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Global Cloud Index: Traffic to Grow Sixfold by 2016
The vast majority of the data center traffic is not caused by end users but by data centers and cloud-computing workloads

In the second annual Cisco Global Cloud Index (2011-2016), Cisco forecasts global data center traffic to grow fourfold and reach a total of 6.6 zettabytes annually by 2016. The company also predicts global cloud traffic, the fastest-growing component of data center traffic, to grow sixfold - a 44 percent combined annual growth rate (CAGR) - from 683 exabytes of annual traffic in 2011 to 4.3 zettabytes by 2016.

For context, 6.6 zettabytes is equivalent to:

  • 92 trillion hours of streaming music - Equivalent to about 1.5 years of continuous music streaming for the world's population in 2016.
  • 16 trillion hours of business Web conferencing - Equivalent to about 12 hours of daily Web conferencing for the world's workforce in 2016.
  • 7 trillion hours of online high-definition (HD) video streaming - Equivalent to about 2.5 hours of daily streamed HD video for the world's population in 2016.

The vast majority of the data center traffic is not caused by end users but by data centers and cloud-computing workloads used in activities that are virtually invisible to individuals.

For the period 2011-2016, Cisco forecasts that roughly 76 percent of data center traffic will stay within the data center and will be largely generated by storage, production and development data. An additional 7 percent of data center traffic will be generated between data centers, primarily driven by data replication and software/system updates.
The remaining 17 percent of data center traffic will be fueled by end users accessing clouds for Web surfing, emailing and video streaming.
From a regional perspective, the Cisco Global Cloud Index predicts that through 2016, the Middle East and Africa will have the highest cloud traffic growth rate, while the Asia Pacific region will process the most cloud workloads, followed by North America.



Overview of the Latest Worldwide Market Study:

  • The Cisco Global Cloud Index (2011-2016) was developed to estimate global data center and cloud-based Internet Protocol (IP) traffic growth and trends. The Cisco Global Cloud Index serves as a complementary resource to existing network traffic studies, providing new insights and visibility into emerging trends affecting data centers and cloud architectures. The forecast becomes increasingly important as networks and data centers become more intrinsically linked in offering cloud services.
  • The Cisco Global Cloud Index includes a "workload transition" forecast, which shows the workload shifting from traditional data centers to more virtualized cloud servers.
  • The forecast also includes a supplement on Cloud Readiness Regional Details, which examines the fixed and mobile network abilities of each global region (from nearly 150 countries) to support business and consumer cloud-computing applications and services.
  • The Cisco Global Cloud Index is generated by modeling and analysis of various primary and secondary sources, including 40 terabytes of traffic data sampled from a variety of global data centers over the past year; results from more than 90 million network tests over the past two years; and third-party market research reports.

"As cloud traffic continues to proliferate in a new world of many clouds, the Cisco Global Cloud Index provides all cloud computing stakeholders with a very valuable barometer to make strategic, long-term planning decisions. This year's forecast confirms that strong growth in data center usage and cloud traffic are global trends, driven by our growing desire to access personal and business content anywhere, on any device. When you couple this growth with projected increases in connected devices and objects, the next-generation Internet will be an essential component to enabling much greater data center virtualization and a new world of interconnected clouds," said Doug Merritt, senior vice president, Corporate Marketing, Cisco Systems.

Read the original blog entry...

About David H Deans
David H. Deans is the Managing Director at the GeoActive Group. He has more than 25 years of experience in the Technology, Media and Telecom sectors.

