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Search-Enable Your Application with Lucene
Search-Enable Your Application with Lucene

The e-commerce Web site that I work on has seen several incarnations of its search feature. We started with plain vanilla SQL using "like" clauses, but this didn't perform well and left a lot to be desired in language features such as stemming (e.g., "paint" = "painter" = "painting") and synonym matching (e.g., "cat" = "feline"). Next we tried an off-the-shelf solution. This addressed our efficiency and language demands, but it was ridden with strange quirks and we were limited in how much we could customize its behavior.

Then we discovered Lucene. Lucene is an open-source search framework from Apache's Jakarta project. As a framework, Lucene provides you with the building blocks you need to build a search engine that meets your specific searching requirements. Lucene is flexible, fully customizable, and amazingly fast.

In this article I show you how to use Lucene to build a search solution for your application. Although my examples will be geared toward an e-commerce application, Lucene is flexible enough to be used on any application whether it's Web, desktop, or CD-ROM based.

I used version 1.2 of Lucene to develop the examples in this article. It can be downloaded from http://jakarta.apache.org/lucene. Lucene is self-contained, so you'll need only a JVM (v1.1.8 or higher) to use it. Place lucene-1.2.jar into your classpath and you're ready to start.

Indexing Documents
To build a Lucene index, first you'll need an instance of IndexWriter. The following lines of code create an IndexWriter for an index located at c:\myindex.

Analyzer analyzer = new StopAnalyzer();
writer = new IndexWriter("c:/myindex", analyzer, true);

The first argument to the constructor is the path where the index will be written. If the path doesn't already exist, Lucene will create it for you. The second argument is the Analyzer you want IndexWriter to use when tokenizing text. Here I used StopAnalyzer to remove stop words ("and," "or," "the," etc.) from the token stream. The last argument tells IndexWriter whether to create a new index or to add documents to an existing one. Passing true to the constructor will create the index from scratch; passing false will append to an existing index.

Now that you have an IndexWriter, you're ready to start adding documents to the index. The following code creates a simple document that represents a Web page and uses IndexWriter to add it to the index.

String url = "http://jakarta.apache.org/lucene";
String content = indexer.retrieveWebPageContent(url);
String keywords = indexer.extractKeywords(content);

Document doc = new Document();
doc.add(Field.UnIndexed("url", url));
doc.add(Field.UnStored("keywords", keywords));
doc.add(Field.Text("content", content));
writer.addDocument(doc);

In this example, the document contains the URL metadata for Lucene's homepage, a keywords field that contains search terms to match against in a search, and a "content" field that contains the full content of the Web page.

Once all documents have been added, all that remains is to close the index.

writer.close();

Although this example adds only a single (hard-coded) document to an index, it serves well as a "Hello World" example of how to create indexes using Lucene. The complete source code for this example is in Listing 1. (Listings 1-10 can be downloaded from www.sys-con.com/java/sourcec.cfm.)

For a more interesting example, suppose you're indexing a product catalog to be searched on an e-commerce Web site. A product is made up of a SKU, a name, a price, and some keywords to be searched on (see Listing 2). ProductIndexer (see Listing 3) is a convenience class used to add products to a Lucene index.

The constructor for ProductIndexer takes a string that's the path where the Lucene index will be built and a Boolean parameter that specifies whether a new index will be created or an existing index appended. ProductIndexer uses StopAnalyzer for tokenizing text.

The addProduct() method creates an instance of Document and translates the attributes of the Product into document fields. As in the simple example earlier, the "keywords" field is created as unstored so it can be searched upon but is unavailable for retrieval. The other fields are created as unindexed because these fields will be retrieved only after a successful search, not searched upon themselves.

The close() method closes the IndexWriter, making it available for searching. Before closing, however, a call is made to the IndexWriter's optimize() method to have Lucene optimize the index. Although it's entirely optional, it's generally a good idea to call optimize() if the indexing is finished for the time being and no further documents will be added to the index for a while.

ProductDBIndexer (see Listing 4) reads products from a "catalog" table in a relational database (see Table 1 for the products that I used) and uses ProductIndexer to add the products to Lucene's index. ProductDBIndexer takes two command-line arguments: the path in which to build the index and an optional "create" flag to indicate that the index should be built from scratch.

Lucene Index Structure
Lucene indexes are file based. If you look in the directory where you created the index, you'll find several files that define the Lucene index. Depending on how large your index is, you'll see several groups of files where each file in a group has the same name but a different extension. Each of these groups is known as a "segment." Although this article won't delve into the details of how Lucene segments work, it may be interesting to note that IndexWriter's optimize() method optimizes Lucene's index by consolidating all segments into a single segment for more efficient searching.

While IndexWriter is writing indexes, a file called "write.lock" is created. This file prevents other instances of IndexWriter from writing to the index concurrently. Calling IndexWriter's close() method removes this file and makes the index available for writing by another IndexWriter.

Lucene keeps track of each segment in the index using a file called "segments". During indexing, it occasionally becomes necessary for Lucene to update the segments file to keep it synchronized with the segments in the index. While this synchronization is going on, Lucene creates a "commit.lock" file to prevent concurrent updates of the segments file. Once the segments file is in sync, the commit.lock file is removed.

What would happen if you were to write to an index while it's being searched on? You may write to the index (either by adding new documents or re-creating the index from scratch) while it's being searched, but doing so may have undesirable effects on the search results. The worst side effect that I've seen is a document appearing out of order in the Hits collection. Depending on how important the ordering is to you, it may be best to create your indexes off-line (i.e., in another directory) and then rename the directory to become the current index.

Searching
Now that you've built an index, it's time to perform search queries against it. ProductSearcher (see Listing 5) shows how to do this.

To search a Lucene index you need an instance of org.apache.lucene.search.Searcher. Two subclasses of Searcher come with Lucene. IndexSearcher is for searching a single Lucene index while MultiSearcher is used to search multiple indexes at once. Only the product catalog index will be searched, so IndexSearcher is the best choice for this example. It's constructed given the path to the index.

Searcher searcher = new IndexSearcher(indexPath);

Next you must construct a Query object. The best way to do this is to use the parse() method of org.apache.lucene.queryParser.QueryParser. Create an instance of QueryParser, passing the name of the default field (the field that's searched upon by default) and an analyzer to the constructor. Then call parse() on the QueryParser instance passing the query string. An instance of org.apache .lucene.search.Query will be returned.

QueryParser queryParser = new QueryParser("keywords", new StopAnalyzer());
Query query = queryParser.parse("cat food");

Note: QueryParser is not thread-safe. A new instance of QueryParser should be created for each thread.

For this example the choice of query string is hard coded as "cat food". This query will result in all documents containing either "cat" or "food", but not necessarily both. It's possible to require that a document's keyword field contain "cat" and "food" when searching. Simply place a plus (+) sign in front of each word so that the search string will be "+cat +food" to require resulting documents to contain both "cat" and "food" in their keyword field. More advanced search options will be discussed later.

Next make a call to the Searcher's search() method, passing in the Query object.

Hits hits = searcher.search(query);

The search() method returns an instance of org.apache.lucene.search.Hits. The Hits class represents a collection of documents matching the search criteria, along with each document's relevancy score. These scores range from 0.0 to 1.0 where 1.0 is considered highly relevant and 0.0 is considered completely irrelevant (and not included in the Hits collection).

Finally, cycle through each Document returned in the Hits object displaying the SKU and name of the product along with its relevancy score.

for (int i = 0; i < hits.length(); i++) {
Document document = hits.doc(i);
float score = hits.score(i);
System.out.println(document.get("sku") + " :: " +
document.get("name") + " :: " + score);
}

Advanced Queries
Up until now, the queries have been relatively simple ones such as "cat food" and "+cat +food". QueryParser has a powerful selection of query operators to facilitate more complex searches. Table 2 lists all of QueryParser's operators.

Wildcard queries are fairly straightforward. The "*" operator can be replaced by zero or more characters to match a word. The "?" operator is replaced by exactly one character when matching. For example, "ca*" will match "cat", "car", "cap", or "candle", while "ca?" will match "cat", "car", and "cap", but not "candle". This is consistent with the behavior of "*" and "?" on a DOS or Unix command line.

The tilde (~) character, when used alone, performs a fuzzy search, matching words that are spelled similarly. For example, "cat~" will match "cat", but it will also match "car" and "rat" because these words are similarly spelled.

Surrounding two or more words with quotes (" ") produces a phrase. When two or more words are part of a phrase, those words must appear together in order to be considered a match. For example, ""dog food"" will match documents where "dog" is immediately followed by "food".

If a tilde and a number follow a phrase, then a proximity search is performed. For example, ""dog food"~10" will produce results where "dog" and "food" are found within 10 words of each other, but not necessarily adjacent to each other.

The carat (^) is a term booster. What this means is that any word followed by a carat is considered to have higher relevance than words not followed by a carat. For example, "dog^ kennel" will match where the document contains "dog" or "kennel", but will give a higher relevance to documents containing "dog".

The Boolean operators, AND, OR, and NOT behave as you would expect them to. For example, "(cat AND food) OR bird" returns all documents containing "cat" and "food" along with all documents that contain "bird". "cat NOT food" returns all documents containing "cat", but not containing "food". As you have seen before in the simple "cat food" example, OR is the default conjunction operator.

As shown in the previous example, parentheses can be used to group terms into subqueries.

As discussed, the plus sign (+) requires that a word or phrase exist in a field. Conversely, the minus sign (-) prohibits a word from appearing in the results and is roughly equivalent to NOT. For example, "dog -food" returns all documents containing "dog" but not containing "food".

Finally, there are times when you may want to search multiple fields. When constructing a QueryParser, you must specify a default field to be searched upon. Unless you specify otherwise, any words in your query will be looked for in the default field. In the examples, "keywords" is the default field. You can search on nondefault fields (assuming that they're indexed) by using a colon (:). For example, had the name field been tokenized and indexed, the query string "+cat +name:nummies" would return all documents in which the keywords field contains "cat" and the name field contains "nummies".

