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From the Blogosphere Cloud 2.0 : Re-inventing CRM
Cloud computing isn’t just re-inventing technology
Nov. 30, 2012 08:00 AM
Cloud computing isn’t just re-inventing technology, it will also drive evolution of the business practices that the technology is used for.
For example CRM: Customer Relationship Management.
This is a science that started as simple contact management apps, like ACT!, through Goldmine then of course Salesforce.com.
 After their ASP (Application Service Provider) phase of the Cloud evolution we’ve since had the social media explosion and so the principle category to add is “social media CRM”. After that came Cloud and so we’re now at a phase best described as Cloud 2.0.
This is most powerfully demonstrated by the public sector, where CRM is about ‘citizen engagement’ and where the core expression of the model can be referenced through ‘CORE’ design, standing for Community Oriented Re-Engineering.
In short this reflects the simple point that online is about communities, and how you re-engineer your business processes to harness this principle is the fundamental nature of this CORE design and therefore how it can be used to implement a Cloud 2.0 strategy.
 I have been so excited about the recent Canada Health Infoway publication because they also reference the term Cloud 2.0, this design principle and most importantly, map it to possible action areas for the Canadian eHealth sector:
5.2.4 Support for Social Networking and Consumer Enablement
Cloud-based implementations provide a flexible and readily scalable method for supporting the integration of social networking into e-health service delivery patterns and enabling consumers of health services to become active participants in their care.
This could include participating in communities of people with the same condition, becoming part of their own virtual care team, or simply allowing people to participate in the scheduling of their own appointments or review of results.
Traditional CRM is based on a one to many relationship, how the organization interacts with its many customers.
The Cloud 2.0 model is one of many to many, where the organization is still the central foundation but based upon this an essential part of the value for customers is their interaction with other customers.
Cloud 2.0 is about a shift to Crowdsourcing models, aka ‘Peer 2 Peer’ amongst others. In short it’s about the fact that one of the most useful relationships for a new cancer patient is not only a specialist doctor but also other patients.
Providing tools to enable these communities to form and function, like online social media, videoconferencing et al, is therefore the additional apps that flesh out the new Cloud 2.0 approach. Read the original blog entry...
About Cloud VenturesThe Cloud Ventures Network is an expert community of leading Cloud pioneers. Follow our best practice blogs at http://CloudBestPractices.net
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Cloud Expo 2012 East Opening Keynote by SHI
In this Cloud Expo Keynote, Henry Fastert, SHI's Chief Technologist and Managing Partner, will share insight on how the latest generation of cloud computing is now capable of addressing the needs of the enterprise mission critical applications. These mission-critical applications require computing infrastructure that is secure, optimizes performance, and is highly resilient. The purpose of the keynote is to highlight how the latest cloud computing designs have evolved in terms of security, availability, and overall service quality to meet the needs of mission critical applications.
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John Engates, CTO of Rackspace Hosting Live From New York City
Last year, cloud computing pundits predicted that 2012 would be the year when the clouds would open. They were right as cloud computing enthusiasts all over are embracing the open ecosystem; however, denying one vendor the right to serve as the de facto API is only the tip of the iceberg of this computing climate change. Join Rackspace Chief Technology Officer John Engates as he discusses the open ecosystem and how ultimately, winning cloud technologies will be based on the ecosystem they represent.
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Keynote: Step up to a Higher Cloud
Cloud is a transformational shift in computing that can have a powerful effect on enterprise IT when designed correctly and used to its full potential. Join Citrix in a discussion that centers on building, connecting and empowering users with cloud services and hear examples of how enterprises are solving real-world business challenges with an architecture and solution purpose-built for the cloud.
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A Pragmatic Journey to the Cloud
As enterprise adoption of cloud computing accelerates, organizations must have a strategy and roadmap for moving to the cloud. Faced with different options including building a private cloud, subscribing to public clouds, or leveraging a hybrid cloud, organizations need a rational and pragmatic approach. This session explores the emerging trends in cloud computing and offers best practices for how organizations can successfully navigate a journey to the cloud.
