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Is the Way to the European Cloud Paved Mainly with Good Intentions?
It's better to focus on European examples that are showing success

At the end of last month the EU released its plans for "Unleashing the Potential of Cloud Computing in Europe". But although the document (s) - just like EU commissioner Kroes in this video - do a good job describing in non-technical terms what cloud is and why Europe should care about having a competitive cloud position,  it kind of stops there.
Even though it defines three key actions - around Standards, Terms and Public Sector taking  a lead role - most described actions  consist of softer items such as  "promoting trust by coordinating with stakeholders", "identifying best practices," "promoting partnerships" and "investigating how to make  use of other available instruments." Now of course European cloud computing can benefit from funding reserved for other EU initiatives such as the Connecting Europe Facility and from side initiatives such as  the "Opinion on Cloud Computing" published by the Article 29 working party that gives privacy-related contracting guidance, but in general the recent published plan seems to be more about what could and should be, than about what is or will be.

Meanwhile, both regular and social media seem to be increasingly negative regarding the progress that Europe is making. With the North American continent clearly being the biggest cloud geo and ASIAPAC - also thanks to its many emerging economies - claiming the position of  fastest growing cloud geo, it only leaves less desirable labels - such as slowest or  most fragmented  - for describing the state of cloud activities in Europe.

Continuing to look at why things are harder and slower in Europe will just further reinforce negative sentiments, better to focus on European examples that are showing success. And in "Switch: How to Change Things When Change Is Hard"  the brothers Dan and Chip Heath offer an engaging recipe for doing just that. In their book they describe how by  identifying  "Bright Spots" (small pockets of positive exceptions) potential future success scenarios can be  discovered. Next, they encourage promoting very specific actions instead of giving broad directions. For example: Instead of asking people to eat healthier (too vague, too hard), they suggest healthcare activists promote a specific action such as "buying skimmed  instead of full fat milk" (simpler, easier, more actionable, more effective).

So in Europe, instead of pushing cloud as a concept (too vague, too hard), why not focus on identifying a few very specific and very simple scenarios including their specific benefits. Next Europe can concentrate on removing any (legal, fiscal, economic, cultural) barriers to these specific scenarios and promote these few clearly and broadly. And in doing so best to follow the Heath brothers advice to promote this both on a rational and on an emotional level (or as the brothers put it eloquently: both "Direct the Rider and Motivate the Elephant" ).

P.S. What potential European cloud Bright Spots would you suggest (using the comment field on this blog)?

Read the original blog entry...

About Gregor Petri
Gregor Petri is a regular expert or keynote speaker at industry events throughout Europe and wrote the cloud primer “Shedding Light on Cloud Computing”. He was also a columnist at ITSM Portal, contributing author to the Dutch “Over Cloud Computing” book, member of the Computable expert panel and his LeanITmanager blog is syndicated across many sites worldwide. Gregor was named by Cloud Computing Journal as one of The Top 100 Bloggers on Cloud Computing.

