Professionals involved in records management, information governance, IT, compliance, security or litigation can gain valuable information and insights from attending this session. Attendees will learn the specific risks that can occur when data is missing, altered or inadequately preserved, along with best practices for reducing or eliminating these risks. The session will cover minimum standards for data integrity and privacy, including encryption, storage, vendor obligations and audits of security practices, such as chain of custody. The presenter will outline procedures covering people, processes and technologies to prevent exposure to legal risks, e.g., when the wrong tools are used to collect data for legal holds and subpoenas.
Session attendees will learn how to avoid common data maintenance pitfalls, such inadvertently stripping emails and/or electronic documents of critical metadata like original author information, time stamps or original location data. The presenter will also cover how appropriate Big Data strategies can work in practice, providing numerous real-world examples. He will describe how a large telecom company, in response to the requirements of a corporate merger transaction, was able to identify, gather and analyze over a terabyte of data and produce the responsive, compliant data set to regulators in less than 10 days
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| Book Launch | Cloud Computing: Concepts, Technology & Architecture | 500 Copies Giveaway |
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Author Thomas Erl to Make Special One-Day Appearance for Launch of New Cloud Computing Book from Prentice Hall
500 Free Copies of Book to be Given Away to Cloud Expo Attendees
One of the top-selling IT authors of the past decade will be making a special appearance on June 11th at the CloudExpo 2013 in New York. Thomas Erl, author and co-author of eight books and series editor of the Prentice Hall Service Technology Series from Thomas Erl, will be participating with fellow author Ricardo Puttini in the official launch ceremony for their new title Cloud Computing: Concepts, Technology & Architecture.
This hardcover textbook--also co-authored by Zaigham Mahmood and with significant contributions from Amin Naserpour--is the first to document cloud computing from a purely academic perspective, focusing on well-defined concepts, models, technology mechanisms, and technology architectures, all from an industry-centric and vendor-neutral point of view. The book includes over 260 figures and covers 29 cloud architectures, 20 cloud technology mechanisms, and has already been endorsed by members of Cisco, Oracle, IBM, Microsoft, HP, Layer 7, Cognizant, Red Hat, Capgemini, Accenture, Wipro and several other organizations.
Prentice Hall has arranged for 500 copies of the book to be delivered directly to the CloudExpo venue. These books will be given away for free to CloudExpo attendees on a first-come/first-serve basis. The books will be handed out on June 11th during the official launch and book signing event that is scheduled to begin at 11:00am at the Arcitura Education booth #128.
About Thomas Erl
Thomas Erl is a best-selling IT author and founder of Arcitura Education Inc., a global provider of vendor-neutral educational services and certification that encompasses the Cloud Certified Professional (CCP) and SOA Certified Professional (SOACP) programs from CloudSchool.com™ and SOASchool.com® respectively. Thomas has been the world's top-selling service technology author for nearly a decade and is the series editor of the Prentice Hall Service Technology Series from Thomas Erl, as well as the editor of the Service Technology Magazine. With over 175,000 copies in print world-wide, his eight published books have become international bestsellers and have been formally endorsed by senior members of many major IT organizations and academic institutions. To learn more, visit: www.thomaserl.com
About Ricardo Puttini Ricardo Puttini Ricardo Puttini, PhD is a Senior Professor with the University of Brasília who has spent the past several years researching and documenting the evolution of cloud computing security and assembling a comprehensive compendium on this topic area. Ricardo lectures and teaches undergraduate and graduate level courses on cloud computing, SOA and other IT topics with academic institutions in Sweden, France and Brazil. Ricardo is a speaker at international events and acted as the conference chair for the 4th International SOA + Cloud Symposium in Brasilia in 2011.
About Zaigham Mahmood
Dr. Zaigham Mahmood is an IT author that has authored and co-authored several books and papers dedicated to cloud computing, including Cloud Computing for Enterprise Architectures that was released in 2011. Zaigham is the associate editor of the Journal of Cloud Computing and the editor-in-chief of the Journal of E-Government Studies and Best Practices, as well as the Reader in Applied Computing and Assistant Head of Distributed and Intelligent Systems (DISYS) research group at the University of Derby UK.
About the Prentice Hall Service Technology Series from Thomas Erl The Prentice Hall Service Technology Series from Thomas Erl has been providing the IT industry with a consistent level of unbiased, practical, and comprehensive guidance and instruction in the areas of service technology application and innovation for nearly 10 years. Each title in this book series is authored in relation to other titles so as to establish a library of complementary knowledge. Although the series covers a broad spectrum of service technology-related topics, each title is authored in compliance with common language, vocabulary, and illustration conventions so as to enable readers to continually explore cross-topic research and education. Media Partners
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| Calculating the True Value of Industry-Specific Clouds |
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Industry-specific clouds are those PaaS, IaaS, and SaaS services that are tailored for a specific vertical, such as transportation, retail, finance, and healthcare. IDC sees a $65 billion market in these industry solutions for 2013, rising to $100 billion in 2016.
The value of industry-specific clouds is that businesses within a vertical can connect to applications, processes, and databases that are pre-defined for that vertical within a public or private cloud. They can extend processes and databases into the business domain, versus defining the data and processes within a generic cloud-based platform.
So, are industry specific clouds right for your business? What options are out there? How do you figure out the ROI? This session will answer those questions, and others allowing you to make the right decisions around the use of this technology.
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| CEO Power Panel: Where's the Cloud Taking IT Next? |
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In this fast-moving discussion moderated by Cloud Expo Conference Chair Jeremy Geelan, topics discussed will be at a deliberately high level and will include:
- What specific Cloud implementations can we be most proud of, to date?
- What are the remaining barriers perhaps still preventing some companies from moving some of their on-premise computing to the Cloud, in whole or part?
