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Little Data, Big Data and Very Big Data (VBD) or Big BS?
I routinely hear from different people or groups trying to define what is or is not big data

This is an industry trends and perspective piece about big data and little data, industry adoption and customer deployment.

If you are in any way associated with information technology (IT), business, scientific, media and entertainment computing or related areas, you may have heard big data mentioned. Big data has been a popular buzzword bingo topic and term for a couple of years now. Big data is being used to describe new and emerging along with existing types of applications and information processing tools and techniques.

I routinely hear from different people or groups trying to define what is or is not big data and all too often those are based on a particular product, technology, service or application focus. Thus it should be no surprise that those trying to police what is or is not big data will often do so based on what their interest, sphere of influence, knowledge or experience and jobs depend on.

Traveling and big data images

Not long ago while out traveling I ran into a person who told me that big data is new data that did not exist just a few years ago. Turns out this person was involved in geology so I was surprised that somebody in that field was not aware of or working with geophysical, mapping, seismic and other legacy or traditional big data. Turns out this person was basing his statements on what he knew, heard, was told about or on sphere of influence around a particular technology, tool or approach.

Fwiw, if you have not figured out already, like cloud, virtualization and other technology enabling tools and techniques, I tend to take a pragmatic approach vs. becoming latched on to a particular bandwagon (for or against) per say.

Not surprisingly there is confusion and debate about what is or is not big data including if it only applies to new vs. existing and old data. As with any new technology, technique or buzzword bingo topic theme, various parties will try to place what is or is not under the definition to align with their needs, goals and preferences. This is the case with big data where you can routinely find proponents of Hadoop and Map reduce position big data as aligning with the capabilities and usage scenarios of those related technologies for business and other forms of analytics.

SAS software for big data

Not surprisingly the granddaddy of all business analytics, data science and statistic analysis number crunching is the Statistical Analysis Software (SAS) from the SAS Institute. If these types of technology solutions and their peers define what is big data then SAS (not to be confused with Serial Attached SCSI which can be found on the back-end of big data storage solutions) can be considered first generation big data analytics or Big Data 1.0 (BD1 ;) ). That means Hadoop Map Reduce is Big Data 2.0 (BD2 ;) ;) ) if you like, or dislike for that matter.

Funny thing about some fans and proponents or surrogates of BD2 is that they may have heard of BD1 like SAS with a limited understanding of what it is or how it is or can be used. When I worked in IT as a performance and capacity planning analyst focused on servers, storage, network hardware, software and applications I used SAS to crunch various data streams of event, activity and other data from diverse sources. This involved correlating data, running various analytic algorithms on the data to determine response times, availability, usage and other things in support of modeling, forecasting, tuning and trouble shooting. Hmm, sound like first generation big data analytics or Data Center Infrastructure Management (DCIM) and IT Service Management (ITSM) to anybody?

Now to be fair, comparing SAS, SPSS or any number of other BD1 generation tools to Hadoop and Map Reduce or BD2 second generation tools is like comparing apples to oranges, or apples to pears. Lets move on as there is much more to what is big data than simply focus around SAS or Hadoop.

StorageIO industry trends cloud, virtualization and big data

Another type of big data are the information generated, processed, stored and used by applications that result in large files, data sets or objects. Large file, objects or data sets include low resolution and high-definition photos, videos, audio, security and surveillance, geophysical mapping and seismic exploration among others. Then there are data warehouses where transactional data from databases gets moved to for analysis in systems such as those from Oracle, Teradata, Vertica or FX among others. Some of those other tools even play (or work) in both traditional e.g. BD1 and new or emerging BD2 worlds.

This is where some interesting discussions, debates or disagreements can occur between those who latch onto or want to keep big data associated with being something new and usually focused around their preferred tool or technology. What results from these types of debates or disagreements is a missed opportunity for organizations to realize that they might already be doing or using a form of big data and thus have a familiarity and comfort zone with it.

By having a familiarity or comfort zone vs. seeing big data as something new, different, hype or full of FUD (or BS), an organization can be comfortable with the term big data. Often after taking a step back and looking at big data beyond the hype or fud, the reaction is along the lines of, oh yeah, now we get it, sure, we are already doing something like that so lets take a look at some of the new tools and techniques to see how we can extend what we are doing.

Likewise many organizations are doing big bandwidth already and may not realize it thinking that is only what media and entertainment, government, technical or scientific computing, high performance computing or high productivity computing (HPC) does. I'm assuming that some of the big data and big bandwidth pundits will disagree, however if in your environment you are doing many large backups, archives, content distribution, or copying large amounts of data for different purposes that consume big bandwidth and need big bandwidth solutions.

Yes I know, that's apples to oranges and perhaps stretching the limits of what is or can be called big bandwidth based on somebody's definition, taxonomy or preference. Hopefully you get the point that there is diversity across various environments as well as types of data and applications, technologies, tools and techniques.

StorageIO industry trends cloud, virtualization and big data

What about little data then?

I often say that if big data is getting all the marketing dollars to generate industry adoption, then little data is generating all the revenue (and profit or margin) dollars by customer deployment. While tools and technologies related to Hadoop (or Haydoop if you are from HDS) are getting industry adoption attention (e.g. marketing dollars being spent) revenues from customer deployment are growing.

Where big data revenues are strongest for most vendors today are centered around solutions for hosting, storing, managing and protecting big files, big objects. These include scale out NAS solutions for large unstructured data like those from Amplidata, Cray, Dell, Data Direct Networks (DDN), EMC (e.g. Isilon), HP X9000 (IBRIX), IBM SONAS, NetApp, Oracle and Xyratex among others. Then there flexible converged compute storage platforms optimized for analytics and running different software tools such as those from EMC (Greenplum), IBM (Netezza), NetApp (via partnerships) or Oracle among others that can be used for different purposes in addition to supporting Hadoop and Map reduce.

If little data is databases and things not generally lumped into the big data bucket, and if you think or perceive big data only to be Hadoop map reduce based data, then does that mean all the large unstructured non little data is then very big data or VBD?

StorageIO industry trends cloud, virtualization and big data

Of course the virtualization folks might want to if they have not already corner the V for Virtual Big Data. In that case, then instead of Very Big Data, how about very very Big Data (vvBD). How about Ultra-Large Big Data (ULBD), or High-Revenue Big Data (HRBD), granted the HR might cause some to think its unique for Health Records, or Human Resources, both btw leverage different forms of big data regardless of what you see or think big data is.

Does that then mean we should really be calling videos, audio, PACs, seismic, security surveillance video and related data to be VBD? Would this further confuse the market, or the industry or help elevate it to a grander status in terms of size (data file or object capacity, bandwidth, market size and application usage, market revenue and so forth)?

Do we need various industry consortiums, lobbyists or trade groups to go off and create models, taxonomies, standards and dictionaries based on their constituents needs and would they align with those of the customers, after all, there are big dollars flowing around big data industry adoption (marketing).

StorageIO industry trends cloud, virtualization and big data

What does this all mean?

Is Big Data BS?

First let me be clear, big data is not BS, however there is a lot of BS marketing BS by some along with hype and fud adding to the confusion and chaos, perhaps even missed opportunities. Keep in mind that in chaos and confusion there can be opportunity for some.

IMHO big data is real.

There are different variations, use cases and types of products, technologies and services that fall under the big data umbrella. That does not mean everything can or should fall under the big data umbrella as there is also little data.

What this all means is that there are different types of applications for various industries that have big and little data, virtual and very big data from videos, photos, images, audio, documents and more.

Big data is a big buzzword bingo term these days with vendor marketing big dollars being applied so no surprise the buzz, hype, fud and more.

Ok, nuff said, for now...

Cheers Gs

Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press, 2011), The Green and Virtual Data Center (CRC Press, 2009), and Resilient Storage Networks (Elsevier, 2004)

twitter @storageio

All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2012 StorageIO All Rights Reserved

Read the original blog entry...

