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The Other Agile Architecture
Building software in an Agile way doesn’t guarantee the software will be agile

Ever since my new book, The Agile Architecture Revolution hit the streets, I've been following the keywords "Agile Architecture" on Twitter. Sure enough, there are plenty of conversations on Agile Architecture - but to my disappointment, most of them aren't about my book, or even what I mean by "Agile Architecture" in my book.

The focus of my book is on architectural approaches to delivering business agility for the enterprise - in essence, taking Enterprise Architecture (EA) to the next level, where constant business transformation is the goal, rather than a fixed end-state. The more common definition of Agile Architecture, however, is applying Agile (Agile-with-a-capital-A) principles to software architecture - a very different perspective.

I discuss the Agile Manifesto in the book, of course - I could hardly put the word Agile in the title without doing so - but these two definitions of Agile Architecture are quite different. However, it's not a question of which is right and which is wrong. Rather, the central question of this ZapFlash is how the two senses of Agile Architecture are related to each other.

Agile Software Architecture
Agilemodeling.com
is a great resource for learning the basics of Agile Software Architecture. There is far more detail there than we can cover here, but in summary, here's how ZapThink interprets the principles of Agile Architecture, according to this site:

  • Everyone on the software team can pitch in and improve the architecture, just as everyone is responsible for all the code in a traditional Agile project. However, not everyone on the development team is equally competent at software architecture, so there should be an owner of the architecture in case of disagreements.
  • Avoid ivory tower architectures, where the architects handing down architecture artifacts from on high rather than being directly involved in development, through constant feedback among architects, developers, and the rest of the team.
  • Don't overdo the architecture. Simple software requires simple architectures which don't require complicated architectural efforts. Even a doghouse needs a plan, but it's vastly simpler than the plan for a large building.
  • Architecture helps Agile software scale, which also means that architecture helps Agile software be more Cloud friendly.
  • Base your architecture on the requirements for your software. Solicit active stakeholder participation, as with any Agile project. Think about future possible requirements, but don't overbuild in anticipation of as-yet undefined needs. In other words, defer commitment on design decisions.

All of the above principles follow basic common sense, and any development team that follows them is bound to have better architected software. But thinking about Agile Architecture as an approach to architecting software leads to a central paradox: building software in an Agile way doesn't guarantee the software will be agile, as we discussed in a ZapFlash in May 2012. The fundamental problem: requirements continue to evolve, but even the most Agile of software development approaches builds to the current requirements. In fact, the final bullet above even exhorts the development team to avoid overbuilding.

We've written about the overbuilding trap before in a pair of blog posts. If we simply demand the developers build code to meet future requirements, without specifying what those requirements might be, we've just sent them down a rabbit hole. Fundamentally, if you look at the problem of building software that provides business agility as nothing more than how to build software to meet future requirements, you'll never find your way out of this hole.

How, then, do we get out of this pickle? How to we build software that responds to changing requirements, without overbuilding our software? Agilemodeling.com discusses the notion of change case modeling, where change cases describe potential new or changed requirements for a software system. In fact, ZapThink has been discussing change case modeling since we introduced the Agility Model back in 2008, although the change cases we discussed go beyond a particular software system to include processes, policies, and other elements of the Enterprise Architecture.

Solutions vs. Tools
The enterprise context for software development focuses on solutions: the stakeholder has a problem, so you build a solution to that problem. Hence when the problem changes, you need a new or different solution. However, not all software development focuses on solutions. For example, many software vendors build and sell software tools.

The most important feature of a tool is that you can use it for different things, even when it is fit for a particular purpose. Even if you limit your hammer to only hammering nails, you can still hammer many different kinds of nails into many different materials, and the hammer manufacturer doesn't have to know any of the specifics. So too with software tools. A software vendor who publishes, say, an Integrated Development Environment (IDE) need have no knowledge about the type of software that users of that IDE might use it for. The tool may be fit for certain types of development, but it's entirely agnostic as to the code its users call upon the tool to build.

The overbuilding problem tends to rear its ugly head when development teams should be building a tool, but focus on building a solution instead. Now it seems that every nail requires a different kind of hammer, where you should really be focusing on building a versatile hammer in the first place. This mistake is very common on SOA initiatives when the SOA team is trying to sort out the agnostic context for its Services: which Services are built for particular purposes (i.e., solutions) vs. Services built for reuse (in other words, tools). After all, the whole idea behind a reusable Service is that it is agnostic with respect to how people might use it in the future, a characteristic such Services share with hammers or any other kind of tool.

