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Big Data Security for Apache Hadoop
Ten Tips for HadoopWorld attendees

Big Data takes center stage today at the Strata Conference & Hadoop World in New York, the world’s largest gathering of the Apache Hadoop™ community. A key conversation topic will be how organizations can improve data security for Hadoop and the applications that run on the platform. As you know, Hadoop and similar data stores hold a lot of promise for organizations to finally gain some value out of the immense amount of data they're capturing. But HDFS, Hive and other nascent NoSQL technologies were not necessarily designed with comprehensive security in mind. Often what happens as big data projects grow is sensitive data like HIPAA data, PII and financial records get captured and stored. It's important this data remains secure at rest.

I polled my fellow co-workers at Gazzang last week, and asked them to come up with a top ten list for securing Apache Hadoop. Here's what they delivered. Enjoy:

Think about security before getting started – You don’t wait until after a burglary to put locks on your doors, and you should not wait until after a breach to secure your data. Make sure a serious data security discussion takes place before installing and feeding data into your Hadoop cluster.

Consider what data may get stored – If you are using Hadoop to store and run analytics against regulatory data, you likely need to comply with specific security requirements. If the stored data does not fall under regulatory jurisdiction, keep in mind the risks to your public reputation and potential loss of revenue if data such as personally identifiable information (PII) were breached.

Encrypt data at rest and in motion – Add transparent data encryption at the file layer as a first step toward enhancing the security of a big data project. SSL encryption can protect big data as it moves between nodes and applications.

As Securosis analyst Adrian Lane wrote in a recent blog, “File encryption addresses two attacker methods for circumventing normal application security controls. Encryption protects in case malicious users or administrators gain access to data nodes and directly inspect files, and it also renders stolen files or disk images unreadable. It is transparent to both Hadoop and calling applications and scales out as the cluster grows. This is a cost-effective way to address several data security threats.”

Store the keys away from the encrypted data – Storing encryption keys on the same server as the encrypted data is akin to locking your house and leaving the key in your front door. Instead, use a key management system that separates the key from the encrypted data.

Institute access controls – Establishing and enforcing policies that govern which people and processes can access data stored within Hadoop is essential for keeping rogue users and applications off your cluster.

Require multi-factor authentication - Multi-factor authentication can significantly reduce the likelihood of an account being compromised or access to Hadoop data being granted to an unauthorized party.

Use secure automation – Beyond data encryption, organizations should look to DevOps tools such as Chef or Puppet for automated patch and configuration management.

Frequently audit your environment – Project needs, data sets, cloud requirements and security risks are constantly changing. It’s important to make sure you are closely monitoring your Hadoop environment and performing frequent checks to ensure performance and security goals are being met.

Ask tough questions of your cloud provider – Be sure you know what your cloud provider is responsible for. Will they encrypt your data? Who will store and have access to your keys? How is your data retired when you no longer need it? How do they prevent data leakage?

Centralize accountability – Centralizing the accountability for data security ensures consistent policy enforcement and access control across diverse organizational silos and data sets.

Did we miss anything? If so, please comment below, and enjoy Strata +HadoopWorld.

About David Tishgart
After spending years at large corporations including Dell, AMD and BMC, David Tishgart joined the startup ranks leading product marketing for Gazzang. Focused on security for big data, he helps communicate the benefits and challenges that big data can present, offering practical solutions. When not ranting about encryption and key management, you can find David clamoring for a big data application that can fine tune his fantasy football team.

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Cloud Expo New York Sessions Include..

Turning the Corner on Cloud Data Governance
By Evelyn de Souza

Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud - both rogue and sanctioned, it's not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. This session will focus on how to set up a cloud data governance program and spans setting up an executive board to ensuring the availability, integrity, security and privacy of cloud data through its lifecycle. [continued]

Speaker Bio: Evelyn is a cloud compliance and data privacy strategy leader at Cisco responsible for championing solutions to address emerging industry trends. She is a strong proponent of building repeatable processes that enable organizations to sustain compliance while optimizing data security posture. Evelyn co-chairs the Cloud Security Alliance Cloud Controls Matrix (CCM), which harmonizes regulations and industry standards to a common framework [continued]

Is Your Data Encryption Kosher?
By Ray Potter

Cryptography has become one of the most underappreciated, misunderstood components of technology. It's too easy for salespeople to dismiss concerns with three letters that nobody wants to question. 'Yes, of course, we use AES.' But what exactly are you trusting to be the ultimate guardian of your data? Let's face it – you probably don't know. An organic, grassfed Kobe steak is a far cry from a Big Mac, but they're both beef, right? Not exactly. Crypto is the same way. The US government requires all federally deployed technology to meet minimum standards. For encryption, if it hasn't been certified to meet the FIPS 140-2 benchmark, it is considered the equivalent of exposing your data in plain text. That's how crucial it is. [continued]

Speaker Bio: Ray Potter is the CEO and co-founder of SafeLogic. Previously, Ray founded Apex Assurance Group and led the Security Assurance program at Cisco Systems. Ray currently lives in Palo Alto and enjoys cycling and good bourbon, although not at the same time. [continued]

Big Data and IoT: For Enterprise Use Only?
By Seth Robinson

The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, big data and IoT isn't just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact. Learn how your business can plug into the trends to deliver value in the long term. [continued]

Speaker Bio: Seth Robinson is the director of technology analysis for CompTIA, the leading trade association for the IT industry. In this role, he analyzes technology trends in the IT industry and provides insight into trend drivers and future direction. Seth has led research studies on cloud computing, mobility, Big Data, and IT security, among other areas. Previously, he spent 10 years in processor development at IBM, building the chips for the Xbox360, PS3, and Wii U. He has been cited in various media outlets, including Wall Street Journal and USA Today, for his thoughts on how businesses are using technology and how the role of IT is changing. [continued]

Deploy in Scale With Docker, CoreOS, Kubernetes and Apache Stratos
By Lakmal Warusawithana

Platform-as-a-Service (PaaS) is a technology designed to make devops easier and allow developers to focus on application development. The PaaS takes care of provisioning, scaling, HA, and other cloud management aspects. Apache Stratos is a PaaS codebase developed in Apache and designed to create a highly productive developer environment while also supporting powerful deployment options. [continued]

Speaker Bio:Lakmal is Director - Cloud Architecture at WSO2 Inc who focuses cloud solution of WSO2 Products. Also Lakmal is vise president of Apache Stratos. Lakmal has more than 12 years of industry experience. In 2005, Lakmal co-founded the thinkCube, the pioneers in developing the next generation of Collaborative Cloud Computing products that are tailored towards Telecom operators. He oversaw the overall engineering process and focused special attention to scalability and service delivery of thinkCube solutions. [continued]

Moving Applications from On-Premise to Cloud
By Michael Meiner

There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. The range of cloud offerings(IaaS, PaaS, SaaS) will be analyzed, along with the benefits/challenges of migrating to each offering. Enterprise deployment considerations, including High Availability and Security, will be discussed. A demonstration will show migration to Amazon Elastic Cloud (EC2) and Weblogic Java Cloud Service, using applications build using Tomcat and other J2EE vendors. [continued]

Speaker Bio:Michael Meiner is an Engineering Director at Oracle Corporation. His organization is responsible for lifecycle Quality Assurance of the Fusion Middleware Suite of products, including: installation, configuration, upgrade, test-to-production and interoperability on a range of computing platforms and Operating Systems. The Fusion Middleware product suite supports both On-Premise as well as Cloud offerings. [continued]

What, Why, and How of IaaS and PaaS
By Yung Chou

The essence of cloud computing is that all consumable IT resources are delivered as services. This session demonstrates the concepts and implementations two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). We will detail from business and technical viewpoints on what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transition into and take advantages of these emerging service models. [continued]

Speaker Bio:Yung Chou is a Technology Evangelist at Microsoft. Within the company, he has had opportunities serving customers in the areas of support account management, technical support, technical sales, and evangelism. Prior to Microsoft, he had established capacities in system programming, application development, consulting services, and IT management. His technical focuses have been on virtualization and cloud computing with strong interests in hybrid cloud and emerging enterprise computing architecture. He has been a frequent speaker in Microsoft conferences, roadshow and TechNet events. [continued]

Securing the Software Defined Data Center
By Reuven Harrison

The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud) is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. [continued]

Speaker Bio:Reuven Harrison is CTO and Co-Founder of Tufin. Reuven brings more than 20 years of software development experience, holding key senior developer positions at Check Point Software, as well other key positions at Capsule Technologies and ECS. He received a Bachelor's degree in Mathematics and Philosophy from Tel Aviv University. [continued]

Hybrid Cloud: The Benefits Go Way Beyond The Total Cost of Ownership Savings
By Pranav Parekh

Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private-clouds, bare-metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. [continued]