Customizing Lucene
While Lucene comes with an impressive set of functionality, you may still find that you want it to do something more or different than is available out of the box. As a search framework, Lucene provides several hooks for you to extend and/or modify its behavior.

In the previous examples, the analyzer chosen was StopAnalyzer. Underneath the covers, Stop-Analyzer uses LetterTokenizer to tokenize text into individual words. LetterTokenizer treats any nonalphabetic character as a delimiter. This is fine in most cases, but what if you want to tokenize text that contains numeric characters ("0" - "9") as well as alphabetic characters? This would be desirable if the keyword text contains part numbers or model numbers. LetterTokenizer wouldn't help in this case.

Listing 6 defines AlphanumericTokenizer, a tokenizer that works like LetterTokenizer except for one small difference: it treats numeric characters as token characters along with alphabetic characters. It does this by subclassing LetterTokenizer and overriding the isTokenChar() method to return the results of LetterTokenizer's isTokenChar() implementation OR'd with a call to Character.isDigit().

AlphanumStopAnalyzer (see Listing 7) is an analyzer that uses AlphanumericTokenizer. The stop-word behavior of StopAnalyzer is still desired, so AlphanumericTokenizer is wrapped with a StopFilter. To normalize the text to lowercase, StopFilter is then wrapped with LowercaseFilter. AlphanumStopAnalyzer is functionally equivalent to StopAnalyzer, except, since it uses AlphanumericTokenizer, it does not treat numeric characters as delimiters. To try out AlphanumStopAnalyzer, use it in place of StopAnalyzer in both ProductIndexer and ProductSearcher. Be sure to reindex with ProductIndexer before searching the index with the new analyzer.

Suppose that synonym-matching capability is required so that "cat" will match "kitten", "kitty", or "feline". AliasFilter (see Listing 8) is a subclass of TokenFilter that does this. AliasFilter retrieves its synonym list from entries in AliasFilter.properties. For example:

cat=feline kitten kitty
dog=canine puppy mutt
food=feed chow
parrot=bird

With each invocation of next(), AliasFilter first checks to see if there are any synonyms in the alias stack. If there are, it pops the next alias off the stack and returns it. Otherwise, AliasFilter retrieves the next token from the input TokenStream, adds any aliases that may exist to the alias stack, and then returns the next token.

AliasAnalyzer (see Listing 9) constructs a TokenStream that does everything the TokenStream from Alphanum-StopAnalyzer does, but it also uses AliasFilter to add synonyms to the TokenStream. To try AliasAnalyzer, use it as your analyzer instead of StopAnalyzer in both ProductIndexer and ProductSearch. Again, be sure to reindex before searching.

When trying AliasFilter you may discover some strange, albeit desirable, behavior. Search for "feline". Even though there are no aliases for feline, all cat-related products appear in the search results. Why? When you use AliasAnalyzer to search for "feline", the token stream does not expand beyond "feline". So why do "cat" products appear? The reason is, you also used AliasAnalyzer to index the products. When you indexed a product containing "cat", AliasAnalyzer expanded the token stream to include "kitten", "kitty", and "feline" in the index. When searching for "feline" it will be found in products whose token stream was expanded to include "feline". In effect, you get an automatic two-way aliasing between "cat" and "feline", even though it appears to be only one way in AliasFilter.properties.

Another common problem in searching is paging the results. A search query could return anywhere from zero results to a seemingly infinite number of result documents. Good usability practices suggest that you page the results, showing the user only a handful at a time. This can be accomplished in Lucene using result filters.

To create a result filter, you must subclass org.apache.lucene.search.Filter. The only required method is the bits() method. It will return a java.util.BitSet where each bit represents a document in the result set. If the bit is true, the document will be returned in Hits, otherwise it won't be returned.

PageFilter (see Listing 10) is an example of a Filter that's used to paginate search results. Given a page number and a page size, PageFilter will pare down Lucene's result set to a specific page's subset of documents. It does this by creating a BitSet big enough to hold the maximum number of result bits and then looping through the bits that need to be turned on. To use PageFilter, change ProductSearcher's call to search() to look like this:

Hits hits = searcher.search(query,new PageFilter(1,20));

This new call to search() will result in showing only the second set of 20 results.

Conclusion
Building a full-featured search engine can be a daunting task. But, thanks to Lucene, much of the complicated details are abstracted behind an easy-to-use API. We've seen how easy it can be to create an index for searching practically any type of information. We've also seen how Lucene is flexible and can be extended to satisfy custom indexing and searching requirements.

Resources

  • Jakarta Lucene: http://jakarta.apache.org/lucene
  • NLucene, the .NET implementation of Lucene at SourceForge: http://sourceforge.net/projects/nlucene
  • JGuru FAQ on Lucene: www.jguru.com/faq/Lucene
  • About Lucene's creator, Doug Cutting: http://lucene.sourceforge.net/background.html

    SIDEBAR
    Index Components
    A Lucene index is a collection of documents organized in a way that allows quick retrieval of information when arbitrarily queried upon.

    Each document (implemented by org.apache.lucene.document.Document) in a Lucene index is made up of one or more fields that are name-value pairs, much like entries in a HashMap. A document can contain as much or as little information as is required to be searched upon. For example, a Lucene document could contain the complete contents of a Web page, text file, e-mail, etc. On the other hand, a Lucene document may contain only a minimal set of metadata, such as keywords, along with a URL, a product SKU, or some other identifying information used to reference a full information source stored outside of Lucene (such as in a file system or a relational database).

    Each field in a document can be defined as being any combination of stored, indexed, and tokenized. If a field is stored, its contents are fully retrievable upon a successful search. If a field is indexed, its content may be referenced in a query and searched upon. If a field is tokenized, its content is broken into one or more tokens (or words) prior to being indexed.

    Fields can be created using org.apache.lucene.document.Field. The Field class has several static factory methods that make short work of creating field entries. Table 3 illustrates these static methods and the types of Fields that they create.

    Why would you want to index a field, but not store it? Consider a field that contains keywords for your document: chances are you'll never display or perform any processing of this field, but you still want to be able to search upon it. By indexing it you're making the field searchable, but by not storing it, you're saving space because the text is not written verbatim to the index. On the other hand, you may want to store some data so that it can be retrieved later but not actually be able to search upon it. In that case, you'd choose a field that's stored but not indexed. When defining your fields, be mindful of what those fields will be used for, and for efficiency's sake choose an appropriate field definition.

    SIDEBAR
    Search Components
    A Searcher (org.apache.lucene.search.Searcher) is used to access a Lucene index and query its contents. There are two subclasses of Searcher: IndexSearcher that searches a single index and MultiSearcher that searches one or more indexes and collects all the results in a single result set.

    Searches are performed by calling one of Searcher's search() methods and passing it a query (org.apache.lucene.search.Query). The search method returns an instance of org.apache.lucene.search.Hits. The Hits class is an array-like collection of documents that matches your query. The documents are ordered in Hits by a relevancy score.

    A Query object can be constructed using org.apache.lucene.query-Parser.QueryParser. QueryParser's parse() method parses a query string that's written in its query language and builds an appropriate Query object for that query string. QueryParser also uses an Analyzer in performing the parsing of the query string. It's not required, but it is strongly recommended that you use the same Analyzer for parsing queries that you used when indexing your documents.

    SIDEBAR
    Text Analysis Components
    When a field is tokenized, its content is broken into one or more tokens or words. Facilitating this tokenization process is the notion of an analyzer (see Figure 1). An analyzer is any subclass of org.apache.lucene.analysis.Analyzer that defines the rules for tokenization.

    A token stream is an iterator that returns the next token with each call to its next() method or returns a null when there are no more tokens in the stream. Two important subclasses of TokenStream are Tokenizer and TokenFilter. Both of these classes are abstract and must be subclassed to define the specific rules on how to tokenize content.

    At the core of the tokenization process is a Tokenizer. A Tokenizer wraps an instance of java.io.Reader and performs the actual work of breaking a stream into individual tokens (not unlike the notion of a StringTokenizer).

    TokenFilters act as decorators of other TokenStreams. Token filters can be used to add, replace, or remove tokens from a TokenStream. For example, org.apache.lucene.analysis.PorterStemFilter is a TokenFilter that replaces each word in a TokenStream with its word stem (e.g., "painting" becomes "paint").

    Analyzers rely on token streams (subclasses of org.apache.lucene.analysis.TokenStream) in defining the tokenization rules. In fact, an analyzer is nothing more than a factory for creating instances of TokenStream.

    To see how the text analysis components are used together, consider some of the TokenStream and Analyzer implementations packaged with Lucene. StopAnalyzer is an analyzer whose job is to remove stop words (e.g., "and", "or", "the", etc.) from a tokenized stream. At the core of StopAnalyzer is an instance of LowerCaseTokenizer. It tokenizes the stream into individual words, normalizing them to lowercase as it goes, where any nonalphabetic character is considered a delimiter. An instance of StopFilter decorates LowerCaseTokenizer, removing stop words from the stream as they're found. StopAnalyzer's tokenStream() method is merely a factory method that returns the decorator chain made up of LowerCaseTokenizer and StopFilter.

    About Craig Walls
    Craig Walls is the manager of Internet development for a Dallas, Texas-based retailer. He has eight years of experience in software development, six in Java. Craig is a Sun Certified Java programmer and a Sun Certified architect for the Java platform. He holds a BS in computer science from New Mexico State University.