About Greg Schulz
Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

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Cloud Expo New York Sessions Included

Opening Keynote | Geek Girls Are Chic: 5 Career Hacks
By Sandy Carter

Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. [continued]

Speaker Bio: A recognized leader in social business, best-selling author, and one of the most influential people in Web 2.0 technology, Sandy Carter is IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist. She is responsible for IBM's worldwide focus on building and expanding the Cloud ecosystem for ISVs, Entrepreneurs, Developers, and Academics, which influences one third of the revenue for IBM. Previously, Sandy was Vice President, Social Business Evangelism and Sales, responsible for setting the direction for IBM's Social Business initiative, where she led the team to five years of #1 market share per IDC. [continued]

Day 2 Keynote | The Internet of Everything: Seizing the Opportunities
By Manjula Talreja

Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In this session, Manjula Talreja, VP of Cisco Consulting Services, will discuss IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors. [continued]

Speaker Bio: Manjula Talreja is currently a Vice President in Cisco's Consulting Services group - the company's business and IT technology consulting arm - where she manages the Global Service Provider business worldwide and drive the Cloud practice. In these roles, she engages with Service Provider executives and enterprise CIOs to help them transform their business as a result of the digital disruption fueled by the Internet of Everything (IoE), Analytics, Cloud and Network virtualization. [continued]

Day 3 Keynote | Virtustream: A Blue Collar Unicorn
By Rodney Rogers

Rodney Rogers, CEO of Virtustream, discusses the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream's unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation. [continued]

Speaker Bio: With over 25 years in the Information Technology Services industry, Rodney Rogers is a well-recognized thought leader and successful entrepreneur. Currently, Rodney is a co-founder, Chairman and CEO of Virtustream, a leading cloud software and services provider. Virtustream introduced the first consumption-based hybrid cloud software and IaaS platform capable of providing commercial application latency performance guarantees for running mission-critical enterprise class applications on modern multi-tenant cloud architectures. In May of 2015, Virtustream signed a definitive agreement to be acquired by EMC for $1.2 billion. [continued]

General Session | Moving From Connected Things to Connected Marketplaces
By Esmeralda Swartz

Connected things, systems and people can provide information to other things, systems and people and initiate actions for each other that result in new service possibilities. By taking a look at the impact of Internet of Things when it transitions to a highly connected services marketplace we can understand how connecting the right "things" and leveraging the right partners can provide enormous impact to your business' growth and success. This exciting emergence of layers of service offerings across a growing partner ecosystem can be monetized for the benefit of smart digital citizens, enterprises and society. [continued]

Speaker Bio: Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks. [continued]

Power Panel | Balancing the 3 Pillars of DevOps – Managing People, Process, and Technology Change to Grow a DevOps Culture
By Andi Mann & Haseeb Budhani & Dalibor Siroky

While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. [continued]

Speaker Bios: Andi Mann, Vice President of Strategic Solutions at CA Technologies, has over 20 years global experience within IT departments, with software vendors, and as a leading industry analyst. He has been widely published in the New York Times, USA Today, CIO, Computerworld, and more. He has presented worldwide on virtualization, cloud, automation, and IT management. He is a co-author of the popular handbook, Visible Ops – Private Cloud; he blogs at pleasediscuss.com/andimann and tweets as @AndiMann.

Haseeb Budhani is co-founder and CEO of Soha, which provides ground-breaking security service that enables companies to securely run applications in any cloud environment. Previously, Haseeb served as the Chief Product Officer for Infineta Systems, where he was responsible for overseeing all aspects of the company's product marketing, marketing communications and partner management activities.

Dalibor Siroky is Director and co-founder at Plutora, makers of the leading enterprise release management and test environment management SaaS solution. Dalibor runs Plutora's global operations. [continued]

General Session | Next Generation Cloud Services: EMC-Windstream Partnering to Drive Cloud Solutions
By Michael Piccininni & Mike Dietze

Review of Next Generation Cloud services, including Windstream-EMC Tier Storage solutions, to increase efficiencies, improve service delivery and enhance corporate cloud solution development. [continued]

Speaker Bio: Engaged in the Technology industry for more than 15 years in business development and management roles, Michael supports several of EMC's most strategic Cloud Service Provider relationships, including Windstream. His organization focuses on identification, solution development and joint go-to-market execution.

Mike Dietze is the Regional Director for Windstream Hosted Solutions where he manages a that team focuses on building cloud based solutions for Windstream's customers. He has over 15 years of experience in data center based solutions as a sales professional and leader. [continued]

General Session | Be the Disruptor - The Digital API Value Chain
By Laura Heritage

There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industries. APIs are at the center of the digital Business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee. [continued]

Speaker Bio: Laura is a Director of API Strategy at SOA Software. In this role, she works with customer to establish API Business strategies and implement API and SOA Platforms. Previously Ms. Heritage served as a Product Line Manager at IBM and was responsible for establishing IBM¹s API Management business. [continued]

General Session | AgilData Sneak Peek: How I Learned to Stop Worrying and Evolve with On-Demand Schemas
By Dan Lynn

The web app is Agile. The REST API is Agile. The testing and planning are Agile. But alas, Data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes which force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. [continued]

Speaker Bio: Dan Lynn, CEO of CodeFutures Corporation, is an entrepreneur, technologist, teacher and technical leader with 14 years of experience in the software industry. He joins CodeFutures to advance the agile Big Data strategies in development around AgilData, CodeFutures' new agile Big Data platform designed to remove the complexity and limitations of current data management approaches. [continued]

Turning the Corner on Cloud Data Governance
By Evelyn de Souza

Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud - both rogue and sanctioned, it's not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. This session will focus on how to set up a cloud data governance program and spans setting up an executive board to ensuring the availability, integrity, security and privacy of cloud data through its lifecycle. [continued]

Speaker Bio: Evelyn is a cloud compliance and data privacy strategy leader at Cisco responsible for championing solutions to address emerging industry trends. She is a strong proponent of building repeatable processes that enable organizations to sustain compliance while optimizing data security posture. Evelyn co-chairs the Cloud Security Alliance Cloud Controls Matrix (CCM), which harmonizes regulations and industry standards to a common framework [continued]

Is Your Data Encryption Kosher?
By Ray Potter

Cryptography has become one of the most underappreciated, misunderstood components of technology. It's too easy for salespeople to dismiss concerns with three letters that nobody wants to question. 'Yes, of course, we use AES.' But what exactly are you trusting to be the ultimate guardian of your data? Let's face it – you probably don't know. An organic, grassfed Kobe steak is a far cry from a Big Mac, but they're both beef, right? Not exactly. Crypto is the same way. The US government requires all federally deployed technology to meet minimum standards. For encryption, if it hasn't been certified to meet the FIPS 140-2 benchmark, it is considered the equivalent of exposing your data in plain text. That's how crucial it is. [continued]

Speaker Bio: Ray Potter is the CEO and co-founder of SafeLogic. Previously, Ray founded Apex Assurance Group and led the Security Assurance program at Cisco Systems. Ray currently lives in Palo Alto and enjoys cycling and good bourbon, although not at the same time. [continued]

Big Data and IoT: For Enterprise Use Only?
By Seth Robinson

The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, big data and IoT isn't just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact. Learn how your business can plug into the trends to deliver value in the long term. [continued]

Speaker Bio: Seth Robinson is the director of technology analysis for CompTIA, the leading trade association for the IT industry. In this role, he analyzes technology trends in the IT industry and provides insight into trend drivers and future direction. Seth has led research studies on cloud computing, mobility, Big Data, and IT security, among other areas. Previously, he spent 10 years in processor development at IBM, building the chips for the Xbox360, PS3, and Wii U. He has been cited in various media outlets, including Wall Street Journal and USA Today, for his thoughts on how businesses are using technology and how the role of IT is changing. [continued]

Deploy in Scale With Docker, CoreOS, Kubernetes and Apache Stratos
By Lakmal Warusawithana

Platform-as-a-Service (PaaS) is a technology designed to make devops easier and allow developers to focus on application development. The PaaS takes care of provisioning, scaling, HA, and other cloud management aspects. Apache Stratos is a PaaS codebase developed in Apache and designed to create a highly productive developer environment while also supporting powerful deployment options. [continued]

Speaker Bio:Lakmal is Director - Cloud Architecture at WSO2 Inc who focuses cloud solution of WSO2 Products. Also Lakmal is vise president of Apache Stratos. Lakmal has more than 12 years of industry experience. In 2005, Lakmal co-founded the thinkCube, the pioneers in developing the next generation of Collaborative Cloud Computing products that are tailored towards Telecom operators. He oversaw the overall engineering process and focused special attention to scalability and service delivery of thinkCube solutions. [continued]

Moving Applications from On-Premise to Cloud
By Michael Meiner

There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. The range of cloud offerings(IaaS, PaaS, SaaS) will be analyzed, along with the benefits/challenges of migrating to each offering. Enterprise deployment considerations, including High Availability and Security, will be discussed. A demonstration will show migration to Amazon Elastic Cloud (EC2) and Weblogic Java Cloud Service, using applications build using Tomcat and other J2EE vendors. [continued]

Speaker Bio:Michael Meiner is an Engineering Director at Oracle Corporation. His organization is responsible for lifecycle Quality Assurance of the Fusion Middleware Suite of products, including: installation, configuration, upgrade, test-to-production and interoperability on a range of computing platforms and Operating Systems. The Fusion Middleware product suite supports both On-Premise as well as Cloud offerings. [continued]

What, Why, and How of IaaS and PaaS
By Yung Chou

The essence of cloud computing is that all consumable IT resources are delivered as services. This session demonstrates the concepts and implementations two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). We will detail from business and technical viewpoints on what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transition into and take advantages of these emerging service models. [continued]