Presentation Slides
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
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A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
The now mainstream platform changes stemming from the first Internet boom brought many changes but didn’t really change the basic relationship between servers and the applications running on them. In fact, that was sort of the point. In his session at 18th Cloud Expo, Gordon Haff, senior cloud strategy marketing and evangelism manager at Red Hat, will discuss how today’s workloads require a new model and a new platform for development and execution. The platform must handle a wide range of rec...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
You are moving to the Cloud. The question is not if, it’s when. Now that your competitors are in the cloud and lapping you, your “when” better hurry up and get here. But saying and doing are two different things. In his session at @DevOpsSummit at 18th Cloud Expo, Robert Reeves, CTO of Datical, explained how DevOps can be your onramp to the cloud. By adopting simple, platform independent DevOps strategies, you can accelerate your move to the cloud. Spoiler Alert: He also makes sure you don’t...
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In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, shared the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
You are moving to the Cloud. The question is not if, it’s when. Now that your competitors are in the cloud and lapping you, your “when” better hurry up and get here. But saying and doing are two different things. In his session at @DevOpsSummit at 18th Cloud Expo, Robert Reeves, CTO of Datical, will explain how DevOps can be your onramp to the cloud. By adopting simple, platform independent DevOps strategies, you can accelerate your move to the cloud. Spoiler Alert: He will also make sure yo...
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As I have mentioned many times, I’ve learned more doing this project than any project in my professional career. This has been a four-year collaboration with Jez Humble and Dr. Nicole Forsgren, as well as Nigel Kersten and Alanna Brown from Puppet Labs. "I only got four hours of sleep last night. I woke up after an anxiety dream about deadlocks in the database." Anyone who has run an online service probably knows this feeling. And this is what Jez Humble wrote on our Slack channel, 24 hours b...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at diffe...
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At first adopted by enterprises to consolidate physical servers, virtualization is now widely used in cloud computing to offer elasticity and scalability. On the other hand, Docker has developed a new way to handle Linux containers, inspired by version control software such as Git, which allows you to keep all development versions. In his session at 17th Cloud Expo, Dominique Rodrigues, the co-founder and CTO of Nanocloud Software, discussed how in order to also handle QEMU / KVM virtual machin...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, explored HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
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Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
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The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
@CloudExpo Stories
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Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
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More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...