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    I tried to implement the PageFilter, but it did not return any results. Any help would be appreciated. Thanks

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    please help me with your source codes.
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    By Michael Meiner

    There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. The range of cloud offerings(IaaS, PaaS, SaaS) will be analyzed, along with the benefits/challenges of migrating to each offering. Enterprise deployment considerations, including High Availability and Security, will be discussed. A demonstration will show migration to Amazon Elastic Cloud (EC2) and Weblogic Java Cloud Service, using applications build using Tomcat and other J2EE vendors. [continued]

    Speaker Bio:Michael Meiner is an Engineering Director at Oracle Corporation. His organization is responsible for lifecycle Quality Assurance of the Fusion Middleware Suite of products, including: installation, configuration, upgrade, test-to-production and interoperability on a range of computing platforms and Operating Systems. The Fusion Middleware product suite supports both On-Premise as well as Cloud offerings. [continued]

    What, Why, and How of IaaS and PaaS
    By Yung Chou

    The essence of cloud computing is that all consumable IT resources are delivered as services. This session demonstrates the concepts and implementations two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). We will detail from business and technical viewpoints on what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transition into and take advantages of these emerging service models. [continued]

    Speaker Bio:Yung Chou is a Technology Evangelist at Microsoft. Within the company, he has had opportunities serving customers in the areas of support account management, technical support, technical sales, and evangelism. Prior to Microsoft, he had established capacities in system programming, application development, consulting services, and IT management. His technical focuses have been on virtualization and cloud computing with strong interests in hybrid cloud and emerging enterprise computing architecture. He has been a frequent speaker in Microsoft conferences, roadshow and TechNet events. [continued]

    Securing the Software Defined Data Center
    By Reuven Harrison

    The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud) is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. [continued]

    Speaker Bio:Reuven Harrison is CTO and Co-Founder of Tufin. Reuven brings more than 20 years of software development experience, holding key senior developer positions at Check Point Software, as well other key positions at Capsule Technologies and ECS. He received a Bachelor's degree in Mathematics and Philosophy from Tel Aviv University. [continued]

    Hybrid Cloud: The Benefits Go Way Beyond The Total Cost of Ownership Savings
    By Pranav Parekh

    Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private-clouds, bare-metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. [continued]

    Speaker Bio:Pranav Parekh is a Product Line Manager in the Managed Private Cloud business at Rackspace. Pranav is responsible for strategy, planning, and development of a portfolio of Managed Private Cloud and Managed Virtualization offerings at Rackspace. Before joining Rackspace, Pranav worked in various technical roles at Dell, where he lead the development of Dell's first private cloud offering, architected VDI solutions, and lead development of blade servers. Pranav has a master's degree in Electrical & Computer Engineering from The University of Texas at Austin. [continued]

    Operational Hadoop and the Lambda Architecture for Streaming Data
    By Dale Kim

    Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and internet-of-things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze real-time and historical data together. This presentation will cover the practice of capturing canonical data "as it lands" as a baseline for accommodating future analytics requirements. [continued]

    Speaker Bio:Dale is Director of Industry Solutions at MapR. His technical and managerial experience includes work with relational databases, as well as non-relational data in the areas of search, content management, and NoSQL. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the UC Berkeley. [continued]

    A Data Centric Approach to Big Data Management and Leveraging Analytics
    By Shahbaz Ali

    Data–intensive companies that strive to gain insights from data using big data analytics tools can gain tremendous competitive advantage by deploying data centric storage. Organizations generate large volumes of data, the vast majority of which is unstructured. As the volume and velocity of this unstructured data increases, the costs, risks and usability challenges associated with managing the unstructured data (regardless of file type, size or device) increases simultaneously, including end-to-end data risk protection, search, discovery and access. This session will introduce new data centric strategies that focus on the value of information as a strategic business enabler. [continued]

    Speaker Bio:Shahbaz Ali is the President, CEO and Co-founder of Tarmin, the leading pioneer of Data Defined Storage solutions. Shahbaz is a seasoned executive and visionary entrepreneur with over 20 years of experience creating dynamic solutions for enterprises. Shahbaz is a data management visionary who has successfully co-developed the award winning GridBank Data Management Platform, Tarmin's flagship product. [continued]

    Scaling Global Databases - Beyond Consistency and Availability
    By Dave McCrory

    Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. This session will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale. [continued]

    Speaker Bio:Dave is currently CTO at Basho Technologies. Most recently he served as SVP of engineering at Warner Music Group, where he led over 100 engineers building the company's new Digital Services Platform, based on an open source enterprise platform as a service. His extensive experience in the cloud and virtualization industry included positions as a senior architect in Cloud Foundry while at VMware and as a cloud architect at Dell. Earlier in his career, he experienced successful exits for two companies he founded: Hyper9 (acquired by SolarWinds) and Surgient (acquired by Qwest Software). Dave currently holds nine patented technologies in virtualization, cloud and systems management as a co–inventor. He is well known for inventing the concept and coining the term "Data Gravity," which states that as data accumulates, there is a greater likelihood that additional services and applications will be attracted to this data and add to it. [continued]


    Untitled Document
    Cloud Expo Silicon Valley Sessions Included..

    Microsoft Opening Keynote | NoOps != No Operations
    By David Tesar

    Shipping daily, injecting faults, and keeping an extremely high availability "without Ops"? Understand why NoOps does not mean no operations. Agile development methodologies require evolved operations to be successful. [continued]

    Speaker Bio: David's mission is to "put more Ops into DevOps". He currently shares "the good news" of software and has helped customers since 2007 as a Technical Evangelist at Microsoft. David creates technical content including hundreds of videos, speaks at various Microsoft and industry-sponsored events, leads the weekly Edge Show with monthly episodes on DevOps, and works directly with customers and internal development teams. DevOps is currently David's focus which includes expertise in relevant products such as Microsoft Azure, Visual Studio Online, Application Insights, Team Foundation Server, Release Management, and System Center. [continued]

    Day 3 Keynote | The Perfect Storm Intensifies - Convergence of Big Data, Cloud & the Internet of Things Is Now at Full Strength
    By Mac Devine

    Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. Without bringing these three elements together via Systems of Discover you either end up with an Internet of somethings and/or a big mess of data. [continued]

    Speaker Bio: Mac has 24 years of experience with networking and virtualization. The first 7 of those years were spent in mainframe software development where he served as chief programmer for several VTAM releases. Mac then moved to mainframe software design where he served as chief designer for several Communications Server releases and lead the design work for Sysplex and SNA over IP networking (aka Enterprise Extender). [continued]

    General Session | How to Architect and Optimize Your Cloud for Consistent Performance
    By Phil Jackson & Harold Hannon

    Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. Learn how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence. [continued]

    Speaker Bios: Mr. Jackson helps customers and partners integrate with the SoftLayer's API. He also architects the company's Drupal websites, writes API documentation, and maintains the developer blog. Formerly, Phil was a sales engineer that built internal tools and provided technical consultation for potential and existing customers. Phil started his career in webhosting at Ev1Servers where he led the training department. With a passion for technology that started at a young age, Phil has developed skills in a variety of scripting and programming languages and enjoys sharing his knowledge with the tech community.

    Mr. Hannon has worked in the field of software development as both an architect and developer for more than 15 years, with a focus on workflow, integration and distributed systems. He is currently a senior software architect at SoftLayer on the product innovation team. He has a passion for leveraging open source solutions to bring real value to the Enterprise space, and has implemented open source solutions with many companies across the globe. Mr. Hannon is also active in mobile application development, with multiple published applications. [continued]

    General Session | From Data to Dollars – A Results-Driven Approach to IoT
    By Dave Wagstaff

    Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In this session from Bsquare learn more about the real benefits to focus on, understand the requirements of a successful solution, the flow of data, and how to best approach deploying an IoT solution that will drive results. [continued]

    Speaker Bio:Vice President and Chief Architect, BSQUARE Corporation Dave Wagstaff has been Bsquare's Vice President and Chief Architect since November 2013. In this role Mr. Wagstaff drives a comprehensive and integrated strategy for all Bsquare products including the company's Internet of Things offerings. Mr. Wagstaff has held a number of senior and strategic technology positions including Chief Architect, Advanced Solutions at Lantronix from June 2011 to November 2013, Director of Engineering at Lantronix from July 2008 to June 2011, Director, Software Development at Open Text, Inc. from September 1999 to July 2008 and Software Development Manager at both Gauss Interprise, Inc. and Diebold from May 1980 to September 1999. [continued]

    General Session | Verizon Pay-As-You-Go Model for Oracle Database Licenses Means Costs Savings and Business Benefits
    By Anne Plese

    This session will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. [continued]

    Speaker Bio:Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, Anne focuses on driving growth for the Verizon Cloud platform globally. Previous to Verizon, Anne spent over 10 years with Cisco. There she was focused on growing Cisco's global data center and cloud revenue, and boosting market awareness and affinity for Cisco data center solutions within the Enterprise and Commercial market segments. [continued]

    General Session | The Role of Hybrid Cloud in Driving the Future State of Business
    By Gee Rittenhouse

    The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today's IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company's cloud experience. [continued]

    Speaker Bio: Gee Rittenhouse is Vice President and General Manager of Cisco's Cloud and Virtualization Group (CVG), a market-driven organization leading industry transformation in cloud infrastructure software and services. [continued]

    General Session | Innovation with Cloud and Big Data Solutions That Will Revolutionize Your Business – Join SAP and Partners
    By Thorsten Leiduck

    SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. Discover how SAP and partners provide cloud and hybrid cloud solutions as well as real time big data offerings that helps companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA Cloud platforms applications. Out of many contenders, the best applications have been selected by members of the SAP Community Network via crowd-voting. Join this exciting session as SAP recognizes the winners and finalists for their great accomplishment and see the winning applications live on stage! [continued]

    Speaker Bio:As Global Vice President ISVs & Digital Commerce, Thorsten leads the development of a large, vibrant, open ecosystem around SAP's core platforms. With SAP PartnerEdge for Application Development, the newest and fastest growing partner program from SAP, Thorsten has established an industry-leading partner apps business which enables partners effectively to build innovative customer solutions leveraging SAP's platform technologies as well as to market those solutions via SAP Store and other routes to market. [continued]