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Cloud Expo Breaking News By Jeremy Geelan  The massive computing and storage resources that are needed to support big data applications make cloud environments an ideal fit. In Nati Shalom's upcoming session at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], you'll learn how to build your big data "database on-demand" using MongoDB, Cassandra, Solr, MySQL, or any other big data solution, as well as manage your big data application using a new open source framework called “Cloudify.” All this, on top of the OpenStack cloud. May. 18, 2013 08:00 PM EDT Reads: 2,314 | By Pat Romanski  SYS-CON Events announced today that MetraTech Corp., the leading provider of agreements-based billing™, commerce and compensation solutions, has been named “Bronze Sponsor” of SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
MetraTech Corp. is the leading provider of commerce, billing and compensation solutions enabling customers to monetize relationships with customers, partners, and suppliers. Its unique Agree... May. 18, 2013 04:00 PM EDT Reads: 1,329 | By Liz McMillan  “Trust is an ongoing journey and sits at the foundation of any vendor relationship – the companies that don’t consistently earn trust won’t be around long,” noted Henrik Rosendahl, Senior VP of Cloud Solutions at Quantum, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “As they do more with cloud, trust will organically grow – maybe it’s just about meeting SLAs or seeing firsthand that data is there when you need it,” Rosendahl continued.
Cloud Computing Journal: The move ... May. 18, 2013 04:00 PM EDT Reads: 1,364 | By Jeremy Geelan  It’s now possible to create isolated networks in the cloud using OpenStack Networking. Cloud Networks can help enhance network security, increase application agility and improve scalability and availability of your servers. May. 18, 2013 04:00 PM EDT Reads: 3,097 | By Liz McMillan  Cloud computing is more than a buzz-phrase it’s a transformative IT paradigm shift. The emphasis in the cloud is on elasticity, scalability, agility and open. Not just open standards but open APIs and open source. The delivery of software is also going through a paradigm shift. Open source software was often a commoditization of a market leader; Unix to Linux or Oracle to MySQL what’s changing is that the iterative nature, user context and the motto of releasing early and often are driving real ... May. 18, 2013 03:15 PM EDT Reads: 1,364 | By Elizabeth White  In an ideal developer/systems administrator’s world, most applications would deploy seamlessly to multiple platforms and scale elastically with minimal effort bringing the unprecedented agility of the cloud within immediate reach of developer teams and IT organizations.
OpenStack, a RackSpace and NASA initiative, is now managed by an independent foundation and is supported by multiple vendors. It defines APIs for compute, storage, networking, services, monitoring, and additional infrastructure... May. 18, 2013 02:00 PM EDT Reads: 1,245 | By Jeremy Geelan  Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza... May. 18, 2013 01:00 PM EDT Reads: 1,372 | By Elizabeth White  Storage and Archive offerings are now exploding on the market. From end-user mobile devices to company tactical level, the cloud has become a black hole for every kind of data. But what are the risks, and what are the real needs?
In his session at the 12th International Cloud Expo, Alexandre Morel, Cloud Product Manager & Evangelist at OVH.com, will answer questions such as:
How to develop a strategy to use those offers as a base to develop mid and long-term value?
Should companies trust th... May. 18, 2013 01:00 PM EDT Reads: 1,312 | By Jeremy Geelan  These days, it seems that every cloud provider claims that cloud is safer than your traditional datacenter. Is it though? In his General Session at 12th Cloud Expo | Cloud Expo New York, McAfee expert Rishi Bhargava will help you explore and address the security challenges and considerations for public cloud (IaaS, PaaS and SaaS). May. 18, 2013 12:00 PM EDT Reads: 2,736 | By Pat Romanski  Companies around the world are collecting massive amounts of data everyday that’s sitting around and not being utilized. Take for example the fact that companies collect demographic and location-based data via mobile devices all the time, but have to figure out how to monetize that data.
In his session at the 12th International Cloud Expo, Jason Hoffman, CTO & Founder of Joyent, will examine the state of Big Data, taking a look at what we're doing now to discussing what's on the horizon, as co... May. 18, 2013 12:00 PM EDT Reads: 1,260 |
Best Recent Articles on Cloud Computing & Big Data Topics  By Jeremy Geelan The Arlington, Virginia-based National Science Foundation has just released its "Report on Support for Cloud Computing" - in response to the America Competes Reauthorization Act of 2010, Section 524.
