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Is the Way to the European Cloud Paved Mainly with Good Intentions?
It's better to focus on European examples that are showing success

At the end of last month the EU released its plans for "Unleashing the Potential of Cloud Computing in Europe". But although the document (s) - just like EU commissioner Kroes in this video - do a good job describing in non-technical terms what cloud is and why Europe should care about having a competitive cloud position,  it kind of stops there.
Even though it defines three key actions - around Standards, Terms and Public Sector taking  a lead role - most described actions  consist of softer items such as  "promoting trust by coordinating with stakeholders", "identifying best practices," "promoting partnerships" and "investigating how to make  use of other available instruments." Now of course European cloud computing can benefit from funding reserved for other EU initiatives such as the Connecting Europe Facility and from side initiatives such as  the "Opinion on Cloud Computing" published by the Article 29 working party that gives privacy-related contracting guidance, but in general the recent published plan seems to be more about what could and should be, than about what is or will be.

Meanwhile, both regular and social media seem to be increasingly negative regarding the progress that Europe is making. With the North American continent clearly being the biggest cloud geo and ASIAPAC - also thanks to its many emerging economies - claiming the position of  fastest growing cloud geo, it only leaves less desirable labels - such as slowest or  most fragmented  - for describing the state of cloud activities in Europe.

Continuing to look at why things are harder and slower in Europe will just further reinforce negative sentiments, better to focus on European examples that are showing success. And in "Switch: How to Change Things When Change Is Hard"  the brothers Dan and Chip Heath offer an engaging recipe for doing just that. In their book they describe how by  identifying  "Bright Spots" (small pockets of positive exceptions) potential future success scenarios can be  discovered. Next, they encourage promoting very specific actions instead of giving broad directions. For example: Instead of asking people to eat healthier (too vague, too hard), they suggest healthcare activists promote a specific action such as "buying skimmed  instead of full fat milk" (simpler, easier, more actionable, more effective).

So in Europe, instead of pushing cloud as a concept (too vague, too hard), why not focus on identifying a few very specific and very simple scenarios including their specific benefits. Next Europe can concentrate on removing any (legal, fiscal, economic, cultural) barriers to these specific scenarios and promote these few clearly and broadly. And in doing so best to follow the Heath brothers advice to promote this both on a rational and on an emotional level (or as the brothers put it eloquently: both "Direct the Rider and Motivate the Elephant" ).

P.S. What potential European cloud Bright Spots would you suggest (using the comment field on this blog)?

Read the original blog entry...

About Gregor Petri
Gregor Petri is a regular expert or keynote speaker at industry events throughout Europe and wrote the cloud primer “Shedding Light on Cloud Computing”. He was also a columnist at ITSM Portal, contributing author to the Dutch “Over Cloud Computing” book, member of the Computable expert panel and his LeanITmanager blog is syndicated across many sites worldwide. Gregor was named by Cloud Computing Journal as one of The Top 100 Bloggers on Cloud Computing.