Speaker Bio:Pranav Parekh is a Product Line Manager in the Managed Private Cloud business at Rackspace. Pranav is responsible for strategy, planning, and development of a portfolio of Managed Private Cloud and Managed Virtualization offerings at Rackspace. Before joining Rackspace, Pranav worked in various technical roles at Dell, where he lead the development of Dell's first private cloud offering, architected VDI solutions, and lead development of blade servers. Pranav has a master's degree in Electrical & Computer Engineering from The University of Texas at Austin. [continued]

Operational Hadoop and the Lambda Architecture for Streaming Data
By Dale Kim

Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and internet-of-things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze real-time and historical data together. This presentation will cover the practice of capturing canonical data "as it lands" as a baseline for accommodating future analytics requirements. [continued]

Speaker Bio:Dale is Director of Industry Solutions at MapR. His technical and managerial experience includes work with relational databases, as well as non-relational data in the areas of search, content management, and NoSQL. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the UC Berkeley. [continued]

A Data Centric Approach to Big Data Management and Leveraging Analytics
By Shahbaz Ali

Data–intensive companies that strive to gain insights from data using big data analytics tools can gain tremendous competitive advantage by deploying data centric storage. Organizations generate large volumes of data, the vast majority of which is unstructured. As the volume and velocity of this unstructured data increases, the costs, risks and usability challenges associated with managing the unstructured data (regardless of file type, size or device) increases simultaneously, including end-to-end data risk protection, search, discovery and access. This session will introduce new data centric strategies that focus on the value of information as a strategic business enabler. [continued]

Speaker Bio:Shahbaz Ali is the President, CEO and Co-founder of Tarmin, the leading pioneer of Data Defined Storage solutions. Shahbaz is a seasoned executive and visionary entrepreneur with over 20 years of experience creating dynamic solutions for enterprises. Shahbaz is a data management visionary who has successfully co-developed the award winning GridBank Data Management Platform, Tarmin's flagship product. [continued]

Scaling Global Databases - Beyond Consistency and Availability
By Dave McCrory

Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. This session will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale. [continued]

Speaker Bio:Dave is currently CTO at Basho Technologies. Most recently he served as SVP of engineering at Warner Music Group, where he led over 100 engineers building the company's new Digital Services Platform, based on an open source enterprise platform as a service. His extensive experience in the cloud and virtualization industry included positions as a senior architect in Cloud Foundry while at VMware and as a cloud architect at Dell. Earlier in his career, he experienced successful exits for two companies he founded: Hyper9 (acquired by SolarWinds) and Surgient (acquired by Qwest Software). Dave currently holds nine patented technologies in virtualization, cloud and systems management as a co–inventor. He is well known for inventing the concept and coining the term "Data Gravity," which states that as data accumulates, there is a greater likelihood that additional services and applications will be attracted to this data and add to it. [continued]


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Cloud Expo Silicon Valley Sessions Included..

Microsoft Opening Keynote | NoOps != No Operations
By David Tesar

Shipping daily, injecting faults, and keeping an extremely high availability "without Ops"? Understand why NoOps does not mean no operations. Agile development methodologies require evolved operations to be successful. [continued]

Speaker Bio: David's mission is to "put more Ops into DevOps". He currently shares "the good news" of software and has helped customers since 2007 as a Technical Evangelist at Microsoft. David creates technical content including hundreds of videos, speaks at various Microsoft and industry-sponsored events, leads the weekly Edge Show with monthly episodes on DevOps, and works directly with customers and internal development teams. DevOps is currently David's focus which includes expertise in relevant products such as Microsoft Azure, Visual Studio Online, Application Insights, Team Foundation Server, Release Management, and System Center. [continued]

Day 3 Keynote | The Perfect Storm Intensifies - Convergence of Big Data, Cloud & the Internet of Things Is Now at Full Strength
By Mac Devine

Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. Without bringing these three elements together via Systems of Discover you either end up with an Internet of somethings and/or a big mess of data. [continued]

Speaker Bio: Mac has 24 years of experience with networking and virtualization. The first 7 of those years were spent in mainframe software development where he served as chief programmer for several VTAM releases. Mac then moved to mainframe software design where he served as chief designer for several Communications Server releases and lead the design work for Sysplex and SNA over IP networking (aka Enterprise Extender). [continued]

General Session | How to Architect and Optimize Your Cloud for Consistent Performance
By Phil Jackson & Harold Hannon

Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. Learn how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence. [continued]

Speaker Bios: Mr. Jackson helps customers and partners integrate with the SoftLayer's API. He also architects the company's Drupal websites, writes API documentation, and maintains the developer blog. Formerly, Phil was a sales engineer that built internal tools and provided technical consultation for potential and existing customers. Phil started his career in webhosting at Ev1Servers where he led the training department. With a passion for technology that started at a young age, Phil has developed skills in a variety of scripting and programming languages and enjoys sharing his knowledge with the tech community.

Mr. Hannon has worked in the field of software development as both an architect and developer for more than 15 years, with a focus on workflow, integration and distributed systems. He is currently a senior software architect at SoftLayer on the product innovation team. He has a passion for leveraging open source solutions to bring real value to the Enterprise space, and has implemented open source solutions with many companies across the globe. Mr. Hannon is also active in mobile application development, with multiple published applications. [continued]

General Session | From Data to Dollars – A Results-Driven Approach to IoT
By Dave Wagstaff

Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In this session from Bsquare learn more about the real benefits to focus on, understand the requirements of a successful solution, the flow of data, and how to best approach deploying an IoT solution that will drive results. [continued]

Speaker Bio:Vice President and Chief Architect, BSQUARE Corporation Dave Wagstaff has been Bsquare's Vice President and Chief Architect since November 2013. In this role Mr. Wagstaff drives a comprehensive and integrated strategy for all Bsquare products including the company's Internet of Things offerings. Mr. Wagstaff has held a number of senior and strategic technology positions including Chief Architect, Advanced Solutions at Lantronix from June 2011 to November 2013, Director of Engineering at Lantronix from July 2008 to June 2011, Director, Software Development at Open Text, Inc. from September 1999 to July 2008 and Software Development Manager at both Gauss Interprise, Inc. and Diebold from May 1980 to September 1999. [continued]

General Session | Verizon Pay-As-You-Go Model for Oracle Database Licenses Means Costs Savings and Business Benefits
By Anne Plese

This session will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. [continued]

Speaker Bio:Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, Anne focuses on driving growth for the Verizon Cloud platform globally. Previous to Verizon, Anne spent over 10 years with Cisco. There she was focused on growing Cisco's global data center and cloud revenue, and boosting market awareness and affinity for Cisco data center solutions within the Enterprise and Commercial market segments. [continued]

General Session | The Role of Hybrid Cloud in Driving the Future State of Business
By Gee Rittenhouse

The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today's IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company's cloud experience. [continued]

Speaker Bio: Gee Rittenhouse is Vice President and General Manager of Cisco's Cloud and Virtualization Group (CVG), a market-driven organization leading industry transformation in cloud infrastructure software and services. [continued]

General Session | Innovation with Cloud and Big Data Solutions That Will Revolutionize Your Business – Join SAP and Partners
By Thorsten Leiduck

SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. Discover how SAP and partners provide cloud and hybrid cloud solutions as well as real time big data offerings that helps companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA Cloud platforms applications. Out of many contenders, the best applications have been selected by members of the SAP Community Network via crowd-voting. Join this exciting session as SAP recognizes the winners and finalists for their great accomplishment and see the winning applications live on stage! [continued]

Speaker Bio:As Global Vice President ISVs & Digital Commerce, Thorsten leads the development of a large, vibrant, open ecosystem around SAP's core platforms. With SAP PartnerEdge for Application Development, the newest and fastest growing partner program from SAP, Thorsten has established an industry-leading partner apps business which enables partners effectively to build innovative customer solutions leveraging SAP's platform technologies as well as to market those solutions via SAP Store and other routes to market. [continued]

Getting the Most out of Your SDN
By Steve Riley

Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic— data is everywhere, constantly on the move, seemingly always overflowing. Networks move data, but not all networks are suitable for all data. Finding (or building) the right network, with the right applications, is still a labor-intensive task. Must it always be this way? No: for networks themselves will soon be expressed as code. Finally, the data, the applications that process it, the networks that move it, and the objects that store it can all be described by software constructs—let's call this collection a super-blob—in the hands of skilled developers. Freed from their dependence on any given location, super-blobs can move around as necessary, resting on any physical fabric that can satisfy their requirements. As requirements change, locations may change—while preserving all application states. Location-independent computing is within our grasp. [continued]

Speaker Bio: Steve Riley is Technical Leader in the Office of the CTO at Riverbed Technology. His role is to research cutting-edge developments that help customers maximize their infrastructure investments. This includes working with customers to develop and improve technical architectures, incorporating feedback into the product planning and development processes. His specialties include information security, compliance, reliability, privacy, and policy. [continued]

Network Security: Is It Time to Think Like a Thief?
By Dr Rishi Bhargava

What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in – unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the backdoor leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's high time we start thinking the way these thieves think. If we don't, malware, rootkits, AETs and other nefarious threats will continue to undermine our sense of security. [continued]