Speaker Bio:Yung Chou is a Technology Evangelist at Microsoft. Within the company, he has had opportunities serving customers in the areas of support account management, technical support, technical sales, and evangelism. Prior to Microsoft, he had established capacities in system programming, application development, consulting services, and IT management. His technical focuses have been on virtualization and cloud computing with strong interests in hybrid cloud and emerging enterprise computing architecture. He has been a frequent speaker in Microsoft conferences, roadshow and TechNet events. [continued]

Securing the Software Defined Data Center
By Reuven Harrison

The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud) is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. [continued]

Speaker Bio:Reuven Harrison is CTO and Co-Founder of Tufin. Reuven brings more than 20 years of software development experience, holding key senior developer positions at Check Point Software, as well other key positions at Capsule Technologies and ECS. He received a Bachelor's degree in Mathematics and Philosophy from Tel Aviv University. [continued]

Operational Hadoop and the Lambda Architecture for Streaming Data
By Dale Kim

Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and internet-of-things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze real-time and historical data together. This presentation will cover the practice of capturing canonical data "as it lands" as a baseline for accommodating future analytics requirements. [continued]

Speaker Bio:Dale is Director of Industry Solutions at MapR. His technical and managerial experience includes work with relational databases, as well as non-relational data in the areas of search, content management, and NoSQL. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the UC Berkeley. [continued]

Lunch Power Panel | Microservices & IoT
Moderated by Jason Bloomberg

Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? Join this panel of experts as they peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem filling in your buzzword bingo cards [continued]

Speaker Bios: Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his expertise in Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele. During his twelve years at ZapThink, he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential. He now runs the Bloomberg Agile Architecture Course around the world. His latest book is The Agile Architecture Revolution (Wiley, 2013). [continued]

General Session | Insights for IT Transforming into the Cloud Enabler
Paul Maravei

Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? Cisco and our partners offer a market leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models [continued]

Speaker Bio: Paul leads Sales and Services strategy for Cisco's Hybrid Cloud and Managed Services business for US East Coast. Paul has over fifteen (15) years of Sales management and leadership experience. In his most recent role, Paul led the product marketing efforts for Cloud and SDN solutions. Prior to this, he held multiple sales leadership roles at Cisco European operation. Paul has managed the sales of hundreds of millions of Cisco hardware, software and services, and has managed top European service provider customer relationships including subsidiaries of Vodafone, Orange and Deutsche Telekom. [continued]

General Session | Infrastructure as a Toolbox
Phil Jackson

Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. Let's break down what we've got to work with and discuss benefits and pitfalls to discover how we can best used them to design hosted applications. [continued]

Speaker Bio: As Lead Technology Evangelist, Phil Jackson helps SoftLayer customers and partners integrate with the company's platform. For the past 10 years, he has worked in various roles within the IaaS industry, from sales to development. Jackson started his career in Web hosting at Ev1Servers, where he led the training department. With a passion for technology that started at a young age, Jackson has developed skills in a variety of scripting and programming languages and enjoys sharing his knowledge with the technology community. [continued]

Scaling Global Databases - Beyond Consistency and Availability
By Alexander Sicular

Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. This session will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale. [continued]

Speaker Bio:Alexander Sicular has practiced medical informatics for more than 16 years, most recently as director of medical informatics at Columbia University's Departments of Neurology and Obstetrics and Gynecology. Working together with clinicians, researchers and hospital administrators, Alexander has worked to implement systems that integrate clinical data from disparate databases and data models to improve operational efficiency, reduce the burden of regulatory compliance, enhance data quality and increase research opportunities. Currently, as lead solutions architect at Basho Technologies, Alexander works to educate customers on how to employ non-relational distributed systems in greenfield applications or augment legacy relational systems to best take advantage of non-relational capabilities. [continued]

The Era of Smart Data is Upon Us – How Hybrid Clouds Provide Scalable Storage for the Internet of Things
By Paul Turner

Paul Turner, Cloudian technology evangelist and CMO, will discuss the revolutionary notion that the storage world is transitioning from mere big data to smart data. Analytics is the foundation of smart data and now, with the ability to run Hadoop directly on smart storage systems like Cloudian HyperStore, enterprises will gain huge business advantages in terms of scalability, efficiency and cost savings as they move closer to realizing the potential of the Internet of Things. Mr. Turner will argue that today's hybrid cloud storage solutions, with commodity hardware and in-place analytics capabilities, will help quickly yield high value insights without the high price tag. [continued]

Speaker Bio: Paul Turner is technology evangelist and CMO at Cloudian, Inc. where he is responsible for product strategy, planning and development, branding, and leading the charge for widespread market and end-user adoption of hybrid cloud storage architectures. Mr. Turner came to Cloudian with nearly 25 years of product development and marketing management leadership, including ten years at NetApp where he led the Product Strategy Office, guiding corporate investment into FlashRay, Iongrid and CacheIQ. Prior to that role, he was the General Manager of NetApp's OnCommand Insight business (which included Onaro and Akorri). Under his leadership that enterprise software business was recognized by Gartner as a leader in the storage resource management market and grew to more than $60M in revenue. Prior to NetApp, he led Oracle's Technology Alliances Division, and prior to that, the Oracle Support Engineering team. He holds a Bachelor's Degree in Computer Science from Trinity College, Dublin, Ireland. [continued]

Put Your Data in the Driver's Seat with a Data-Centric IT Approach
By Madhukar Kumar

Are your applications getting in the way of your business strategy? It's time to rethink your IT approach. Join this session to discover a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will be better poised to: [continued]

Speaker Bio: Madhukar brings over 18 years of experience developing and managing web and SaaS solutions at large and small companies. Most recently, Madhukar was VP of Product Management at HP Software where he was responsible for product portfolio strategy, roadmap and held P&L responsibility for their portfolio of offerings including the web experience management suite and cloud managed services. His prior engagements have included executive roles at Autonomy, Interwoven, Zuora, and Sumtotal. Madhukar holds an MS in Software Engineering and an MS In Mass Communications from Kansas State University and a BA from Delhi University. [continued]

Enabling Actionable Insight: Solving the Data Veracity Problem from the Cloud
By Pat Adamiak

The excitement around the possibilities enabled by Big Data is being tempered by the daunting task of feeding the analytics engines with high quality data on a continuous basis. As the once distinct fields of data integration and data management increasingly converge, cloud based data solutions providers have emerged who can buffer your organization from the complexities of this continuous data cleansing and management so that you're free to focus on the end goal: actionable insight. [continued]

Speaker Bio: Pat brings over 20 years of marketing experience establishing portfolio positioning and building brands at large companies. Most recently, Pat was Senior Director at Cisco leading global solutions product marketing for its cloud portfolio. Prior to that he held several executive marketing positions at HP including VP of Portfolio, Alliances, and Marketing for their Managed Services business and Head of Cloud Services Marketing. Pat holds an MBA from Carnegie Mellon University and BSEE from Penn State. [continued]

Driving IoT Adoption with Innovative IoT Cloud Management
By Ian Khan & Ermanno Bonifazi

Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years. [continued]

Speaker Bios: Ian Khan leads Marketing initiatives at Solgenia, a global Cloud services provider with more than 3500 enterprise customers globally that includes Top Fortune 100 and Fortune 500 companies. An advocate of cloud computing and a thought leader driving change within Solgenia, Ian is a catalyst for collaboration and cloud solutions. He has written for multiple industry publications, presented at various industry events worldwide, and brings more than 15 years of in depth technology experience across various industries. Ian is a PMP Certified project manager, MCSE, and an Instrumentation Technology engineer.

Ermanno is a visionary entrepreneur with over 20 years of experience in creating value for shareholders and growing his organizations. As the Founder and CEO of Solgenia, he brings forward new technologies through innovative and key enterprise solutions that address key business needs through the Cloud. He currently leads Solgenia globally through 350 employees worldwide and a strategy to be one of the leading Enterprise Cloud solution providers worldwide. His ongoing role is to establish the strategic and business goals of the company, coordinate the implementation of those business goals and provide direct input in the development of new, innovative products. [continued]

Powering a Cloud Economy with Cloud Monetization
By Ian Khan & Ermanno Bonifazi

The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization's services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. [continued]

Speaker Bios: Ian Khan leads Marketing initiatives at Solgenia, a global Cloud services provider with more than 3500 enterprise customers globally that includes Top Fortune 100 and Fortune 500 companies. An advocate of cloud computing and a thought leader driving change within Solgenia, Ian is a catalyst for collaboration and cloud solutions. He has written for multiple industry publications, presented at various industry events worldwide, and brings more than 15 years of in depth technology experience across various industries. Ian is a PMP Certified project manager, MCSE, and an Instrumentation Technology engineer.