Follow him on Twitter @GregorPetri or read his blog at blog.gregorpetri.com

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@CloudExpo Blogs
Agile teams report the lowest rate of measuring non-functional requirements. What does this mean for the evolution of quality in this era of Continuous Everything? To explore how the rise of SDLC acceleration trends such as Agile, DevOps, and Continuous Delivery are impacting software quality, Parasoft conducted a survey about measuring and monitoring non-functional requirements (NFRs). Here's a glimpse at what we discovered and what it means for the evolution of quality in this era of Continuous Everything...
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
The Internet of Things has the potential to completely change how we live and work. It’s already causing an evolution in the workplace - especially where IT is involved. By 2020, there will be over 38 billion connected devices. In the interest of convenience and efficiency, we're shoving embedded computers into pretty much every single product and appliance we use, from fridges and blenders to thermostats and security systems. Wi-Fi connected device are no longer an oddity or for use simply by the elite; they're a regularity in both our personal and professional lives.
Creating a unified toolchain is increasingly important for today’s modern software delivery approaches. Providing context, visibility and compliance around the growing number of tools and processes being used today is core to our mission of connecting the world of software delivery. Today, we are pleased to announce a new version of TeamForge that extends your ability to integrate activity data from the cloud hosted version of JIRA Software and, for DevOps, Chef, into a centralized platform. In addition, we’ve strengthened our capabilities for enterprise Git by supporting both commit- and pull...
While there has been much ado about interoperability, there are still no real solutions, same as last year and the year before that. The large EHR vendors who continue to dominate the market still maintain that interoperability is all but solved, still can't connect EHRs across the continuum causing frustration by providers and a disservice to patients. The ONC pays lip service to the problem, but that is about it. It is time for the healthcare industry to consider alternatives like middleware which has been proven in other industries such as finance, retail and hospitality.
More is being required today of network infrastructure than ever before, due in part to the changing latency and bandwidth needs of modern applications. Wide area networks (“WANs”) are feeling the pressure, especially those that use many technologies from different services providers, are geographically diverse and are stretched to the limit by increased video and cloud app usage. In view of these challenges, hybrid WAN architectures with advanced application-level traffic routing are of particular interest. They combine the reliability of private lines for critical business applications wit...
One look at the comments section of an April column on digital marketing in TechCrunch, and it becomes obvious that contributor Samuel Scott, the marketing and communications director for data analytics software firm Logz.io, pushed a few hot buttons with his take on marketing tech. Scott argues for a back-to-basics approach to marketing that roots digital strategies firmly in old-school tradition and PR principles. He calls out the communications industry for its reliance on “an echo chamber of meaningless buzzwords” in a piece now shared nearly 16,000 times, with more than 140 comments from...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle manage...
Big Data analytics and the Internet of Things are still relative newcomers. Given how quickly technology moves, though, it’s not surprising that their next incarnations are already being talked about: cognitive analytics and a much-grown Internet of Things (IoT). We all know about the Internet of Things: it’s data from a host of Web-connected devices that can be analyzed and studied, just like traditional data analytics. But what is cognitive analytics? Think back to old sci-fi shows. Remember the insanely smart, almost-human robot sidekick? Cognitive analytics isn’t there yet, but it does em...
The current version of Angular is Release Candidate 1. This version changed the way how the framework is distributed – it comes as a set of scoped npm packages now. Any imports of the Angular classes will be done from @angular instead of angular2, for example: import {bootstrap} from [email protected]/platform-browser-dynamic'; import {Component} from [email protected]/core';
I love EMC World (though I can’t say the same about Las Vega$). I get an opportunity to talk to customers who are at the dirty and grimy frontline of trying to derive value from all of this Big Data hoopla. They teach me tons! One theme that came up several times in our conversations was the following: “I can’t get the Business to engage in an envisioning type of engagement. We have lost their trust. So we are forced to start our Big Data journey from the technology.”
Today nearly all of us have our information stored on the cloud. It’s a very easy solution that allows users to seamlessly create back-ups of photos, contacts and other personal information, giving users access to their accounts anywhere from any device. Perhaps its most prized feature is that it has no storage limits, unlike mobile devices and PCs. There is, however, a downside to cloud services. Although it is useful in storing data, it could be the reason data is lost. Recently, the celebrity iCloud hack went to trial. The hacker admitted he acquired the credentials by spear phishing his v...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. As opposed to clouds, fog computing architecture is capable of conducting all required computations ...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2...
As AT&Ts VP of Domain 2.0 architecture writes one aspect of their Domain 2.0 strategy is a goal to embrace a Microservices Application Architecture. One page 9 they describe how these envisage them fitting into the ECOMP architecture: "The initial steps of the recipes include a homing and placement task using constraints specified in the requests. ‘Homing and Placement' are micro-services involving orchestration, inventory, and controllers responsible for infrastructure, network, and application. The goal is to allow algorithms to use real-time network data and determine the most efficient u...