Declarative Programming: Configuration over Code
The primary technique software tool vendors use to support different customer requirements with the same tools is to allow customers to configure the tools to meet their needs. In other words, separate the configuration from the code, where the configuration consists of metadata that describe how the software should behave, and the code reads the config files and behaves the way the config files say to behave.

Creating such a configuration file is a classic example of declarative programming. Describe how the software is supposed to work without having to delineate the control flow that instructs the underlying processor what to execute. Declarative programming has been around for years, of course; SQL and HTML are two familiar examples of languages that support this approach. When you write SQL, you expect your database management system to understand it and behave accordingly. Similarly, writing HTML instructs your browser how to behave, while coding the software for the browser itself takes place independent of the Web pages it will be expected to render.

Unfortunately, while declarative programming separates configuration from code, not all configuration leads to agility. After all, dinosaur enterprise application packages like ERP have been configurable for years, but simply separating the behavior of the software from the underlying code is no guarantee of agility, just as defining the behavior of a Web Service by specifying its Service contract in WSDL and XSD files doesn't guarantee the Service will be reusable. Something is still missing from this picture.

To see what's missing, let's take an example of a software-based tool that does provide business agility: Amazon's IaaS tools (or any other Cloud provider's tools that rise to Amazon's standard). The coding wizards back at Amazon HQ have built interfaces that allow anyone with a credit card to provision and configure all manner of compute resources, without ever having to monkey around with the underlying code that makes the Cloud magic work. Supporting declarative configuration is merely the price of admission here. What the Cloud has done is connect people and process to the technology, empowering end users to handle the configuration themselves.

In the enterprise context, then, the missing piece of Agile Software Architecture is Agile Enterprise Architecture, where EA brings together the organization, the processes, the technology, and the information in a consistent, business-driven whole. Configurability alone doesn't provide this consistency. Instead, true Agile Architecture - that is, architecture that supports the business agility requirement - must tie these concerns together using a balanced combination of Enterprise Architecture, governance, and Agile Software Architecture.

ZapThink Take
In the Cloud example above, Cloud users may interact with the Cloud via a browser-based user interface, or they may choose to use the Cloud's APIs. APIs are unquestionably an important part of the Cloud story, but the mere fact we're calling them APIs - application programming interfaces - belies their significance. Turning the Cloud into a massive piece of software we have to program will defeat the agility benefit the Cloud provides, after all.

Fortunately, today's APIs are misnamed. We moved from tightly coupled procedure call interfaces (which were truly APIs) to contracted interfaces we called Services to the interfaces we have now, which we once again call APIs. But just as a Cloud API should provide a declarative, scriptable interface to the same capabilities the browser-based user interface exhibits, today's modern APIs should be user-empowering interfaces.

The movement toward Hypermedia-Oriented Architecture, what some people call REST, is part of this story. Remember, the programmable Web is meant to make software more Web-like, rather than make the Web more programmable. We have all the pieces of Agile Architecture: Agile Software Architecture; declarative, configuration-based programming; hypermedia-based APIs; and Enterprise Architecture to tie everything together. All we need to do know is get the architecture right.

Photo credit: Nadya Peek

About Jason Bloomberg
Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

Presentation Slides
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
@CloudExpo Stories
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...

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Sponsorship opportunities are now open for Cloud Expo 2016 Silicon Valley, Nov. 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, and for Cloud Expo 2017 New York, June 6-8, 2017, at the Javits Center in New York City, New York.. For sponsorship, exhibit opportunities and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.