Ermanno is a visionary entrepreneur with over 20 years of experience in creating value for shareholders and growing his organizations. As the Founder and CEO of Solgenia, he brings forward new technologies through innovative and key enterprise solutions that address key business needs through the Cloud. He currently leads Solgenia globally through 350 employees worldwide and a strategy to be one of the leading Enterprise Cloud solution providers worldwide. His ongoing role is to establish the strategic and business goals of the company, coordinate the implementation of those business goals and provide direct input in the development of new, innovative products. [continued]

Understanding FedRAMP and Overcoming Obstacles
By Abel Sussman

FedRAMP is mandatory for government cloud deployments and businesses need to comply in order to provide services for federal engagements. This presentation will review the Federal Risk and Authorization Management Program (FedRAMP) process and provide advice on overcoming common compliance obstacles. [continued]

Speaker Bio: Abel Sussman is the Director for Coalfire Public Sector practice. For more than 18 years, Abel has been helping organizations implement new systems and transform stagnant programs. He is a nationally recognized industry expert and has presented on information security and cloud computing for the FBI, DHS, and DoD. [continued]

Building an Agile Big Data Infrastructure: A different View
By Cory Isaacson

There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver data in a meaningful way, one that really delivers on what end-users need to maintain a competitive position in fast-changing markets. [continued]

Speaker Bio: Cory Isaacson is CTO of Risk Management Solutions. As CTO, he drives the delivery of the advanced, cloud-based RMS(one)® platform, leading the industry with innovative approaches to software management and advanced technology for the complex and unique challenges of risk modeling. Prior to joining RMS, Cory was CEO/CTO of CodeFutures Corporation, maker of AgilData and dbShards. Cory has founded or held executive positions in several software-related businesses, and authored the books Software Pipelines and SOA and Understanding Big Data Scalability. [continued]

Real-Time Big Data: An Agile Approach
By Dan Lynn

The truth is, today's databases are anything but agile — they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the "Big Data" realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve, the disconnect between existing data structures and actual needs diverge. [continued]

Speaker Bio: Dan Lynn, CEO of CodeFutures Corporation, is an entrepreneur, technologist, teacher and technical leader with 14 years of experience in the software industry. He joins CodeFutures to advance the agile Big Data strategies in development around AgilData, CodeFutures' new agile Big Data platform designed to remove the complexity and limitations of current data management approaches. [continued]

The Secure Path to Value in the Cloud
By Denny Heaberlin

Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along with a steady stream of well-publicized data breaches, only add to the uncertainty. Managing these concerns, along with related questions around choosing the right cloud vendor, is an essential part of any cloud strategy. [continued]

Speaker Bio: Denny Heaberlin is a Security Product Manager with Windstream's Cloud and Data Center Marketing team, the provider of choice for four out of five Fortune 500 companies for data, voice, network and cloud solutions. Denny is responsible for cloud and data center marketing, identifying and creating hosted solutions that dramatically improve the efficiency and availability of IT resources, applications and data for enterprise organizations, and that leverage the flexibility, scalability, elasticity and cost-savings of the cloud. [continued]

Hadoop as a Service
By Kumar Ramamurthy

Hadoop as a Service ( as offered by handful of niche vendors now ) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. This is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of options or restrictive in the name of abstraction provided. Hopefully these HaaS providers will sign up for services to be provided from wider Hadoop market soon and become the market leaders in driving business adoption of Hadoop without the pains of today [continued]

Speaker Bio: Kumar is the Vice President and Chief Technologist for DW, BI-analytics, Enterprise Information Management (EIM) and Big Data practices at Virtusa. He manages consulting engagements, transformational assessments and revenue and delivery assurance for Virtusa's existing and new clients in this space. He has over fifteen years of experience in enterprise data architecture, database related technologies, software platforms and architecture assessments with proven ability in consulting, selling, driving and delivering large scale EIM development/ maintenance projects, both in the enterprise and the ISV areas. An expert in Kimball and Inmon related DW architectures, he is also adept in data integration, BI, data governance, database performance tuning, data modeling and MDM areas. [continued]

Build a Better Workspace
By Seth Bostock

The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018.This session will begin by walking the audience through the evolution of workspace as-a-service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISV's and service providers must look to workflow and automation capabilities to adopt to growing demand and the rapidly changing workspace model. The latest industry market research combined with real case studies will be demonstrated as supporting factors to give the audience a full scope of the WaaS market. This session will wrap up with key takeaways on how to build a better workspace to fully leverage the future of WaaS. [continued]

Speaker Bio: Seth Bostock is the Chief Executive Officer at IndependenceIT. Mr. Bostock is responsible for guiding IndependenceIT's overall business operations and strategy. Under his leadership, IndependenceIT completed the successful acquisition of Veddio and the development and launch of the Cloud Workspace Suite. He is a results-driven executive with more than a decade of experience in delivering business value through a pragmatic process. Additionally, he has an extensive background designing and implementing business improvement strategies that enhance corporate performance. Mr. Bostock's work has led to top industry publication CRN recognizing IndependenceIT as paving the way for the future of the managed services space while also recognizing him as one of the "100 industry people you should know". He was also named as one of the top IT executives to watch in 2014 by MSPMentor. [continued]

Cloud Data Management and Beyond with Commvault Simpana
By Randy De Meno

As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data -- whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. Learn how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only singular data and information management solution for cloud data protection and beyond. [continued]

Speaker Bio: Randy De Meno joined CommVault in 1994 and initiated CommVault's direction into the heterogeneous Data Management segment of the industry. Randy holds dozens patents on a number of CommVault's technologies including the Granular Application Integration and E-Discovery capabilities. Randy led CommVault's direction towards what is today's CommVault's Windows Centric Simpana solution and spearheaded the partnership with Microsoft in 1999. Randy continues to manage the overall strategic relationship with Microsoft. Randy leads CommVault's application efforts for their Exchange, Active Directory, SQL, SharePoint, Lync, SQL, Azure as well as other Windows based solutions. On a personal note, Randy is married with three children and leads the CommVault Ice Hockey team which has enabled CommVault and partners to raise hundreds of thousands of dollars for various children's charities over the years. [continued]

Today's Mobile Workforce & the Cloud
By Mark Grilli

Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to re-connect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. Hear from Mark Grilli, VP of Acrobat Solutions at Adobe, as he outlines new ways that the cloud is changing the way people work – from wherever they are. Attendees will hear how: [continued]

Speaker Bio: Mark Grilli is vice president of Acrobat Solutions marketing at Adobe Systems Incorporated. He is responsible for worldwide marketing strategy and implementation of the company's document solutions and services, including Acrobat, Acrobat.com and EchoSign. Prior to joining Adobe, Grilli held marketing and client services positions at WebEx (now a Cisco Company) and was co-founder in a elearning start up. He holds a bachelors degree in political science from UCSB and a MBA from Pepperdine University. [continued]

Using RancherOS to Run Microservices on Docker at Scale
By Shannon Williams

Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. This presentation will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. We will also discuss Rancher, an orchestration and service discovery platform designed for running Docker at scale in production on any cloud and computing infrastructure. [continued]

Speaker Bio: Shannon Williams is a co-founder at Rancher Labs, a company focused on building open source software for operating Docker and microservices in production. Shannon has spent his career at technology start-ups, working with visionary customers to embrace next generation technologies like cloud computing, identity management, and security. [continued]

Stay Ahead of the Attackers with Proactive Cloud Security
By Justin Criswell & Stephen Coty

Organizations from small-business to the enterprise are increasingly adopting cloud solutions to deliver essential business services. According to cyber security experts, the frequency and severity of cyber attacks is on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a comprehensive security defense strategy is key. In 2014, organizations such as J.P Morgan Chase, Kmart, and the U.S. Postal Service experienced data breaches through malware and other targeted attacks. How will your business adapt to this shift in technology while keeping its security posture? Join Alert Logic's Chief Evangelist, Stephen Coty as he takes you into the evolving world of cybercrime and gives you an insider's look into the tactics utilized by fast, well-funded and organized attackers. He will review real examples and case studies of recent breaches, and you will learn expert strategies for protecting your information in the cloud. [continued]

Speaker Bios: Justin Criswell is a Senior Sales Engineer at Alert Logic and has over 11 years' experience in Enterprise IT solutions. Additionally, he is also a subject matter expert for complex deployments of network, system and application security. As a Solutions Engineer, Justin oversees Architecture Integration for customer deployments that focus on improving overall information security. His experience includes directing clients on the proper implementation of integrated security audits, assessments of internal controls, as well as providing the tools and services to keep client information compliant with PCI, HIPAA, SOX and other regulatory measures.