    Getting the Most out of Your SDN
    By Steve Riley

    Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic— data is everywhere, constantly on the move, seemingly always overflowing. Networks move data, but not all networks are suitable for all data. Finding (or building) the right network, with the right applications, is still a labor-intensive task. Must it always be this way? No: for networks themselves will soon be expressed as code. Finally, the data, the applications that process it, the networks that move it, and the objects that store it can all be described by software constructs—let's call this collection a super-blob—in the hands of skilled developers. Freed from their dependence on any given location, super-blobs can move around as necessary, resting on any physical fabric that can satisfy their requirements. As requirements change, locations may change—while preserving all application states. Location-independent computing is within our grasp. [continued]

    Speaker Bio: Steve Riley is Technical Leader in the Office of the CTO at Riverbed Technology. His role is to research cutting-edge developments that help customers maximize their infrastructure investments. This includes working with customers to develop and improve technical architectures, incorporating feedback into the product planning and development processes. His specialties include information security, compliance, reliability, privacy, and policy. [continued]

    Network Security: Is It Time to Think Like a Thief?
    By Dr Rishi Bhargava

    What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in – unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the backdoor leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's high time we start thinking the way these thieves think. If we don't, malware, rootkits, AETs and other nefarious threats will continue to undermine our sense of security. [continued]

    Speaker Bio: Rishi Bhargava is Vice President and General Manager of Software Defined Datacenter Group, Intel Security Solutions Division at Intel Security, Inc. A visionary and technology enthusiast, he is responsible for delivering Intel integrated Security Solutions for datacenters. Prior to his current role, Rishi was Vice President of Product Management for Datacenter and Server security products at McAfee, Part of Intel Security. During his tenure at McAfee, he led product management teams and launched multiple products to establish McAfee leadership in Risk & Compliance, Virtualization and Cloud security. [continued]

    Public and Private Cloud: Not Two Competing Worlds but Two Dimensions in the Same World
    By Mårten Mickos

    The industry is heated with debates on whether adopting private or public cloud is the smartest, best, cheapest, you name it choice. But this debate is missing the mark. Businesses shouldn't be discussing public vs. private, but rather how can they make the two work together to their greatest advantage. The ideal is to merge on-premise and off-premise into a seamless environment that can be managed as a single entity. A forward-looking stance that will eventually see major adoption. But as of late 2013, hybrid cloud was still "rare," noted Gartner analyst Tom Bittman. In this discussion, Marten will talk about how public clouds need on-premise satellites to win and conversely, how on-premise environments cannot be really powerful unless they are connected to the public cloud. It's not two competing worlds. It's two dimensions of the same world. [continued]

    Speaker Bio: Marten Mickos builds global disruptive businesses. As CEO of MySQL AB for seven years, Mickos grew that company from a garage start-up to the second largest open source company in the world. After the acquisition by Sun Microsystems of MySQL AB for $1bn, he served as Senior Vice President of Sun's Database Group. [continued]

    Building an Agile Big Data Infrastructure: A Different View
    By Cory Isaacson

    There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver data in a meaningful way, one that really delivers on what end-users need to maintain a competitive position in fast-changing markets. [continued]

    Speaker Bio: Cory Isaacson is CEO/CTO of CodeFutures Corporation, maker of AgilData, a Big Data platform designed to remove the complexity and limitations of current data management approaches. [continued]

    Reading Your Customers: How the Data Science of Email is Solving Today's Business Problems
    By Aaron Beach

    There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. [continued]

    Speaker Bio: Aaron Beach is a data scientist with experience in email services, energy systems, privacy, social networks, mobile apps, natural language processing, recommendation systems and Big Data. He has a PhD in Computer Science and has published over 25 research papers. [continued]

    Thinking Outside The Boxes: The Year of DaaS and the Workspace Revolution
    By Seth Bostock

    After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In this session, Seth Bostock, CEO of Workspace-as-a-Service pioneer IndependenceIT, cuts through the hype and the acronyms, and discusses the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. We'll discuss VDI vs. DaaS, implementation strategies and evaluation criteria. [continued]

    Speaker Bio: Seth is responsible for guiding IndependenceIT's vision and strategy. Under his leadership iIT completed the successful acquisition of Veddio and formally introduced its flagship Cloud Workspace Suite to the market. Seth is a results-driven executive with more than a decade of experience in delivering business value through a pragmatic process and an extensive background designing and implementing business improvement strategies to enhance corporate performance. [continued]

    In a Cloud Economy, It's Interoperability, That Matters
    By Mark Baker

    Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. Single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense. [continued]

    Speaker Bio: Mark Baker is currently working at Canonical in Product Strategy for Ubuntu Server and Cloud. He has more than 20 years of experience managing business development and marketing at leading software companies including MySQL, Red Hat and Oracle. [continued]

    Crash Course in Open Source Cloud Computing
    By Mark R. Hinkle

    This will be an overview of the open source software that can be used to deploy and manage a cloud computing environment. The session will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. [continued]

    Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. [continued]

    Building and Scaling a Profitable #SaaS Business
    By Jason Cumberland

    The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is - how do you build and scale a profitable SaaS business model? [continued]

    Speaker Bio: Jason Cumberland leads Dimension Data's SaaS Solutions practice, a group dedicated to servicing ISVs and SaaS companies moving their applications to a Cloud delivery model. [continued]

    New Possibilities with Cloud-based Healthcare Records
    By Shrikant Pattathil

    Over last few years healthcare ecosystem has revolved around innovations in Electronic Health Record [EHR] based systems. This evolution has helped in achieving much desired interoperability. Now, focus is shifting to another equally important aspect i.e. scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of VistA [Veterans Health Information Systems and Technology Architecture] i.e. the largest single medical system in the United States. [continued]

    Speaker Bio: Shrikant Pattathil is Executive Vice President at Harbinger Systems. Shrikant is an influential thought leader in mobility and cloud strategies for customers and partners across the globe. Over a career spanning more than a decade, he is instrumental in designing technology solutions for a variety of customers. [continued]

    From Software Defined to Policy Driven – Evolution of Agile Application Deployment
    By David Klebanov

    Agility is top of mind for Cloud/Service providers and Enterprises alike. Policy Driven Data Center provides a policy model for application deployment by decoupling application needs from the underlying infrastructure primitives. It differentiates from the software defined top-down control, by offering declarative approach to allow faster and simpler application deployment. [continued]

    Speaker Bio: David Klebanov is a Technical Solutions Architect with Cisco Systems. In his work David influences strategic development of the industry leading Data Center switching platforms, which lay foundation for the next generation cloud fabrics. David also takes great pride in speaking at industry events, releasing publications and working on patents. [continued]

    Cloud Foundry and OpenStack - How They Fit
    By Animesh Singh

    Bring the world's best IaaS to the world's best PaaS, In this talk IBM and Rackspace are going to share their experiences of running CloudFoundry on OpenStack. The talk will focus on how CloudFoundry and OpenStack complement each other, how they technically integrate using Cloud provider interface (CPI), how could we automate OpenStack setup for CloudFoundry deployments, and what are some of the best practices for configuring a scalable environment. [continued]

    Speaker Bio: Animesh Singh is a Senior Cloud Architect and Strategist for IBM Cloud Labs, a division of IBM Software Group. He has been with IBM for nine years and currently works with customers in designing cloud computing solutions on OpenStack and Cloud Foundry. [continued]

    Why Are Enterprises Flocking to SaaS Mapping and Location Analytics?
    By Dave Peters

    Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. Today, Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization. [continued]

    Speaker Bio: Dave Peters is author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers initially published in August 2008 (second edition published January 2012). He is also content author and principal instructor for Esri System Architecture Design Strategies educational services, developing materials and training Esri Distributors and Business Partners worldwide, promoting services for design and implementation of customer GIS operations. [continued]

    Safeguarding Data in the Cloud
    By Charles Goldberg

    As enterprises look to take advantage of the cloud, they need to understand the importance of safeguarding their confidential and sensitive data in cloud environments. Enterprises must protect their data from (i) system administrators who don't need to see the data in the clear and (ii) adversaries who become system administrators from stolen credentials. In short, enterprises must take control of their data: The best way to do this is by using advanced encryption, centralized key management and cutting edge access controls and policies.[continued]

    Speaker Bio:Charles Goldberg is the Sr. Dir of Product Marketing at Vormetric. For the past 20 years, he has held a variety of roles across Research, Sales Engineering, Product Management and Marketing in the networking and security industry. His current interests include securing data at rest because it has become easy prey for hackers and an area ripe for innovation. He has a BS in Electrical Engineering from NYU-Polytechnic and his MS in Computer Science from Johns Hopkins University. [continued]

    Cloud Shifts the Burden of Security to Development
    By Arthur Hicken

    The move to the cloud brings a number of new security challenges, but the application remains your last line of defense. Developers are extremely well-poised to perform tasks critical for securing the application—provided that certain key obstacles are overcome. [continued]

    Speaker Bio: Arthur Hicken has been involved in automating various practices at Parasoft for almost 20 years. He has worked on projects including database development, the software development lifecycle, web publishing and monitoring, and integration with legacy systems. [continued]

    Sharing Experiences In Enterprise Cloud Adoption
    By Seth Proctor

    As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. At NuoDB we're involved in both building enterprise software and using enterprise cloud capabilities. This talk will cover experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model. [continued]

    Speaker Bio:Seth has 15+ years of experience in the research, design and implementation of scalable systems. That experience includes work on distributed computing, networks, security, languages, operating systems and databases. His particular focus is on how to make technology scale and how to make users scale effectively with their systems. [continued]

    The Enterprise and the Hybrid Future
    By Simone Brunozzi

    Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In this session, we'll explore how to unlock the power of the hybrid cloud and the steps to get there. We'll discuss the challenges that conventional approaches to both public and private cloud computing; and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an infrastructure-as-a-service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports - availability, agility and efficiency. [continued]

    Speaker Bio: Simone Brunozzi serves as a VP and CTO (global role) for VMware, focusing on cloud technology (vCloud Hybrid Services). His role includes relationships with key clients, strategy and roadmap, driving innovation inside the company, and managing a team of solutions engineers to drive adoption of VMware's Cloud products. [continued]

    Tiered Archive Appliance – The Gateway to Heaven
    By Henrik Rosendahl

    More and more file-based and machine generated data is being created every day causing exponential data and content growth, and creating a management nightmare for IT managers. What data centers really need to cope with this growth is a purpose built tiered archive appliance that enables users to establish a single storage target for all of their applications – an appliance that will intelligently place and move data to and between storage tiers based on user-defined policies. [continued]

    Speaker Bio: Henrik was the CEO of Pancetera prior to its acquisition by Quantum. Previously, Henrik was VMware's Director of Application Virtualization, resulting from VMware's acquisition of Thinstall where he served as CEO. Henrik is a successful serial entrepreneur with extensive business development and sales experience. [continued]

    Using Big Data to Make Key Business Decisions
    By Ian Khan, Zel Bianco, and Ermanno Bonifazi

    Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but do not have quick access to it or find it unusable. Learn how a revolutionary Cloud based BI along with Mobile Analytics is already changing the way organizations rely on data for decisions that affect operations as well as strategy. Also learn how combined Predictive Analytics, Data Modelling, Mobile, and Cloud BI are fast changing the key decision making mechanisms in the Enterprise. [continued]

    Speaker Bio:Ian Khan leads Marketing initiatives at Solgenia, a global Cloud services provider with more than 3500 enterprise customers globally that includes Top Fortune 100 and Fortune 500 companies.