- What impact has the arrival of Oracle, Microsoft, Dell, IBM, HP, Cisco and the other giants had on SMBs - has it increased Cloud traction in that sector of IT?
- What is the biggest dimension of cloud computing still to come, do you think? Is it Cloud Telecoms, Cloud TV, Cloud Music, Cloud Databases or what?
- For how much longer, do you think, is Cloud Computing going to exert its pull on the minds, hearts, and budgets of all involved in modern-day Enterprise IT?
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| CTO Power Panel: Has Cloud Computing Changed IT for the Better? |
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In this fast-moving discussion moderated by Cloud Expo Conference Chair Jeremy Geelan, topics discussed will be at a deliberately high level and will include:
- How fast will the last remaining barriers to enterprise-wide cloud adoption melt away - are truly secure public clouds feasible, for example, or only private ones?
- How exactly does a company or organization go about deciding whether to migrate only specific applications to the cloud - such as storage or security - or their overall IT infrastructure?
- How much of an influence on cloud adoption is the US Government's continuing support of Cloud strategies for all government agencies?
- Will anything ever satisfy the thirst for security, compliance, and SLA assurances at the enterprise level of Cloud computing?
- Do you agree with those analysts who say that 2013/14 will be The Year of the Cloud Database? If not, then what will it be the year of?
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| Dependencies Gone Wild: Testing Cloud Applications |
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Speaker:
Wayne Ariola
Vice President of Strategy
Parasoft
Track:
Cloud Storage, Security & Performance
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The move to cloud-based applications has undeniably delivered tremendous benefits. However, the associated distribution creates various challenges from the quality perspective:
- End-to-end tests need to pass through multiple dependent systems, which are commonly unavailable, evolving, or difficult-to-access for testing.
- Accessing such system often involves transaction and bandwidth fees.
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- Teams need to test and tune the system under test against a realistic and broad range of performance and behavior conditions—yet such conditions are often difficult to achieve in a test environment.
This session will explore how to teams can use service virtualization to overcome the access constraints that delay and limit the testing of cloud applications. Delegates will:
- Discover how the escalating number and complexity of dependencies impacts QA efforts (STP-exclusive results from our recent study).
- Learn how service virtualization reduces the configuration time, hardware overhead, and data management efforts involved resolving dependencies for dev/test purposes.
- Weigh the pros and cons of different ways to resolve dependencies (staged test labs, server virtualization, service virtualization, stubs) to see which is best suited for a particular situation.
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| General Session | Backup, Recovery, Archiving, and the Cloud |
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Speaker:
Richard Place
Lead Partner - Cloud Services
SHI
Track:
All Tracks
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Backup, Recovery, and Archiving (BURA) are critical elements for IT to address. BURA solutions need to address a broad spectrum of needs including data protection, regulatory compliance, and business continuity. Today's cloud based solutions can enable customers to procure and consume BURA as a service supported by EMC's latest technologies.
At the end of this session, you will be able to:
1. Gain a full understanding of Backup, Recovery, and Archiving (BURA), also known as Backup as a Service incorporating EMC's latest technologies.
2. Share the experiences of a cloud service providers BURA implementations and portfolio
3. Have an opportunity to ask questions regarding SHI's Backup as a Service offering and experiences with partners and customers
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| General Session | Evolving Cloud Computing Models: Comparing Public Virtual, Bare Metal and Private Clouds |
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Private clouds are a great way to provide real-time service delivery of IT resources with a single-tenant, customized, secure environment. However, the challenge of scaling and managing physical resources still exists. The solution may be to leverage an Infrastructure-as-a-Service provider to build an off-premise Private Cloud to add scalability to your current private cloud.
In this General Session by SoftLayer CTO Duke Skarda you will learn:
- How to achieve scalability at Internet speed
- Why it makes technical and business sense to host the cloud off-premises
- What hosting options are available
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| General Session | Software-Defined Storage for Cloud Architectures |
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Cloud computing environments with on-demand access to compute, network, and storage resources require an elastic infrastructure that can be rapidly scaled and dynamically reconfigured. Virtualization combined with x86 servers has transformed the way we scale out compute resources. The alternate approach to infrastructure that virtualization has enabled, referred to as the software-defined data center, uses standard, commodity, scale-out hardware building blocks to create pools of resources. These resources are abstracted and delivered as tiers of services that can be configured, managed and controlled entirely through software. Unfortunately, legacy Fibre Channel and iSCSI storage architectures are rooted in rigid mainframe-era designs, and are fundamentally incompatible with the dynamic software-defined data center.
In this session, learn how Ethernet storage architectures leverage off-the-shelf hardware, standard Ethernet, and distributed storage processing to enable a building block approach to scalability - no forklift upgrades required. By leveraging powerful REST-based programmability, a powerful policy engine, and automation that enables one-click storage provisioning, these architectures deliver flexible software-defined storage that offers simplicity at scale. Learn how organizations today are already leveraging Ethernet storage as the storage backbone of their dynamic public and private cloud architectures.
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| General Session | Using APIs for Better Business Partnerships |
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There’s no denying the opportunities that Open APIs and Business to Developer initiatives offer today, but for many businesses APIs are going to be a huge driver of business partner programs. Successful B2B API programs introduce a completely new set of requirements that go far beyond the capabilities of most API Management platforms. This presentation will discuss how a B2B API program can help drive your business, what the challenges are, and how to make sure you succeed.
In this session you will learn:- The differences between Open APIs and B2B APIs