Stephen Coty is the Chief Security Evangelist at Alert Logic in Houston TX. He formally ran the Threat Research team building threat content and delivering threat intelligence to our partners and customers. Before coming to Alert Logic he was the Manager of Cyber Security for Rackspace Hosting. Prior to Rackspace He has worked at several companies including Wells Fargo Bank, Applied Materials, Stanford Medical Center and The Netigy Corporation. He has been in the Information Technology field since 1993 with a Focus on Security as of 1999 where he started as a penetration tester and auditor. Research has been his primary focus since 2007. [continued]

Why Public Clouds Are A Step Backwards in Efficiency
By Jordan Jacobs

Years ago companies saw a major improvement in efficiency in the heyday of virtualization. As the world looked to the cloud to solve business challenges these savings were forgotten. Today we live in a post cloud world with pre-virtualization efficiencies. Jordan will discuss these common mistakes that as many as 90% of companies are making utilizing public clouds that are causing these problems and how to avoid them. [continued]

Speaker Bio: SingleHop's VP of Products Jordan Jacobs has more than a decade of business strategy and product development experience in the cloud, hosting, and managed services market. Jordan combines deep technical knowledge with practical business aptitude derived from professional experiences spanning from cloud architecture and design, to datacenter engineering. [continued]

Painless Polyglot Persistence
By Raj Singh

When it comes to building applications, one database definitely does not fit all. Traditional SQL databases are great for storing highly structured, normalized data and performing analytics and reporting. NoSQL has attracted developers with its awesome flexibility, and JSON-centric document stores like Cloudant make web developers incredibly productive by offering a Javascript environment from end-to-end. Recent big data challenges have driven the need for a distributed approach to analytics employing MapReduce techniques embodied in software like Hadoop and Spark. So it's natural that a well-integrated hybrid environment comprised of multiple types of databases and information access paradigms is critical to meeting the business challenges of tomorrow. We'll walk through a mobile app powered by a Cloudant NoSQL database that relies on dashDB for analytics and reporting of Twitter data from IBM's Social Analytics service. [continued]

Speaker Bio: Raj is a developer advocate for IBM Cloud Data Services -- the most complete, integrated portfolio of data, content and analysis services ever delivered via the cloud. He pioneered Web mapping-as-a-service in the late 1990s with Syncline, a startup he co-founded. After that he finished his PhD at MIT, which explored the potential of web services to power urban information systems. Prior to joining Cloudant in 2014, Raj work on geospatial data interoperability challenges for the Open Geospatial Consortium, an international standards body. He's a frequent speaker on interoperability and geo-location services, and contributed to O'Reilly's 2005 book, "Mapping Hacks." [continued]

[Who Cares?] as a Service
By Kevin Hazard

In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered "as a Service" these day: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It's only a matter of time. With service providers positioning vastly differing offerings under a generic "cloud" umbrella, it's all-too-easy to get confused about what's actually being offered. In this session, we'll break down the most commonly used industry buzzwords and discuss what each "aaS" is good for. No BS(aas). [continued]

Speaker Bio: Kevin is responsible for developing, influencing, and managing public-facing and internal content that SoftLayer delivers through digital channels, such as corporate web sites, third party sites, and social media. He has more than 10 years of hosting industry experience, having previously managed social media and customer community engagement for The Planet and directing customer service for Site5 Internet Solutions. He holds a Bachelor of Science in Commerce with a major in finance from Santa Clara University, and on a good day, he can still dunk a basketball. [continued]

Everything You Wanted to Know About Infrastructure as Code
By Christopher Gallo

Getting started is often the hardest part of any project, and converting your data center into a Git Repository is no different. Learn about some of the more popular configuration management suites, with some practical examples showing off the power of SaltStack. Hopefully, by the end of this presentation, you'll be ready to stop deploying changes manually and enter the magical world of software-defined data centers. [continued]

Speaker Bio: Christopher Gallo is a developer and systems administrator with a passion for optimization and performance. Gallo started his career on the front lines of support and has worked as a full-time systems administrator for a large-scale shared hosting environment, a professional services systems administrator, and a senior developer responsible for keeping a fleet of appliances online. Now Gallo works as a developer advocate, helping other developers plug into SoftLayer's API, along with contributing to SoftLayer's open source projects and preaching the glories of automation. [continued]

One Size Does Not Fit All
By Dr. Natasha Tamaskar

While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV's) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. [continued]

Speaker Bio: Dr. Natasha Tamaskar brings over 20 years of telecom industry experience with particular expertise in cloud, mobile, WebRTC and . security solutions. In Dr. Tamaskar's current role at GENBAND as Vice President and Head of Cloud and Mobile Strategy and Ecosystem, she is responsible for the strategic direction of GENBAND's Cloud and Mobile solutions and ecosystem partnerships. [continued]

The Data Chef: A Complementary Skill Set for the Future of Data Analysis
By Radhika Subramanian

With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve realworld problems. As the demand for analysis increases, the data science community must transform from tool experts to "data chefs," capable of crafting creative solutions with tangible benefits. During this presentation, Radhika will explore this challenge and provide a new perspective on the skills needed for the contemporary data scientist. [continued]

Speaker Bio: Emcien CEO Radhika Subramanian is a seasoned entrepreneur with decades of experience helping large organizations utilize the insight buried within their data. A sought-after presenter and speaker, she is a regular contributor to trade and national publications, including Forbes, SmartData Collective and IndustryWeek. [continued]

Replication, Backup, and Recovery, the Trends and Realities
By Dale Levesque

One of the hottest areas in cloud right now is DRaaS and related offerings. While the benefits of the cloud model far outweigh the traditional approach, enterprises need to ensure that their needs are properly being met. [continued]

Speaker Bio: Dale Levesque is a Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team. In this role he is responsible for the product development and marketing for various Windstream data center cloud services such as cloud computing, DRaaS, and data survivability offerings. He was previously responsible for Windstream's small business SaaS offerings. [continued]

Embracing Software Defined: From Theory to Practice
By Boyan Ivanov

As Marc Andreessen says software is eating the world. Everything is rapidly moving towards being software-defined - from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. This session will provide some practical insights on what, how and why when implementing "software-defined" in the datacenter. [continued]

Speaker Bio: Boyan is CEO and co-founder at StorPool. He started programming at the age of 10. At the same age, he started his first venture and the latter stuck. Boyan has versatile experience in the enterprise and SMB worlds and has also been part of several startups in the IT space, prior to StorPool. [continued]

5 Security Practices That Can Hinder Your Business
By Haseeb Budhani

How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In this session, we will share five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction and risks they impose on the business. [continued]

Speaker Bio: Haseeb Budhani is co-founder and CEO of Soha, which provides ground-breaking security service that enables companies to securely run applications in any cloud environment. Previously, Haseeb served as the Chief Product Officer for Infineta Systems, where he was responsible for overseeing all aspects of the company's product marketing, marketing communications and partner management activities. [continued]

IBM Watson, Big Data, and the Cloud
By Ashley Hathaway

What exactly is a cognitive application? In this talk take a look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and big data. We'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. We'll also check out how Watson and the Alchemy API team up to offer disruptive API's to developers. [continued]

Speaker Bio: Ashley Hathaway is a product manager who believes in empowering others to do their best work. She excels in telling stories that distill large ideas into executable visions. Her previous role as a UX designer and front-end developer help her develop products that delight users and stakeholders. Her process is rooted in scalability and collaboration while always maintaining a sense of humor. Ashley is currently working for IBM Watson as part of the IBM Design Studio in Austin, Texas [continued]

Why 85% of Workloads Are Not On The Public Cloud and Why They All Will Be In The Cloud By 2020.
By William Toll

Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adoption as teams delay their cloud migrations or seek alternatives like the public cloud or await SaaS alternatives for their essential apps. Today's mass market for cloud computing IaaS is made up of non-cloud natives and the industry needs to respond to grow. In his talk, William Toll will break down the reasons for the delays and how existing IT teams can accelerate their plans to migrate to the public cloud – without expensive consultants or big cloud migration projects. [continued]

Speaker Bio: Named one of the top people to follow on Twitter for cloud computing by numerous publications, his 15 years experience in the Internet infrastructure business provides him with a unique insight on IT trends. He's a frequent speaker on Cloud Computing and has given keynotes at Cloud Expo and other events. He has held Marketing and Product Management positions in the Web hosting and Internet infrastructure industry since the late 1990s. [continued]

Cloud-Enabling the Next Generation of Mobile Apps
By Nick Landry

The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, including authentication, storage, caching, notifications, streaming, predictive analytics, logging and more. [continued]

Speaker Bio: Nick Landry (@ActiveNick) is a Senior Technical Evangelist at Microsoft. With 22+ years of professional experience with the world's top brands, Nick is a regular conference speaker, published author, was 10-year Microsoft MVP on Windows Phone Development, and specializes in Cross-Platform Mobility, GIS, Cloud, IoT and Mobile Game Development. [continued]