It is an absolute must-read for all concerned with current and future research projects in Cloud Computing. Reads: 8,309  By Jeremy Geelan "The volume of data we're generating now from machines pales in comparison to the volume of data we'll soon generate from our own bodies," says data security expert Dave Asprey. Writing in a Trend Micro blog, Asprey - who is one of the leaders in the emerging Quantified Self movement - explains his vision of a world in which personal biometrical data is shared via the cloud. Reads: 14,327  By Wolfram Jost Cloud computing has caught the attention of business leaders around the world in every
industry because of its enormous transformative potential. Visionary companies know that
the value of the cloud is far greater than the current focus solely on technology and operating
costs: when combined with a collaborative approach to designing processes, cloud computing
will change how we do business.
Reads: 19,735  By Elizabeth White Want to make sense of the hottest new concept in Enterprise IT?
Want to understand in just hours what experts have spent many hundreds of days deciphering?
Cloud computing is a technology that has rapidly evolving peppered with a lot of hype along the way. Customers find it hard to navigate through this and make sense of what aspects of this technology will give them real business benefit.
Cloud Computing Bootcamp, led by our 2013 Bootcamp Instructor Larry Carvalho, is a great way to get a practical understanding of this technology. We offer multiple days of actionable insight into what vendor offerings are currently available and help you comprehend their strategy.
The ever-popular Bootcamp, which is now held regularly around the world, is being held in conjunction with the 12th Cloud Expo, June 10-13, 2013, at the Javits Center, New York, NY. Reads: 10,420  By Larry Bettino Did you know that ninety percent of the data in the world has been created in the last two years? Every day, we create 2.5 quintillion (or 2.518) bytes of data, according to IBM.
As corporations across all industries globally are struggling with how to retain, aggregate and analyze this mounting volume of what the industry refers to as Big Data, it also provides a unique opportunity for innovative startups that recognize the business prospects Big Data presents. Big Data is not just unlocking new information but new sources of economic and business value.
Interactivity is driving Big Data, with people and machines both consuming and creating it. Digital companies focused on becoming good at aggregating and analyzing the data created by the end users of their product, who then provide their customers with solid insights taken from that data are at a distinct competitive advantage over others in the marketplace. Reads: 8,250  By Elizabeth White Industry-specific clouds are those PaaS, IaaS, and PaaS services that are tailored for a specific vertical, such as transportation, retail, finance, and health care. IDC sees a $65 billion market in these industry solutions for 2013, rising to $100 billion in 2016.
The value of industry-specific clouds is that businesses within a vertical can connect to applications, processes, and databases that are pre-defined for that vertical within a public or private cloud. They can extend processes and databases into the business domain, versus defining the data and processes within a generic cloud-based platform.
So, are industry specific clouds right for your business? What options are out there? How do you figure out the ROI? Reads: 6,020  By Pat Romanski SYS-CON Events announced today that Rackspace Hosting, the open cloud company, has been named "Platinum Plus Sponsor" of SYS-CON's 12th International Cloud Expo, which will take place on June 10-13, 2013, at the Javits Center in New York City, New York.
Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering more than 205,000 customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedicated Hosting. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, is featured on Fortune's list of 100 Best Companies to Work For and is included on the Dow Jones Sustainability Index. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the "2011 Magic Quadrant for Managed Hosting." Rackspace is headquartered in San Antonio with offices and data centers around the world.  By Liz McMillan 10th International Cloud Expo, held on June 11-14, 2012 at the Javits Center in New York City, featured four content-packed days with a rich array of sessions about the business and technical value of cloud computing led by exceptional speakers from every sector of the cloud computing ecosystem.
The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
We invite you to enjoy our photo album of the show - we'll be adding new images all week. Reads: 8,871  By Carmen Gonzalez Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend. Reads: 45,578  By Kevin Hartig Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc.
Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years.
Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing.
Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon. Reads: 199,542  By Elizabeth White SYS-CON Events announced today that Dell Inc. has been named "Silver Sponsor" of SYS-CON's 12th International Cloud Expo, which will take place on June 10-13, 2013, at the Javits Center in New York City, New York.
