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From the Blogosphere Deploying APM in the Enterprise | Part 4
The Path of the Rockstar
Nov. 15, 2012 08:15 AM
Deploying APM in the Enterprise. In the last installment we covered how you find, test, and justify purchasing an APM solution. This blog will focus on what to do after you’ve made a purchase and started down the path of deploying your coveted APM tool (ahem, ahem, AppDynamics, ahem). Just clearing my throat, let’s jump right in…
Welcome to Part 4 of my series It’s time for a celebration, time to break out the champagne, time to spike the football and do your end zone dance (easy there Michael Jackson, don’t hurt yourself). All of the hours you spent turning data into meaningful information, dealing with software vendors, writing requirements, testing solutions, documenting your findings, writing business justifications, and generally bending over backwards to ensure that no objection would stand in your way has culminated in management approving your purchase of APM software. Now the real work begins…
The 7 Ps A co-worker of mine shared some words of wisdom with me a long time ago which have served me well over the years. It’s a little saying called the 7 P’s and goes something like this… Piss Poor Planning Promotes Piss Poor Performance. Deploying and using APM software is not a time for spontaneity or just winging it. If you want to make mistakes and derive little value from the investment you just put your reputation behind then by all mean just jump in with little or no planning. If you want to be a rockstar you need a solid plan for deploying, configuring, verifying, operationalizing, using, and evangelizing your APM tool (ahem, ahem, AppDynamics, ahem). Just clearing my throat again, I think there’s a bug going around ;-P
This blog post is a great general outline for planning your implementation. Everything covered in this post should be part of your planning process and should be considered the bare minimum for APM deployment planning within your organization.
Best Practices The planning stage is a perfect time to ask your APM vendor for documentation on best practices related to deploying their software. Your vendor (AppDynamics, wink) has seen their software deployed in many situations across many industry verticals. They will have important advice for you on how to make the deployment and operation of their product as successful as possible. Use your vendors depth and breadth of information to your advantage, you’re paying them so it’s the least they can do.
Controller: The Brain, Narf!
The first major decision will be an easy one. You probably already covered this during the evaluation, vendor selection, and negotiation phases but we will recap here. You need to decide if you will host your own controller or use the vendors SaaS environment. In case you don’t already know, a controller is the server component that collects, stores, analyzes, etc… the monitoring data from the agents. Basically the controller is the brains behind the operation. There are many factors that you need to consider when deciding to use a SaaS or On-Premise model and we will not cover them in this post. Your vendor of choice (ahem, ahem, AppDynamics, ahem) will help you decide which option is right for your business circumstances.
SaaS Easy peasy lemon squeazy! I have just embedded those words in your head for potentially days, weeks or years to come. Sorry about that but it really describes the SaaS option well. You don’t have to get a server racked, VM allocated, disk space configured, solve a Rubiks Cube in 3 minutes or less, or whatever other convoluted deployment process your company may have in order to host your own software. All you really need to do is point your agents at the SaaS controller and you are off and running. Your chosen APM vendor (AppDynamics of course) will handle the server sizing, capacity, maintenance, etc… for you. Nice!
On-Premise
So you’ve decided to host your own controller(s). We have many clients that choose this route for one reason or another and we make every effort to support you just as well as using the SaaS option. In this case we wont be doing all of the work for you so you need to get cracking on your server deployment process. I hope it’s super easy and streamlined and you can have a new host set up and ready to load software in an hour or less. In reality it may take you a few weeks or even months so you need to be familiar with the lead time so that you can appropriately plan the rest of the deployment. You NEED a controller so there is no point in deploying agents without one. Use this lead time to generate the most awesome plan ever!
Agents: Deploying and Configuring Agents need applications to do anything meaningful so it’s a requirement that you figure out what applications you want (or will be allowed) to monitor. You most likely had at least one problematic yet important application in mind when you started your search for an APM tool. Create a list of the applications that need monitoring and prioritize that list. I personally prefer creating a top 10 list (you could also call it a “next 10” list) that is an equal mix of application I suspect will be difficult to instrument as well as applications I think will be really easy. I do this because you usually don’t work at deploying agents to application components in a serial manner. It’s typically a parallel process where you can jump from one deployment to the next while you are waiting for approvals, personnel, or anything else that gets in your way of doing actual work.