Speaker Bio: Rishi Bhargava is Vice President and General Manager of Software Defined Datacenter Group, Intel Security Solutions Division at Intel Security, Inc. A visionary and technology enthusiast, he is responsible for delivering Intel integrated Security Solutions for datacenters. Prior to his current role, Rishi was Vice President of Product Management for Datacenter and Server security products at McAfee, Part of Intel Security. During his tenure at McAfee, he led product management teams and launched multiple products to establish McAfee leadership in Risk & Compliance, Virtualization and Cloud security. [continued]

Public and Private Cloud: Not Two Competing Worlds but Two Dimensions in the Same World
By Mårten Mickos

The industry is heated with debates on whether adopting private or public cloud is the smartest, best, cheapest, you name it choice. But this debate is missing the mark. Businesses shouldn't be discussing public vs. private, but rather how can they make the two work together to their greatest advantage. The ideal is to merge on-premise and off-premise into a seamless environment that can be managed as a single entity. A forward-looking stance that will eventually see major adoption. But as of late 2013, hybrid cloud was still "rare," noted Gartner analyst Tom Bittman. In this discussion, Marten will talk about how public clouds need on-premise satellites to win and conversely, how on-premise environments cannot be really powerful unless they are connected to the public cloud. It's not two competing worlds. It's two dimensions of the same world. [continued]

Speaker Bio: Marten Mickos builds global disruptive businesses. As CEO of MySQL AB for seven years, Mickos grew that company from a garage start-up to the second largest open source company in the world. After the acquisition by Sun Microsystems of MySQL AB for $1bn, he served as Senior Vice President of Sun's Database Group. [continued]

Building an Agile Big Data Infrastructure: A Different View
By Cory Isaacson

There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver data in a meaningful way, one that really delivers on what end-users need to maintain a competitive position in fast-changing markets. [continued]

Speaker Bio: Cory Isaacson is CEO/CTO of CodeFutures Corporation, maker of AgilData, a Big Data platform designed to remove the complexity and limitations of current data management approaches. [continued]

Reading Your Customers: How the Data Science of Email is Solving Today's Business Problems
By Aaron Beach

There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. [continued]

Speaker Bio: Aaron Beach is a data scientist with experience in email services, energy systems, privacy, social networks, mobile apps, natural language processing, recommendation systems and Big Data. He has a PhD in Computer Science and has published over 25 research papers. [continued]

Thinking Outside The Boxes: The Year of DaaS and the Workspace Revolution
By Seth Bostock

After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In this session, Seth Bostock, CEO of Workspace-as-a-Service pioneer IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. We'll discuss VDI vs. DaaS, implementation strategies and evaluation criteria. [continued]

Speaker Bio: Seth is responsible for guiding IndependenceIT's vision and strategy. Under his leadership iIT completed the successful acquisition of Veddio and formally introduced its flagship Cloud Workspace Suite to the market. Seth is a results-driven executive with more than a decade of experience in delivering business value through a pragmatic process and an extensive background designing and implementing business improvement strategies to enhance corporate performance. [continued]

In a Cloud Economy, It's Interoperability, That Matters
By Mark Baker

Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. Single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense. [continued]

Speaker Bio: Mark Baker is currently working at Canonical in Product Strategy for Ubuntu Server and Cloud. He has more than 20 years of experience managing business development and marketing at leading software companies including MySQL, Red Hat and Oracle. [continued]

Crash Course in Open Source Cloud Computing
By Mark R. Hinkle

This will be an overview of the open source software that can be used to deploy and manage a cloud computing environment. The session will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. [continued]

Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. [continued]

Building and Scaling a Profitable #SaaS Business
By Jason Cumberland

The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is - how do you build and scale a profitable SaaS business model? [continued]

Speaker Bio: Jason Cumberland leads Dimension Data's SaaS Solutions practice, a group dedicated to servicing ISVs and SaaS companies moving their applications to a Cloud delivery model. [continued]

New Possibilities with Cloud-based Healthcare Records
By Shrikant Pattathil

Over last few years healthcare ecosystem has revolved around innovations in Electronic Health Record [EHR] based systems. This evolution has helped in achieving much desired interoperability. Now, focus is shifting to another equally important aspect i.e. scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of VistA [Veterans Health Information Systems and Technology Architecture] i.e. the largest single medical system in the United States. [continued]

Speaker Bio: Shrikant Pattathil is Executive Vice President at Harbinger Systems. Shrikant is an influential thought leader in mobility and cloud strategies for customers and partners across the globe. Over a career spanning more than a decade, he is instrumental in designing technology solutions for a variety of customers. [continued]

From Software Defined to Policy Driven – Evolution of Agile Application Deployment
By David Klebanov

Agility is top of mind for Cloud/Service providers and Enterprises alike. Policy Driven Data Center provides a policy model for application deployment by decoupling application needs from the underlying infrastructure primitives. It differentiates from the software defined top-down control, by offering declarative approach to allow faster and simpler application deployment. [continued]

Speaker Bio: David Klebanov is a Technical Solutions Architect with Cisco Systems. In his work David influences strategic development of the industry leading Data Center switching platforms, which lay foundation for the next generation cloud fabrics. David also takes great pride in speaking at industry events, releasing publications and working on patents. [continued]

Cloud Foundry and OpenStack - How They Fit
By Animesh Singh

Bring the world's best IaaS to the world's best PaaS, In this talk IBM and Rackspace are going to share their experiences of running CloudFoundry on OpenStack. The talk will focus on how CloudFoundry and OpenStack complement each other, how they technically integrate using Cloud provider interface (CPI), how could we automate OpenStack setup for CloudFoundry deployments, and what are some of the best practices for configuring a scalable environment. [continued]

Speaker Bio: Animesh Singh is a Senior Cloud Architect and Strategist for IBM Cloud Labs, a division of IBM Software Group. He has been with IBM for nine years and currently works with customers in designing cloud computing solutions on OpenStack and Cloud Foundry. [continued]

Why Are Enterprises Flocking to SaaS Mapping and Location Analytics?
By Dave Peters

Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. Today, Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization. [continued]

Speaker Bio: Dave Peters is author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers initially published in August 2008 (second edition published January 2012). He is also content author and principal instructor for Esri System Architecture Design Strategies educational services, developing materials and training Esri Distributors and Business Partners worldwide, promoting services for design and implementation of customer GIS operations. [continued]

Safeguarding Data in the Cloud
By Charles Goldberg

As enterprises look to take advantage of the cloud, they need to understand the importance of safeguarding their confidential and sensitive data in cloud environments. Enterprises must protect their data from (i) system administrators who don't need to see the data in the clear and (ii) adversaries who become system administrators from stolen credentials. In short, enterprises must take control of their data: The best way to do this is by using advanced encryption, centralized key management and cutting edge access controls and policies.[continued]

Speaker Bio:Charles Goldberg is the Sr. Dir of Product Marketing at Vormetric. For the past 20 years, he has held a variety of roles across Research, Sales Engineering, Product Management and Marketing in the networking and security industry. His current interests include securing data at rest because it has become easy prey for hackers and an area ripe for innovation. He has a BS in Electrical Engineering from NYU-Polytechnic and his MS in Computer Science from Johns Hopkins University. [continued]

Cloud Shifts the Burden of Security to Development
By Arthur Hicken

The move to the cloud brings a number of new security challenges, but the application remains your last line of defense. Developers are extremely well-poised to perform tasks critical for securing the application—provided that certain key obstacles are overcome. [continued]

Speaker Bio: Arthur Hicken has been involved in automating various practices at Parasoft for almost 20 years. He has worked on projects including database development, the software development lifecycle, web publishing and monitoring, and integration with legacy systems. [continued]

Sharing Experiences In Enterprise Cloud Adoption
By Seth Proctor

As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. At NuoDB we're involved in both building enterprise software and using enterprise cloud capabilities. This talk will cover experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model. [continued]

Speaker Bio:Seth has 15+ years of experience in the research, design and implementation of scalable systems. That experience includes work on distributed computing, networks, security, languages, operating systems and databases. His particular focus is on how to make technology scale and how to make users scale effectively with their systems. [continued]

The Enterprise and the Hybrid Future
By Simone Brunozzi

Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In this session, we'll explore how to unlock the power of the hybrid cloud and the steps to get there. We'll discuss the challenges that conventional approaches to both public and private cloud computing; and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an infrastructure-as-a-service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports - availability, agility and efficiency. [continued]

Speaker Bio: Simone Brunozzi serves as a VP and CTO (global role) for VMware, focusing on cloud technology (vCloud Hybrid Services). His role includes relationships with key clients, strategy and roadmap, driving innovation inside the company, and managing a team of solutions engineers to drive adoption of VMware's Cloud products. [continued]

Tiered Archive Appliance – The Gateway to Heaven
By Henrik Rosendahl

More and more file-based and machine generated data is being created every day causing exponential data and content growth, and creating a management nightmare for IT managers. What data centers really need to cope with this growth is a purpose built tiered archive appliance that enables users to establish a single storage target for all of their applications – an appliance that will intelligently place and move data to and between storage tiers based on user-defined policies. [continued]

Speaker Bio: Henrik was the CEO of Pancetera prior to its acquisition by Quantum. Previously, Henrik was VMware's Director of Application Virtualization, resulting from VMware's acquisition of Thinstall where he served as CEO. Henrik is a successful serial entrepreneur with extensive business development and sales experience. [continued]

Using Big Data to Make Key Business Decisions
By Ian Khan, Zel Bianco, and Ermanno Bonifazi

Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but do not have quick access to it or find it unusable. Learn how a revolutionary Cloud based BI along with Mobile Analytics is already changing the way organizations rely on data for decisions that affect operations as well as strategy. Also learn how combined Predictive Analytics, Data Modelling, Mobile, and Cloud BI are fast changing the key decision making mechanisms in the Enterprise. [continued]

Speaker Bio:Ian Khan leads Marketing initiatives at Solgenia, a global Cloud services provider with more than 3500 enterprise customers globally that includes Top Fortune 100 and Fortune 500 companies.