Cloud Expo Silicon Valley All-Star Speakers Include

RICHARDS
Venafi

SINGH
IBM

NIELSON
Redis Labs

FRIEDMAN
Edge

THIELE
Apcera

MONTE-
CILLO

IBM

SPROULE
Metavine

REUVENI
Jet

CHITTURI
Sungard

CEPPI
Canonical

HAFF
Red Hat

CHAMBLISS
ReadyTalk

BLACK
SQLstream

KOCHER
Grey Heron

VISWA-
NATHAN

Cognizant

LARSSON
Qosmos

COHEN
Institute

SCHEELE
Loodse

FEATHER-
STON

Collaborative
Consulting

SEHGAL
Tintri

SRINIVAS
IBM

AHUJA
Impiger

SUDH-
AKAR

Splunk

TISH-
GART

Cloudera

KENDRICK
Isomorphic

KUCKEIN
DDN

RAVE
Teridion

CHOU
Microsoft

SHARIF
Aporeto

JAME-
NSKY

Embotics

JENKINS
IBM

DOYLE
eCube

THOM-
CHICK

Symantec

BRENTON
CollabNet

BERCO-
VICI

SolidFire

BABIN
Kaltura

MORAN
BMC

CASEY
CFN

ZHENG
CDS

DEMEO
Alfresco

STIGTER
TIBCO
Cloud Expo New York All-Star Speakers Include

DE MENO
Commvault

ERWAY
Appneta

OXENHORN
FalconStor

HINCH-
CLIFFE

7Summits

DOYLE
eCube

CHAVES
Pythian

BLOOMBERG
Intellyx

BUGAYENKO
Teamed.io

LAWSON
NewSci

HAFF
RedHat

HOLT
IBM

Jewell
Codenvy

MORGENTHAL
CSC

ARMSTRONG
AppNeta

DWYER
Iron.io

MATSUMURA
Gradle

WARFIELD
Coho

GRECO
Kaazing

PRESLEY
Pythian

LOVELL-TROY
Pythian

ATCHISON
New Relic

BHUSVANE-
SHWARI

Microsoft

GUCCIONE
Keeper

FLOREA
Tintri

KERBY
BMC

RAO
Asurion

BRENTON
CollabNet

SRINIVASAN
Symantec

GALBRAITH
HPE

NEWTON
Alfresco

ROGERS
Anexia

MORRISH
Interoute

TIFFANY
SoftLayer

OSTROVER-
KHYI

Mobidev

LEWIS
Formation
Data

KENDRICK
Isomorphic

REEVES
Datical

WALLER-
STORFER

Dynatrace

CIOT
Progress

MOR
Cloudyn

LEFORT
BMC

ANDERSON
BMC

BRODY
Webair

NIELSEN
Redis Labs

SEHGAL
Tintri

MANN
Splunk

YOO
Fuze

COTY
Alert Logic

LANDA
Kintone

CHOQUETTE
RackN

MARTIN
Security

HURWITZ
Hurwitz & Assc.

Cloud Expo Silicon Valley All-Star Speakers Include

KOWALL
AppDynamics

VAN TUIN
Red Hat

DEMMER
Jut

COHEN
Netflix

MUCHANDI
Red Hat Inc

BORELLO
Sysdig

GILPIN
Conjur

KANADE
Harbinger
Systems

GORBACHEV
Systems
Services Inc.

SUSSMAN
Coalfire

KHAN
Solgeniakhela

CHOKSI
Harbinger
Systems

DE MENO
CommVault

BLOOMBERG
Intellyx

BUGWADIA
Nirmata

COTY
Alert Logic

FLETCHER
Alert Logic

CAUTHRON
NIMBOXX

LYNN
AgilData

WAGNER
Cloudyn

ANAND
Appocito

WEISS
Pythian

BRODY
Webair

JACKSON
Softlayer

DAVIDSON
Juniper

HOFFMAN
Pivotal

VERVAET
HGST

Murthy
CloudRaxak

FRANCISCO
Evolute

LETCHIN
Nexenta

SIMON
JFrog

BONIFAZI
Solgenia

WEISS
ProfitBricks

HOLT
IBM

HANNON
SoftLayer

GALLO
SoftLayer

SAYEGH
Codero

BIMMU
Clouber

SRINIVAS
IBM

CHAVAN
IBM

HEDGES
Clouddata

AHUJA
Cloud

MEINER
Oracle

SWARTZ
Ericsson
Cloud Expo New York All-Star Speakers Included

DE SOUZA
Cisco

POTTER
SafeLogic

ROBINSON
CompTIA

WARUSA
-WITHANA

WSO2 Inc

MEINER
Oracle

CHOU
Microsoft

HARRISON
Tufin

BRUNOZZI
VMware

KIM
MapR

KANE
Dyn

SICULAR
Basho

TURNER
Cloudian

KUMAR
Liaison

ADAMIAK
Liaison

KHAN
Solgenia

BONIFAZI
Solgenia

SUSSMAN
Coalfire

ISAACSON
RMS

LYNN
CodeFutures

HEABERLIN
Windstream

RAMA
MURTHY

Virtusa

BOSTOCK
IndependenceIT

DE MENO
CommVault

GRILLI
Adobe

WILLIAMS
Rancher Labs

CRISWELL
Alert Logic

COTY
Alert Logic

JACOBS
SingleHop

MARAVEI
Cisco

JACKSON
Softlayer

SINGH
IBM

HAZARD
Softlayer

GALLO
Softlayer

TAMASKAR
GENBAND

SUBRA
-MANIAN

Emcien

LEVESQUE
Windstream

IVANOV
StorPool

BLOOMBERG
Intellyx

BUDHANI
Soha

HATHAWAY
IBM Watson

TOLL
ProfitBricks

LANDRY
Microsoft

BEARFIELD
Blue Box

HERITAGE
Akana

PILUSO
SIASMSP

HOLT
IBM Cloudant

SHAN
CTS

PICCININNI
EMC

BRON-
GERSMA

Modulus

PAIGE
CenturyLink

SABHIKHI
Cognitive Scale

MILLS
Green House Data

KATZEN
CenturyLink

SLOPER
CenturyLink

SRINIVAS
EMC

TALREJA
Cisco

GORBACHEV
Systems Services Inc.