Consuming Your Private Cloud as a Service, Not as a Headache
By Andre Bearfield

Deploying and operating cloud technology is difficult and falls outside the core competencies of most organizations. As a result, many on-premises private cloud installations falter, casting doubt on private cloud as a solution in general. Yet private clouds come with a unique set of benefits that continue to drive widespread interest. There must be a better way. This session will give participants a clear roadmap of private cloud implementation challenges and offer actionable ideas for how to overcome them. They also will learn how private cloud as a service might work in their organization and for their application workloads. [continued]

Speaker Bio: André has spent his career working with technology companies that run the gamut. From data center providers all the way up the stack to SaaS firms, André has worked with a broad set of companies to develop and deliver strategies intended to push applications and infrastructure into the future. [continued]

Cloud Integration: Why It's Time for a Connector-Less Approach
By Laura Heritage

The basic integration architecture, as defined by ESBs, hasn't changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. In this webinar, we will discuss how enterprises can adopt an API-based integration and connector-less architecture to achieve lightweight, quick, and configurable drag-and-drop integration that is fit for the new digital enterprise. [continued]

Speaker Bio: Laura is a Director of API Strategy at SOA Software. In this role, she works with customer to establish API Business strategies and implement API and SOA Platforms. Previously Ms. Heritage served as a Product Line Manager at IBM and was responsible for establishing IBM¹s API Management business. [continued]

The Benefits of IBM Power in the Cloud
By Chuck Piluso

A study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. [continued]

Speaker Bio: Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. [continued]

Taking Cloud Databases to the Edge
By Bradley Holt

Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. This talk will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on Apache CouchDB and related open source tools and open standards. [continued]

Speaker Bio: Bradley Holt is a Developer Advocate for IBM Cloudant, a globally-distributed data layer for web and mobile applications. He is the author of several publications on CouchDB and other technologies and has spoken at numerous conferences including ZendCon, OSCON and the jQuery Conference. [continued]

Big Data Redefined
By Tony Shan

This presentation introduces a new definition of Big Data, along with the practical applications of the defined components and associated technical architecture models. We start with looking into the concept of Big Data and tracing back the first definition by Doug Laney. We dive deep to the description of 3V and their implication. We then pinpoint the limitations of this V-model, echoed by expert views and another industry survey report. Consequently we provide a redefined concept of Big Data: Real-time, Relevance, Revelation and Refinery. We go over the meaning, drivers, characteristics, and feasibility of these 4 elements. Further we walk through some application examples with the new definition, followed by the illustration of implementation architecture for each case. Best practices and lessons learned are discussed during the session. [continued]

Speaker Bio: Tony Shan is a renowned thought leader and innovative visionary with decades of field experience and guru-level expertise on cutting-edge enterprise computing technologies. He has directed and advised the pragmatic lifecycle design and development of large-scale award-winning distributed systems on diverse platforms for Fortune 500 companies and public sector organizations like IBM, HP, Apple, Cisco, Dell and Bank of America. He is a regular speaker and organizer in conferences, a book author, an editor/editorial advisory board member of IT research journals, and a founder of several user groups and forums. [continued]

Love the Cloud, Hate the Cloud: What Hybrid Can Do For Us
By Simone Brunozzi

In this presentation, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, will review the changes that the cloud computing industry has gone through over the last five years and share insights into what the next five will bring. He will chronicle the challenges enterprise companies are facing as they move to the public cloud. [continued]

Speaker Bio: Simone Brunozzi serves as a Vice President and Chief Technologist (global role) for VMware Inc., focusing on Cloud technology (vCloud Hybrid Services). His role includes public speaking, relationships with key clients, strategy and roadmap, driving innovation inside the company, managing a team of Solutions Engineers to drive adoption of VMware's Cloud products. [continued]

Why Developer Experience Matters
By Bradley Holt

This talk will explore why developer experience matters, what makes for a great developer experience and the relationship between developer experience and the broader field of user experience. Software developers are gaining more influence over the purchase decisions of technologies with which they must build on and with which they must integrate. For example, the success of Amazon Web Services, Heroku and MongoDB has been driven primarily by individual software developers choosing to use these tools, rather than the by the decisions of managers or business executives. [continued]

Speaker Bio: Bradley Holt is a Developer Advocate for IBM Cloudant, a globally-distributed data layer for web and mobile applications. He is the author of several publications on CouchDB and other technologies and has spoken at numerous conferences including ZendCon, OSCON and the jQuery Conference. [continued]

Exploring storage options for Docker containers
By Aaron Brongersma

Follow me on a journey to solve the problem of keeping files in sync between multiple Docker containers. I'll discuss using rsync, GlusterFS, Ceph, BitTorrent Sync, and ClusterHQ. I'll break down the tools that are needed to help create a seamless user experience for Docker administrators. In the end can we have an environment that we can easily move Docker containers, servers, and volumes without impacting our applications? I'll share my results and you can decide for yourself. [continued]

Speaker Bio: With over 6 years experience building highly available scalable infrastructure platforms. Aaron has experience building both public and private cloud solutions using a collection of open source and enterprise software. As a Senior Infrastructure Engineer at Modulus.io he works with Linux containers and Docker to help build the scaleable infrastructure that powers Modulus's Paas. [continued]

Docker Management for Humans
By Gary Paige

Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. [continued]

Speaker Bio: Gary Paige is an engineer with a passion for programming languages. He brings more than 15 years of software development experience previously holding lead developer positions at Baker Oil Tools and Hewlett Packard. He is currently a Principal Technology Consultant at CenturyLink Innovations Labs. CenturyLink Innovations Lab is the Research and Development arm of CenturyLink, the third largest telecommunications company in the United States, recognized as a leader in the network services space. When he is not in front of a computer, Gary teaches web design, tries to stay healthy, and hangs out with his wife and daughter. [continued]

What's Next for Big Data: Cognitive Computing
By Akshay Sabhikhi

Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we've only just begun. For big payoffs in big data, CIOs are turning to cognitive computing. Cognitive computing's ability to securely extract insights, understand natural language, and get smarter each time it's used is the next, logical step for big data. [continued]

Speaker Bio: Akshay Sabhikhi is CEO of Cognitive Scale where he is responsible for driving innovative cognitive solutions. Previously, he was the global leader for IBM Smarter Care. Earlier, he was responsible for leading the multi-billion dollar IBM Smarter Commerce initiative. Prior to IBM, Shay led product management as Trilogy and Webify. [continued]

Taking Back Cloud Control – Reign In Shadow IT by Providing Solutions
By Shawn Mills

With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing & collaboration, mobile access, e-mail, even industry-specific applications [continued]

Speaker Bio: Shawn Mills is the President and a founder of Green House Data, a data center service provider. He has 15 years of experience in technology and IT, previously leading a VoIP company to acquisition and founding the Wyoming Technology Association. [continued]

Hybrid IT – What/Where/Why/How ? and finally Who?
By Jeff Katzen & Gary Sloper

Hybrid IT is an approach to delivering IT services that matches business requirements and application needs with different IT deployment modalities. In this talk we'll go into more depth around those different modalities and how our customers have made decisions to choose between them. We will talk to some of the challenges that organizations might face in leveraging a Hybrid IT environment, specifically with regard to cloud services and discuss and different ways to solve those challenges. All the concepts introduced will be backed by real world customer implementation examples. [continued]

Speaker Bios: Jeff Katzen is the Director of the Cloud Practice at CenturyLink. He has nearly 20 years of business and technology experience in the global IT marketplace. Originally from South Africa, Jeff has worked with international companies to help solve business problems with technology infrastructure.

