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The Other Agile Architecture
Building software in an Agile way doesn’t guarantee the software will be agile

Ever since my new book, The Agile Architecture Revolution hit the streets, I've been following the keywords "Agile Architecture" on Twitter. Sure enough, there are plenty of conversations on Agile Architecture - but to my disappointment, most of them aren't about my book, or even what I mean by "Agile Architecture" in my book.

The focus of my book is on architectural approaches to delivering business agility for the enterprise - in essence, taking Enterprise Architecture (EA) to the next level, where constant business transformation is the goal, rather than a fixed end-state. The more common definition of Agile Architecture, however, is applying Agile (Agile-with-a-capital-A) principles to software architecture - a very different perspective.

I discuss the Agile Manifesto in the book, of course - I could hardly put the word Agile in the title without doing so - but these two definitions of Agile Architecture are quite different. However, it's not a question of which is right and which is wrong. Rather, the central question of this ZapFlash is how the two senses of Agile Architecture are related to each other.

Agile Software Architecture
Agilemodeling.com
is a great resource for learning the basics of Agile Software Architecture. There is far more detail there than we can cover here, but in summary, here's how ZapThink interprets the principles of Agile Architecture, according to this site:

  • Everyone on the software team can pitch in and improve the architecture, just as everyone is responsible for all the code in a traditional Agile project. However, not everyone on the development team is equally competent at software architecture, so there should be an owner of the architecture in case of disagreements.
  • Avoid ivory tower architectures, where the architects handing down architecture artifacts from on high rather than being directly involved in development, through constant feedback among architects, developers, and the rest of the team.
  • Don't overdo the architecture. Simple software requires simple architectures which don't require complicated architectural efforts. Even a doghouse needs a plan, but it's vastly simpler than the plan for a large building.
  • Architecture helps Agile software scale, which also means that architecture helps Agile software be more Cloud friendly.
  • Base your architecture on the requirements for your software. Solicit active stakeholder participation, as with any Agile project. Think about future possible requirements, but don't overbuild in anticipation of as-yet undefined needs. In other words, defer commitment on design decisions.

All of the above principles follow basic common sense, and any development team that follows them is bound to have better architected software. But thinking about Agile Architecture as an approach to architecting software leads to a central paradox: building software in an Agile way doesn't guarantee the software will be agile, as we discussed in a ZapFlash in May 2012. The fundamental problem: requirements continue to evolve, but even the most Agile of software development approaches builds to the current requirements. In fact, the final bullet above even exhorts the development team to avoid overbuilding.

We've written about the overbuilding trap before in a pair of blog posts. If we simply demand the developers build code to meet future requirements, without specifying what those requirements might be, we've just sent them down a rabbit hole. Fundamentally, if you look at the problem of building software that provides business agility as nothing more than how to build software to meet future requirements, you'll never find your way out of this hole.

How, then, do we get out of this pickle? How to we build software that responds to changing requirements, without overbuilding our software? Agilemodeling.com discusses the notion of change case modeling, where change cases describe potential new or changed requirements for a software system. In fact, ZapThink has been discussing change case modeling since we introduced the Agility Model back in 2008, although the change cases we discussed go beyond a particular software system to include processes, policies, and other elements of the Enterprise Architecture.

Solutions vs. Tools
The enterprise context for software development focuses on solutions: the stakeholder has a problem, so you build a solution to that problem. Hence when the problem changes, you need a new or different solution. However, not all software development focuses on solutions. For example, many software vendors build and sell software tools.

The most important feature of a tool is that you can use it for different things, even when it is fit for a particular purpose. Even if you limit your hammer to only hammering nails, you can still hammer many different kinds of nails into many different materials, and the hammer manufacturer doesn't have to know any of the specifics. So too with software tools. A software vendor who publishes, say, an Integrated Development Environment (IDE) need have no knowledge about the type of software that users of that IDE might use it for. The tool may be fit for certain types of development, but it's entirely agnostic as to the code its users call upon the tool to build.