COLLISON
Apcera

PRABHU
OpenCrowd

LYNN
CodeFutures

SWARTZ
Ericsson

MOSHENKO
CoreOS

BERMINGHAM
SIOS

WILLIS
Stateless Networks

MURPHY
Gridstore

KHABE
Vicom

NIKOLOV
GetClouder

DIETZE
Windstream

DALRYMPLE
EnterpriseDB

MAZZUCCO
TierPoint

RIVERA
WHOA.com

HERITAGE
Akana

SEYMOUR
6fusion

GIANNETTO
Author

CARTER
IBM

ROGERS
Virtustream
Cloud Expo Silicon Valley All-Star Speakers

TESAR
Microsoft

MICKOS
HP

BHARGAVA
Intel

RILEY
Riverbed

DEVINE
IBM

ISAACSON
CodeFutures

LYNN
HP

HINKLE
Citrix

KHAN
Solgenia

SINGH
Bigdata

BEACH
SendGrid

BOSTOCK
IndependenceIT

DE SOUZA
Cisco

PATTATHIL
Harbinger

O'BRIEN
Aria Systems

BONIFAZI
Solgenia

BIANCO
Solgenia

PROCTOR
NuoDB

DUGGAL
EnterpriseWeb

TEGETHOFF
Appcore

BRUNOZZI
VMware

HICKENS
Parasoft

KLEBANOV
Cisco

PETERS
Esri

GOLDBERG
Vormetric

CUMBER-
LAND

Dimension

ROSENDAHL
Quantum

LOOMIS
Cloudant

BRUNO
StackIQ

HANNON
SoftLayer

JACKSON
SoftLayer

HOCH
Virtustream

KAPADIA
Seagate

PAQUIN
OnLive

TSAI
Innodisk

BARRALL
Connected Data

SHIAH
AgilePoint

SEGIL
Verizon

PODURI
Citrix

COWIE
Dyn

RITTEN-
HOUSE

Cisco

FALLOWS
Kaazing

THYKATTIL
TimeWarner

LEIDUCK
SAP

LYNN
HP

WAGSTAFF
BSQUARE

POLLACK
AOL

KAMARAJU
Vormetric

BARRY
Catbird

MENDEN-
HALL

SUPERNAP

SHAN
KEANE

PLESE
Verizon

BARNUM
Voxox

TURNER
Cloudian

CALDERON
Advanced Systems

AGARWAL
SOA Software

LEE
Quantum

OBEROI
Concurrent, Inc.

HATEM
Verizon

GALEY
Autodesk

CAUTHRON
NIMBOXX

BARSOUM
IBM

GORDON
1Plug

LEWIS
Verizon

YEO
OrionVM

NAKAGAWA
Transparent Cloud Computing

SHIBATA
Transparent Cloud Computing

NATH
GE

GOKCEN
GE

STOICA
Databricks

TANKEL
Pivotal Software



Testimonials
This week I had the pleasure of delivering the opening keynote at Cloud Expo New York. It was amazing to be back in the great city of New York with thousands of cloud enthusiasts eager to learn about the next step on their journey to embracing a cloud-first worldl."
@SteveMar_Msft
General Manager of Window Azure
 
How does Cloud Expo do it every year? Another INCREDIBLE show - our heads are spinning - so fun and informative."
@SOASoftwareInc
 
Thank you @ThingsExpo for such a great event. All of the people we met over the past three days makes us confident IoT has a bright future."
Yasser Khan
CEO of @Cnnct2me
 
One of the best conferences we have attended in a while. Great job, Cloud Expo team! Keep it going."

@Peak_Ten


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Business Executives including CEOs, CMOs, & CIOs , Presidents & SVPs, Directors of Business Development , Directors of IT Operations, Product and Purchasing Managers, IT Managers.