    As the president, founder and CEO of Interactive Edge, Zel is responsible for setting the company's strategic vision and developing business alliances.

    Ermanno is a visionary entrepreneur with over 20 years of experience in creating value for shareholders and growing his organizations. As the Founder and CEO of Solgenia, he brings forward new technologies through innovative and key enterprise solutions that address key business needs through the Cloud. [continued]

    Encryption and Access Control for Cloud and Big Data Environments
    By Charles Goldberg

    Cloud and big data present unique dilemmas: Embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? Join this discussion on how to address data security in cloud and big data environments so that your organization isn't next week's data breach headline. [continued]

    Speaker Bio: Charles Goldberg is the Sr. Dir of Product Marketing at Vormetric. For the past 20 years, he has held a variety of roles across Research, Sales Engineering, Product Management and Marketing in the networking and security industry. His current interests include securing data at rest because it has become easy prey for hackers and an area ripe for innovation. He has a BS in Electrical Engineering from NYU-Polytechnic and his MS in Computer Science from Johns Hopkins University. [continued]

    Implications of Moore's Law on Hadoop Deployments: The Cost of Slow Time to Production
    By Mason Katz

    Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore's Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g. Hadoop, OpenStack) tend to be significant capital expenses. Infrastructure teams should be aware of the capitalization and depreciation model of these expenses to fully understand when and where automation is critical. [continued]

    Speaker Bio: Mason Katz is the Chief Technology Officer and co-founder of StackIQ. Prior to joining StackIQ, he co-founded the open source Rocks Clusters Group at the San Diego Supercomputer Center (SDSC) located on the campus of the University of California at San Diego (UCSD). Mason has 20 years of experience in distributed and networked systems. [continued]

    Inspire Your Users With Every Application Transaction
    By Anand Akela

    In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In this session, Anand Akela, Senior Director, discusses how an user-centric Application Performance Management Solution APM solution can help inspire your users with every application transactions. [continued]

    Speaker Bio: Anand Akela is Senior Director of Product Marketing for Application Performance Management at CA Technologies. Prior to his current role at CA, Anand was a Senior Director, Product Marketing at Oracle, focusing on Oracle's enterprise cloud, virtualization, and infrastructure management offerings. Earlier he worked at HP in various product marketing, product management, and engineering roles in the systems management, servers, data center energy efficiency, and enterprise software areas. [continued]

    The Pain Curve – Lack of Automation Leads to Failure
    By Greg Bruno

    Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. I've seen this problem occur time and time again. This talk describes why clusters are so different from farms of single-purpose servers that reside in traditional data centers, and why without an automated solution that can address the cluster requirements, real pain is coming and failure is certain. [continued]

    Speaker Bio: Greg Bruno is the Vice President of Engineering and co-founder of StackIQ. Prior to joining StackIQ, he co-founded the open-source Rocks Cluster Group at the San Diego Supercomputer Center (SDSC). He received his M.S. and Ph.D. in Computer Science from UCSD where he researched parallel file systems. Prior to the Rocks Cluster Group, he worked for 10 years at Teradata Systems where he developed cluster management software for the systems that supported the world's largest databases. [continued]

    IaaS Thinking for Cloud Apps
    By Phil Jackson

    Planning scalable environments isn't terribly difficult, but it does require a change of perspective. During this session we'll broaden our views to think on an Internet Scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, you'll be able to grow your development arsenal and pick up a few strategies to apply to your own projects. [continued]

    Speaker Bio: Phil Jackson is Development Community Advocate for SoftLayer. He helps customers and partners integrate with the SoftLayer's API. He also architects the company's Drupal websites, writes API documentation, and maintains the developer blog. Formerly, he was a Sales Engineer building internal tools and providing technical consultation for potential and existing customers. [continued]

    High Performance, Scalable Big Data Solutions in a Bare Metal Cloud
    By Harold Hannon

    The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. Understanding the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments can help you make the right decisions. [continued]

    Speaker Bio: Mr. Hannon has worked in the field of software development as both an architect and developer for more than 15 years, with a focus on workflow, integration and distributed systems. He is currently a senior software architect at SoftLayer on the product innovation team. He has a passion for leveraging open source solutions to bring real value to the Enterprise space, and has implemented open source solutions with many companies across the globe. Mr. Hannon is also active in mobile application development, with multiple published applications. [continued]

    Enabling the Consumption Cloud
    By Ian Khan & Ermanno Bonifazi

    A Key Step in the Third Industrial Revolution Presented by Ian Khan/Ermanno Bonifazi The consumption economy is here and so are Cloud applications and solution that offer more than Subscription & Flat free models, and at the same time are available on a pure consumption model. [continued]

    Speaker Bio: Ian Khan leads Marketing initiatives at Solgenia, a global Cloud services provider with more than 3500 enterprise customers globally that includes Top Fortune 100 and Fortune 500 companies. [continued]

    Are you ready to put your data in the cloud?
    By Skyla Loomis

    Come learn about what you need to consider when moving your data to the cloud. We'll discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. We'll use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution. [continued]

    Speaker Bio: Skyla Loomis is Program Director of Cloudant Development. She has been with IBM 12 years and recently joined the Cloudant team full time after working closely with them since the acquisition in February. [continued]

    Charting the Cloud Orchestration Success
    By Mahesh Singh

    The emergence of cloud computing and big data warrants a greater role for the PMO to successfully manage enterprise transformation driven by these powerful trends. As the adoption of cloud-based services continues to grow, a governance model is needed to orchestrate enterprise cloud implementations and harness the power of big data analytics. [continued]

    Speaker Bio: Mahesh Singh has over 20 years of professional experience delivering information technology and business solutions to global organizations encompassing diverse technology platforms, cloud computing, web applications, and E-commerce / ERP implementations. [continued]

    Ground Control to Major Tom: Mission-Critical Apps (MCA) Head for the Cloud
    By Michael Hoch

    If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. Learn the 6 key steps to justify & execute your MCA cloud migration. [continued]

    Speaker Bio: Michael is the SVP of Cloud Advisory Service for Virtustream, with a focus on SAP in the cloud, SAP HANA as a Managed Service, and the new initiatives for Big Data in the cloud. Michael has responsibility for the go-to-market partnership with SAP, and he provides strategic account management for large enterprises and regulated industries, to help them optimize their cloud architectures, introduce SAP HANA into existing landscapes, and implement scalable, cost-effective Big Data solutions. [continued]

    Creating a Cloud Storage Strategy to Handle Your Massive Volumes of Data
    By Amar Kapadia

    Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. Join industry expert, Amar Kapadia, as he walks through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the right cloud model can help your business economically overcome the data struggle. [continued]

    Speaker Bio: Speaker Bio: Amar Kapadia is the Senior Director of Open Cloud Strategy responsible for product management and marketing of Seagate Cloud Services. He has over 20 years of experience in storage, server, and I/O technologies through marketing and engineering leadership positions at Emulex, Philips, and HP. Amar holds a master's degree in electrical engineering from the University of California, Berkeley. [continued]

    Challenges for Managing Recurring Revenue
    By Brendan O'Brien

    Recurring revenue models are great for driving new business in every market sector, but they are complex and need to be effectively managed to maximize profits. How you handle the range of options for pricing, co-terming and proration will ultimately determine the fate of your bottom-line. This session will examine: - How time impacts recurring revenue - How to effectively handle customer plan changes - The range of pricing and packaging options to consider. [continued]

    Speaker Bio: Brendan O'Brien is a Co-founder at Aria Systems and the inventor of cloud billing. It is fair to say he introduced the world to cloud billing, and innovated database-driven, enterprise-grade web applications - before the concept of "cloud" was even on the horizon. O'Brien is at the forefront of the recurring revenue revolution that is empowering enterprises -- and specifically enabling information systems and new business models to secure predictive revenue streams while improving business processes. [continued]

    Building High IOPS Flash Array with Innodisk FlexiRemap™ Technology
    By Dr. Charles Tsai

    With the rapid advancement of processor technologies, disk access has been identified as the next performance bottleneck in many cloud computing applications. In recent years, storage appliances based on flash memory technologies have been deemed as practical solutions to resolving such performance bottleneck. [continued]

    Speaker Bio: Charles Tsai is Senior Director of Cloud Storage Technology Center in Innodisk Corporation, in charge of Innodisk FlexiArray™ storage appliance product line. Dr. Tsai is a veteran in the information technology industry for over 15 years and has played multiple roles in corporations including Microsoft, Getac, and AscenVision. [continued]