The overbuilding problem tends to rear its ugly head when development teams should be building a tool, but focus on building a solution instead. Now it seems that every nail requires a different kind of hammer, where you should really be focusing on building a versatile hammer in the first place. This mistake is very common on SOA initiatives when the SOA team is trying to sort out the agnostic context for its Services: which Services are built for particular purposes (i.e., solutions) vs. Services built for reuse (in other words, tools). After all, the whole idea behind a reusable Service is that it is agnostic with respect to how people might use it in the future, a characteristic such Services share with hammers or any other kind of tool.

Declarative Programming: Configuration over Code
The primary technique software tool vendors use to support different customer requirements with the same tools is to allow customers to configure the tools to meet their needs. In other words, separate the configuration from the code, where the configuration consists of metadata that describe how the software should behave, and the code reads the config files and behaves the way the config files say to behave.

Creating such a configuration file is a classic example of declarative programming. Describe how the software is supposed to work without having to delineate the control flow that instructs the underlying processor what to execute. Declarative programming has been around for years, of course; SQL and HTML are two familiar examples of languages that support this approach. When you write SQL, you expect your database management system to understand it and behave accordingly. Similarly, writing HTML instructs your browser how to behave, while coding the software for the browser itself takes place independent of the Web pages it will be expected to render.

Unfortunately, while declarative programming separates configuration from code, not all configuration leads to agility. After all, dinosaur enterprise application packages like ERP have been configurable for years, but simply separating the behavior of the software from the underlying code is no guarantee of agility, just as defining the behavior of a Web Service by specifying its Service contract in WSDL and XSD files doesn't guarantee the Service will be reusable. Something is still missing from this picture.

To see what's missing, let's take an example of a software-based tool that does provide business agility: Amazon's IaaS tools (or any other Cloud provider's tools that rise to Amazon's standard). The coding wizards back at Amazon HQ have built interfaces that allow anyone with a credit card to provision and configure all manner of compute resources, without ever having to monkey around with the underlying code that makes the Cloud magic work. Supporting declarative configuration is merely the price of admission here. What the Cloud has done is connect people and process to the technology, empowering end users to handle the configuration themselves.

In the enterprise context, then, the missing piece of Agile Software Architecture is Agile Enterprise Architecture, where EA brings together the organization, the processes, the technology, and the information in a consistent, business-driven whole. Configurability alone doesn't provide this consistency. Instead, true Agile Architecture - that is, architecture that supports the business agility requirement - must tie these concerns together using a balanced combination of Enterprise Architecture, governance, and Agile Software Architecture.

ZapThink Take
In the Cloud example above, Cloud users may interact with the Cloud via a browser-based user interface, or they may choose to use the Cloud's APIs. APIs are unquestionably an important part of the Cloud story, but the mere fact we're calling them APIs - application programming interfaces - belies their significance. Turning the Cloud into a massive piece of software we have to program will defeat the agility benefit the Cloud provides, after all.

Fortunately, today's APIs are misnamed. We moved from tightly coupled procedure call interfaces (which were truly APIs) to contracted interfaces we called Services to the interfaces we have now, which we once again call APIs. But just as a Cloud API should provide a declarative, scriptable interface to the same capabilities the browser-based user interface exhibits, today's modern APIs should be user-empowering interfaces.

The movement toward Hypermedia-Oriented Architecture, what some people call REST, is part of this story. Remember, the programmable Web is meant to make software more Web-like, rather than make the Web more programmable. We have all the pieces of Agile Architecture: Agile Software Architecture; declarative, configuration-based programming; hypermedia-based APIs; and Enterprise Architecture to tie everything together. All we need to do know is get the architecture right.