As the president, founder and CEO of Interactive Edge, Zel is responsible for setting the company's strategic vision and developing business alliances.

Ermanno is a visionary entrepreneur with over 20 years of experience in creating value for shareholders and growing his organizations. As the Founder and CEO of Solgenia, he brings forward new technologies through innovative and key enterprise solutions that address key business needs through the Cloud. [continued]

Encryption and Access Control for Cloud and Big Data Environments
By Charles Goldberg

Cloud and big data present unique dilemmas: Embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? Join this discussion on how to address data security in cloud and big data environments so that your organization isn't next week's data breach headline. [continued]

Speaker Bio: Charles Goldberg is the Sr. Dir of Product Marketing at Vormetric. For the past 20 years, he has held a variety of roles across Research, Sales Engineering, Product Management and Marketing in the networking and security industry. His current interests include securing data at rest because it has become easy prey for hackers and an area ripe for innovation. He has a BS in Electrical Engineering from NYU-Polytechnic and his MS in Computer Science from Johns Hopkins University. [continued]

Implications of Moore's Law on Hadoop Deployments: The Cost of Slow Time to Production
By Mason Katz

Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore's Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g. Hadoop, OpenStack) tend to be significant capital expenses. Infrastructure teams should be aware of the capitalization and depreciation model of these expenses to fully understand when and where automation is critical. [continued]

Speaker Bio: Mason Katz is the Chief Technology Officer and co-founder of StackIQ. Prior to joining StackIQ, he co-founded the open source Rocks Clusters Group at the San Diego Supercomputer Center (SDSC) located on the campus of the University of California at San Diego (UCSD). Mason has 20 years of experience in distributed and networked systems. [continued]

Inspire Your Users With Every Application Transaction
By Anand Akela

In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In this session, Anand Akela, Senior Director, discusses how an user-centric Application Performance Management Solution APM solution can help inspire your users with every application transactions. [continued]

Speaker Bio: Anand Akela is Senior Director of Product Marketing for Application Performance Management at CA Technologies. Prior to his current role at CA, Anand was a Senior Director, Product Marketing at Oracle, focusing on Oracle's enterprise cloud, virtualization, and infrastructure management offerings. Earlier he worked at HP in various product marketing, product management, and engineering roles in the systems management, servers, data center energy efficiency, and enterprise software areas. [continued]

The Pain Curve – Lack of Automation Leads to Failure
By Greg Bruno

Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. I've seen this problem occur time and time again. This talk describes why clusters are so different from farms of single-purpose servers that reside in traditional data centers, and why without an automated solution that can address the cluster requirements, real pain is coming and failure is certain. [continued]

Speaker Bio: Greg Bruno is the Vice President of Engineering and co-founder of StackIQ. Prior to joining StackIQ, he co-founded the open-source Rocks Cluster Group at the San Diego Supercomputer Center (SDSC). He received his M.S. and Ph.D. in Computer Science from UCSD where he researched parallel file systems. Prior to the Rocks Cluster Group, he worked for 10 years at Teradata Systems where he developed cluster management software for the systems that supported the world's largest databases. [continued]

IaaS Thinking for Cloud Apps
By Phil Jackson

Planning scalable environments isn't terribly difficult, but it does require a change of perspective. During this session we'll broaden our views to think on an Internet Scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, you'll be able to grow your development arsenal and pick up a few strategies to apply to your own projects. [continued]

Speaker Bio: Phil Jackson is Development Community Advocate for SoftLayer. He helps customers and partners integrate with the SoftLayer's API. He also architects the company's Drupal websites, writes API documentation, and maintains the developer blog. Formerly, he was a Sales Engineer building internal tools and providing technical consultation for potential and existing customers. [continued]

High Performance, Scalable Big Data Solutions in a Bare Metal Cloud
By Harold Hannon

The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. Understanding the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments can help you make the right decisions. [continued]

Speaker Bio: Mr. Hannon has worked in the field of software development as both an architect and developer for more than 15 years, with a focus on workflow, integration and distributed systems. He is currently a senior software architect at SoftLayer on the product innovation team. He has a passion for leveraging open source solutions to bring real value to the Enterprise space, and has implemented open source solutions with many companies across the globe. Mr. Hannon is also active in mobile application development, with multiple published applications. [continued]

Enabling the Consumption Cloud
By Ian Khan & Ermanno Bonifazi

A Key Step in the Third Industrial Revolution Presented by Ian Khan/Ermanno Bonifazi The consumption economy is here and so are Cloud applications and solution that offer more than Subscription & Flat free models, and at the same time are available on a pure consumption model. [continued]

Speaker Bio: Ian Khan leads Marketing initiatives at Solgenia, a global Cloud services provider with more than 3500 enterprise customers globally that includes Top Fortune 100 and Fortune 500 companies. [continued]

Are you ready to put your data in the cloud?
By Skyla Loomis

Come learn about what you need to consider when moving your data to the cloud. We'll discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. We'll use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution. [continued]

Speaker Bio: Skyla Loomis is Program Director of Cloudant Development. She has been with IBM 12 years and recently joined the Cloudant team full time after working closely with them since the acquisition in February. [continued]

Charting the Cloud Orchestration Success
By Mahesh Singh

The emergence of cloud computing and big data warrants a greater role for the PMO to successfully manage enterprise transformation driven by these powerful trends. As the adoption of cloud-based services continues to grow, a governance model is needed to orchestrate enterprise cloud implementations and harness the power of big data analytics. [continued]

Speaker Bio: Mahesh Singh has over 20 years of professional experience delivering information technology and business solutions to global organizations encompassing diverse technology platforms, cloud computing, web applications, and E-commerce / ERP implementations. [continued]

Ground Control to Major Tom: Mission-Critical Apps (MCA) Head for the Cloud
By Michael Hoch

If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. Learn the 6 key steps to justify & execute your MCA cloud migration. [continued]

Speaker Bio: Michael is the SVP of Cloud Advisory Service for Virtustream, with a focus on SAP in the cloud, SAP HANA as a Managed Service, and the new initiatives for Big Data in the cloud. Michael has responsibility for the go-to-market partnership with SAP, and he provides strategic account management for large enterprises and regulated industries, to help them optimize their cloud architectures, introduce SAP HANA into existing landscapes, and implement scalable, cost-effective Big Data solutions. [continued]

Creating a Cloud Storage Strategy to Handle Your Massive Volumes of Data
By Amar Kapadia

Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. Join industry expert, Amar Kapadia, as he walks through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the right cloud model can help your business economically overcome the data struggle. [continued]

Speaker Bio: Speaker Bio: Amar Kapadia is the Senior Director of Open Cloud Strategy responsible for product management and marketing of Seagate Cloud Services. He has over 20 years of experience in storage, server, and I/O technologies through marketing and engineering leadership positions at Emulex, Philips, and HP. Amar holds a master's degree in electrical engineering from the University of California, Berkeley. [continued]

Challenges for Managing Recurring Revenue
By Brendan O'Brien

Recurring revenue models are great for driving new business in every market sector, but they are complex and need to be effectively managed to maximize profits. How you handle the range of options for pricing, co-terming and proration will ultimately determine the fate of your bottom-line. This session will examine: - How time impacts recurring revenue - How to effectively handle customer plan changes - The range of pricing and packaging options to consider. [continued]

Speaker Bio: Brendan O'Brien is a Co-founder at Aria Systems and the inventor of cloud billing. It is fair to say he introduced the world to cloud billing, and innovated database-driven, enterprise-grade web applications - before the concept of "cloud" was even on the horizon. O'Brien is at the forefront of the recurring revenue revolution that is empowering enterprises -- and specifically enabling information systems and new business models to secure predictive revenue streams while improving business processes. [continued]