Gary joined CenturyLink 8 years ago and is the theater lead for Solutions Design and Operational Strategy for 26 states in the US. His responsibilities include leading the architectural teams to solve client needs with the Cloud EcoSystem, Network, Managed Services and Big Data solutions. Gary's sales operations teams equally support managing over 1 Billion in revenue including deep sales Data Analytics in a variety of tools to help provide Business Intelligence internally for the company. [continued]

Architecting for the Cloud with Cloud Foundry
By Raghavan Srinivas

As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, Applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The Microservices architecture which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on is at the heart of CloudFoundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. [continued]

Speaker Bio: Raghavan "Rags" Srinivas (@ragss) works as an Architect/Developer Evangelist for EMC CODE(emcode.github.io) goaled with helping developers build highly scalable and available systems. As an OpenStack advocate and solutions architect at Rackspace he was constantly challenged from low level infrastructure to high level application issues [continued]

Future of Information Storage with ISS SuperCore and Ceph
By Alex Gorbachev

The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In the session we will share foundation principles of Ceph architecture, as well as our design to deliver this storage to traditional SAN storage consumers. [continued]

Speaker Bio: Alex Gorbachev is President of Intelligent Systems Services Inc., the company which he formed in 1994. Alex has designed scalable mission critical systems for the federal, enterprise, manufacturing and healthcare industries, and has a specific interest in disaster prevention and preparedness. He leads the innovative, dedicated and resourceful team of professionals at ISS and collaborates with development and deployment teams worldwide. [continued]

The Role of Policy in the Hybrid Cloud
By Derek Collison

Enterprises are turning to the hybrid cloud to drive greater scalability and cost-effectiveness. But enterprises should beware, as the definition of "policy" varies wildly. Some say it's the ability to control the resources apps' use or where the apps run. Others view policy as governing the permissions and delivering security. Policy is all of that and more. [continued]

Speaker Bio: Derek Collison is founder and CEO of Apcera. An industry veteran and pioneer in large-scale distributed systems and enterprise computing, Derek has held executive positions at VMware, Google and TIBCO Software. [continued]

A platform to build Search-Enabled Applications
By Sushil Prabhu

Search-Enabled Applications are a new breed of applications that utilize a search index as their backbone for data retrieval. These applications can easily adapt to new data sets and provide access to both structured and unstructured data. They also provide faster data retrieval, are context aware and enable access to all different types of data which result in an extremely productive end-user experience. A wide variety of use cases ranging from database offloading to enterprise search, to business applications like compliance and 360-degree view customer dashboards can be implemented using this new architecture. [continued]

Speaker Bio: Sushil is the CEO of OpenCrowd, a product and services firm with over 20 years of experience in building data intensive systems. As CEO, Sushil spends a significant part of his time consulting with clients on leveraging cloud, mobile and search based technologies to build user centric, data and context aware solutions. Most recently he was involved in the launch of DragonGlass, a multi-tenant cloud based platform to enable interactive search based applications. Prior to joining OpenCrowd, Sushil was Chief Technology Officer (CTO) of Scient Inc, the fastest growing Internet Services Company of the 90's. In this role at Scient, Sushil delivered enterprise e-Business solutions for many leading companies around the world. Prior to Scient, Sushil was Director of Technology for Cambridge Technology Partners (CTP). [continued]

Containers: New Ways to Deploy and Manage Applications at Scale
By Jake Moshenko

The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. [continued]

Speaker Bio: Jake Moshenko is the product manager for the Quay.io container registry at CoreOS, a Linux distribution with containers as a first-class citizen and software distribution channel. Formerly of Google, Amazon, and Boeing, he has been building robust distributed systems for over 10 years. [continued]

Barriers to Cloud Adoption - The Role of Internet Performance in Cloud Services
By Michael Kane

With worldwide spending on cloud services and infrastructure growing by 23% in 2015 to $118B, it is clear that cloud services are here to stay. Yet, the rate of cloud adoption varies by companies and markets around the world. With thousands of outages and hijacks across the Internet everyday, one reason for hesitation is the faith in quality Internet performance. In this session, we explore how Internet performance affects your end-user's experience and how you can make variations in the Internet work to your competitive advantage. [continued]

Speaker Bio: Mike Kane manages product marketing for Dyn across all Internet Performance solutions. Using over 20 years of technology and business experience with roles from product management, sales engineering, business development and solution marketing, Mr. Kane is working with sales teams, customers and industry experts to define offers that leverage Dyn's strengths and assets in the newly expanding realm of Internet Performance Management. Mike has been both a customer and a supplier of Internet and network services and throughout his career has been the author of numerous articles and papers. He holds engineering and management degrees from the University of New Hampshire and Dartmouth College. [continued]

Protecting Business Critical Applications in Cloud Environments
By David Bermingham

Gartner predicts that the bulk of new IT spending by 2016 will be for cloud platforms and applications and that nearly half of large enterprises will have cloud deployments by the end of 2017. The benefits of the cloud may be clear for applications that can tolerate brief periods of downtime, but for critical applications like SQL Server, Oracle and SAP, companies need a strategy for HA and DR protection. While traditional SAN-based clusters are not possible in these environments, SANless clusters can provide an easy, cost-efficient alternative. Understanding the truths and myths of HA and DR in cloud deployments can dramatically reduce data center costs and risks. [continued]

Speaker Bio: David Bermingham is recognized as a high availability expert and has been honored by his peers by being elected to be a Microsoft MVP in Clustering since 2010. David's work as director, Technical Evangelist at SIOS Technology Corp., has him focused on evangelizing Microsoft high availability and disaster recovery solutions. [continued]

Devops and Immutable Infrastructure
By John Willis

You often hear the two titles of "Devops" and "Immutable Infrastructure" used independently. In this presentation we are going to cover the union between the two topics and why this is important. We will cover an overview of Immutable Infrastructure then show how an Immutable Continuous Delivery pipelines can be applied as a best practice for "Devops". We will end the session with some interesting case study examples. [continued]

Speaker Bio: John Willis is Technical Evangelist for Docker, which he joined after the company he co-founded (SocketPlane, which focused on SDN for containers) was acquired by Docker in March 2015. Previous to founding SocketPlane in Fall 2014, John was VP of Customer Enablement at Stateless Networks, and prior to that John was Chief DevOps Evangelist at Dell, which he joined following the Enstratius acquisition in May 2013. He has also held past executive roles at Opscode/Chef and Gulf Breeze Software. [continued]

From Zero to Hero with Private Cloud-in-a-Box
By Kelly Murphy

Kelly Murphy, Founder and CTO of Gridstore, will discuss the design and deployment of a Private Cloud-in-a-Box, with HyperConverged All-Flash Infrastructure including the following key points: [continued]

Speaker Bio: As a serial entrepreneur with a track record of bringing disruptive technologies to market, Kelly Murphy brings 15 years CEO experience with disruptive venture backed software companies. In 1998, almost a decade before the cloud became popular, Murphy founded Marrakech, the first software company that offered on-demand procurement and supply chain systems to over 30,000 trading partners including some of the world's largest retailers, consumer food producers, packaging companies and utilities. [continued]

Cloud Management – Best Practices for Managing Hybrid Cloud Infrastructure.
By Manoj Khabe

Move from reactive to proactive cloud management in a heterogeneous cloud infrastructure - Replace a help desk-centric approach with an ITIL-based service model and service-centric CMDB tightly integrated with event and incident management platform. Expand the scope of Operations Management to Service Management. Help people work better and smarter and allows work to flow seamlessly across all domains within IT. Integrated ITOM with ITSM help problem identification, isolation, resolve them quicker by automating helps lower opex, achieved team efficiency with increased Infra/admin ratio [continued]

Speaker Bio: 16+ years track record of exceeding goal, building top-performing teams and solutions throughout career Pioneering IT/Business Leader who leverages technology to transform business culture, build value, drive growth and create an environment for continuous Improvement. [continued]

The Battle for Cloud Hosting: Containers vs. Virtual Machines
By Tenko Nikolov

There is no question that the cloud is where business want to host data. Until recently Hypervisor virtualization was the most widely-used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming onto the cloud hosting scene over 10 years ago. So, what has changed? In this presentation Tenko will discuss the security, speed, scalability, cost and outlook for the future, of container cloud hosting. [continued]

Speaker Bio: Tenko Nikolov is the founder and CEO of Kyup and the main driving force behind the company's product development and market growth. With a firm background in the field of web hosting as a managing partner at SiteGround - a leading tech innovator on the web hosting market for more than 10 years now - he has both the vision and the experience to foster the company's business strategy and cater to the high-standards of delivering a truly advanced, next-generation cloud hosting products. [continued]

OpenStack Trove and DBaaS API: Impedance Match?
By Fred Dalrymple & Amrith Kumar

The OpenStack cloud operating system includes Trove, a database abstraction layer. Rather than applications connecting directly to a specific type of database, they connect to Trove, which in turn connects to one or more specific databases. One target database is Postgres Plus Cloud Database, which includes its own RESTful API. Trove was originally developed around MySQL, whose interfaces are significantly less complicated than those of the Postgres cloud database. [continued]

Speaker Bios: Fred Dalrymple is the product manager for EnterpriseDB's Postgres Plus Cloud Database. A technologist with over 25 years of experience with Enterprise computing infrastructure, storage technology, business process analysis, eCommerce, and electronic publishing experience, Fred started as a software developer and architect.