Photo credit: Nadya Peek

About Jason Bloomberg
Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

Presentation Slides
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
The Federal Government’s “Cloud First” policy mandates that agencies take full advantage of cloud computing benefits to maximize capacity utilization, improve IT flexibility and responsiveness, and minimize cost. The Federal Risk and Authorization Management Program (FedRAMP) is a mandatory government-wide program that provides a standardized approach to security assessment, authorization, and continuous monitoring for cloud products and services. Advantages for business include being able to ma...
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Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
With microservices, SOA and distributed architectures becoming more popular, it is becoming increasingly harder to keep track of where time is spent in a distributed application when trying to diagnose performance problems. Distributed tracing systems attempt to address this problem by following application requests across service boundaries, persisting metadata along the way that provide context for fine-grained performance monitoring.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, explored HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
Mobile testing is getting harder: more devices, multiple operating systems, higher quality expectations and shorter development cycles. In his session at DevOps Summit, Tom Chavez, Senior Evangelist at SOASTA, discussed the seven steps to improving your mobile testing process. Tom Chavez, with 20+ years of experience as a product manager in software development tools, works in product management at SOASTA, the leader in performance analytics. He has worked across the Silicon Valley at industr...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at @DevOpsSummit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, discussed: The acceleration of application delivery for the business with DevOps
For it to be SOA – let alone SOA done right – we need to pin down just what "SOA done wrong" might be. First-generation SOA with Web Services and ESBs, perhaps? But then there's second-generation, REST-based SOA. More lightweight and cloud-friendly, but many REST-based SOA practices predate the microservices wave. Today, microservices and containers go hand in hand – only the details of "container-oriented architecture" are largely on the drawing board – and are not likely to look much like S...
The Microservices architectural pattern promises increased DevOps agility and can help enable continuous delivery of software. This session is for developers who are transforming existing applications to cloud-native applications, or creating new microservices style applications. In his session at 17th Cloud Expo, Jim Bugwadia, CEO of Nirmata, introduced best practices, patterns, challenges, and solutions for the development and operations of microservices style applications. He discussed how a...
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., advocated that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without ...
The traditional, on-premise computing model has established processes, accreditations, certifications, governance and compliance rules - FISMA, NERC CIP, HIPAA, PCI-DSS, IRS 1075. While the security industry is aggressively addressing the technical security gaps in cloud-driven services, many organizations using cloud services are struggling to implement and adapt strategic processes, procedures, and controls for cloud governance and due diligence.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
With containerization using Docker, the orchestration of containers using Kubernetes, the self-service model for provisioning your projects and applications and the workflows we built in OpenShift is the best in class Platform as a Service that enables introducing DevOps into your organization with ease. In his session at DevOps Summit, Veer Muchandi, PaaS evangelist with RedHat, provided a deep dive overview of OpenShift v3 and demonstrated how it helps with DevOps.
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Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. Th...
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determ...
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Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, discussed how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a practic...
@CloudExpo Stories
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SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
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Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.

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[June 7-9, 2016]


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Cloud Expo 2016 East
Sponsorship Opportunities
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Sponsorship opportunities are now open for Cloud Expo 2016 New York, June 7-9, 2016, at the Javits Convention Center in New York, NY. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.
Cloud Expo New York All-Star Speakers Include

DE MENO
Commvault

ERWAY
Appneta

OXENHORN
FalconStor

HURWITZ
Hurwitz & Assc.

DOYLE
eCube

CHAVES
Pythian

BLOOMBERG
Intellyx

BUGAYENKO
Teamed.io

LAWSON
NewSci

HAFF
RedHat

HOLT
IBM

Jewell
Codenvy

MORGENTHAL
CSC

ARMSTRONG
AppNeta

DWYER
Iron.io

MATSUMURA
Gradle

WARFIELD
Coho

Cloud Expo Silicon Valley All-Star Speakers Include

KOWALL
AppDynamics

VAN TUIN
Red Hat

DEMMER
Jut

COHEN
Netflix

MUCHANDI
Red Hat Inc

BORELLO
Sysdig

GILPIN
Conjur

KANADE
Harbinger
Systems

GORBACHEV
Systems
Services Inc.