For more than 28 years, Dell has empowered countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust Dell to deliver technology solutions that help them do and achieve more, whether they're at home, work, school or anywhere in their world. Learn more about Dell's story, purpose and people behind its customer-centric approach. Reads: 2,637  By Liz McMillan One of the most compelling promises of the cloud is that you can pull out a credit card and be working in minutes. No purchase orders to fill out, no equipment to wait for on the loading dock. Just instant access to the resources you need, when you need them. But accessibility comes at a price, and an unintentional consequence may be that you create yet another orphaned identity silo. Enterprise IT has spent years consolidating its mishmash of directories, only to discover that cloud now threatens to turn back their hard-won victories.
In his session at the 12th International Cloud Expo, Scott Morrison, CTO and Chief Architect at Layer 7 Technologies, will look at strategies to incorporate identity into cloud applications. Enterprise identity or social login can both be a part of your go-to-cloud strategy, but you must plan for this upfront, rather than try to retrofit identity and access control at a later date. Reads: 3,006 By Roger Strukhoff Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc. Reads: 16,896 |
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The World's Most Influential Blogs By Gathering Clouds  We all talk about cloud differently, but is there a way we should be speaking about this tech?
Cloud computing is now a widely reported, if not accepted, IT movement that, depending on who you talk to, has changed or is changing the way businesses utilize infrastructure. May. 18, 2013 02:00 PM EDT Reads: 1,118 | By Kevin Nikkhoo  A recent Gartner study states that the function of the modern CIO is in flux and that his or her future focus must incorporate digital assets (aka cloud-based data and applications) to remain relevant. Towards the goal of riding the sea change a compiler of stacks to a broker of business needs, secu... May. 18, 2013 09:00 AM EDT Reads: 929 | By Mark van Rijmenam  New technologies allow schools, colleges and universities to analyze absolutely everything that happens. From student behavior, testing results, career development of students as well as educational needs based on changing societies. A lot of this data has already been stored and is used for statist... May. 17, 2013 12:00 PM EDT Reads: 1,162 | By David Tishgart  I'd like to address a recent blog post in CloudTweaks titled, "Cloudera Not Cutting It With Big Data Security." The author makes a number of very salient and valid points about Hadoop security… or lack thereof.
Indeed the Apache Hadoop platform, which includes HDFS and MapReduce and other projects ... May. 17, 2013 09:45 AM EDT Reads: 1,112 | By Mark van Rijmenam  In the coming years, big data will change the way organisations and societies are operated and managed. Big data however, is not the only trend that will impact significantly how organisations operate. Another major trend at the moment is gamification. Gamification will change the way organisations ... May. 17, 2013 07:00 AM EDT Reads: 1,241 | By Lori MacVittie  The age of data center automation is upon us. Whether it's cloud or SDN or devops in general, automation as a means to achieve efficiency and, one hopes, free up resources that can be then redirected to focus on innovation.
As is always the case when we begin to move further upwards, abstracting ... May. 14, 2013 09:00 AM EDT Reads: 633 | By Keith Mayer  Windows Azure Virtual Networks offers the power to open up several cross-premises use case scenarios, including Active Directory Disaster Recovery, SQL Database Replication, Windows Server 2012 DFS-R File Replication, Accelerated Cloud File Services with BranchCache, Hybrid Web Applications and MORE... May. 13, 2013 09:00 AM EDT Reads: 1,784 | By Gilad Parann-Nissany  As the infrastructure cloud market (IaaS and PaaS) continues to grow rapidly, we are seeing quite a few customers who are delivering an application – whether it is a mission-critical or SaaS application – and basing their solution on VMware.
VMware Security Cloud Encryption cloud keyboard Cloud Enc... May. 13, 2013 09:00 AM EDT Reads: 1,291 | By Jim Kaskade  Have you heard of products like IBM’s InfoSphere Streams, Tibco’s Event Processing product, or Oracle’s CEP product? All good examples of commercially available stream processing technologies which help you process events in real-time.
I’ve been asked what I consider as “Big Data” versus “Small Dat... May. 11, 2013 10:00 AM EDT Reads: 1,348 | By Keith Mayer  My fellow Technical Evangelists and I have authored a content series that steps through building your very own Private Cloud by leveraging Windows Server 2012, our FREE Hyper-V Server 2012, Windows Azure Infrastructure Services ( IaaS ) and System Center 2012 Service Pack 1.
Week-by-week, we walk ... May. 11, 2013 09:00 AM EDT Reads: 1,980 |
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