Building High IOPS Flash Array with Innodisk FlexiRemap™ Technology
By Dr. Charles Tsai

With the rapid advancement of processor technologies, disk access has been identified as the next performance bottleneck in many cloud computing applications. In recent years, storage appliances based on flash memory technologies have been deemed as practical solutions to resolving such performance bottleneck. [continued]

Speaker Bio: Charles Tsai is Senior Director of Cloud Storage Technology Center in Innodisk Corporation, in charge of Innodisk FlexiArray™ storage appliance product line. Dr. Tsai is a veteran in the information technology industry for over 15 years and has played multiple roles in corporations including Microsoft, Getac, and AscenVision. [continued]

Is it really all going into the cloud?
By Geoff Barrall

Storage administrators find themselves walking a line between meeting employees demands to use public cloud storage services, and their organizations need to store information on-premises for security, performance, cost and compliance reasons. However, as file sharing protocols like CIFS and NFS continue to loose their relevance, simply relying only a NAS-based environment creates inefficiencies that hurt productivity and the bottom line. [continued]

Speaker Bio: Geoff Barrall, Chief Executive Officer of Connected Data, has over 20 years of experience as an entrepreneur, investor, and executive, and has a dozen storage-related patents to his credit. He has founded five companies and currently serves on the boards of a number of startups in the storage space. Prior to Connected Data, Geoff founded Data Robotics – the makers of Drobo. [continued]

The Industrial Internet and the Cloud: Challenges in the Road Ahead
By Dave Duggal

The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to Cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines & devices with Big Data and the Cloud, including interoperability, data security and privacy. This session will focus on public-private work being done today to identify the IoT standards, architecture, frameworks and security needed to enable and accelerate the $32 trillion opportunity ahead. [continued]

Speaker Bio: Dave founded EnterpriseWeb LLC (www.enterpriseweb.com) in 2009. EnterpriseWeb® is an application platform for dynamic, data-driven applications and processes. Dave is a proven business leader who has made a career of building, growing and turning around companies and is a proponent of next generation 'smart' business processes. [continued]

The Spatial Component of your Big Data
By John Meza

This session will show how the spatial component of your BigData can be harnessed and visualized adding another dimension of power and analytics to your data. We will discuss the spatial queries that can be used within the Hadoop ecosystem and their integration with GeoSpatial applications. [continued]

Speaker Bio: Performance Engineering Team Lead at Esri. Team is responsible for performance, scalability testing, optimization, exploration and advocacy across all technologies. I'm personally involved in testing, optimization, and developing reference workflows for virtualization and BigData platforms. [continued]

Creating a Faster, More Secure Cloud
By James Segil

Websites are evolving faster than ever, and with them, the demand for instant site performance on any and every device is rising. With security threats in the spotlight, websites must provide their visitors with lightening fast results and industry-leading protection. Working in the cloud should make meeting these demands easier, not more complicated. Learn how to increase site reliability, revenue, scale and reach, without adding additional costs. [continued]

Speaker Bio: James is a proven web entrepreneur, having led and sold three successful startups. Most recently, James was the co-founder of EdgeCast Networks, one of the world's leading content delivery networks. EdgeCast was acquired by Verizon Digital Media Services in Dec. 2013. [continued]

Designing and Managing Multiple Private Clouds in Minutes
By Kedar Poduri & Jeff Tegethoff

In their session at Cloud Expo, Jeff Tegethoff, CEO of Appcore, and Kedar Poduri, Director of Product Management, Cloud Platform Group, Citrix will take a closer look at the architectural design factors needed to support diverse workloads and how to run these workloads efficiently as a service provider. During this session they will discuss the benefits of using an enterprise-grade orchestration platform and how to deploy a private cloud environments in 15 minutes or less. [continued]

Speaker Bio: Kedar Poduri is senior director of product management in Networking, Cloud and Service Provider division at Citrix, where he manages Citrix XenServer, Citrix CloudPlatform and Citrix CloudPortal products, as well as Citrix contributions to Xen Project, Apache CloudStack and OpenStack.

Jeff Tegethoff is the CEO of Appcore and a member of the company's Board of Directors. Jeff leads Appcore in maintaining a singular focus of becoming the software based cloud automation management platform of choice for service providers. [continued]

What APM and NMP Miss in Managing Cloud Performance
By Jim Cowie

To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a businesses infrastructure required to support an effective web experience… but they are missing a critical component - Internet visibility. [continued]

Speaker Bio: Jim Cowie is the Chief Scientist at Dyn. Previously, Jim was the founder and CTO of Renesys, the Internet Intelligence Authority, which Dyn acquired in 2014. [continued]

IoT Connectivity, Standards & Architecture
By John Fallows

We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services and reactive programming. In this session, we will try to make some sense of this changing landscape and explore the various tradeoffs designers face today. [continued]

Speaker Bio: John brings to Kaazing his 17 years' experience in technology development and software design, and is considered a pioneer in the field of rich and highly interactive user interfaces. As CTO he formulates Kaazing Corporation's vision of enabling mobile users, marketplaces and machines to connect and communicate in real-time, more reliably and at unprecedented scale. He defines the architecture of the Kaazing product suite and oversees its development. [continued]

Cloud Computing Playbook for a Business Driven Approach
By Joe Thykattil

A Scenarios approach will present examples that will allow business savvy professionals to make informed decisions based on a sound business model. This model will cover the technology options in detail as well a financial analysis. A TCO (Total Cost of Ownership) as well as an ROI (Return on Investment) will show how to start, develop and formulate a business case that will allow for both small and large scale projects achieve the goal of deciding to proceed with Cloud Computing options. A risk based analysis will also be covered with examples showing how one an ascertain risk metrics balanced with technology options driven to a sound financial backing. Examples will include leveraging virtualization, Cloud IaaS (Infrastructure as a Service). [continued]

Speaker Bio: Joe Thykattil drives cloud technology adoption, architecture and sales at TimeWarnerCable/Navisite. Formerly an Infrastructure Manager at Exelon, a Chicago based energy provider. In addition, Joe has held various architecture & engineering roles at Citadel, DRW Trading, and the Chicago Mercantile Exchange (CME). Joe also teaches Economics at the ITT School of Business. Joe has earned his BS Electrical Engineering from the University of Illinois and his MBA from the University of Chicago. [continued]

The Future of Security in the Cloud
By James Lynn

Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. [continued]

Speaker Bio: James Lynn is a Managing Principal for HP Fortify on Demand. Over the past twenty years he has managed software development initiatives for the world's top companies. He has created courses, delivered presentations, and written papers on leading edge topics ranging from web services algorithms to consciousness in machines. [continued]

Moving Enterprise Storage Infrastructures to the Cloud
By Dan Pollack

Experiences and considerations for bridging the gap between traditional enterprise storage infrastructures and the private, hybrid, and public cloud. An examination of workload differences and required changes to reuse existing knowledge and components when building and using cloud infrastructure. A look into the operational considerations, tool requirements, and behavioral changes required for private cloud storage systems to work well with public cloud storage. Experiences dealing with performance and availability issues in cloud storage versus traditional storage systems. The presentation of an implementation checklist for building cloud storage systems for both block IO and file IO. [continued]

Speaker Bio: Dan Pollack was introduced to UNIX in 1988 and has been a System Administrator since 1990. He has worked in the financial, government and online service industries. For the past twelve years he has designed and implemented numerous storage systems for large scale database applications. Most of these systems have been based on SANs. In 2001 he authored a book based on the knowledge gathered from this work called "Practical Storage Area Networking." Recently his focus has been on scalable storage systems for applications and leading edge storage technologies related to storage class memories. He currently resides at AOL Inc. in Northern Virginia where he is a Chief Architect for the Storage Operations group. [continued]

Encryption and Access Control for Cloud and Big Data Environments
By Ashvin Kamaraju

Cloud and big data present unique dilemmas: Embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? Join this discussion on how to address data security in cloud and big data environments so that your organization isn't next week's data breach headline. [continued]

Speaker Bio: Ashvin Kamaraju joined Vormetric in 2010 to lead the product development organization as well as the partner management, strategic alliances and business development functions for technology strategy and product development. [continued]

Software-Defined Security: Automating Policy in the Cloud
By Holland Berry

Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds; the goal of this session is to discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: [continued]

Speaker Bio: Holland Barry is the Vice President of Technology at Catbird. Holland is an expert in networking, security, virtualization and cloud architecture with 20 years of experience in solution architecture and IT roles. He came to Catbird from Dell, where he was a converged infrastructure technologist within their Enterprise Solutions Organization. Holland now leads Catbird's team of solution architects and works closely with engineering to implement customer-centric product enhancements. [continued]

Making Interactive Video Streams Truly Instant
By Tom Paquin

When one expects instantaneous response from video generated on the internet, lots of invisible problems have to be overcome. [continued]