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@CloudExpo Blogs
Organizations are experiencing a new emphasis when it comes to cybersecurity. They are moving from securing the perimeter to securing the data within it, which is the result of the proliferation of connected devices in organizations today: smartphones, tablets and the IoT. Organizations used to focus their efforts on keeping attackers outside the perimeter, because just a few years ago, the network perimeter was much more static and limited. Today, the perimeter is everywhere – and constantly moving.
Information security has become a critical priority for many businesses over the past decade, and for good reason. It seems like a new breach is exposed on nearly a daily basis, impacting another organization and its patrons. However, some companies believe that they're safe because they're either too small or too big to be affected by any of these cyberattacks. The truth is that groups of all sizes from Target to your local dentist are being hacked or having their data compromised, and it's causing a major upheaval in the security community.
Security is one of the most controversial topics in the software industry. How do you measure security? Is your favorite software fundamentally insecure? Are Docker containers secure? Dan Walsh, SELinux architect, wrote: "Some people make the mistake of thinking of containers as a better and faster way of running virtual machines. From a security point of view, containers are much weaker." Meanwhile, James Bottomley, Linux Maintainer and former Parallels CTO, wrote: "There's contentions all over the place that containers are not actually as secure as hypervisors. This is not really true. Para...
Consider the following integration scenarios: Moving medical records between EMR systems; financial information between banking systems; HR information between ERP systems; and software development information between SDLC tools. At first glance the approaches required for these integrations may seem the same. But if you look slightly deeper you will realize that this can’t be the case because of impedance mismatch. I’m defining impedance mismatch as the friction that occurs when trying to align two things or concepts that don’t naturally/actually match. Because many of the hardest impedance ...
The "Internet of Things" depends on the "Cloud" for the processing and storage of data. The Cloud's backbone, however, is the network. This logic train reveals the importance of professional rigor and solid System Engineering (SE) of the network. Imagine a sea of sensors, put out in the field by multiple independent vendors. Complying with specifications only in an informal sense, these sensors are sending Terabytes of data to the cloud. The availability of this data to anyone globally is impressive enough. But even more amazing is the fact that anyone in the world can also develop an appli...
Fog Computing is being touted as the data communication solution our Internet of Things (IoT) devices are asking for by bringing the power of cloud computing closer to the end user. The fact is, the number of connected devices is going to continue to grow exponentionally. In fact, Gartner predicts that by 2020 IoT will include 26 billion connected things. Consider the impact that amount of data collected and processed will have.
Cloud Expo 2016 New York at the Javits Center New York was characterized by increased attendance and a new focus on operations. These were both encouraging signs for all involved in Cloud Computing and all that it touches. As Conference Chair, I work with the Cloud Expo team to structure three keynotes, numerous general sessions, and more than 150 breakout sessions along 10 tracks. Our job is to balance the state of enterprise IT today with the trends that will be commonplace tomorrow. Mobile Computing, Big Data and Analytics, the Internet of Things, Platforms and Microservices and Containe...
Although we often write about and discuss digital transformation, we often fail to identify the end goal we are really trying to achieve. We talk at great length about data, analytics, speed, information logistics systems and personalized user experiences, but none of these are the end goal. Ultimately we must digitally transform so we can remove the “fog of war,” and have clear visibility and insights into our businesses and the needs of our customers. The end goal of digital transformation, however, is the ability to rapidly act and react to changing data, competitive conditions and strat...
Big Data automation can mean writing dozens of scripts to process different input sources and aligning them in order to consolidate all this data and produce the required output. Why exactly do you need Big Data for your enterprise projects? Many industry observers have been noting that although a lot of enterprises like to claim that their big data projects are aimed at "deriving insights" that replace human intuition with data-driven alternatives, in reality though, the objective appears to be automation. They point out that the role of data scientists at a lot of organizations has got litt...
Social gaming company Playtika uses big-data analytics to deliver captivating user experiences and engagement. We'll learn how feedback from massive user action streams can be analyzed in bulk rapidly to improve the features and attractions of online games and so help Playtika react well in an agile market. To learn more about leveraging big data in the social casino industry, we're pleased to welcome Jack Gudenkauf, Vice President of Big Data at Playtika in Santa Monica, California. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
xMatters for the Enterprise DevOps toolchain stitches together the disparate operational tools to help orchestrate hand-offs between the tools and team members. Customers like us because we understand the need for DevOps or NoOps automation at enterprise scale and recognize that humans are still involved when something goes wrong.
Too many myths and hypes create the confusion around digital transformation. Digital transformation isn't a technology change matter, it's primarily about transforming business models: infrastructure and operating model. Digital transformation when tackled with proven methodologies and approaches isn't as complex as it seems, they provide the step-by-step guide, the logic, and the tools to make it easy.
One of the greatest challenges facing business and government organizations is how to store and move sensitive data around the world while maintaining security. Storing and securing critical data held within data centers (whether physical or virtual) is top of mind from the boardroom to the remote data center. According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, spending on private cloud IT infrastructure in 2015 will grow by 15.8 percent year over year to $12.1 billion, while spending on public cloud IT infrastructure will increase by 29.6...
Advances in thin clients, desktop virtualization (VDI), cloud management services, and mobile delivery networks are allowing both increased security and edge applications performance gains. The next BriefingsDirect thought leadership panel discussion focuses on the heightened role of security in the age of global cloud and mobile delivery of apps and data. As enterprises and small to medium-sized businesses (SMBs) alike weigh the balance of apps and convenience with security -- a new dynamic is emerging. Security concerns increasingly dwarf other architecture considerations. Yet advances ...
Karen Field, Penton Communications' IoT Institute director, in her article "Start Small to Gain Big," postulated an oil drilling platform with 30,000 sensors would generate about 1 Terabyte of data per day. She also stressed that only 1% of that data would likely be used. From a systems engineering point of view this data flow is multiplied by the trillions of other IoT sensors in the cloud, introducing unprecedented data processing and data transport stress. Industries and competing companies within those industries will also be forced to weigh the economic impact of paying for this transport...