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Is the Way to the European Cloud Paved Mainly with Good Intentions?
It's better to focus on European examples that are showing success

At the end of last month the EU released its plans for "Unleashing the Potential of Cloud Computing in Europe". But although the document (s) - just like EU commissioner Kroes in this video - do a good job describing in non-technical terms what cloud is and why Europe should care about having a competitive cloud position,  it kind of stops there.
Even though it defines three key actions - around Standards, Terms and Public Sector taking  a lead role - most described actions  consist of softer items such as  "promoting trust by coordinating with stakeholders", "identifying best practices," "promoting partnerships" and "investigating how to make  use of other available instruments." Now of course European cloud computing can benefit from funding reserved for other EU initiatives such as the Connecting Europe Facility and from side initiatives such as  the "Opinion on Cloud Computing" published by the Article 29 working party that gives privacy-related contracting guidance, but in general the recent published plan seems to be more about what could and should be, than about what is or will be.

Meanwhile, both regular and social media seem to be increasingly negative regarding the progress that Europe is making. With the North American continent clearly being the biggest cloud geo and ASIAPAC - also thanks to its many emerging economies - claiming the position of  fastest growing cloud geo, it only leaves less desirable labels - such as slowest or  most fragmented  - for describing the state of cloud activities in Europe.

Continuing to look at why things are harder and slower in Europe will just further reinforce negative sentiments, better to focus on European examples that are showing success. And in "Switch: How to Change Things When Change Is Hard"  the brothers Dan and Chip Heath offer an engaging recipe for doing just that. In their book they describe how by  identifying  "Bright Spots" (small pockets of positive exceptions) potential future success scenarios can be  discovered. Next, they encourage promoting very specific actions instead of giving broad directions. For example: Instead of asking people to eat healthier (too vague, too hard), they suggest healthcare activists promote a specific action such as "buying skimmed  instead of full fat milk" (simpler, easier, more actionable, more effective).

So in Europe, instead of pushing cloud as a concept (too vague, too hard), why not focus on identifying a few very specific and very simple scenarios including their specific benefits. Next Europe can concentrate on removing any (legal, fiscal, economic, cultural) barriers to these specific scenarios and promote these few clearly and broadly. And in doing so best to follow the Heath brothers advice to promote this both on a rational and on an emotional level (or as the brothers put it eloquently: both "Direct the Rider and Motivate the Elephant" ).

P.S. What potential European cloud Bright Spots would you suggest (using the comment field on this blog)?

Read the original blog entry...

About Gregor Petri
Gregor Petri is a regular expert or keynote speaker at industry events throughout Europe and wrote the cloud primer “Shedding Light on Cloud Computing”. He was also a columnist at ITSM Portal, contributing author to the Dutch “Over Cloud Computing” book, member of the Computable expert panel and his LeanITmanager blog is syndicated across many sites worldwide. Gregor was named by Cloud Computing Journal as one of The Top 100 Bloggers on Cloud Computing.

Follow him on Twitter @GregorPetri or read his blog at blog.gregorpetri.com

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MARAVEI
Cisco

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Softlayer

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IBM

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Softlayer

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Softlayer

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SUBRA
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Emcien

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Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

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Soha

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IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

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HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
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Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

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OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

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GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

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SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

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Cloud Expo Silicon Valley All-Star Speakers

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KHAN
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SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

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PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
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Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

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PAQUIN
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TimeWarner

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AOL

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Concurrent, Inc.