Speaker Bio: A Silicon Valley veteran, Tom Paquin provides vision, expertise and leadership to the technology research and development effort at OnLive as EVP and Chief Technology Officer. With more than 20 years of management experience at leading technology companies, Tom has a successful track record of turning new ideas into technology products that become household names. [continued]

Software Defined Data Center
By Jason Mendenhall

Product or Project Simply defined the SDDC promises that you'll be able to treat "all" of your IT infrastructure as if it's completely malleable. That there are no restrictions to how you can use and assign everything from border controls to VM size as long as you stay within the technical capabilities of the devices. The promise is great, but the reality is still a dream for the majority of enterprises. This talk will cover where and how a business might benefit from SDDC and also why they should or shouldn't attempt to adopt today. [continued]

Speaker Bio: Jason Mendenhall holds a BS in Chemical and Fuels Engineering from the University of Utah. As the Executive Vice President of Cloud, Jason is the master of big data technologies and all things cloud. He oversees Switch SUPERNAP C.U.B.E (Cloud Ubiquitous Business Exchange) and serves as the introducer and chief evangelist of new products and services in the Switch ecosystem. [continued]

Thinking in Big Data
By Tony Shan

This talk presents an effective way of thinking in Big Data, composed of a methodical framework to deal with the predicted shortage of 50-60% of qualified Big Data resources in US. This holistic model comprises the scientific and engineering steps in accelerating Big Data solutioning: Problem, Diagnosis, Facts, Analysis, Hypothesis, Solution, Prototype, and Implementation. [continued]

Speaker Bio: Tony Shan is a renowned thought leader and technology visionary with decades of project experience and guru-level expertise on big data and SMAC, leading large-scale innovations and transformation of complex systems in Fortune 500 companies. He authored many publications and books, and is a regular speaker and organizer in conferences. [continued]

Data Privacy Perspectives: United States versus Europe and Reality versus Illusion
By Evelyn de Souza

It's time to face reality: "Americans are from Mars, Europeans are from Venus," and in today's increasingly connected world understanding "inter-planetary" alignments and deviations is mission-critical for Cloud, My discussion will center on cultural expectations of privacy based on new research across these elements: [continued]

Speaker Bio: Evelyn is a cloud compliance and data privacy strategy leader at Cisco responsible for championing solutions to address emerging industry trends. She is a strong proponent of building repeatable processes that enable organizations to sustain compliance while optimizing data security posture. Evelyn co-chairs the Cloud Security Alliance Cloud Controls Matrix (CCM), which harmonizes regulations and industry standards to a common framework [continued]

Growth Spurts & the Cloud: Key Considerations for Rapidly Growing Companies
By Tristan Barnum

Most companies hope for rapid growth so it's important to invest in scalable core technologies that won't demand a complete overhaul when a business goes through a growth spurt. Cloud technology enables previously difficult to scale solutions like phone, network infrastructure or billing systems to automatically scale based on demand. For example, with a virtual PBX service, a single-user cloud phone service can easily transition into an advanced VoIP system that supports hundreds of phones and numerous office locations. This session will discuss how companies can avoid IT growing pains with specific examples, cost-saving considerations, and common misconceptions. [continued]

Speaker Bio: As a female CMO in her mid-30s, Tristan is a unique role model for any woman in business, and her experience in technology is a source of inspiration, particularly for those considering technology or marketing for their career. [continued]

The Convergence of Software Defined Storage and Physical Appliances for Hybrid Cloud
By Paul Turner

Software Defined Storage provides many benefits for customers including agility, flexibility, faster adoption of new technology and cost effectiveness. However, for IT organizations it can be challenging and complex to build your Enterprise Grade Storage from software. This session will look at the new Original Design Manufacturer (ODM) market and how it is changing the storage world. Now Software Defined Storage companies can build Enterprise grade rack-ready appliances using commodity servers and still provide all the benefits of Software Defined Storage. You too can have Enterprise Grade at 1C per GB per month. [continued]

Speaker Bio: Paul Turner is chief marketing officer at Cloudian, Inc. where he is responsible for product strategy, planning and development, branding, and leading the charge for widespread market and end-user adoption of hybrid cloud storage architectures. [continued]

Private, Public or Hybrid Cloud Computing Solutions - 8 Factors to Consider Before Choosing
By Mike Calderon

Which cloud computing solution is right for you and your company? Mike will walk through a variety of factors, including: [continued]

Speaker Bio: As a systems architect with over thirty years of experience, Mike regularly helps clients build out their private clouds, implement unified computing solutions, and execute sophisticated orchestration strategies. His extensive knowledge spans several areas of IT and includes cloud computing, server platforms, networking infrastructure, storage, security, orchestration, and virtualization technologies. [continued]

Why It's Time for a Connector-Less Approach to Cloud Integration
By Sachin Agarwal

The basic integration architecture, as defined by ESB's hasn't changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and proprietary connectors, making your enterprise integration projects restrained by the availability and reliability of proprietary connectors that are not re-usable across other integration vendors. [continued]

Speaker Bio: Sachin Agarwal is Vice President of Product Marketing and Strategy at SOA Software. He possesses more than 17 years of enterprise and startup experience focussing on using disruptive technologies to drive business growth. His expertise spans from infrastructure technologies like security and middleware to business centric applications like social, digital marketing, and analytics. At SOA Software he drives product marketing, strategy and customer adoption for API Management solutions. Prior to SOA Software, he held senior management roles in Product Management and Development at Oracle, Oblix and Infosys. [continued]

Tiered Archive Appliance – The Gateway to Heaven
By Janae Lee

More and more file-based and machine generated data is being created every day causing exponential data and content growth, and creating a management nightmare for IT managers. [continued]

Speaker Bio: Janae Lee is the Senior Vice President of Strategy at Quantum. Janae has over 30 years in the data storage industry, including 17 years at IBM, where she led a variety of enterprise sales, marketing and product organizations. [continued]

Future-Proof your Big Data Investments
By Supreet Oberoi

As enterprises engage with Big Data technologies to develop applications needed to meet operational demands, new computation fabrics are continually being introduced. To leverage these new innovations, organizations are sacrificing market opportunities to gain expertise in learning new systems. [continued]

Speaker Bio: Supreet Oberoi is a hands-on, entrepreneurial, technology leader with over two decades of experience in successfully developing transformative information technologies, and working in leadership roles at Concurrent Inc., American Express, Oracle, Microsoft and many privately-held Silicon Valley companies. [continued]

Enterprise Cloud Migration – Moving to the cloud
By John Hatem

Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What is the considerations for how to select the right cloud model? And how does that fit in with the overall IT Tranformation? [continued]

Speaker Bio: Dr. Hatem is currently head of Verizon's Cloud Strategy Professional Services group, developing cloud policies and approach for mid to high end clients. [continued]

Can Desktop & Cloud Ever Be Friends?
By Lance Galey

Autodesk is going through one of the most dramatic transitions in its 30+ year history. After decades in desktop software, the company is adopting a cloud-based business strategy --- and this transition isn't painless. However, with the rising adoption of various operating systems, devices and applications both by Autodesk customers and employees, the change must happen now, growing pains and all. This talk will share insights on possible paths forward for an enterprise moving from desktop to cloud, including how to discuss the technical imperative of a cloud architecture with senior leadership teams. [continued]

Speaker Bio: Technical leader focused on designing, building, and operating large scale infrastructure. Broad background from operations to software development, architecture and product design. [continued]

How Software-Defined Data Center Technology is Changing Cloud Computing
By David Cauthron

Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for companies without hyper-scale resources. In this case study, we will highlight how a mid-sized manufacturer of global industrial equipment bridged the gap from virtualization to software-defined services, streamlining operations and costs while connecting the infrastructure between its corporate data center and remote partner sites. We'll also discuss performance expectations and detail implementation scenarios. [continued]

Speaker Bio: David Cauthron is responsible for product direction and delivery at NIMBOXX. He is a seasoned technologist with recognized expertise in information technology, telecommunications and datacenter integration. Prior to founding NIMBOXX, he was CTO at Galactic Computing Corporation where he was responsible for the technical and architectural vision of the supercomputer manufacturer. [continued]

The Story Behind Big Decisions
By Jean-Francois Barsoum & Penelope Everall Gordon

Are your Big Data initiatives resulting in Big Impact or Big Mess? We'll share our successes in improving Big Decision outcomes by building stories compelling to the target audience – and our failures when we lost sight of the plotline, distracted by the glitter of technology and the lure of buried insights. Our cast of characters includes the agency head [city official? elected official??] perpetually waiting for the report from the latest exploratory committee and the division executive relying on gut instinct; and our epilogue offers guidelines that you can use to more effectively influence decisions and improve strategic decision outcomes. [continued]

Speaker Bios: Jean-Francois Barsoum has provided strategy advice to diverse clients, from telecoms to municipalities. He helped develop IBM's Smarter Cities concept and has been a keynote speaker on that topic on four continents. He is on the board of directors of several organizations, including Al Gore's Climate Reality Project.