Deploying APM agents should be easy. Add a very small amount of software to the server you want to monitor, reference the agent software in your application configuration and restart your application. It’s basically that easy to deploy an agent. It should also be really easy to configure. In fact, the agent should automatically detect what it needs to monitor and simply just work. This is how AppDynamics works but the same does not hold true for most other APM vendors. Hopefully you saw this when you ran each vendor solution through your POC environment. In the interest of full disclosure I will admit that there are circumstances where NO APM solution can automatically detect your application properly and there is more configuration work to do. This is a problem that every APM vendor has to deal with but thankfully AppDynamics sees this condition with only a very small subset of its customer base. Usually you plug in our agent and we show you what you need to see. It just works!
Awesome, now that we just saved you 80% of the configuration time versus deploying “the other guys” what’s next?
Verification After you deploy agents (whether it be straight to production or advancing though pre-production environments) and you have used the monitored application a bit, you want to look at the user interface to see if the information contained within looks correct.
- Look at your application flow map to see if you are missing any application components.
- Check the business transactions to see if the expected transactions are there and reporting metrics.
- Do you have end user experience metrics showing up?
- Do you have transaction snapshots showing your custom code executing in the run time?
- Send out test alerts to see if they make it to their destination. (Alerting is important so we will cover it in another blog post)
If things don’t look right you need to figure out why. It might be that your application really is different than you thought (we see this quite often), or it could be a problem with the monitoring. Resolve any issues you see before declaring deployment and configuration victory.
Production Load Cannot Be Simulated Exactly!!! To realize the most value from your APM purchase you MUST run it in production. No matter how good your Quality Engineering team is they cannot code all of the crazy things your users will try to do in production. It can also be very difficult to duplicate your application environment in production. Example, you have 5000 JVMs spread across multiple cloud provider data centers. Replicating that environment would be time consuming and really expensive.

Beyond the technology aspects of running in production you also need to consider your existing processes. Your shiny new APM tool will provide incredible insight into application issues as long as you have it integrated into your processes. Here are some points to consider:
- Are alerts configured so that they are routed to the proper people?
- Does the operations center know about the new alerts that will be coming from your new APM product?
- Is there a process that application owners can follow to request monitoring by your new tool?
- Is there a process to smoothly and efficiently on-board a new application?
- Is the APM tool integrated with other corporate systems? (LDAP, Events Aggregations, Business Intelligence, etc…)
What I am trying to say is; Give your company every opportunity to use the hell out of your new tool!
Teach Them Well Educate and evangelize, this will pay dividends ten fold.
Educate Create a short training curriculum for anyone who will need to work with your APM tool. You should have training material for basic usage, advanced concepts (memory leaks, policies, dashboard creation, etc…), and operations (alerts/events) training. You need to make sure the people who will touch the product or consume the data have the information they need to be successful. Their success drives your success.
Evangelize Tell everyone you can about the success you are having with your new tool. Don’t be annoying to the point where people run the other way when they see you coming but make sure they know what you are working on and how much of an impact it is having on the business. For every problem you solve with your new APM tool take 30 minutes to put together a 3–5 slide presentation. Include the following information on each presentation you create:
- Problem Description: Describe the application, problem, and impact level.
- Resolution: Describe the resolution steps and root cause. Use screenshots from your APM tool.
- Business Impact: Describe how long it took to resolve the issue, how long it normally takes without APM, and quantify the impact to the business of this outage for both scenarios (with and without APM).
These short presentations will equip you with the information you need to defend your decision to purchase APM, justify a larger investment, and propel yourself to rockstar status within your organization.
There is a lot of work that needs to be done to successfully deploy, configure and use an APM tool in the enterprise but the potential rewards are staggering. Think about how much lost revenue can be avoided by ensuring your revenue generating applications don’t go down at peak times. People notice when the decisions you make and the work you do directly impact the bottom line. Put in the effort and get noticed!
Join me next week for the next installment in this series. It will be a blog post dedicated to alerts, yes they are that important. Read the original blog entry...
About App ManApp Man has a passion for making apps go faster ever since he was bitten by some radioactive byte code whilst working in Operations. He works with AppDynamics around the clock to help customers resolve performance pain and master application performance management.