- Security Concerns
- Monitoring
- QoS Management
- How to plan, build and run APIs to enable business partners
- How to selectively share your APIs with your partners’ developers
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| How Private Cloud Works in Real Life: Deployment Examples |
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Companies around the world are moving into on-premise private cloud environments. Many connect their private cloud to their public cloud service providers. In this session we'll talk about examples of what worked, what failed and why we should think about this evolution. Questions covered will include:
- Can you really move from virtualization into automated and orchestrated private cloud?
- What are the benefits? Costs in money and time? Risks?
- How do I get my best people to work on strategic business problems – and not my servers?
- My users want to bring their own tablets, phones, laptops, etc. – they also want to work from anywhere. How does private cloud help me with this?
- How do I reduce requests for service coming into IT and the support desk? My users want more control of provisioning and want services now.
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- Who is going to pay for all this? How can each department pay for what they use?
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| Many Clouds and APIs But One OpenStack and jclouds |
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In an ideal developer/systems administrator’s world, most applications would deploy seamlessly to multiple platforms and scale elastically with minimal effort bringing unprecedented agility of the Cloud within immediate reach of developer teams and IT organizations.
OpenStack, a RackSpace and NASA initiative, is now managed by an independent foundation and is supported by multiple vendors. It defines APIs for compute, storage, networking, services, monitoring, and additional infrastructure services.
jclouds is an open source library that helps you get started in the cloud and utilizes your Java or Clojure development skills. The jclouds API gives you the freedom to use portable abstractions for cloud-specific features. It's a cross-cloud toolkit that works with both public and private clouds, enabling hybrid cloud workloads.
Attend this session for a technical overview of OpenStack and jclouds, an API for multi cloud access and see how to architect and implement solutions on an open IaaS that could be a technologist’s cloud nirvana. We will demonstrate common use cases of cloud applications that can benefit from rapid development and rapid elasticity made possible by the integration of these two powerful technologies. You will learn how to write code that can control multiple clouds using interoperable code with jclouds.You are welcome to follow along (You will need Java, Maven and Rackspace/HP cloud accounts).
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| Maximizing the Small Things: Efficiencies for Cloud Hardware |
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Speaker:
Edwin Lam
Senior FA Engineer
Innodisk
Track:
Cloud Storage, Security & Performance
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Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption, to be plugged into the unused SATA port on your server board as an alternative to Hard drive or USB boot-up.
Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products. In this session, we’ll demonstrate our SATADOM is the better alternative to Hard drives and USB Solutions in terms of performance, capacity and space for server system boot-up. We’ll investigate the newest technologies of Flash Storage that power the Cloud today, and look forward to future industry trends.
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| Patterns to Bring Enterprise and Social Identity to the Cloud |
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Speaker:
K. Scott Morrison
CTO & Chief Architect
Layer 7 Technologies
Track:
Enterprise Cloud Computing
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One of the most compelling promises of the cloud is that you can pull out a credit card and be working in minutes. No purchase orders tofill out, no equipment to wait for on the loading dock. Just instant access to the resources you need, when you need them. But accessibility comes at a price, and an unintentional consequence may be that you create yet another orphaned identity silo. Enterprise IT has spent years consolidating its mishmash of directories, only to discover that cloud now threatens to turn back their hard-won victories.
In this session, we will look at strategies to incorporate identity into cloud applications. Enterprise identity or social login can both be a part of your go-to-cloud strategy, but you must plan for this upfront,rather than try to retrofit identity and access control at a later date.
Cloud Expo delegates will learn about:
- The different identity challenges in SaaS, PaaS and IaaS
- Social Sign On vs Enterprise Single Sign On (SSO)
- The new role of OAuth, OpenID Connect, and SCIM
- Do virtual private clouds make the problem go away?
- Pros and cons of cloud-based identity services
- How you can leverage existing technology to address a new problems
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| Scaling Big Data in the Cloud |
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Speaker:
Cory Isaacson
CEO
CodeFutures Corporation
Track:
Cloud Computing & Big Data
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Need to scale your data tier? The foundation of every application is the database layer, and today application architects have more choices than ever. With these choices come new questions: Which database technology is best for your application? How can your application take advantage of Big Data technology? Can you run your relational database at Big Data scale? What does it take to implement a comprehensive data infrastructure, including your core database, incorporating SQL, No SQL and Big Data platforms?
In this session Cory Isaacson, CEO/CTO of CodeFutures Corporation, will answer these questions and more. You will learn exactly what it takes to scale your data tier, and how to keep it reliable - despite the challenges presented in Cloud environments. You will also enjoy a quick review of the primary types of database platforms, enabling you to choose the best technology for your application challenges. We will close with a high volume social application/gaming case study, showing exactly what it takes to run a high-volume, multi-terabyte database infrastructure in the cloud.
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Save $500
on your “Golden Pass”! Call 201.802.3020 or click here to Register
Early Bird Expires June 9th.
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Coming Soon...
Submit your speaking proposal for the upcoming Cloud Expo in
Santa Clara, CA!
[November 4-7, 2013]
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Please Call
201.802.3021
events (at) sys-con.com
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SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 5th year, larger than all other Cloud events put together.
For sponsorship, exhibit opportunities, and show prospectus: . |
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Singer
Tummler Singer Associates |