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@CloudExpo Blogs
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Today is another exciting day as an Evangelist to a Big Data company, because I love me some data and I love making it accessible to everyone. I got it in my head that I wanted to take my other “how to”, start to finish, make it easy for everyone approach to analytics, and build something that would do the same for people interested in IoT. So I went ahead and started on my IoT journey today in the way I figured it was best. I bought a bunch of sensors and components and a Raspberry Pi (R-Pi) 3, yes I am turning into a hipster nerd. I had asked around to some folks I knew were doing cool R-Pi ...
Cloud Expo 2016 New York at the Javits Center New York was characterized by increased attendance and a new focus on operations. These were both encouraging signs for all involved in Cloud Computing and all that it touches. As Conference Chair, I work with the Cloud Expo team to structure three keynotes, numerous general sessions, and more than 150 breakout sessions along 10 tracks. Our job is to balance the state of enterprise IT today with the trends that will be commonplace tomorrow. Mobile Computing, Big Data and Analytics, the Internet of Things, Platforms and Microservices and Containe...
The future of data centers looks very exciting. Data Centers are turning out to be increasingly important in today's connected world as we can store and process a lot of consumer and commercial data. Data centers seem to be either becoming huge or very small. In general, marketing cloud storage and cloud computing services are likely to increase the profit margins and favor the large players. There is an increasing need for superior Data center competence as we are more dependent on cloud-based applications and huge Data center services.
Digital Transformation is the process of transforming a business from one state to another - from a state where businesses operate in Human time, to a state that operates in Digital time and finally to Future time. Businesses today must digitally transform in order to compete in all three of these time continuums simultaneously. Let's first identify these different time continuums.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Those that lead are able to collect and analyze data that followers can't. Think about the first climber to reach the top of the mountain, they have a new and different view slower followers don't. If you believe, as I do, that understanding data is the secret sauce of the digitally transformed enterprise, then having data not available to your competitors is a treasure! Those that achieve digital transformation before their competitors will have advantages - and advantages have advantages. Not only do they have new experiences and new data to analyze and understand, they are able to develo...
Throughout history, various leaders have risen up and tried to unify the world by conquest. Fortunately, none of their plans have succeeded. The world goes on just fine with each country ruling itself; no single ruler is necessary. That’s how it is with the container platform ecosystem, as well. There’s no need for one all-powerful, all-encompassing container platform. Think about any other technology sector out there – there are always multiple solutions in every space. The same goes for container technology. When you create something that is super scalable, the drawback is that it’s not goi...
Welcome to the latest installment in the battle of two tech titans. Last week Alphabet announced that Nest is being merged into Google. See Fortune’s summary: Google Will Absorb Nest Developers. This is the denouement to the saga that started in April, tied to infighting between the Google and Nest teams. I dissected this “silo-itis” in Why #Nest is Down, #Amazon Up, in #IoT for the #Connected Home. Now some unsurprising new developments since Tony Fadell, the CEO of Nest, resigned in June. Here’s what Google is trying to achieve by “re-absorbing” the troubled Nest group.
Imagine if you will, a world where technology is changing at breakneck speeds. Where new technology hype seems to know no bounds. You see words floating in front of you. Cloud. Mobile. Big Data. Internet of Things. Machine Learning. Blockchain. The words fly towards you, circling. They seem to be saying something. ‘Use me’… “No, use me.’. Confusion seems to abound. At the sign post up ahead, your next stop, the Disruption Zone!
Procurement demands an integrated, end-to-end approach built on deep insights and intelligence to drive informed source-to-pay decisions. Far beyond just automating tasks and transactions, procurement today is a strategic function that demands an integrated, end-to-end approach built on deep insights and intelligence to drive informed source-to-pay decisions and actions that enable businesses to adopt a true business ecosystem-wide digital strategy.
DELL EMC’s Isilon division has been working with Major League Baseball Advanced Media (MLBAM) to create a data lake that provides a seamless process to add and maintain massive amounts of video data to serve their baseball fanatics (like me). Here is a cool 2-minute video that shows how they did it. The company operates the official web site for the league and the thirty Major League Baseball club web sites via MLB.com, which draws four million hits per day. It also provides the backend-streaming infrastructure for WWE Network, HBO NOW, NHL etc.
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organization in a “as-a-service” cloud model, and discuss the role that the data lake plays in monetizing the ...
Industrial IoT continues to cause disruption; not just in manufacturing, but across many other industries as well. In the last few months we’ve been keeping a pulse on the state of digital transformation across the business landscape and have been discovering exciting new implementations of Industrial Internet of Things (IIoT). This week we’re highlighting the disruption Industrial IoT is instigating as product development and lifecycle management continues to evolve.
Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resources of one or more underlying hosts. It's not uncommon for Docker servers to run thousands of short-te...