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Cloud Expo 2012 East Opening Keynote by SHI
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John Engates, CTO of Rackspace Hosting Live From New York City
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Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering more than 205,000 customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedicated Hosting. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, is featured on Fortune's list of 100 Best Companies to Work For and is included on the Dow Jones Sustainability Index. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the "2011 Magic Quadrant for Managed Hosting." Rackspace is headquartered in San Antonio with offices and data centers around the world.  By Liz McMillan 10th International Cloud Expo, held on June 11-14, 2012 at the Javits Center in New York City, featured four content-packed days with a rich array of sessions about the business and technical value of cloud computing led by exceptional speakers from every sector of the cloud computing ecosystem.
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For more than 28 years, Dell has empowered countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust Dell to deliver technology solutions that help them do and achieve more, whether they're at home, work, school or anywhere in their world. Learn more about Dell's story, purpose and people behind its customer-centric approach. Reads: 2,631  By Liz McMillan One of the most compelling promises of the cloud is that you can pull out a credit card and be working in minutes. No purchase orders to fill out, no equipment to wait for on the loading dock. Just instant access to the resources you need, when you need them. But accessibility comes at a price, and an unintentional consequence may be that you create yet another orphaned identity silo. Enterprise IT has spent years consolidating its mishmash of directories, only to discover that cloud now threatens to turn back their hard-won victories.
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The World's Most Influential Blogs By Gathering Clouds  We all talk about cloud differently, but is there a way we should be speaking about this tech?
Cloud computing is now a widely reported, if not accepted, IT movement that, depending on who you talk to, has changed or is changing the way businesses utilize infrastructure. May. 18, 2013 02:00 PM EDT Reads: 1,039 | By Kevin Nikkhoo  A recent Gartner study states that the function of the modern CIO is in flux and that his or her future focus must incorporate digital assets (aka cloud-based data and applications) to remain relevant. Towards the goal of riding the sea change a compiler of stacks to a broker of business needs, secu... May. 18, 2013 09:00 AM EDT Reads: 893 | By Mark van Rijmenam  New technologies allow schools, colleges and universities to analyze absolutely everything that happens. From student behavior, testing results, career development of students as well as educational needs based on changing societies. A lot of this data has already been stored and is used for statist... May. 17, 2013 12:00 PM EDT Reads: 1,138 | By David Tishgart  I'd like to address a recent blog post in CloudTweaks titled, "Cloudera Not Cutting It With Big Data Security." The author makes a number of very salient and valid points about Hadoop security… or lack thereof.
Indeed the Apache Hadoop platform, which includes HDFS and MapReduce and other projects ... May. 17, 2013 09:45 AM EDT Reads: 1,079 | By Mark van Rijmenam  In the coming years, big data will change the way organisations and societies are operated and managed. Big data however, is not the only trend that will impact significantly how organisations operate. Another major trend at the moment is gamification. Gamification will change the way organisations ... May. 17, 2013 07:00 AM EDT Reads: 1,227 | By Lori MacVittie  The age of data center automation is upon us. Whether it's cloud or SDN or devops in general, automation as a means to achieve efficiency and, one hopes, free up resources that can be then redirected to focus on innovation.
As is always the case when we begin to move further upwards, abstracting ... May. 14, 2013 09:00 AM EDT Reads: 617 | By Keith Mayer  Windows Azure Virtual Networks offers the power to open up several cross-premises use case scenarios, including Active Directory Disaster Recovery, SQL Database Replication, Windows Server 2012 DFS-R File Replication, Accelerated Cloud File Services with BranchCache, Hybrid Web Applications and MORE... May. 13, 2013 09:00 AM EDT Reads: 1,744 | By Gilad Parann-Nissany  As the infrastructure cloud market (IaaS and PaaS) continues to grow rapidly, we are seeing quite a few customers who are delivering an application – whether it is a mission-critical or SaaS application – and basing their solution on VMware.
VMware Security Cloud Encryption cloud keyboard Cloud Enc... May. 13, 2013 09:00 AM EDT Reads: 1,270 | By Jim Kaskade  Have you heard of products like IBM’s InfoSphere Streams, Tibco’s Event Processing product, or Oracle’s CEP product? All good examples of commercially available stream processing technologies which help you process events in real-time.
I’ve been asked what I consider as “Big Data” versus “Small Dat... May. 11, 2013 10:00 AM EDT Reads: 1,326 | By Keith Mayer  My fellow Technical Evangelists and I have authored a content series that steps through building your very own Private Cloud by leveraging Windows Server 2012, our FREE Hyper-V Server 2012, Windows Azure Infrastructure Services ( IaaS ) and System Center 2012 Service Pack 1.
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