Penelope; Most recently: Led the expansion of the channel and service packaging strategies for Verizon's cloud network products. Previously: IBM Strategist and Product Manager bringing emerging technologies such as predictive analytics to market; helped to develop one of the world's first public clouds. [continued]

Get Your Clouds off the Ground
By Brian Lewis

Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. This presentation will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to the cloud. [continued]

Speaker Bio: Brian Lewis has been in the managed hosting and IT services industry for over 13 years, and has been with Verizon Terremark for over five. He has supported hundreds of clients with IT service migrations and transformations to new service delivery platforms. In the past he has worked for Inflow, AT&T, and SunGuard Availability Services. He has assisted clients in releasing new highly available production infrastructures for mission critical applications, assisted with cloud deployments for large enterprise organizations. Assisting clients in determining DR strategies and implemented solutions from hot site recovery to fully replicated solutions. Brian has a BBA from the University of New Mexico, and is ITIL certified. [continued]

Wholesale Superstructure: Evolving Cloud via Tech Innovation
By Shend Yeo

Information Technology (IT) service providers have historically struggled between the huge capital expenditure and long development cycles of building their own cloud versus the thin margins and limited flexibility of using public retailers such as Amazon Web Services (AWS). [continued]

Speaker Bio: Sheng Yeo, OrionVM Co-Founder and CEO -- Sheng Yeo, OrionVM CEO, co-founded OrionVM while attending the University of Technology in Sydney, Australia. From their dorm room his team hatched an idea to build an IaaS company using a completely new technology blueprint. [continued]

Wholesale Superstructure: Evolving Cloud via Tech Innovation
By Ikuo Nakagawa & Shinichi "Shin" Shibata

Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data. [continued]

Speaker Bios: Ikuo is a co-founder and a board member of Transparent Cloud Computing Consortium. He is also the Executive Chief Engineer and the chief architect of the cloud computing platform software at Intec Inc. He has launched and been contributing to some open projects for IoT business.

Shinichi is a board member of Transparent Cloud Computing Consortium and also a project leader of "Smart Home" project in the Consortium. He is belonging to Ubiquitous Corporation as Executive Manager and Chief Cloud System Architect in Research & Development Division. At Ubiquitous Corp., He focuses on Cloud-based IoT (Internet of Things) project. [continued]

Industrial Internet as a Service
By Shyam Varan Nath & Ibrahim Gokcen

This session will focus on Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. The session will showcase the tips and tricks to provide Industrial Internet as end-user consumable service using Big Data Analytics and Industrial Cloud. [continued]

Speaker Bios: Shyam is Principal Architect with GE. He has worked in similar role in IBM, Deloitte, Oracle and Haliburton, prior to GE. Shyam's focus is on Internet of Things and Industrial Internet and operationalizing it for business end-users via Cloud Computing.

Ibrahim Gokcen leads product management for GE's Internet of Things analytics. Prior to this role, he served as the company's Chief Information Officer for Middle East, North Africa & Turkey, where he was responsible of the information technology strategy, operations and talent across more than 20 countries. [continued]

Rapid Cloud & Mobile App Development. No Code, Process Centric, Easy IoT Integration
By Jesse Shiah

Today's enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. [continued]

Speaker Bio: Jesse Shiah has over 20 years of combined technical and business experience in the software industry with emphasis in delivering innovative, business enablement solutions to leading enterprises. [continued]

Real-Time Big Data: An Agile Approach
By Cory Isaacson

You use an agile process; your goal is to make your organization more agile. But, what about your data infrastructure? [continued]

Speaker Bio: Cory Isaacson is CEO/CTO of CodeFutures Corporation, maker of AgilData, a Big Data platform designed to remove the complexity and limitations of current data management approaches. [continued]

Making Decisions on Streaming Data
By Ion Stoica

Amazon, Google and Facebook are household names in part because of their mastery of big data. But what about organizations without billions of dollars to spend on big data tools — how can they extract value from their data? Join Databricks CEO and co-founder Ion Stoica for a discussion surrounding how the zero management cost and scalability of the cloud is addressing the challenges and pain points that data engineers face when working with big data. Ion will share how the growing demand for cloud-based big data workloads and frameworks is shaping the future of big data analysis. [continued]

Speaker Bio:Ion Stoica is co-founder and CEO of Databricks, a company working to revolutionize big data analysis through the Apache Spark platform. He also serves as a professor of computer science at the University of California, Berkeley. Ion previously co-founded Conviva to commercialize technologies for large-scale video distribution. [continued]

From Idea to Production in a Day - The Cloud Foundry Story
By Dekel Tankel

Cloud Foundry open Platform as a Service makes it easy to operate, scale and deploy application for your dedicated cloud environments. It enables developers and operators to be significantly more agile, writing great applications and deliver them in days instead of months. Cloud Foundry takes care of the all the infrastructure and network plumbing that you need to build, run and operate your applications and can do this while patching and updating systems and services without any downtime. This session will provide an overview of Cloud Foundry concepts and vast partner ecosystem. We will introduce Pivotal CF - the leading commercial distribution of Cloud Foundry for enterprise private clouds, including a live demo and customer adoption stories. [continued]

Speaker Bio:Dekel Tankel is a product executive at Pivotal Software Inc. Dekel is a proud member of the Cloud Foundry founding team. Currently, Dekel leads Customer Engagements at Pivotal Cloud Foundry Product group, focusing on enterprise customer adoption of Pivotal CF including working with Pivotal's ecosystem partners. Dekel has led the product marketing launch of Cloud Foundry and has more than a decade of experience in the Cloud Computing, PaaS, SaaS, Application Server and middleware markets. Previously Dekel led products for Cloud and Hadoop platforms at Yahoo! and served in leading technical roles at several Cloud Computing and middleware companies. Dekel holds an MBA & Computer Science degrees [continued]


@CloudExpo Stories
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
SYS-CON Media announced today that PagerDuty has launched a popular blog feed on DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done.
Cloud Technology Partners on Wednesday announced it has been recognized by the Modern Infrastructure Impact Awards as one of the Best Amazon Web Services (AWS) Consulting Partners. Selected by the editors of TechTarget's SearchDataCenter.com, and by votes from customers and strategic channel partners, the companies acknowledged by the Modern Infrastructure Impact Awards represent the top providers of cloud consulting services for AWS including application migration, application development, inf...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
"We are the top stocking distributor for HP renew products in North America. We can only sell to U.S. authorized partners and resellers for HP," explained Miguel Diazdelcastillo Jr., Sales Executive at Creative Business Solutions, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Puppet Labs on Wednesday released the DevOps Salary Report, based on salary data gathered from Puppet Labs' industry-recognized State of DevOps Report. The data confirms that market demand for DevOps skills is growing, and that DevOps engineers are among the highest paid IT practitioners today. That's because IT organizations today are grappling with how to be more agile and responsive to the business, while maintaining the stability of their infrastructure. DevOps practices, such as continuous ...
Software Defined Storage provides many benefits for customers including agility, flexibility, faster adoption of new technology and cost effectiveness. However, for IT organizations it can be challenging and complex to build your Enterprise Grade Storage from software. In his session at Cloud Expo, Paul Turner, CMO at Cloudian, looked at the new Original Design Manufacturer (ODM) market and how it is changing the storage world. Now Software Defined Storage companies can build Enterprise grade ...
IBM and Docker, Inc. have announced a strategic partnership that enables enterprises to more efficiently, quickly and cost effectively build and run the next generation of applications on the IBM Cloud and on prem via the Docker open platform for distributed applications. Enterprises can use the combination of IBM and Docker to create and manage a new generation of portable distributed applications that are rapidly composed of discrete interoperable Docker containers, have a dynamic lifecycle, a...
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore's Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at Big Data Expo, Mason Katz, CTO and co-founder of StackIQ, disc...
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
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Cloud Expo New York All-Star Speakers Include...

DE SOUZA
Cisco

POTTER
GE

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

PAREKH
Rackspace

KIM
MapR

ALI
Tarmin, Inc.