Follow him on Twitter @GregorPetri or read his blog at blog.gregorpetri.com

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@CloudExpo Blogs
The notion of customer journeys, of course, are central to the digital marketer’s playbook. Clearly, enterprises should focus their digital efforts on such journeys, as they represent customer interactions over time. But making customer journeys the centerpiece of the enterprise architecture, however, leaves more questions than answers. The challenge arises when EAs consider the context of the customer journey in the overall architecture as well as the architectural elements that make up each customer journey. After all, dividing up the world into familiar layers like process, data, and tec...
According to a study the rising number of cloud-specific security attacks are likely to propel the demand for cloud security systems to 20 percent CAGR over the next four years. Adoption of cloud computing services has risen and so have the security risks associated with them. According to a study published by Technavio Research, the rising number of cloud-specific security attacks are likely to propel the demand for cloud security systems over the next few years. Growth has been pegged at 20 percent CAGR over the next four years. According to the study, the usage of cloud-based services requ...
Performance is the elusive butterfly of API development. Everybody is intrigued with its beauty, yet few know how to capture it. In the old days, the approach of many shops to ensure a performant API was to create some code and then pass it over to the wall to QA to do load testing. Later some integration testing took place. As long as the API worked and it was met some marginal performance benchmarks, things were good. This worked well when a public, HTTP based API, consumed by a wide variety of distributed devices was more the exception than the rule. However, today APIs are a big deal a...
The goal of any tech business worth its salt is to provide the best product or service to its clients in the most efficient and cost-effective way possible. This is just as true in the development of software products as it is in other product design services. Microservices, an app architecture style that leans mostly on independent, self-contained programs, are quickly becoming the new norm, so to speak. With this change comes a declining reliance on older SOAs like COBRA, a push toward more sustainable API approaches and fewer monolithic development and deployment models.
Stop me if you’ve heard this one before: there’s another side to the Internet that isn’t just about connecting people. The Internet of Things (IoT) is about connecting virtually any “thing” or machine. They could range from personal wearables to smart homes, smart cities’ infrastructure, utilities, transportation, and manufacturing. You’ve probably heard by now; the IoT is far bigger than the Internet of people, and it’s growing fast. Gartner says the IoT will grow 30 percent in 2016, reaching 6.4 billion devices, with more than five million new devices connected daily. It’s expected to contin...
A BriefingsDirect expert panel discussion examines the value and direction of The Open Group IT4IT initiative, a new reference architecture for managing IT as a business. IT4IT was a hot topic at The Open Group San Francisco 2016 conference in January, and the enterprise architect and IT leader attendees examined it from a variety of different angles. This panel, conducted live at the event, elevates the IT4IT discussion to the level of enabling digital business value.
Since Gartner’s latest research around bimodal IT was published, the buzzword has been catching some serious heat. This week, the fires quell as we learn best practices to balance bimodal IT for success. Another buzzword picking up traction this week is Agile. Whether it’s in development, testing or leadership, every corner of the enterprise is adopting Agile to not only accelerate delivery times and improve product quality, but to ensure effective management as well. Continue reading for the latest trends in Bimodal IT, Agile, tech leadership and IoT.
SAP Ariba offers new ways for small businesses to make and manage the connections that matter to them most using cloud-based networks to bring intelligent buying and digital business benefits to any type of company. The next BriefingsDirect technology innovation thought leadership discussion examines new ways for small businesses to make and manage the connections that matter to them most using cloud-based networks to bring intelligent buying and digital business benefits to any type of company.
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
It is a sad but very real truth that many, dare I say most, IT professionals consider alerts to be the bane of their existence. After all, they’re annoying, noisy, mostly useless and frequently false. Thus, we IT professionals who specialize in IT monitoring are likely well acquainted with that familiar sinking feeling brought on by the discovery that the alert you so painstakingly crafted is being ignored by the team who receives it.
More is being required today of network infrastructure than ever before, due in part to the changing latency and bandwidth needs of modern applications. Wide area networks (“WANs”) are feeling the pressure, especially those that use many technologies from different services providers, are geographically diverse and are stretched to the limit by increased video and cloud app usage. In view of these challenges, hybrid WAN architectures with advanced application-level traffic routing are of particular interest. They combine the reliability of private lines for critical business applications wit...
Developing solutions integrated with mobile applications that can anticipate your needs based upon your Code Halo data, the information that surrounds people, organizations, projects, activities and devices, and acting upon it automatically is where a large amount of productivity gains will be found in the future.
The benefits of efficiency and lower cost have been the primary drivers toward the cloud and SaaS deployments, but this is just the low-hanging fruit of a much greater body of potential. According to a Cisco-sponsored IDC report, a second wave of cloud adoption now targets a much more strategic set of benefits, with 54 percent of businesses surveyed expecting cloud to allow them to allocate IT budgets more strategically, and 53 percent looking to cloud solutions to increase revenues. According to the Cisco study, cloud and SaaS adoption takes place along a spectrum, with ad hoc deployment on...
The cloud provides two major advantages to load and performance procedures that help testing teams better model realistic behavior: instant infrastructure and geographic location. Cloud-based load testing also lowers the total cost of ownership, increases flexibility and allows testers to understand the impact of third-party components. So you’re sold on using the cloud; here’s what you should look for in a cloud-based load testing solution.
Data persistence has a way of sneaking up on developers. You start out with a simple, straightforward database that can functionally hold the data you’re working with and the data you need to work with later. But as your needs change, you start to modify it here and there, until it becomes a brittle tangle of tables and keys and indexes. You need something more dynamic, but you need to retain the ability to retrieve your persistent data. Now, you’re miles from where you started, and staring down the possibility of having to adopt a whole new system. That persistent data is fundamental to nearl...