    Is it really all going into the cloud?
    By Geoff Barrall

    Storage administrators find themselves walking a line between meeting employees demands to use public cloud storage services, and their organizations need to store information on-premises for security, performance, cost and compliance reasons. However, as file sharing protocols like CIFS and NFS continue to loose their relevance, simply relying only a NAS-based environment creates inefficiencies that hurt productivity and the bottom line. [continued]

    Speaker Bio: Geoff Barrall, Chief Executive Officer of Connected Data, has over 20 years of experience as an entrepreneur, investor, and executive, and has a dozen storage-related patents to his credit. He has founded five companies and currently serves on the boards of a number of startups in the storage space. Prior to Connected Data, Geoff founded Data Robotics – the makers of Drobo. [continued]

    The Industrial Internet and the Cloud: Challenges in the Road Ahead
    By Dave Duggal

    The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to Cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines & devices with Big Data and the Cloud, including interoperability, data security and privacy. This session will focus on public-private work being done today to identify the IoT standards, architecture, frameworks and security needed to enable and accelerate the $32 trillion opportunity ahead. [continued]

    Speaker Bio: Dave founded EnterpriseWeb LLC (www.enterpriseweb.com) in 2009. EnterpriseWeb® is an application platform for dynamic, data-driven applications and processes. Dave is a proven business leader who has made a career of building, growing and turning around companies and is a proponent of next generation 'smart' business processes. [continued]

    The Spatial Component of your Big Data
    By John Meza

    This session will show how the spatial component of your BigData can be harnessed and visualized adding another dimension of power and analytics to your data. We will discuss the spatial queries that can be used within the Hadoop ecosystem and their integration with GeoSpatial applications. [continued]

    Speaker Bio: Performance Engineering Team Lead at Esri. Team is responsible for performance, scalability testing, optimization, exploration and advocacy across all technologies. I'm personally involved in testing, optimization, and developing reference workflows for virtualization and BigData platforms. [continued]

    Creating a Faster, More Secure Cloud
    By James Segil

    Websites are evolving faster than ever, and with them, the demand for instant site performance on any and every device is rising. With security threats in the spotlight, websites must provide their visitors with lightening fast results and industry-leading protection. Working in the cloud should make meeting these demands easier, not more complicated. Learn how to increase site reliability, revenue, scale and reach, without adding additional costs. [continued]

    Speaker Bio: James is a proven web entrepreneur, having led and sold three successful startups. Most recently, James was the co-founder of EdgeCast Networks, one of the world's leading content delivery networks. EdgeCast was acquired by Verizon Digital Media Services in Dec. 2013. [continued]

    Designing and Managing Multiple Private Clouds in Minutes
    By Kedar Poduri & Jeff Tegethoff

    In their session at Cloud Expo, Jeff Tegethoff, CEO of Appcore, and Kedar Poduri, Director of Product Management, Cloud Platform Group, Citrix will take a closer look at the architectural design factors needed to support diverse workloads and how to run these workloads efficiently as a service provider. During this session they will discuss the benefits of using an enterprise-grade orchestration platform and how to deploy a private cloud environments in 15 minutes or less. [continued]

    Speaker Bio: Kedar Poduri is senior director of product management in Networking, Cloud and Service Provider division at Citrix, where he manages Citrix XenServer, Citrix CloudPlatform and Citrix CloudPortal products, as well as Citrix contributions to Xen Project, Apache CloudStack and OpenStack.

    Jeff Tegethoff is the CEO of Appcore and a member of the company's Board of Directors. Jeff leads Appcore in maintaining a singular focus of becoming the software based cloud automation management platform of choice for service providers. [continued]

    What APM and NMP Miss in Managing Cloud Performance
    By Jim Cowie

    To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a businesses infrastructure required to support an effective web experience… but they are missing a critical component - Internet visibility. [continued]

    Speaker Bio: Jim Cowie is the Chief Scientist at Dyn. Previously, Jim was the founder and CTO of Renesys, the Internet Intelligence Authority, which Dyn acquired in 2014. [continued]

    IoT Connectivity, Standards & Architecture
    By John Fallows

    We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services and reactive programming. In this session, we will try to make some sense of this changing landscape and explore the various tradeoffs designers face today. [continued]

    Speaker Bio: John brings to Kaazing his 17 years' experience in technology development and software design, and is considered a pioneer in the field of rich and highly interactive user interfaces. As CTO he formulates Kaazing Corporation's vision of enabling mobile users, marketplaces and machines to connect and communicate in real-time, more reliably and at unprecedented scale. He defines the architecture of the Kaazing product suite and oversees its development. [continued]

    Cloud Computing Playbook for a Business Driven Approach
    By Joe Thykattil

    A Scenarios approach will present examples that will allow business savvy professionals to make informed decisions based on a sound business model. This model will cover the technology options in detail as well a financial analysis. A TCO (Total Cost of Ownership) as well as an ROI (Return on Investment) will show how to start, develop and formulate a business case that will allow for both small and large scale projects achieve the goal of deciding to proceed with Cloud Computing options. A risk based analysis will also be covered with examples showing how one an ascertain risk metrics balanced with technology options driven to a sound financial backing. Examples will include leveraging virtualization, Cloud IaaS (Infrastructure as a Service). [continued]

    Speaker Bio: Joe Thykattil drives cloud technology adoption, architecture and sales at TimeWarnerCable/Navisite. Formerly an Infrastructure Manager at Exelon, a Chicago based energy provider. In addition, Joe has held various architecture & engineering roles at Citadel, DRW Trading, and the Chicago Mercantile Exchange (CME). Joe also teaches Economics at the ITT School of Business. Joe has earned his BS Electrical Engineering from the University of Illinois and his MBA from the University of Chicago. [continued]

    The Future of Security in the Cloud
    By James Lynn

    Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. [continued]

    Speaker Bio: James Lynn is a Managing Principal for HP Fortify on Demand. Over the past twenty years he has managed software development initiatives for the world's top companies. He has created courses, delivered presentations, and written papers on leading edge topics ranging from web services algorithms to consciousness in machines. [continued]

    Moving Enterprise Storage Infrastructures to the Cloud
    By Dan Pollack

    Experiences and considerations for bridging the gap between traditional enterprise storage infrastructures and the private, hybrid, and public cloud. An examination of workload differences and required changes to reuse existing knowledge and components when building and using cloud infrastructure. A look into the operational considerations, tool requirements, and behavioral changes required for private cloud storage systems to work well with public cloud storage. Experiences dealing with performance and availability issues in cloud storage versus traditional storage systems. The presentation of an implementation checklist for building cloud storage systems for both block IO and file IO. [continued]

    Speaker Bio: Dan Pollack was introduced to UNIX in 1988 and has been a System Administrator since 1990. He has worked in the financial, government and online service industries. For the past twelve years he has designed and implemented numerous storage systems for large scale database applications. Most of these systems have been based on SANs. In 2001 he authored a book based on the knowledge gathered from this work called "Practical Storage Area Networking." Recently his focus has been on scalable storage systems for applications and leading edge storage technologies related to storage class memories. He currently resides at AOL Inc. in Northern Virginia where he is a Chief Architect for the Storage Operations group. [continued]

    Encryption and Access Control for Cloud and Big Data Environments
    By Ashvin Kamaraju

    Cloud and big data present unique dilemmas: Embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? Join this discussion on how to address data security in cloud and big data environments so that your organization isn't next week's data breach headline. [continued]

    Speaker Bio: Ashvin Kamaraju joined Vormetric in 2010 to lead the product development organization as well as the partner management, strategic alliances and business development functions for technology strategy and product development. [continued]

    Software-Defined Security: Automating Policy in the Cloud
    By Holland Berry

    Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds; the goal of this session is to discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: [continued]

    Speaker Bio: Holland Barry is the Vice President of Technology at Catbird. Holland is an expert in networking, security, virtualization and cloud architecture with 20 years of experience in solution architecture and IT roles. He came to Catbird from Dell, where he was a converged infrastructure technologist within their Enterprise Solutions Organization. Holland now leads Catbird's team of solution architects and works closely with engineering to implement customer-centric product enhancements. [continued]

    Making Interactive Video Streams Truly Instant
    By Tom Paquin

    When one expects instantaneous response from video generated on the internet, lots of invisible problems have to be overcome. [continued]

    Speaker Bio: A Silicon Valley veteran, Tom Paquin provides vision, expertise and leadership to the technology research and development effort at OnLive as EVP and Chief Technology Officer. With more than 20 years of management experience at leading technology companies, Tom has a successful track record of turning new ideas into technology products that become household names. [continued]

    Software Defined Data Center
    By Jason Mendenhall

    Product or Project Simply defined the SDDC promises that you'll be able to treat "all" of your IT infrastructure as if it's completely malleable. That there are no restrictions to how you can use and assign everything from border controls to VM size as long as you stay within the technical capabilities of the devices. The promise is great, but the reality is still a dream for the majority of enterprises. This talk will cover where and how a business might benefit from SDDC and also why they should or shouldn't attempt to adopt today. [continued]

    Speaker Bio: Jason Mendenhall holds a BS in Chemical and Fuels Engineering from the University of Utah. As the Executive Vice President of Cloud, Jason is the master of big data technologies and all things cloud. He oversees Switch SUPERNAP C.U.B.E (Cloud Ubiquitous Business Exchange) and serves as the introducer and chief evangelist of new products and services in the Switch ecosystem. [continued]

    Thinking in Big Data
    By Tony Shan

    This talk presents an effective way of thinking in Big Data, composed of a methodical framework to deal with the predicted shortage of 50-60% of qualified Big Data resources in US. This holistic model comprises the scientific and engineering steps in accelerating Big Data solutioning: Problem, Diagnosis, Facts, Analysis, Hypothesis, Solution, Prototype, and Implementation. [continued]