MCCRORY
Basho
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Ubiquitous Corp

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software

Cloud Expo New York 2014 All-Star Speakers

PHILIPS
Infor

MARTIN
Microsoft

KLOECKNER
IBM

CHAPPELL

GOLDEN
ActiveState

KEMP
Nebula

SURFARO
Axis

CRAWFORD
AVOA

HAFF
Red Hat

PADIR
Progress

AMAR
MyPermissions

MALEKZADEH
Cumulus Networks

McCALLION
Bronze Drum

CHEEVERS
Oracle

JACKSON
GovCloud Network

LITHICUM
Cloud TP

FABLING
ESRI

BLOOMBERG
EnterpriseWeb

O'CONNOR
AppZero

SAADI
SRA

LANTHIER
Frederick's of Hollywood

OWINGS
AirWatch

FREEDMAN
ServerCentral

BAK
Ayasdi

ROOS
Concurrent

SHANAHAN
Scout

GENDRON
CCSU

HILLIER
CiRBA

MAYER
Microsoft

GUBAR
Oracle

CATES
Vormetric

PROCTOR
NuoDB

EUN
Oracle

CARTER
Windstream

JONES
SoftLayer

HOLMES
OutSystems

MARTYNEK
Net Acces

MSV
Aditi

JACKSON
SoftLayer

HANNON
SoftLayer

JACOBSON
BUMI

ISAACSON
CodeFutures

BEHRENS
Brother

AGARWAL
SOA Software

FOCARDI
Cynny

HAGERMAN
FireHost

THIELE
SUPERNAP

WOOD
AWS

ANDERSON
GE Capital

BACHMAN
Code42

DROST
Pluribus

FERMAN
InMage

KAR
StrongLoop

KOTEK
CodeFutures

MORRIS
GoodData

RUSSELL
IBM

AUTHIE
Infor

WANSER
Stateless Networks

WEISBROT
QTS

RADFORD
Vormetric

AKELA
CA

URQUHART
Dell

FORD
Dell

SYNYTSKY
Jelastic

REOCH
Gigamon

DERRICK
Jelastic

SWANGER
Oracle

SCHOLLER
Infor

GOLD
SCHMIDT

Oracle

HALL
TelecityGroup

SALONS
Lerman Senter

DE WISPELAERE
Amplidata

PLOTKIN
KPMG

GUNN
Vasco

FRATTURA
EMC

SAUTTER
Windstream

BUDHRAJA
Dept. of Justice

LUNA
Microsoft

LECLAIR
Stratus

IWERSON
Cynny

FRANCO
Silanis

WALTON
Cirba

PALUMBO
NaviSite

TEGETHOFF
Appcore

MEDRANO
SOA Software

SWARTZ
MetraTech

ELLIOTT
Dell

TURNER
Dell

POOLE
QTS

DONCASTER
Dell

MCDANIEL
Microsoft

VANOVER
Veeam

TAMAN
Infor

LEVONAI
Zerto

CLARKE
Cloud TP

SHELTON
McGraw-Hill

FARLEY
Microsoft

PUROHIT
Ambernet

HALFORD
Ambernet

SUBRA
MANIAN

Citrix

ROBBINS
MetaCloud

WDOWIAK
Infor

Arnold
SwiftStack

BONN
Cloudant

SHAN
KEANE

WRIGHT
PluralSight

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


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@CloudExpo Blogs
I’ve spent the past few years looking at clouds on the ground and in the air. On the ground, I’m immersed in OpenStack’s global innovation and momentum. Doing so involves lots of time in the air, looking at literal clouds as I fly around the world talking with OpenStack developers, community members and users. Yet most of my conversations don’t reside in the clouds. They reside squarely in reality, as users want clear answers on how OpenStack-based solutions can help with their everyday challenges. I’m fortunate to spend my time talking about the critical issues that matter, which often diffe...
Enterprises are adopting mobile technologies at an unprecedented rate. As Business News Daily recently reported, 1.3 billion workers will go mobile by 2015, and with that massive number, the need for enterprise mobile apps can only skyrocket. With that increase, many mobile app developers will be called upon to create internal mobile enterprise apps. These apps have many requirements and considerations that differ from the typical app destined for the public app stores. In this article, we will take the top three challenges and share some tips on how to meet these challenges:
Last week I was able to catch up with Chris Tranter, Technical Lead at Hallmark UK. Hallmark’s engineering team runs on tight deadlines, and like all popular websites, places a huge importance on customer experience. As you can imagine, their site has abnormal and inconsistent load times, especially through the holiday season. Ensuring a smooth, seamless experience without stalls, outages, or crashes is extremely important. It was great to see how AppDynamics APM can become a necessary solution on a developer’s toolkit.
I began my journey in the Application Performance Management (APM) space a little over two years ago. Transitioning from a security background, the biggest thing I was concerned about was picking up the technology quickly. Somewhere between JVMs, CLRs, JMX, IIS, and APIs I was a little overwhelmed. The thing that caught my eye most in the early stages of learning about the APM space (outside of AppDynamics’ growth & the growing IT Ops market) was the term Business Transaction Monitoring. Gartner defines one of their key criteria’s as “User Defined Transaction Profiling – The tracing of user-...
Our guest on the podcast this week is Gene Kim, DevOps expert and author of The Phoenix Project.We get a sneak peek into Gene’s latest project, the DevOps Cookbook. By studying over 14,000 IT professionals, he observed that high-performing organizations are 2.5 times more likely than their peers to exceed profitability, market share, and productivity goals. We discuss how leaders can bring together Development, Test, IT Operations, and Information Security to maximize organizational learning, increase employee satisfaction, and win in the marketplace.
Our last post defined customer lifetime value (CLV) as the metric critical in measuring the success or failure of a recurring revenue program. In order for your company to routinely return significant revenue, maximizing CLV needs to be at the top of your priority list. A CLV-supported strategy boosts many aspects of your business, from sales to customer service. When it comes to increasing customer retention and customer satisfaction, the two keys to driving long-term results, this same strategy works to increase both at every available opportunity.
Big Data, AI, Machine Learning, Hadoop, Predictive Analytics — we hear these terms every day from companies such as Cloudera, Trifacta and Dato (formerly GraphLab) that are securing many millions in financing. I believe that 2015 will be the year when the conversation moves from Big Data to the Dataware stack. Over the past twelve months we have seen a lot of companies across the big data spectrum emerge and while the language can be the same, there are clear product categories that have emerged which describe the market opportunity and future growth.
No, it’s not an endless loop waiting to happen, the plan here is to use Logstash to parse Elasticsearch logs and send them to another Elasticsearch cluster or to a log analytics service like Logsene (which conveniently exposes the Elasticsearch API, so you can use it without having to run and manage your own Elasticsearch cluster). If you’re looking for some ELK stack intro and you think you’re in the wrong place, try our 5-minute Logstash tutorial. Still, if you have non-trivial amounts of data, you might end up here again. Because you’ll probably need to centralize Elasticsearch logs for th...
In today’s highly connected world, the benefits and widespread adoption of cloud computing are not just limited to enterprises and government agencies; its transformative impact has prompted changes to a variety of businesses across several verticals – both big and small. In fact, a recent study by Emergent Research, ‘Small Business Success in the Cloud,’ found that the percentage of U.S. small businesses using cloud computing is expected to grow by more than half, from 37 percent to nearly 80 percent, by the year 2020.
Small data management solutions don’t work in our brave new Big Data world. Back in the small data days, we talked proudly about having gigabytes of structured data that had been carefully denormalized to reduce latency as much as possible. Today’s data is measured in petabytes, and it is dynamic, complex, and wildly varied in structure. Small data was a nicely planned garden, but Big Data is a jungle: rich with resources, abundant in growth, but also a bit overwhelming and easy to get lost in.
If your business had the choice between one million lifetime customers or two million one-time transaction customers, which would you choose? Selecting the former guarantees a recurring revenue stream for years while the latter only guarantees revenue for that individual transaction. Sounds like a no-brainer, right? There are many factors that contribute to a successful recurring revenue cycle for your business, from product packaging and pricing to configuring existing systems and operations. There is one particular metric that is especially critical to understanding the success or failure...
Apache Drill is an open source, schema-free SQL query engine—that enables a business to extract the most value possible from data stored in Hadoop. Apache Drill does this by breaking down many of the technical barriers that had restricted the ways that analysts could work with data, and limited the intelligence that they could glean from it. With Apache Drill, data scientists are no longer constrained by the limitations of last generation tools, and they are free to work with data in a myriad of productive ways without draining IT resources.
Here’s a short anecdote: a QA team maintained a test environment separate from their production environment, but they had gone through great lengths to ensure it matched what was in production in every respect. It was filled with the same hardware, and all the software was identical down to the patch level. They had a strong process to ensure that any change made to one environment was mirrored in the other. Perhaps you can see where this story is going. Sure enough, the environments turned out to not be identical. In fact, there was some BIOS setting that differed on the servers, which result...
While news about the malicious hacking trade and the actions of elusive cyber-criminals continue to grab headlines, the third of our annual Insider Threat reports confirm that the risk posed by those legitimately ‘inside the fence’ continues to top business data security concerns. Of course, there can be no denying that the breadth and depth of private and public sector breaches in the past few years that have resulted from trusted insiders turning rogue or being compromised by perpetrators of APTs and the like indicates that there is a major disconnect when it comes to organisations’ handling...
With every New Year it is time to look back at the industry events of the past 12 months, and use our expertise to predict what lies ahead, in order to be more prepared. With regards to DDoS attacks, here is a short list of what to expect in 2015. We expect to see an increase in DDoS attacks size in terms of bandwidth, but likely there will be an emphasis on packets per second metric. Bandwidth is an important metric, and it is something most people can relate to. When shopping for home Internet connection, the bandwidth metric is what people are comparing.