SUSSMAN
Coalfire

KHAN
Solgeniakhela

CHOKSI
Harbinger
Systems

DE MENO
CommVault

BLOOMBERG
Intellyx

BUGWADIA
Nirmata

COTY
Alert Logic

FLETCHER
Alert Logic

CAUTHRON
NIMBOXX

LYNN
AgilData

WAGNER
Cloudyn

ANAND
Appocito

WEISS
Pythian

BRODY
Webair

JACKSON
Softlayer

DAVIDSON
Juniper

HOFFMAN
Pivotal

VERVAET
HGST

Murthy
CloudRaxak

FRANCISCO
Evolute

LETCHIN
Nexenta

SIMON
JFrog

BONIFAZI
Solgenia

WEISS
ProfitBricks

HOLT
IBM

HANNON
SoftLayer

GALLO
SoftLayer

SAYEGH
Codero

BIMMU
Clouber

SRINIVAS
IBM

CHAVAN
IBM

HEDGES
Clouddata

AHUJA
Cloud

MEINER
Oracle

SWARTZ
Ericsson
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software

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Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


Who Should Attend?
Senior Technologists including CIOs, CTOs & Vps of Technology, Chief Systems Engineers, IT Directors and Managers, Network and Storage Managers, Enterprise Architects, Communications and Networking Specialists, Directors of Infrastructure.

Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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Cloud Expo Show Guide
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Join Us as a Media Partner - Together We Can Rock the IT World!
SYS-CON Media has a flourishing Media Partner program in which mutually beneficial promotion and benefits are arranged between our own leading Enterprise IT portals and events and those of our partners.

If you would like to participate, please provide us with details of your website/s and event/s or your organization and please include basic audience demographics as well as relevant metrics such as ave. page views per month.

To get involved, email Lissette Mercado at [email protected].