    Speaker Bio: Tony Shan is a renowned thought leader and technology visionary with decades of project experience and guru-level expertise on big data and SMAC, leading large-scale innovations and transformation of complex systems in Fortune 500 companies. He authored many publications and books, and is a regular speaker and organizer in conferences. [continued]

    Data Privacy Perspectives: United States versus Europe and Reality versus Illusion
    By Evelyn de Souza

    It's time to face reality: "Americans are from Mars, Europeans are from Venus," and in today's increasingly connected world understanding "inter-planetary" alignments and deviations is mission-critical for Cloud, My discussion will center on cultural expectations of privacy based on new research across these elements: [continued]

    Speaker Bio: Evelyn is a cloud compliance and data privacy strategy leader at Cisco responsible for championing solutions to address emerging industry trends. She is a strong proponent of building repeatable processes that enable organizations to sustain compliance while optimizing data security posture. Evelyn co-chairs the Cloud Security Alliance Cloud Controls Matrix (CCM), which harmonizes regulations and industry standards to a common framework [continued]

    Growth Spurts & the Cloud: Key Considerations for Rapidly Growing Companies
    By Tristan Barnum

    Most companies hope for rapid growth so it's important to invest in scalable core technologies that won't demand a complete overhaul when a business goes through a growth spurt. Cloud technology enables previously difficult to scale solutions like phone, network infrastructure or billing systems to automatically scale based on demand. For example, with a virtual PBX service, a single-user cloud phone service can easily transition into an advanced VoIP system that supports hundreds of phones and numerous office locations. This session will discuss how companies can avoid IT growing pains with specific examples, cost-saving considerations, and common misconceptions. [continued]

    Speaker Bio: As a female CMO in her mid-30s, Tristan is a unique role model for any woman in business, and her experience in technology is a source of inspiration, particularly for those considering technology or marketing for their career. [continued]

    The Convergence of Software Defined Storage and Physical Appliances for Hybrid Cloud
    By Paul Turner

    Software Defined Storage provides many benefits for customers including agility, flexibility, faster adoption of new technology and cost effectiveness. However, for IT organizations it can be challenging and complex to build your Enterprise Grade Storage from software. This session will look at the new Original Design Manufacturer (ODM) market and how it is changing the storage world. Now Software Defined Storage companies can build Enterprise grade rack-ready appliances using commodity servers and still provide all the benefits of Software Defined Storage. You too can have Enterprise Grade at 1C per GB per month. [continued]

    Speaker Bio: Paul Turner is chief marketing officer at Cloudian, Inc. where he is responsible for product strategy, planning and development, branding, and leading the charge for widespread market and end-user adoption of hybrid cloud storage architectures. [continued]

    Private, Public or Hybrid Cloud Computing Solutions - 8 Factors to Consider Before Choosing
    By Mike Calderon

    Which cloud computing solution is right for you and your company? Mike will walk through a variety of factors, including: [continued]

    Speaker Bio: As a systems architect with over thirty years of experience, Mike regularly helps clients build out their private clouds, implement unified computing solutions, and execute sophisticated orchestration strategies. His extensive knowledge spans several areas of IT and includes cloud computing, server platforms, networking infrastructure, storage, security, orchestration, and virtualization technologies. [continued]

    Why It's Time for a Connector-Less Approach to Cloud Integration
    By Sachin Agarwal

    The basic integration architecture, as defined by ESB's hasn't changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and proprietary connectors, making your enterprise integration projects restrained by the availability and reliability of proprietary connectors that are not re-usable across other integration vendors. [continued]

    Speaker Bio: Sachin Agarwal is Vice President of Product Marketing and Strategy at SOA Software. He possesses more than 17 years of enterprise and startup experience focussing on using disruptive technologies to drive business growth. His expertise spans from infrastructure technologies like security and middleware to business centric applications like social, digital marketing, and analytics. At SOA Software he drives product marketing, strategy and customer adoption for API Management solutions. Prior to SOA Software, he held senior management roles in Product Management and Development at Oracle, Oblix and Infosys. [continued]

    Tiered Archive Appliance – The Gateway to Heaven
    By Janae Lee

    More and more file-based and machine generated data is being created every day causing exponential data and content growth, and creating a management nightmare for IT managers. [continued]

    Speaker Bio: Janae Lee is the Senior Vice President of Strategy at Quantum. Janae has over 30 years in the data storage industry, including 17 years at IBM, where she led a variety of enterprise sales, marketing and product organizations. [continued]

    Future-Proof your Big Data Investments
    By Supreet Oberoi

    As enterprises engage with Big Data technologies to develop applications needed to meet operational demands, new computation fabrics are continually being introduced. To leverage these new innovations, organizations are sacrificing market opportunities to gain expertise in learning new systems. [continued]

    Speaker Bio: Supreet Oberoi is a hands-on, entrepreneurial, technology leader with over two decades of experience in successfully developing transformative information technologies, and working in leadership roles at Concurrent Inc., American Express, Oracle, Microsoft and many privately-held Silicon Valley companies. [continued]

    Enterprise Cloud Migration – Moving to the cloud
    By John Hatem

    Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What is the considerations for how to select the right cloud model? And how does that fit in with the overall IT Tranformation? [continued]

    Speaker Bio: Dr. Hatem is currently head of Verizon's Cloud Strategy Professional Services group, developing cloud policies and approach for mid to high end clients. [continued]

    Can Desktop & Cloud Ever Be Friends?
    By Lance Galey

    Autodesk is going through one of the most dramatic transitions in its 30+ year history. After decades in desktop software, the company is adopting a cloud-based business strategy --- and this transition isn't painless. However, with the rising adoption of various operating systems, devices and applications both by Autodesk customers and employees, the change must happen now, growing pains and all. This talk will share insights on possible paths forward for an enterprise moving from desktop to cloud, including how to discuss the technical imperative of a cloud architecture with senior leadership teams. [continued]

    Speaker Bio: Technical leader focused on designing, building, and operating large scale infrastructure. Broad background from operations to software development, architecture and product design. [continued]

    How Software-Defined Data Center Technology is Changing Cloud Computing
    By David Cauthron

    Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for companies without hyper-scale resources. In this case study, we will highlight how a mid-sized manufacturer of global industrial equipment bridged the gap from virtualization to software-defined services, streamlining operations and costs while connecting the infrastructure between its corporate data center and remote partner sites. We'll also discuss performance expectations and detail implementation scenarios. [continued]

    Speaker Bio: David Cauthron is responsible for product direction and delivery at NIMBOXX. He is a seasoned technologist with recognized expertise in information technology, telecommunications and datacenter integration. Prior to founding NIMBOXX, he was CTO at Galactic Computing Corporation where he was responsible for the technical and architectural vision of the supercomputer manufacturer. [continued]

    The Story Behind Big Decisions
    By Jean-Francois Barsoum & Penelope Everall Gordon

    Are your Big Data initiatives resulting in Big Impact or Big Mess? We'll share our successes in improving Big Decision outcomes by building stories compelling to the target audience – and our failures when we lost sight of the plotline, distracted by the glitter of technology and the lure of buried insights. Our cast of characters includes the agency head [city official? elected official??] perpetually waiting for the report from the latest exploratory committee and the division executive relying on gut instinct; and our epilogue offers guidelines that you can use to more effectively influence decisions and improve strategic decision outcomes. [continued]

    Speaker Bios: Jean-Francois Barsoum has provided strategy advice to diverse clients, from telecoms to municipalities. He helped develop IBM's Smarter Cities concept and has been a keynote speaker on that topic on four continents. He is on the board of directors of several organizations, including Al Gore's Climate Reality Project.

    Penelope; Most recently: Led the expansion of the channel and service packaging strategies for Verizon's cloud network products. Previously: IBM Strategist and Product Manager bringing emerging technologies such as predictive analytics to market; helped to develop one of the world's first public clouds. [continued]

    Get Your Clouds off the Ground
    By Brian Lewis

    Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. This presentation will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to the cloud. [continued]

    Speaker Bio: Brian Lewis has been in the managed hosting and IT services industry for over 13 years, and has been with Verizon Terremark for over five. He has supported hundreds of clients with IT service migrations and transformations to new service delivery platforms. In the past he has worked for Inflow, AT&T, and SunGuard Availability Services. He has assisted clients in releasing new highly available production infrastructures for mission critical applications, assisted with cloud deployments for large enterprise organizations. Assisting clients in determining DR strategies and implemented solutions from hot site recovery to fully replicated solutions. Brian has a BBA from the University of New Mexico, and is ITIL certified. [continued]

    Wholesale Superstructure: Evolving Cloud via Tech Innovation
    By Shend Yeo

    Information Technology (IT) service providers have historically struggled between the huge capital expenditure and long development cycles of building their own cloud versus the thin margins and limited flexibility of using public retailers such as Amazon Web Services (AWS). [continued]

    Speaker Bio: Sheng Yeo, OrionVM Co-Founder and CEO -- Sheng Yeo, OrionVM CEO, co-founded OrionVM while attending the University of Technology in Sydney, Australia. From their dorm room his team hatched an idea to build an IaaS company using a completely new technology blueprint. [continued]

    Wholesale Superstructure: Evolving Cloud via Tech Innovation
    By Ikuo Nakagawa & Shinichi "Shin" Shibata

    Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data. [continued]

    Speaker Bios: Ikuo is a co-founder and a board member of Transparent Cloud Computing Consortium. He is also the Executive Chief Engineer and the chief architect of the cloud computing platform software at Intec Inc. He has launched and been contributing to some open projects for IoT business.

    Shinichi is a board member of Transparent Cloud Computing Consortium and also a project leader of "Smart Home" project in the Consortium. He is belonging to Ubiquitous Corporation as Executive Manager and Chief Cloud System Architect in Research & Development Division. At Ubiquitous Corp., He focuses on Cloud-based IoT (Internet of Things) project. [continued]

    Industrial Internet as a Service
    By Shyam Varan Nath & Ibrahim Gokcen

    This session will focus on Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. The session will showcase the tips and tricks to provide Industrial Internet as end-user consumable service using Big Data Analytics and Industrial Cloud. [continued]

    Speaker Bios: Shyam is Principal Architect with GE. He has worked in similar role in IBM, Deloitte, Oracle and Haliburton, prior to GE. Shyam's focus is on Internet of Things and Industrial Internet and operationalizing it for business end-users via Cloud Computing.