Amrith Kumar brings more than two decades of experience delivering industry-leading products for companies specializing in enterprise storage applications, fault tolerant high performance systems and massively parallel databases to Tesora, which he co-founded. [continued]

Cloud Security Myths
By Paul Mazzucco

Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence. This session will explore the four most insidious myths, once rooted in truth but now putting your cloud at risk, and determine the best course of action to address each. [continued]

Speaker Bio: Paul Mazzucco is Chief Security Officer at TierPoint. He is responsible for all TierPoint corporate standards regarding physical, information and network security; and he leads the charge in acquiring and maintaining all industry-specific compliance certifications, including PCI DSS, FISMA and the FedRAMP/NIST Cloud Security standards. An expert in data center security, he works closely with TirPoint's Operations and Engineering teams to ensure a unified security platform for our customers. [continued]

Delivering Agility and Innovation in a Secure Cloud
By Mike Rivera

While there are hundreds of public and private cloud hosting providers to choose from, not all clouds are created equal. If you're seeking to host enterprise-level mission-critical applications, where Cloud Security is a primary concern, WHOA.com is setting new standards for cloud hosting, and has established itself as a major contender in the marketplace. We are constantly seeking ways to innovate and leverage state-of-the-art technologies. Discover how a flexible cloud environment enables you to have full visibility into your core infrastructure, enabling you to be proactive and address potential problems before they arise, while providing you with the data for proper capacity planning to support business demand. [continued]

Speaker Bio: Mike Rivera, Senior Solutions Consultant at WHOA.com, is a dynamic and top-producing sales engineer with more than 14 years experience in Hosted Infrastructure and Cloud Computing Technologies. He combines his experience with his expertise in strategic planning, tactical sales, and client relationship management. Rivera has an outstanding record of achievement in solution selling with cloud technologies, across a range of different applications and complex scenarios. Over his long career in the industry he has developed expertise in virtualization, Disaster Recovery Planning, Security Best Practices, & Managed Services that continuously helps businesses of all sizes achieve all their goals with a successful Cloud Solution. [continued]

Track IT Usage in a Containerized World
By Delano Seymour

Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usage of their services for licensing and billing purposes? Join this session and learn how to meter and track your services using a consumption based methodology that keeps pace with this cutting edge technology. [continued]

Speaker Bio: Delano is a founder of 6fusion and co-inventor of 6fusion's WAC algorithm. He is the principal architect of 6fusion's UC6 software platform. As Chief Technology Officer, Delano is 6fusion's technical visionary and responsible for all aspects of the company's technology development. A gifted engineer and software developer, Delano has served as a Senior IT resource within both public and private sectors. Also a co- founder of a Bermuda Managed Services Provider, he has served as that company's President and Principal Consultant during its most active growth periods. [continued]

Becoming Big Social Mobile and Winning in the New Social Economy
By David Giannetto

Based upon his work with progressive brands, thought-leader and author of the book, Big Social Mobile, David Giannetto will provide his unique perspective on how companies of tomorrow will operate as enterprises that seamlessly follow consumers from the physical world, through digital creating a multichannel omni-experience that improves the customer experience while increasing their brand loyalty, customer value and penetrating new consumer segments. This session will provide rare, actionable insight into how big data, social media and mobile technology are merging with traditional functions to change the corporate-consumer relationship and how companies must operate to win in a social economy [continued]

Speaker Bio: David Giannetto (@dgiannetto) is the author of 3 books, including the newly released Big Social Mobile: How Digital Initiatives can Reshape the Enterprise and Drive Business Results (Palgrave Macmillan), and the award winning The Performance Power Grid (Wiley). He helps organizations leverage the power of information and analytics (enterprise data, big data and the merger of the two), embedding them into an organization's objectives, processes and technology. [continued]


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Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
EnterpriseWeb

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

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@CloudExpo Blogs
We had over 300 conversations about Cloud Monetization at Cloud Expo just a few weeks ago. What was more surprising was the fact that Cloud Monetization is not something new that is revolutionizing the industry, but a natural need of the market. Imagine that you came up with the new cake recipe. It doesn’t change the fact that people need to eat! Moving on from cakes to the cloud, here are some observations from Cloud Expo.
The causality question behind Conway’s Law is less about how changing software organizations can lead to better software, but rather how companies can best leverage changing technology in order to transform their organizations. Hints at how to answer this question surprisingly come from the world of devops – surprising because the focus of devops is ostensibly on building and deploying better software more quickly. Be that as it may, there’s no question that technology change is a primary facilitator and driving force for the devops cultural and organizational shifts.
This week we're attending SYS-CON Event's DevOps Summit in New York City. It's a great conference and energy behind DevOps is enormous. Thousands of attendees from every company you can imagine are focused on automation, the challenges of DevOps, and how to bring greater agility to software delivery. But, even with the energy behind DevOps there's something missing from the movement. For all the talk of deployment automation, continuous integration, and cloud infrastructure I'm still not seeing an adequate roadmap for how DevOps aligns with the larger organization. DevOps is about deliver...
I want to start by saying that, at ActiveState, we absolutely love Docker. We think it's phenomenal technology that is really becoming the global currency of the cloud. We've written about Docker a lot on the ActiveState blog – we've celebrated its birthday, discussed evolving technologies surrounding it, and shown how we've integrated Docker into Stackato. But, I wanted to share with you why we feel Docker alone is not enough for the enterprise. First, I'm going to discuss two underlying problems that plague most enterprises today:
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at 16th Cloud Expo, Jake Moshenko, Product Manager at CoreOS, examined how CoreOS + Quay.io fit into the development lifecycle from pushing git changes all the way through to running in production. Attendees will understand how different comp...
No one can deny that it has been an interesting year for the cloud wars. Last year I discussed all the 800lb gorillas in the room battling it out for a piece of the cloud treasure. The interest is understandable. IDC forecasts global public IT Cloud services spending to reach nearly $108B by 2017. Another respected industry analyst predicts that by 2016 the bulk of IT spend will be for the cloud. That’s a big treasure. A year later, all the gorillas still seem to be standing, yet Amazon still seems to dominate in the space. Amazon’s cloud revenues are larger than their next 4 competitors (Micr...
I recently attended and presented at the east coast version of the Jenkins User Conference held this year in Washington, DC. The weather certainly fit the theme of the conference: The heat was continuous. The humidity was fully integrated with the heat. And, most importantly as you can see above, SWAG was out in full force. Right from the opening keynote by the founder of Jenkins, Kohsuke Kawaguchi, this conference was jam-packed with all the latest capabilities of Jenkins, including discussions around the new capabilities like workflow, and several sessions on Linux containers, micro-servi...
Where’s my data? Not in the ‘where did I leave my glasses’ sort of way, but rather thinking of data resilience, a key concern for many businesses putting their data and applications in the cloud. It’s especially crucial in light of the recent EMC Global Data Protection Index, which showed that almost two thirds of companies surveyed suffered disruption due to data loss and unplanned downtime—losing as much as $1.7 trillion.” That’s a staggering number, larger than the GDP of many countries. That’s why, when assessing their operational problems – be that those caused by people (e.g. users de...
One of the charter responsibilities of DevOps (because it's a charter responsibility of ops) is measuring and monitoring applications once they're in production. That means both performance and availability. Which means a lot more than folks might initially think because generally speaking what you measure and monitor is a bit different depending on whether you're looking at performance or availability*.
In this final blog on the DevOps CALMS model, we end on S for Sharing. Now I have to be honest, the first time I saw the CALMS model I initially questioned whether ‘Sharing' was really needed. I mean, surely with the right ‘Culture', then this would ensure sharing anyway? Even in my blog on culture I mentioned the need to shift from organizational silos to a collaborative model - which must include sharing, right? Well yes it does, but sharing (or collaboration) is really the core value of DevOps adoption. Without sharing, you can forget about having the right culture, your employees acceptin...
Video Blog: DevOps and Hybrid Cloud - A Solution Overview. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Microservices focuses on the business and technology of the software architecture design pattern, in which complex applications are composed of small, independent processes communicating with each other using language-agnostic APIs. Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda.
One of the hottest new terms in the world of enterprise computing is the microservice. Starting with the seminal 2014 article by James Lewis and Martin Fowler of ThoughtWorks, microservices have taken on a life of their own – and as with any other overhyped term, they have generated their fair share of confusion as well. Perhaps the best definition of microservices comes from Janakiram MSV, Principal at Janakiram & Associates. “Microservices are fine-grained units of execution. They are designed to do one thing very well,” according to Janakiram. “They contain everything from the operating sy...
"A lot of IoT projects in a lot of enterprises have been treated like skunkworks for a while, and we have finally started to cross that threshold where they are considered to be a critical part of an enterprise's strategy," noted Brendan O'Brien, Chief Evangelist and Co-founder at Aria Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
In my last Cortex newsletter, I discussed the history of Conway’s Law, and took a close look at how this erstwhile law can help us understand the reorganizations and deeper cultural shifts behind devops and digital transformation. The law – “any organization that designs a system will inevitably produce a design whose structure is a copy of the organization’s communication structure” – is more of an observation of correlations between system designs and communication structures, rather than anything resembling a law.
A panel of experts examines how The Open Group Trusted Technology Forum standards and accreditation activities enhance the security of global supply chains and improve the integrity of openly available IT products and components.