@CloudExpo Blogs
The Net Neutrality fight has been all over the news this year with the latest installment on Net Neutrality coming in from T-Mobile. Private and public companies alike are tuned into to this continual saga to see how the eventual outcome will affect business and ultimately their online lives. But whether the FCC’s recent ruling on Net Neutrality stands the test of time or not, there is a new technology that will provide customers fast, reliable Internet services at much lower costs than private business lines.
The (re?)emergence of Microservices was especially prominent in this week’s news. What are they good for? do they make sense for your application? should you take the plunge? and what do Microservices mean for your DevOps and Continuous Delivery efforts? Continue reading for more on Microservices, containers, DevOps culture, and more top news from the past week. As always, stay tuned to all the news coming from@ElectricCloud on DevOps and Continuous Delivery throughout the week and retweet/favorite to get your favorite pieces featured in our weekly recap.
Time for a blog about personal privacy, before we all have forgotten about the concept. The Circle is both the title of an 2009 album by Bon Jovi as a 2013 novel by Dave Eggers. A novel relevant for a cloud blog because it describes a future in which one company (the Circle) largely controls the nexus of information, social, mobile and cloud. The use of a novel as medium for the communication of ideas regarding business or politics is not new. Think of examples as “The Goal” (about manufacturing management), “The Phoenix Project” (about IT Management), “Animal Farm” (about politics) and of ...
This post is the second in a series based on a discussion with Marc Andreessen. The first was on: AI, Robotics, Jobs and Accelerating The Future Gourley: Can you provide more context on what kind of education and training? Andreessen: It is fair to say I am biased on that subject but my view is that the quantitative skills will be in greater demand: Math, Economics, Science, Engineering, Computer Science. The requirements for these are rising at much higher rates so their premium is rising. All of us should seek to self educate on these when we can and this is what we should encourage our yo...
2016 will be the year of the data lake. But I expect that much of 2016 data lake efforts will be focused on activities and projects that save the company more money. That is okay from a foundation perspective, but IT and Business will both miss the bigger opportunity to leverage the data lake (and its associated analytics) to make the company more money. This blog examines an approach that allows organizations to quickly achieve some “save me more money” cost benefits from their data lake without losing sight of the bigger “make me more money” payoff – by coupling the data lake with data scie...
If we look at slow, traditional IT and jump to the conclusion that just because we found its issues intractable before, that necessarily means we will again, then it’s time for a rethink. As a matter of fact, the world of IT has changed over the last ten years or so. We’ve been experiencing unprecedented innovation across the board – innovation in technology as well as in how people organize and accomplish tasks. Let’s take a look at three differences between today’s modern, digital context for enterprise IT as compared to conventional wisdom – wisdom that may have applied only a handful ...
Earlier this week it was reported that researchers at Boston-based security company, Rapid7, identified several security flaws in an app connected to a new toy from Mattel's Fisher-Price brand. The news of the security vulnerability caught our attention for a few reasons: The name of the toy - Smart Toy Bear - is strangely close to the name of our company SmartBear Software. More importantly, the story caught our attention because the security vulnerability brought up an important reminder about the important issue of security in today's connected world
Microsoft pulls a fast one! Good showing Microsoft. Project Natick is Microsoft's R&D feasibility project to explore, manufacture and operate a underwater. Hey, you don't look for cooling water, if you can take the salt out. How is latency improved? drop the datacenter at the nearest ocean or lake. Energy efficiency is no brainer considering the environment the datacenter is in. Bring in 3D manufacturing and you can have a datacenter manufactured and deployed in no time at all, no need for expensive land acquisition, licenses, certificates etc.
Performance is the elusive butterfly of API development. Everybody is intrigued with its beauty, yet few know how to capture it. In the old days, the approach of many shops to ensure a performant API was to create some code and then pass it over to the wall to QA to do load testing. Later some integration testing took place. As long as the API worked and it was met some marginal performance benchmarks, things were good. This worked well when a public, HTTP based API, consumed by a wide variety of distributed devices was more the exception than the rule. However, today APIs are a big deal a...
As organizations try to increase their velocity and agility, there’s a widening gap between the IT department and the provisioning of new services. This can lead to serious security risks and operational inefficiency. But if we really want to tackle shadow IT, we have to get to the root of the problem. Why are people bypassing the IT department or failing to ask management for permission? What can we do about it?
A recent business conversation led to the establishment of the fact that the datacenter business is becoming much more cutthroat than ever. Price wars, advanced offerings, upsells and what not are the usual tactics that have been used, but now competing forces are pressuring data center providers to go beyond the usual and utilize something new. Data center businesses are now relying more and more on leveraging strategic footprints, global presence and larger capabilities to educate and work with customers at a local level. In the United States alone, there are an estimated 3 million data cent...
Digital transformation has increased the speed at which organizations must adapt. As they do so, it’s more important than ever to be able to choose solutions that will give them a comprehensive, real-time view of the network. Several factors contribute to this new priority: Root causes and threats must be quickly identified, so network and security ops personnel must have the ability to view and share real-time data from multiple network environments.
Once again, the boardroom is in a bitter battle over what edict its members will now levy on their hapless IT organization. On one hand, hybrid cloud is all the rage. Adopting this option promises all the cost savings of public cloud with the security and comfort of private cloud. This environment would not only check the box for meeting the cloud computing mandate, but also position the organization as innovative and industry-leading. Why wouldn’t a forward-leaning management team go all in with cloud?
The battle over bimodal IT is heating up. Now that there’s a reasonably broad consensus that Gartner’s advice about bimodal IT is deeply flawed – consensus everywhere except perhaps at Gartner – various ideas are springing up to fill the void. The bimodal problem, of course, is well understood. ‘Traditional’ or ‘slow’ IT uses hidebound, laborious processes that would only get in the way of ‘fast’ or ‘agile’ digital efforts. The result: incoherent IT strategies and shadow IT struggles that lead to dispersed, redundant, and risky technology choices across the organization. The battle, however,...
I sat down with Michael Rösch, COO of POOL4TOOL, to chat about cloud computing. With a lot of buzz about the impact of the cloud on business, it was a chance to get a perspective, as well as a few hints and tips, from someone who has been at the coalface of procurement cloud services for the past 15 years. Michael has been at POOL4TOOL since 2000, becoming COO in 2012, and has worked on projects with German giants like Behr, Hansgrohe, Heidelberger Printing Presses, Carl Zeiss and ThyssenKrupp Presta in that time.