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Autodesk

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IBM

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Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software

Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


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@CloudExpo Blogs
The development of your app isn’t something that happens overnight, but rather it is something that takes place over time and through multiple iterations. While you may have developed the framework for your app already, improving engagement and innovating to provide a better user experience is a completely different process. There are plenty of ways that you can improve user engagement, but these five strategies will help you improve your app while also reducing the risk that your “innovative” updates actually decrease user engagement.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions within your organization.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
As the Big Data marketplace moves closer to a point of mass-maturity, business leaders have begun to take new approaches to implementation and utilization. Advanced analytics solutions have made their way into a range of industries and regions, and companies that successfully align these investments with core goals and requirements will enjoy more progressive improvements to operational sustainability, intelligence and general performance. However, there is some housekeeping that must be addressed as organizations embark on Big Data and analytics initiatives. Data preparation, information go...
In the first part of this series, we discussed the evolution of Azure IaaS and role of Azure Resource Manager. The next installment of the series explains the key differences between Azure Service Management (ASM) and Azure Resource Management (ARM) models. We will also take a look at key concepts and terminology related to ARM. ASM or ARM? One of the key tenets of cloud, especially infrastructure services, is programmability. Almost every cloud provider exposes a set of APIs to manipulate the virtual infrastructure programmatically. Even before the Cloud Computing term became a buzzword, Am...
Competitors can't compete, and leaders can't lead if they don't know the rules of the game. Understanding how points are scored, and what is required to win is key to any competition. In the age of digital transformation there are key rules to learn: Data is the modern commercial battlefield Information dominance is the strategic goal
Thomas Bitman of Gartner wrote a blog post last year about why OpenStack projects fail. In that article, he outlined three particular metrics which together cause 60% of OpenStack projects to fall short of expectations: Wrong people (31% of failures): a successful cloud needs commitment both from the operations team as well as from "anchor" tenants. Wrong processes (19% of failures): a successful cloud automates across silos in the software development lifecycle, not just within silos.
This is an unusual blog for me. Usually I talk about how organizations can more effectively leverage data and analytics to power their business. However, as I conduct more Big Data Vision Workshops, I have come to realize that a big part of the success of these engagements is the ability to “listen and comprehend.” Here are some observations and tips for “listening and comprehending” more effectively. I’ve classified this as “facilitation” because I seek to “facilitate” a dialogue with the client where I can learn enough about the client’s business to help them build the right Big Data busine...
Server Virtualization has transformed the way we manage server workloads but virtualization hypervisors were not the endgame of datacenter management. What is the role of server virtualization and hypervisors in the new age of cloud, containers, and more importantly, hyperconvergence? I covered SAN technology in my last Infrastructure 101 article, so for today I'm going to cover server virtualization and maybe delve into containers and cloud. Server virtualization as we know it now is based on hypervisor technology. A hypervisor is an operating system that allows sharing of physical comput...
A company’s collection of online systems is like a delicate ecosystem – all components must integrate with and complement each other, and one single malfunction in any of them can bring the entire system to a screeching halt. That’s why, when monitoring and analyzing the health of your online systems, you need a broad arsenal of different tools for your different needs. In addition to a wide-angle lens that provides a snapshot of the overall health of your system, you must also have precise, scalpel-like tools that can isolate and analyze all of those different components (DNS, CDNs, intern...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addressed the challenges of scaling document repositories to this level; architectural approaches for coor...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
The following fictional case study is a composite of actual horror stories I’ve heard over the years. Unfortunately, this scenario often occurs when in-house integration teams take on the complexities of DevOps and ALM integration with an enterprise service bus (ESB) or custom integration. It is written from the perspective of an enterprise architect tasked with leading an organization’s effort to adopt Agile to become more competitive. The company has turned to Scaled Agile Framework (SAFe) as a way of scaling Agile, since initial attempts at Agile were not successful despite many scrum maste...
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resources of one or more underlying hosts. It's not uncommon for Docker servers to run thousands of short-te...
A cybersecurity transformation discussion on how cloud security is rapidly advancing, and how enterprises can begin to prevail over digital disruption by increasingly using cloud-defined security. We'll examine how a secure content collaboration services provider removes the notion of organizational boundaries so that businesses can better extend processes. And we'll hear how less boundaries and cloud-based security together support transformative business benefits.