    Ibrahim Gokcen leads product management for GE's Internet of Things analytics. Prior to this role, he served as the company's Chief Information Officer for Middle East, North Africa & Turkey, where he was responsible of the information technology strategy, operations and talent across more than 20 countries. [continued]

    Rapid Cloud & Mobile App Development. No Code, Process Centric, Easy IoT Integration
    By Jesse Shiah

    Today's enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. [continued]

    Speaker Bio: Jesse Shiah has over 20 years of combined technical and business experience in the software industry with emphasis in delivering innovative, business enablement solutions to leading enterprises. [continued]

    Real-Time Big Data: An Agile Approach
    By Cory Isaacson

    You use an agile process; your goal is to make your organization more agile. But, what about your data infrastructure? [continued]

    Speaker Bio: Cory Isaacson is CEO/CTO of CodeFutures Corporation, maker of AgilData, a Big Data platform designed to remove the complexity and limitations of current data management approaches. [continued]

    Making Decisions on Streaming Data
    By Ion Stoica

    Amazon, Google and Facebook are household names in part because of their mastery of big data. But what about organizations without billions of dollars to spend on big data tools — how can they extract value from their data? Join Databricks CEO and co-founder Ion Stoica for a discussion surrounding how the zero management cost and scalability of the cloud is addressing the challenges and pain points that data engineers face when working with big data. Ion will share how the growing demand for cloud-based big data workloads and frameworks is shaping the future of big data analysis. [continued]

    Speaker Bio:Ion Stoica is co-founder and CEO of Databricks, a company working to revolutionize big data analysis through the Apache Spark platform. He also serves as a professor of computer science at the University of California, Berkeley. Ion previously co-founded Conviva to commercialize technologies for large-scale video distribution. [continued]

    From Idea to Production in a Day - The Cloud Foundry Story
    By Dekel Tankel

    Cloud Foundry open Platform as a Service makes it easy to operate, scale and deploy application for your dedicated cloud environments. It enables developers and operators to be significantly more agile, writing great applications and deliver them in days instead of months. Cloud Foundry takes care of the all the infrastructure and network plumbing that you need to build, run and operate your applications and can do this while patching and updating systems and services without any downtime. This session will provide an overview of Cloud Foundry concepts and vast partner ecosystem. We will introduce Pivotal CF - the leading commercial distribution of Cloud Foundry for enterprise private clouds, including a live demo and customer adoption stories. [continued]

    Speaker Bio:Dekel Tankel is a product executive at Pivotal Software Inc. Dekel is a proud member of the Cloud Foundry founding team. Currently, Dekel leads Customer Engagements at Pivotal Cloud Foundry Product group, focusing on enterprise customer adoption of Pivotal CF including working with Pivotal's ecosystem partners. Dekel has led the product marketing launch of Cloud Foundry and has more than a decade of experience in the Cloud Computing, PaaS, SaaS, Application Server and middleware markets. Previously Dekel led products for Cloud and Hadoop platforms at Yahoo! and served in leading technical roles at several Cloud Computing and middleware companies. Dekel holds an MBA & Computer Science degrees [continued]


    @CloudExpo Stories
    Datapipe has acquired GoGrid, a provider of multi-cloud solutions for Big Data deployments. GoGrid’s proprietary orchestration and automation technologies provide 1-Button deployment for Big Data solutions that speed creation and results of new cloud projects. “GoGrid has made it easy for companies to stand up Big Data solutions quickly,” said Robb Allen, CEO, Datapipe. “Datapipe customers will achieve significant value from the speed at which we can now create new Big Data projects in the clou...
    “DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
    “The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
    Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your o...
    The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
    In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
    SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
    Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
    Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
    SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
    SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
    SYS-CON Media announced today that PagerDuty has launched a popular blog feed on DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done.
    SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that ...
    Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
    IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
    Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
    Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
    SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
    Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
    The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
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    Cloud Expo New York All-Star Speakers Include...

    DE SOUZA
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    Cloud Expo New York 2014 All-Star Speakers

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    @CloudExpo Blogs
    "Appcore has been around since January 2008. We exclusively built clouds for service providers. We've been working with CloudStack since about that same time and our software sits on top of CloudStack," stated Jeff Tegethoff, CEO of Appcore, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
    While news about the malicious hacking trade and the actions of elusive cyber-criminals continue to grab headlines, the third of our annual Insider Threat reports confirm that the risk posed by those legitimately ‘inside the fence’ continues to top business data security concerns. Of course, there can be no denying that the breadth and depth of private and public sector breaches in the past few years that have resulted from trusted insiders turning rogue or being compromised by perpetrators of APTs and the like indicates that there is a major disconnect when it comes to organisations’ handling...
    Last week I was able to catch up with Chris Tranter, Technical Lead at Hallmark UK. Hallmark’s engineering team runs on tight deadlines, and like all popular websites, places a huge importance on customer experience. As you can imagine, their site has abnormal and inconsistent load times, especially through the holiday season. Ensuring a smooth, seamless experience without stalls, outages, or crashes is extremely important. It was great to see how AppDynamics APM can become a necessary solution on a developer’s toolkit.
    Big Data, AI, Machine Learning, Hadoop, Predictive Analytics — we hear these terms every day from companies such as Cloudera, Trifacta and Dato (formerly GraphLab) that are securing many millions in financing. I believe that 2015 will be the year when the conversation moves from Big Data to the Dataware stack. Over the past twelve months we have seen a lot of companies across the big data spectrum emerge and while the language can be the same, there are clear product categories that have emerged which describe the market opportunity and future growth.
    A couple years ago I attended several "fast pitch" competitions and events for entrepreneurs in Southern California, all designed to give startups a chance to "pitch" their ideas in about 60 seconds to a panel of representatives from the local investment community. Similar to television's "Shark Tank," most of the ideas pitches were harshly critiqued, with the real intent of assisting participating entrepreneurs in developing a better story for approaching investors and markets.
    Some users of WebSphere Application Server prefer to upgrade their EAR/WAR applications using WAS’s “update-in-place” option instead of uninstalling it and then re-installing. The latter, of course, is XL Deploy’s default behavior, but it can be changed with a simple tweak to a type definition in an XML file. Here is a look at how the WAS Admin Console presents these options:
    With every New Year it is time to look back at the industry events of the past 12 months, and use our expertise to predict what lies ahead, in order to be more prepared. With regards to DDoS attacks, here is a short list of what to expect in 2015. We expect to see an increase in DDoS attacks size in terms of bandwidth, but likely there will be an emphasis on packets per second metric. Bandwidth is an important metric, and it is something most people can relate to. When shopping for home Internet connection, the bandwidth metric is what people are comparing.
    Small data management solutions don’t work in our brave new Big Data world. Back in the small data days, we talked proudly about having gigabytes of structured data that had been carefully denormalized to reduce latency as much as possible. Today’s data is measured in petabytes, and it is dynamic, complex, and wildly varied in structure. Small data was a nicely planned garden, but Big Data is a jungle: rich with resources, abundant in growth, but also a bit overwhelming and easy to get lost in.
    SYS-CON Media announced today that Mike Kavis’s blog has exceeded 40,000 reads. Launched in March 2014, his popular blog feed on DevOps Journal covers IT with a focus on cloud computing, DevOps and the Internet of Things. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done.
    I’ve spent the past few years looking at clouds on the ground and in the air. On the ground, I’m immersed in OpenStack’s global innovation and momentum. Doing so involves lots of time in the air, looking at literal clouds as I fly around the world talking with OpenStack developers, community members and users. Yet most of my conversations don’t reside in the clouds. They reside squarely in reality, as users want clear answers on how OpenStack-based solutions can help with their everyday challenges. I’m fortunate to spend my time talking about the critical issues that matter, which often diffe...
    If your business had the choice between one million lifetime customers or two million one-time transaction customers, which would you choose? Selecting the former guarantees a recurring revenue stream for years while the latter only guarantees revenue for that individual transaction. Sounds like a no-brainer, right? There are many factors that contribute to a successful recurring revenue cycle for your business, from product packaging and pricing to configuring existing systems and operations. There is one particular metric that is especially critical to understanding the success or failure...
    Our last post defined customer lifetime value (CLV) as the metric critical in measuring the success or failure of a recurring revenue program. In order for your company to routinely return significant revenue, maximizing CLV needs to be at the top of your priority list. A CLV-supported strategy boosts many aspects of your business, from sales to customer service. When it comes to increasing customer retention and customer satisfaction, the two keys to driving long-term results, this same strategy works to increase both at every available opportunity.
    I followed a meetup last night in Austin presented by Michael Cote of 451 Research and CloudCamp co-founder Dave Nielsen. John provided a review of the past five years of cloud computing and Dave talked about some current strategies in using PaaS. The overall program provided a nice and thorough review of where we've been and where we are. The global nature of the cloud reaches to most nations. In the modern era, enterprise IT evolves at a similar pace worldwide, rather than in North America and Western Europe first, as in days past. Depending on what particular aspect you're examining, it ...
    TiP is not something to be afraid of. The more you understand what may go wrong and how to take the proper precautions to prevent that, the more successful and efficient your overall app development process will be. Today’s post is about the major risks of Testing in Production, how to mitigate them and ensure you’re getting your best end-product to users.
    Here’s a short anecdote: a QA team maintained a test environment separate from their production environment, but they had gone through great lengths to ensure it matched what was in production in every respect. It was filled with the same hardware, and all the software was identical down to the patch level. They had a strong process to ensure that any change made to one environment was mirrored in the other. Perhaps you can see where this story is going. Sure enough, the environments turned out to not be identical. In fact, there was some BIOS setting that differed on the servers, which result...