Taggart
SHI |

Vekiarides
TwinStrata |

Rodenski
Sala Group |

Saadi
SRA |

Linthicum
Cloud Technology Partners |

LaMear
Fpweb.net |

Renz
Code42 |

Sagar
Infosys |

Ariola
Parasoft |

Laczynski
Datapipe |

Baumann
Zimory |

Bain
ScaleOut Software |

Lundberg
Hitachi Data Systems |

Bowen
LSI |

Brown
Coraid |
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Great exhibits, great audience, great floor traffic, great conversations with IT leaders and folks in the channel." |
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TOM LAYDOS
Director, Marketing & Sales Operations at Evolve IP |
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We had a great experience! We look forward to helping the people we met at Cloud Expo build their businesses." |
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Cari.net TWEET
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The 2012 Cloud Expo in NY was a great success for the Dell cloud team as we met with many customers, partners, and cloud technologists." |
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STEPHEN SPECTOR
Senior Product Marketing, Dell Cloud Services |
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Cloud Expo turned out to be an amazing gathering of entrepreneurs." |
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NISH BURKE
Product Marketing Manager, StorageCraft
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| Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers. |
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SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.
If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.
To get involved, email Lissette Mercado at lissette@sys-con.com.
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S.F.S.
Dell |

Singer
NRO |

Pereyra
Oracle |

Ryan
OpSource |

Butte
PwC |

Leone
Oracle |

Riley
AWS |

Varia
AWS |

Lye
Oracle |

O'Connor
AppZero |

Crandell
RightScale |

Nucci
Dell Boomi |

Hillier
CiRBA |

Morrison
Layer 7 Tech |

Robbins
NYT |

Schwarz
Oracle |
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